Designing HTML Email Templates for Transactional Emails
Transactional email templates are automated, action‑triggered messages that convey essential information such as order confirmations, password resets, or alerts. Designing these HTML templates is notoriously complex due to diverse client rendering engines, limited CSS support, and the need for mobile‑responsive layouts. The article outlines concrete best practices—standard 800 px width, single‑column design, inline CSS, accessibility checks, and authentication protocols—to ensure deliverability and brand consistency. Mailgun provides open‑source, responsive templates with dark‑mode support and tools like Mailgun Inspect to streamline testing and personalization.
Wild Creations Appoints TMPR to Lead PR & Communications
Wild Creations, Wales’ leading designer and fabricator for the global attractions industry, has appointed Cardiff‑based B2B communications agency TMPR to head its public relations and strategic communications. The company, founded in 2010, now employs over 50 staff in a 40,000‑square‑foot...
Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs) via @Sejournal, @Chrisgreenseo
The 2025 Web Almanac reveals that more than half of all web pages are built on content management systems, making CMS defaults the primary driver of technical SEO standards. Data from the HTTP Archive shows strong correlations between CMS adoption...
Strategic Sizzle: Why Houston TX Hot Chicken Prioritizes Smart Growth over Rapid Expansion
Houston TX Hot Chicken, a Nashville‑style concept launched in Las Vegas during the COVID‑19 pandemic, now operates 31 units and boasts over 400,000 social‑media followers. The brand’s strong online presence generates organic franchise leads, reducing the need for aggressive sales...
Natural Grocers Celebrates Texas Independence Day with a Special Gift and Savings
Natural Grocers is celebrating Texas Independence Day from March 2‑4 at all 24 Texas locations. {N}power members receive a free limited‑edition Texas‑themed reusable tote bag and a $5‑off coupon on in‑store purchases. The promotion highlights the retailer’s loyalty program and its...
Saudia Signs Five-Year Partnership with Six Flags Qiddiya City
Saudi Arabian airline Saudia has inked a five‑year strategic partnership with Six Flags and Aquarabia Qiddiya City, becoming the exclusive Official Premier Partner in the airline category. The deal will see Saudia create travel packages to the new theme park,...
Google Ads Support Form Requires You To Authorize Google To Make Changes
Google has updated the Google Ads support contact form to include a mandatory authorization checkbox. By checking the box, advertisers consent to a Google Ads specialist making direct changes to their account to reproduce and troubleshoot issues. The disclaimer emphasizes...
Later, Rebranded: The Story Behind Our Boldest Move Yet
Later announced a comprehensive rebrand, unveiling a new logo, color palette, typeface and a bold brand voice. The overhaul aligns the company's public image with its evolution from a social‑media scheduler to the world’s most intelligent influencer‑marketing platform, leveraging AI...
How To Start A Digital Marketing Agency In 12 Steps
Starting a digital marketing agency involves a systematic 12‑step process, from selecting the agency type and niche to establishing pricing models and building a team. The guide emphasizes defining ideal clients, investing in your own SEO, and using retainer contracts...
After Solid Year, First Watch Approaches 2026 with Caution
First Watch posted a solid 2025, achieving 3.6% same‑store sales growth and opening a record 64 restaurants despite a modest traffic dip. The chain projects 2026 same‑store sales growth of 1%‑3% and will temper expansion to 59‑63 new sites while closing...
McDonald's Is Bringing Its Big Arch Burger to the U.S.
McDonald’s will roll out its half‑pound Big Arch burger in the United States on March 3 as a limited‑time offering. The sandwich, already a permanent menu item in the UK and sold in France and Canada, layers two quarter‑pound patties, white cheddar,...
Kylie Cosmetics Crowned Best-Performing US Beauty Brand on Social in January Based on Creator Marketing
Kylie Cosmetics topped the U.S. beauty brand social performance rankings for January, propelled by the launch of its new perfume, Cosmic Intense. On Traackr’s influencer‑marketing platform, the brand surged 47 positions to rank fifth overall and captured 83 % of its...
Future Boosts Creator Content, Personal Buying Advice and Registrations
Future plc unveiled three new initiatives—Signal, Collab, and Future+—to revamp affiliate e‑commerce, creator content, and membership registration. Signal shifts buying advice to personal “collections” that drive up to three‑fold social and email traffic, while Collab lets vetted creators publish directly...
