Why Unleashed Brands Tapped VaynerX to Pump up Social Media Marketing
Unleashed Brands, the youth‑enrichment operator behind Urban Air Adventure Parks, appointed former Burger King CMO Pat O’Toole as chief marketer and enlisted VaynerX to overhaul its social media strategy. Moving away from a purely lower‑funnel, conversion‑heavy approach, the partnership launched TikTok‑style videos on YouTube, Instagram, Facebook and TikTok that speak directly to parents. The new creative, backed by a broader cross‑channel campaign that includes TV and digital out‑of‑home, aims to build brand affinity and attract the next generation of families. The next phase will apply the same mid‑funnel focus to Sylvan Learning.
Influencer Pay Lacks Transparency: Here’s What the Numbers Say
Marketers are increasingly splitting influencer efforts between in‑house teams and agencies, with 52% adopting a hybrid approach and 16% moving fully in‑house. Only 25% of agencies tie compensation to key performance indicators, and just 51% of marketers have full visibility...
KLIP Launches New TVC Highlighting Microdrama Entertainment for Everyday Waiting Moments
KLIP, a new microdrama streaming app, launched a television commercial to introduce its two‑minute, bite‑sized drama episodes. The ad targets Indian Tier 2 and Tier 3 viewers aged 16‑45, emphasizing entertainment that fits into everyday waiting moments. By framing waiting as an...
Scotch-Brite Making Gen Z and Millennial Consumers Think Differently About Everyday Cleaning Essentials
Scotch‑Brite unveiled Brite, a vibrant kitchen‑cleaning collection aimed at Gen Z and Millennial shoppers. The line, debuting March 1 at Target, Walmart and Amazon, features dual‑sided scrubbers, ergonomic palm tools, a leak‑proof dishwand and eco‑friendly refill heads, each paired with a sleek...
Bing With Asian Owned Labels On Microsoft Ads
Microsoft Advertising introduced Asian‑owned labels for search ads on Bing, mirroring a similar feature on Google. A recent X post by Khushal Bherwani captured an ad for Amazon displaying the Asian‑owned badge, which appears to be a labeling error. The...
Google Local Service Ads Won't Credit Calls For Existing Clients (Not Lead)
Google Local Service Ads (LSA) charged a $400 fee for a call that originated from an existing client, not a new lead. Despite confirming the call’s source, Google refused to refund the charge, highlighting a flaw in the platform’s auto‑credit...
Lush Celebrates Harry Styles’ Album Release with Disco-Inspired Bath Bomb
Lush has launched a limited‑edition, UK‑only bath bomb called Bathe All The Time, shaped like a disco ball and designed to turn a soak into a sparkling, mood‑boosting after‑party. The product coincides with singer Harry Styles’ new album Kiss All...
How Affina Partners Promotes Benchmarks for Premium Growth
Affina Partners has positioned itself as a premium‑focused affiliate program, leveraging immersive storytelling and high‑end animation to elevate brands like iGaming newcomer Millioner. The network operates on a semi‑closed registration model that favors quality traffic, offering affiliates personal managers and...
Why the Social Media Burger Wars Are Good for the Industry
Burger chains are waging a high‑visibility social‑media battle, turning menu drops and meme challenges into traffic‑driving events. The podcast episode highlights how this digital rivalry benefits the broader restaurant sector by generating free user content and accelerating trend detection. It...
Elastic Marketing Wins When Companies Build It as Infrastructure—Not Campaign Support
Elastic marketing is becoming mainstream as firms replace full‑time staff with freelancers, agencies, and contractors to match fluctuating demand. The article warns that without redesigning core workflows, flexible talent creates bottlenecks, brand drift, and rising costs. Success hinges on treating...
Jack & Jones Puts Denim in the Spotlight for Retail Debut in Dubai
Jack & Jones, the European denim arm of Bestseller, opened three flagship stores in Dubai, Abu Dhabi and Sharjah, marking its UAE debut. The launch is driven by the minimalist “Invisible Jeans” campaign, which omits models and focuses solely on the denim...
