From Attention to Action: Scaling Women’s Sports in India
At Manifest Play 2026 in Mumbai, industry leaders argued that women’s sport in India must move from awareness to digital‑first monetisation. Panelists highlighted owning the audience through direct platforms, narrative‑led brand partnerships, and treating athletes as multi‑dimensional brands. Consistent digital storytelling and improved athlete support were identified as critical levers for long‑term revenue. The Women’s Premier League was cited as a proof point that a digital ecosystem can generate early commercial traction.
Syndigo and DetailPage Partner to Improve Digital Shelf Performance, Conversion, and AI-Powered Search Visibility
Syndigo, a global product experience management leader, has partnered with DetailPage, an analytics platform that translates shopper‑driven signals into actionable content insights. The joint solution embeds these insights into Syndigo’s content workflows, allowing brands to prioritize edits that boost AI‑powered...
Munch Studio Launches AI Video Editing Suite That Turns Long-Form Video Into Social Media Content in Minutes
Munch Studio unveiled an AI‑powered video editing suite that converts long‑form footage into platform‑ready short clips in minutes. The tool automatically clips, captions, scores relevance, adds music and formats videos for Instagram Reels, TikTok, YouTube Shorts, Facebook and LinkedIn. All...
The Stack: Advertising’s Next Phase
Advertising, streaming and regulation converged this week as platforms intensified monetisation while facing heightened scrutiny. The IAB unveiled a guide to mature AI‑driven commerce‑media networks, and Publicis reported 6.4% revenue growth with 86% of its services now AI‑powered. OpenAI rolled...
Inside Uniqlo’s Savvy Use of Experiential Retail in Singapore
Uniqlo Singapore launched the Airsim Cooling Station pop‑up to let shoppers physically experience the breathability and cooling claims of its Airism line, a product suite tailored for the city’s hot, humid climate. The activation featured fabric‑cruiser fans, water‑drop absorption demos,...
Indriya Signs Actor Krithi Shetty for Long-Term Brand Partnership
Indriya, the Aditya Birla Group’s jewellery label, has inked a long‑term partnership with Telugu film star Krithi Shetty, debuting the collaboration during its Akshaya Tritiya 2026 campaign. The campaign showcases temple‑inspired pieces—layered harams, jhumkas and bangles—through an intimate film that ties the actress’s...
Should Affiliates Buy Likes on Social Media? Here’s What the Articles Promoting It Won’t Tell You
The FTC’s Consumer Reviews and Testimonials Rule, effective October 21, 2024, prohibits buying fake Instagram likes, followers or engagement when used to misrepresent commercial influence. Violations carry civil penalties of up to $53,088 per infraction. For affiliate marketers, the rule means that...
Spain Study: Streamers Using Geo-Targeted Ads to Boost Revenue
A Spanish university study of Netflix, Prime Video, Disney+ and HBO Max reveals that all four services are integrating geo‑targeted, personalised advertising into ad‑supported tiers. Researchers examined 920 ads across 536 episodes, finding that Prime Video runs the most ads...
Erling Haaland & Vinicius Júnior Front New Marriott Bonvoy and Visa ‘For Fans, Everywhere’ Campaign
Marriott Bonvoy and Visa have teamed up for a global "For Fans, Everywhere" campaign tied to the 2026 FIFA World Cup, featuring football stars Erling Haaland and Vinícius Júnior. Starting April 14, the partnership will roll out more than 600...
Study: Netflix Holds Top Spot Across All US Streaming Metrics
Conjointly’s Brand Tracker surveyed 1,427 U.S. consumers, including 856 active streaming subscribers, to map brand health across the funnel. Netflix dominates every metric, posting 92% aided awareness, 79% consideration, 74% current subscription and a 39% preferred‑brand share, while also leading...
Thai Airways Introduces Disney Themed Activity Kits for Young Travelers
Thai Airways has partnered with Disney to launch its first Disney‑themed activity kits for young travelers, featuring Moana and Mickey Mouse designs. Each kit includes a reusable bag, a pop‑up board game or activity cards, puzzles, stickers and coloring tools,...