Advertisers Must Seize Initiative to Make Most of Once‑in‑a‑generation Change
The International Society of Brand Advertisers (ISBA) has announced that brands must act collectively to capitalize on a once‑in‑a‑generation market shift driven by digital transformation, AI, and evolving consumer expectations. In his first 100 days, the new ISBA chief highlighted...
GWR’s Famous Five Jump Aboard for Myths and Legends
Great Western Railway has launched a new multi‑channel campaign that revives its 1920s myth‑based advertising, featuring the “Five and the Dragon Quest” film directed by Oscar‑winner Peter Baynton. The 60‑second spot stars voice talent such as Richard E. Grant and...
Bright Mountain and NeuIQ Announce Strategic Partnership to Advance AI-Driven Consumer Decision Intelligence
Bright Mountain’s Big Village unit has entered a strategic partnership with AI services firm NeuIQ to embed continuous, AI‑driven decision intelligence into its marketing platform. The collaboration modernizes data pipelines, adds reusable analytics assets, and delivers real‑time consumer insights to...
HELL ENERGY DRINK Renews Official Sponsorship with Zee Cine Awards
HELL Energy Drink has renewed its official sponsorship of the Zee Cine Awards 2026, marking a second straight year of partnership. The deal places the brand alongside the coveted “Viewers’ Choice Song of the Year” award, linking it directly to...
From Days to Minutes: How Omnisend Embedded AI Into the Data Lifecycle
Omnisend embedded large language models into its DataOps pipeline, using the Cursor AI editor to auto‑generate SQL, YAML and documentation, shrinking model‑building cycles from hours to minutes. A second LLM, Gemini Code Assist, acts as an automated reviewer, cutting review...
MarTech Interview With Ethan Gustav, Group President, North America @ Infobip
Ethan Gustav, Infobit’s Group President for North America, says AI has moved from a support‑only tool to a core marketing engine, with AI agents expected to handle up to 95% of customer interactions. He highlights the rise of domain‑specific language...
Mktg.Tech Launches Independent Ranking and Evaluation Platform for Marketing Technology
Mktg.Tech has unveiled an independent platform that ranks and evaluates marketing technology tools, agencies, and AI solutions using a documented, data‑driven scoring system. The methodology assesses functionality, integration capability, operational impact, and category‑specific performance, delivering transparent comparative insights rather than...
Why Custom Algorithm Company 59A Cares So Much About Offline Data
Custom algorithm firm 59A, which has been serving UK advertisers for six years, announced its U.S. launch last week, appointing Jon Nash as the first U.S. CEO. The company builds bespoke media‑buying code by blending online signals with a wide...
AnswerLab Rebrands As Research Moves Into the AI Era
AnswerLab announced a full rebrand and the launch of a 5,700‑square‑foot innovation space in New York, signaling a move beyond traditional UX research. The agency now positions itself as a strategic partner that helps clients test, refine, and invest in...
Move over Music: Audiobooks Power Australia’s Workouts
Audible Australia’s new research shows audiobooks are eclipsing music as the preferred soundtrack for morning routines and workouts. Thirty‑two percent of Australians consider audio essential for setting the day’s tone, while 34% specifically choose audiobooks over playlists during exercise. Among...
5D Launches Nexus to Turn Market Intelligence Into Foresight
Strategic research firm 5D has unveiled Nexus, an AI‑driven market intelligence hub that consolidates internal customer data with external competitive and industry signals. The platform operates as a network of "cells" that ingest NPS scores, brand research, pricing shifts and...
Rodan + Fields Moves Beyond Social Selling with Influencer-Powered ‘C-Suite’ Campaign
Rodan + Fields is transitioning from a pure social‑selling model to an omnichannel strategy, launching its Pure C Serum on a new direct‑to‑consumer website and through Ulta Beauty. To amplify the rollout, the brand unveiled a “C‑Suite” influencer campaign featuring seven...
Samsung Ads Launches Immersive Carousel Home Screen Ad Unit
Samsung Ads has introduced an Immersive Carousel ad unit for Samsung Smart TV home screens across Europe, allowing up to five interactive tiles that rotate automatically or can be navigated with the remote. The format appears on the home screen,...