What Are Secondary Keywords? (And How to Use Them)
Secondary keywords are related search terms that support a page’s primary keyword, allowing a single article to rank for dozens or hundreds of variations. The guide explains how these terms differ from long‑tail and LSI keywords and why the average...
AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse via @Sejournal, @Brookeosmundson
Google has broadened its AI Max text‑guidelines beta to all advertisers worldwide, letting brands set natural‑language guardrails for AI‑generated search and Performance Max copy. At the same time, Video Reach Campaign non‑skippable ads are now generally available globally, offering automated delivery of...
Google Says Disavow Links If You’re Conflicted And Need To Be Sure via @Sejournal, @Martinibuster
Google’s John Mueller told SEJ that using the Disavow Tool is acceptable when SEOs feel uneasy about questionable links. He explained that many spam redirects use tracking URLs, JavaScript rewrites, or link wrappers, which often result in no actual backlink...
John Lewis Enlists Daisy May Cooper to Highlight What Mums Want for Mother’s Day
John Lewis has teamed up with actress Daisy May Cooper for its Mother’s Day social campaign, developed by Saatchi & Saatchi. The initiative spotlights what mums truly want, moving beyond conventional gift tropes. Launched across digital channels, the content aims...
Batchelors Is Unveiling the Biggest Rebrand in Its 130-Year History
Batchelors has launched its most extensive rebrand in 130 years, updating packaging for all 200 items across Super Noodles, Pasta N Sauce and Cup A Soup. The £3.5 million rollout includes a new TV spot, out‑of‑home, social, PR and in‑store activations,...
SHEIN’s U.S. Influencer Marketing Director on the Secret to Partnerships
SHEIN’s U.S. influencer marketing director Jennifer Brown explains that rapid agility, authentic creator collaboration, and aligning cultural moments with brand purpose turn influencer partnerships into measurable business results. She cites successful campaigns with Cardi B, Normani’s debut fashion line, and a...
Electric Car Brand Changan Enters UK Market with New Media Agency
Chinese automaker Changan announced its entry into the United Kingdom by signing a partnership with a leading UK media agency to launch its electric‑vehicle line. The collaboration will drive a £5 million marketing push aimed at introducing the brand to British...
Coca-Cola Expands AI Use in Marketing and Product Development
Coca‑Cola is scaling artificial intelligence from experimental projects to a core component of its marketing and product development operations. AI tools now analyze consumer behavior, generate and test creative assets, and inform flavor and packaging concepts such as the Y3000...
Aspire Launches Updated Creator Portal to Improve Brand–Creator Matching
Aspire has unveiled a redesigned Creator Portal that adds a structured profile system, multi‑profile management, and agency‑friendly controls. The update surfaces creators' rate expectations, preferred campaign formats, and collaboration history, letting brands assess fit earlier. New authentication options such as...
YSL Beauty Refreshes US Ambassador Roster
YSL Beauty has refreshed its U.S. ambassador lineup, adding models Lila Moss, Amelia Gray and Laura Harrier to a new campaign shot by New York photographer Renell Medrano. The visuals place the trio in everyday urban settings to highlight individuality while showcasing products such as Lash Latex...
Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth
Amperity announced the appointment of veteran SaaS marketer Bridget Perry as its new chief marketing officer. Perry, who previously led marketing at Later, Contentful, Adobe and Microsoft, is known for driving double‑digit growth and guiding companies through cloud and product‑led...
WHOOP Selects Viant as Strategic Ad Platform
Viant Technology announced a multi‑year strategic partnership to serve as the DSP of record for WHOOP’s connected‑TV advertising. The collaboration will enable household‑level CTV activation, linking media exposure directly to measurable business outcomes. Viant’s AI‑powered, transparent programmatic platform will provide...
Lippincott Refreshes Brand Identity for Latitude
Lippincott has unveiled a refreshed brand identity and comprehensive toolkit for Latitude, the Australian‑New Zealand consumer‑finance provider. The new visual and verbal system streamlines asset creation, supporting acquisition, engagement and growth across credit cards, personal and auto loans. A redesigned logo...
Inside Life360’s Plan To Build An Ad Platform On Top Of Nativo
Life360 has accelerated its entry into advertising by acquiring Fantix’s AI‑driven ad unit and the native‑ad platform Nativo for $120 million. Nativo generated $63 million in revenue in 2023, and its white‑label ad server now powers Life360’s family‑focused ad stack. The combined...