Benoit Vatere’s Case for Keeping Liquid Death Dangerous at Scale
Liquid Death’s chief media officer Benoit Vatere explains how the canned water brand is transitioning from a direct‑to‑consumer focus to a retail‑first strategy, using full‑funnel media to turn viral awareness into in‑store trial. He positions retail media networks as strategic...
PUMA India Turns RCB Jersey Into Everyday Fandom with #RCBEverywhere
PUMA India launched the #RCBEverywhere campaign, urging Royal Challengers Bangalore fans to wear the team jersey in everyday settings. The initiative features Virat Kohli, Rajat Patidar and Krunal Pandya in a digital film and highlights a viral Kumbh Mela fan moment. PUMA reports a...
Dish TV Launches ‘Kuch Chhota Sa’ Campaign for TV Flexibilit
Dish TV rolled out a "Kuch chhota sa" campaign promoting its new "Always‑On" service, offering over 190 channels and a flexible Freedom Pack priced at Rs 99 (≈$1.20) to address recharge friction. The campaign uses slice‑of‑life storytelling across TV, digital and...
CommsCon Catchup: The Real Cost of Reputation
At CommsCon, panelists argued that corporate reputation has evolved from a PR issue to a balance‑sheet liability that can now be quantified with AI‑driven analytics. Michelle Hutton of Burson cited research estimating a $7 trillion global reputation economy, while Choice’s Mark...
Dish TV Turns Small Switches Into Always-On Viewing
Dish TV launched an "Always‑On" advertising campaign centered on the tagline “Kuch chhota sa karne par, life hogi behtar,” highlighting how tiny choices can improve daily TV viewing. The brand emphasizes its uninterrupted service that stays active even when recharges...
Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV
YouTube is positioning its platform as a television equivalent to capture premium ad budgets, emphasizing the growing share of viewing on living‑room screens. At its NewFronts event, the company let creators pitch the TV narrative, citing data such as 62%...
PR Consultancy Impact Metrics Launches in the GCC
Karim Geadah has launched Impact Metrics, a PR consultancy in the GCC that embeds key performance indicators into every communications strategy. The firm promises measurable business impact by aligning storytelling with metrics such as visibility quality, audience relevance, and engagement...
DoubleVerify Creates AI SlopStopper for Social to Tackle Low-Quality AI Content
DoubleVerify has launched AI SlopStopper, a new tool within its DV AI Verification suite designed to identify and block low‑quality AI‑generated content on social and video platforms. The solution blends proprietary AI detection with human oversight, feeding results into the...
Glossy Pop Newsletter: Why ‘The Devil Wears Prada 2’ Is the Collaborator Fashion and Beauty Brands Have Been Waiting For
The upcoming release of “The Devil Wears Prada 2” is sparking a wave of fashion and beauty brand collaborations, echoing the merch‑driven success of the 2023 “Barbie” film. Tweezerman has unveiled a DWP2‑themed tweezers collection, while Lancôme secured the official skin‑care...
Dad Hat Brand ’47 Goes Global with a New Marketing Campaign, ‘Worn Worldwide’
Boston‑based dad‑hat maker ’47 has launched a global “Worn Worldwide” campaign to showcase its flagship Clean Up cap across five countries. The brand produced short vignettes filmed in Scotland, Mexico, France, Italy and the United States, distributing them on TikTok,...
An Easier Way To Think About Brand Growth
The article argues that traditional brand‑building tactics—mass reach and repetitive media—no longer provide clear growth paths in today’s fragmented digital landscape. It introduces the "Brand Adoption Journey" framework, which starts by identifying the finite conditions a consumer needs to adopt...
Conde Nast Shrinks: Publisher Is Closing 'Self' And Several 'Glamour' Editions
Condé Nast announced a portfolio overhaul, shutting down the *Self* magazine and ending the *Wired* Italy edition while winding down *Glamour* operations in Germany, Spain and Mexico. Health and wellness stories from *Self* will be folded into *Allure* and *Glamour*, and...
Inside the Creator-Led Media Economy: Coachella
Influencer marketing now commands 20‑30% of media budgets, with Australian creator spend hitting $830 M AUD (≈$550 M USD) in 2025 and projected to reach $1 B AUD by 2030. The Coachella festival has become a high‑velocity content factory, where brands like Revolve, Hailey Bieber’s Rhode, and...