Novo Nordisk, Dr Sara Al Madani Encourage People to ‘Champion a Lighter You’
Novo Nordisk has launched the "Champion A Lighter You" lifestyle‑awareness campaign in the United Arab Emirates, partnering with Emirati influencer Dr Sara Al Madani and Saatchi & Saatchi Middle East. The initiative uses a sky‑diving hero video and a suite of digital and experiential activations...
Menarini Consolidates APAC Media Mandate with Agency Appointment
Menarini Asia‑Pacific has appointed Omnicom Media’s PHD as its regional media agency, expanding the partnership to seven additional markets—India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam and Korea—effective January 1 2026. The new remit consolidates media planning and buying across Menarini’s pharmaceutical and consumer‑health...
Best Practices Are Meaningless Without Audience Research
The article argues that generic best practices produce mediocre marketing results unless they are informed by audience research. It explains that understanding the specific audience’s preferences, language, and hang‑out places transforms bland tactics into resonant campaigns. Practical methods such as...
Brother Marks New Step in Brand Direction with New Campaign ‘For When It Matters’ via Banter
Brother has launched a new Australian brand platform and campaign titled “For When It Matters” in partnership with creative agency Banter. The initiative moves the brand away from pure product‑centric messaging toward a human‑focused narrative that highlights the quiet reliability...
Can Sting Turn F1 Speed Into Brand Momentum with Mercedes-AMG PETRONAS?
Sting Energy has launched a high‑impact partnership with the Mercedes‑AMG PETRONAS F1 Team, extending PepsiCo’s 2025 global Formula 1 agreement. The collaboration debuted via a unique digital film where the F1 car itself announced the deal, reinforcing the brand’s “Fast just got faster”...
IKEA Returns to Australian Survivor: Redemption as Major Brand Sponsor
IKEA is returning as the principal sponsor for Australian Survivor: Redemption, extending its partnership with Network 10 and Paramount+. The renewed deal deepens in‑show integration, featuring IKEA‑branded food rewards, sleep solutions, and daily gift‑card competitions during pivotal moments. The brand cites...
Millennials and Gen Z Are Spending Smarter, Not Less, on Travel in 2026
Millennials and Gen Z are maintaining or expanding travel budgets in 2026, with 88 % planning to keep or increase spending despite economic headwinds. The Klook Travel Pulse 2026 report shows APAC leading growth, as travelers there are 50 % more likely than their...
Perth Bears Adds Atlas Building in Landmark WA Jersey Partnership
Perth Bears have secured Atlas Building as their bottom back‑of‑jersey sponsor in a landmark three‑year partnership. The construction firm joins a growing list of foundation partners, including Cash Converters, IBM and New Balance, as the club prepares for its 2027...
Cheil India Creates “Many Me’s in Me” Campaign for Samsung Galaxy Book5
Cheil India unveiled a brand film for Samsung’s Galaxy Book5 titled “Many Me’s in Me,” portraying a Gen Z protagonist navigating multiple creative identities. The ad positions the laptop’s AI capabilities—AI Select, Photo Remaster, and Copilot—as seamless enablers rather than technical...
The One Centre Powers Bold New World360 Rewards Brand for Flight Centre Travel Group
Flight Centre Travel Group (FCTG) unveiled World360 Rewards, a global travel‑loyalty program created with branding agency The One Centre, at a blue‑carpet launch in Sydney on 19 February. The program promises faster point accumulation and redemption across more than 500...
Data: Champions League on Prime Video Attracting New Advertisers
Amazon Ads reports a surge in demand for UEFA Champions League advertising on Prime Video, attracting brands across automotive, financial services, lifestyle and travel. Brand‑lift studies show average lifts of 20% in favourability, 14% in familiarity and 21% in purchase...
Swaraj Tractors and MS Dhoni Extend Partnership Into Next Growth Phase
Swaraj Tractors, part of the Mahindra Group, has renewed its endorsement deal with former Indian cricket captain MS Dhoni, extending the partnership into a new growth phase. The agreement will see Dhoni front integrated campaigns, including the freshly launched "Bharosa" advertising...