HubSpot Automation Guide 2026 | Sales & Marketing Workflows
HubSpot’s 2026 automation suite centers on the Breeze AI Assistant, which creates workflows and specialized agents from natural‑language commands. The platform separates high‑volume marketing automation via Workflows from one‑to‑one sales automation through Sequences, while AI agents handle prospect research, data...
Langkawi Dishes up Natural Charms for the European Market
Langkawi Development Authority unveiled fresh visuals for its Naturally Langkawi branding at ITB Berlin 2026, spotlighting the island’s UNESCO Global Geopark status and nature‑based attractions such as the SkyCab cable car. European travelers remain the island’s traditional long‑haul market, delivering...
Happy Pops Launches Barbie Career Ice Pop Collection
Happy Pops, a Toronto‑based frozen‑dessert brand, has launched a limited‑edition Barbie collection timed with International Women’s Day. The line features 25 career‑themed ice pops in a pink‑lemonade flavor made with real fruit and no artificial additives. Packaging showcases diverse professions,...
Vintage Jewellery Sellers Seek Red Carpet Exposure
Awards season is driving a surge in vintage jewellery loans as celebrities seek unique pieces for red‑carpet events. Auction house Sotheby’s has become a prominent lender, providing items like Jennifer Lawrence’s 1987 JAR ear clips and a Suzanne Belperron brooch, while...
Why Are Retailers Shifting Focus to Generation Alpha?
Retailers are pivoting from Gen Z to Generation Alpha, the cohort born after 2010 that has grown up entirely in a digital ecosystem. The oldest Alphas will be 16 in 2025, already accounting for roughly half of US household spending...
Urbanrise Launches “Welcome to the Celebrity Life” Campaign for Whispers of Sky
Urbanrise, a leading South Indian developer, unveiled the “Welcome to the Celebrity Life” advertising campaign for its new luxury project Whispers of Sky in Chennai. The campaign, created by Dentsu Creative, stars designer Gauri Khan in two films directed by...
'Signing Is the Easy Part': How Airwallex Turned Sport Into a Global Growth Engine
Airwallex has expanded its sports sponsorship from a single global deal to a portfolio that includes McLaren F1, Arsenal FC, the San Francisco Giants, and regional teams in Australia and New Zealand. The company says the partnerships are already boosting brand trust,...
American Express Hits Full Throttle On Fan Experience At Melbourne GP
American Express returns for a second year as the official payments partner of the Formula 1 Australian Grand Prix, unveiling an upgraded Amex Lounge and a suite of new fan experiences. The lounge now showcases premium food and beverage partners such...
PregaNews Film Encourages Conversations Around Postpartum Depression This Women’s Day
India’s leading pregnancy detection brand PregaNews has launched a digital film ahead of International Women’s Day to spark open conversations about postpartum depression. The short film highlights how many new mothers silently endure emotional and physical strain, normalising these challenges...
‘Better Value Than LinkedIn Ads’: Tech Firm Octave Bets Big On F1 Partnership With VCARB
Global tech firm Octave has signed a three‑year sponsorship with the Visa Cash App Racing Bulls F1 team, launching the deal at the Australian Grand Prix. The partnership aligns Octave’s asset‑lifecycle intelligence platform with the high‑pressure environment of Formula 1, positioning...
Retail and Grocery Brands Dominate ChatGPT Ads
OpenAI’s ChatGPT has entered its fourth week of serving contextual ads, with Sensor Tower reporting that retail and grocery promotions dominate the ad inventory. Over a two‑week sample, more than 100 distinct brand ads appeared, outpacing other categories such as...
Inside ‘AutoBait’: DoubleVerify Exposes AI Slop Factory Sucking Ad Budgets
DoubleVerify’s Fraud Lab has uncovered AutoBait, a coordinated network of more than 200 AI‑generated lifestyle sites that churn out clickbait articles and hyper‑realistic images to harvest advertising revenue. The operation delivers tens of millions of ad impressions each month, with...