New Study Identifies Three Behaviours Behind Health and Wellness Spend
Australia’s Growth Distillery released the “Signals of Intent: Health & Wellness” report, analyzing one million purchases and a survey of 3,000 consumers. The study identifies “high‑agency” shoppers—who believe daily choices affect health—as the most valuable segment, spending 50% more and...
Episode 135 - AI SEO with Gauge's Caelean Barnes
Episode 135 features Gauge’s Caelean Barnes discussing how artificial intelligence is reshaping SEO. Barnes explains Gauge’s AI‑driven keyword research, content optimization, and SERP forecasting tools. He shares case studies showing traffic lifts of 30‑50% after implementing AI recommendations. The episode...
X Plans to Combat AI-Generated Content While Promoting Grok
X announced new anti‑AI‑bot measures, including user‑added tags for AI‑generated posts and upgraded detection tools, while simultaneously promoting its Grok chatbot across the platform. Head of product Nikita Bier emphasized the need to protect the “human pulse” of X from synthetic...
NAACP Image Award Nom ‘HipHopGamer’ Gerard Williams on Launch of Gaming Content Category: ‘They Need to Be a Part of...
The NAACP Image Awards introduced an Outstanding Digital Content Creator – Gaming/Tech category for the first time, nominating five creators including Gerard Williams, known as HipHopGamer. Williams highlighted the NAACP’s intent to engage Black audiences in gaming, tech, and AI conversations....
Google Discover Update: Early Data Shows Fewer Domains In US via @Sejournal, @MattGSouthern
NewzDash’s early analysis of Google’s February 2026 Discover core update shows a shift toward locally relevant, in‑depth content and a drop in click‑bait style items. In California, local articles in the top 100 rose from 10 to 16, while Yahoo’s presence fell...
Inside Blizzard Entertainment’s Lofty Goal to Wow the Gaming World Again
Blizzard Entertainment marked its 35th anniversary with a series of Showcase announcements, rebranding Overwatch 2 back to Overwatch and unveiling a year‑long narrative arc. World of Warcraft received a long‑awaited in‑game housing system, while Diablo II got its first update in 25...
A Big Week For A Tex-Mex Fast Casual Giant
Chipotle topped spot‑cable advertising for the week of Feb 16‑22, 2026, ranking only behind NCAA basketball promos on iHeartMedia’s Media Monitors. The fast‑casual chain out‑performed traditional advertisers such as Liberty Mutual, Progressive, and Chase, which also posted strong activity. Spot‑television rankings...
The Anatomy of Perfect Content: How Marketers Can Reach Consumers in the AI Era
The Expedia Group Advertising "Science of Wanderlust" study surveyed over 7,000 consumers and used eye‑tracking to pinpoint the creative elements that cut through today’s AI‑saturated content stream. It found video drives purchase intent three times more than static images, while...
AmaWaterways Rolls Out 2027 Solo and Group Booking Incentives
AmaWaterways has launched limited‑time 2027 booking incentives aimed at solo travelers and groups, with a 10% reduced single supplement on over 500 sailings and a doubled group discount of $500 per person. The promotions are available for reservations made through...
MANDARIN ORIENTAL APPOINTS SIMONE BILES AS THE BRANDS FIRST GLOBAL WELLNESS AMBASSADOR
Mandarin Oriental announced Simone Biles as its first global wellness ambassador, marking a strategic move to embed holistic wellbeing into its luxury hospitality portfolio. Biles will work with the brand’s Wellness Board to shape programs that blend physical, mental and recovery...
Waterloo Sparkling Water Names Dentsu Creative Social AOR as Brand Expands
Waterloo Sparkling Water has appointed Dentsu Creative as its social agency of record, coinciding with the rollout of new flavors Banana Berry Bliss, Melon Medley and a year‑round Lemon Italian Ice. The partnership is timed to the opening of the...
IHOP Goes Analog to Celebrate National Pancake Day
IHOP announced its first National Pancake Day on March 3, offering a free short stack of buttermilk pancakes at participating locations from 7 a.m. to 8 p.m. The event includes an in‑person appearance by social‑media influencer Mr. Fantasy at the Hollywood restaurant. IHOP...