TikTok Ad Campaigns Drive Movie Ticket Purchases
TikTok released data, in partnership with measurement firm Samba, linking ad exposure to real‑world movie ticket purchases across 38 U.S. campaigns from early 2023 to mid‑2025. The analysis shows a median 172% lift in purchase rates for exposed audiences, with...
L.E.K. Brand Heat Index Shows Which Shoe Brands Are Top of Mind
L.E.K. Consulting’s 2026 Brand Heat Index, based on a survey of nearly 5,000 U.S. consumers, shows Nike retaining the top spot in athletic footwear for both men and women. Hoka and On Running are closing the gap, especially among female...
Casavogue Celebrates 54 Years with Anniversary Savings
Casavogue, Montreal’s flagship high‑end furniture showroom, marks its 54th anniversary with a $500 discount for every $3,000 spent on sofas, bedroom and dining sets. The promotion runs across a curated selection of premium collections, encouraging customers to refresh core home...
Walmart Canada Kicks Off Sponsorship with Canada Soccer to Bring Canadians Closer to the Game
Walmart Canada announced a multi‑year sponsorship with Canada Soccer and the Canadian Premier League, aiming to make the sport more accessible nationwide. The partnership features forward Jonathan David as Walmart’s official ambassador and includes grassroots initiatives, match‑day activations, and fan‑engagement offers....
How to Run an Instagram Account Performance Review that Actually Leads to Growth
Most Instagram monthly reports focus on vanity metrics like reach and follower count, which do not drive growth. The article proposes a five‑step performance review that centers on actionable signals such as saves‑to‑reach ratio, profile visits, and story completion. Using...
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Subway Seeks to Serve 1M Meatballs on National Meatball Day with Free Footlong Upgrades
Subway is offering a free foot‑long upgrade on March 9 for customers who purchase a six‑inch Meatball Sub as part of its Sub of the Day or Meal of the Day. The promotion, timed with National Meatball Day, aims to sell...
What SMEC’s Data Reveals About AI Max Performance via @Sejournal, @Brookeosmundson
Smarter Ecommerce (SMEC) examined over 250 e‑commerce Search campaigns that used Google’s AI Max feature. The study found a median 13% lift in conversion value but a 16% rise in cost per acquisition, indicating higher revenue at a higher price....
Konodrac Launches Smart TV Self-Promotion Platform
Spanish tech firm Konodrac has introduced Smart Self-Promotions, an automated platform that turns traditional TV self-promotion into data-driven campaigns for linear, HbbTV and OTT environments. The solution leverages census-level audience data to segment viewers, deliver interactive calls-to-action, and provide full-funnel...
Collette Launches Solo Travel Savings
Collette has launched a Solo Travel Savings Campaign offering up to $1,000 off select Explorations tours for solo guests traveling through March 2027. The promotion, running through July 15, targets the fast‑growing solo traveler segment, especially those over 50 seeking...
How Personalized Hotel Websites Turn Interest Into Bookings
Personalized hotel websites are becoming essential as 71% of travelers expect tailored interactions and 68% favor personalization over loyalty programs. By delivering real‑time, intent‑based content, hotels can convert more visitors, with direct‑booking conversion rates rising about 25% and repeat bookings...
How Brands Are Measuring Value Across the Entire Customer Journey
Advertisers struggle to monetize brand‑building efforts, with only 53% confident in ROI measurement. Amazon Ads introduced Long‑Term Sales (LTS), a metric that assigns monetary value to shopper actions across the full journey using its authenticated identity graph. LTS combines short‑term...
Will The Trade Desk Right-Size Its Margins?
The Trade Desk faces criticism for a complex, opaque fee structure that includes platform, data, and bid‑shading charges. Consultant Sarah Caputo argues the DSP should lower its take rate and simplify fees, especially the double‑digit bid‑shading fee on savings. Recent...
How to Nagivate the Line Between Greenwashing and Greenhushing
Brands and retailers are confronting intensified regulatory scrutiny and potential sanctions over sustainability claims, prompting many to adopt “greenhushing” – the practice of keeping environmental initiatives hidden. While this approach reduces the risk of violating emerging green‑claim laws, it also...