Quilton Wraps up Its New Plastic-Free 3-Ply Rolls in New Animated Campaign via 10 Feet Tall
Quilton has introduced a plastic‑free, paper‑wrapped 3‑ply toilet‑paper roll and unveiled an animated campaign created by 10 Feet Tall. The hero film features whimsical Cupids on a cloud‑based production line, set to a heavy rock soundtrack, to portray each roll as a...
Agentic Advertising Needs Interoperability, Standardisation, and Adoption to Thrive
The IAB Tech Lab has introduced the Agentic Advertising Management Protocols (AAMP), a standards‑driven suite designed to make advertising agents interoperable, transparent, and production‑ready. AAMP adds new protocols—Model Context Protocol (MCP) and Agent‑to‑Agent (A2A)—and an open Agent Registry that mirrors...
From Audit to Execution: Your First 7 Days of a Clean Social Strategy
The article presents a step‑by‑step, seven‑day social‑media strategy reset that begins with a 60‑90‑minute audit and ends with a week‑two content plan. It stresses platform‑specific audits, profile optimization, a single‑session content batch, and early engagement before scaling volume. The workflow...
Yahoo DSP Taps Guardian in Push for Cleaner Programmatic Supply
Yahoo DSP has partnered with The Guardian to create a direct‑to‑publisher pathway that lets advertisers buy the newspaper’s premium digital inventory through Yahoo Backstage. The integration simplifies campaign discovery, activation and optimisation, reducing the complexity of programmatic buying. The Guardian...
The Relief of a Violet Door: How Himalaya BabyCare Is Making Public Spaces Friendlier for New Moms
Himalaya BabyCare has launched over 700 "Happy Feeding Rooms" across India’s airports, railway stations, hospitals and malls, offering clean, ventilated spaces equipped with seating, diaper‑changing stations and sinks. Each room serves roughly 30 mothers daily, totaling about 7.7 million users annually....
Nexxen Launches Enhancements to ‘nexAI DSP Assistant’ to Amplify ‘Full-Funnel’ Campaign Outcomes
Advertising technology firm Nexxen unveiled major upgrades to its AI‑driven demand‑side platform, the nexAI DSP Assistant. The enhancements expand the assistant’s role to pre‑campaign quality assurance, real‑time mid‑flight optimization, and post‑campaign analytics, while a new user interface simplifies workflow and...
How to Build a Signature Content Series that Grows Your Audience
The article provides a step‑by‑step guide to creating a signature content series that accelerates audience growth, highlighting a five‑step framework that starts with planning six episodes before launch. It distinguishes episodic, serialized, and hybrid formats, stressing the importance of a...
Coachella 2026 Wasn’t Just a Music Festival; It Was a Brand Universe
Coachella 2026 transcended a music event, becoming a sprawling brand universe where beauty, spirits, AI and hospitality brands built immersive experiences. Hailey Bieber’s Rhode launch, Kendall Jenner’s 818 Tequila outpost, and Red Bull’s 20,000‑sq‑ft Mirage turned product drops into cultural...
Dance Music Magazine Mixmag Appoints Culture-First Agency Noisy to Drive ANZ Growth
Mixmag ANZ, the world’s largest dance‑music magazine, has signed a partnership with culture‑first agency noisy to accelerate its growth across Australia and New Zealand. The deal covers content creation, brand campaigns and real‑world activations, linking Mixmag’s local audience to noisy’s nightlife...
BCM Group Launches Search Works, to Unify Owned, Earned and Paid in an AI Era
Queensland‑based BCM Group has launched Search Works, a data‑driven brand visibility platform that replaces traditional SEO with an adaptive SEO/GEO model tailored for AI‑powered search. The service, led by Managing Director Lukas Temple, already secured new clients Youi Insurance and...
Britannia Tiger Krunch Launches Interactive Anti-Bullying Campaign ‘Tiger Hero Hunt’
Britannia Tiger Krunch has launched "Tiger Hero Hunt," an interactive anti‑bullying campaign that uses a QR code on its snack pack to guide children through a WhatsApp‑based storytelling experience. Participants navigate bullying scenarios, choose responses, and unlock a personalized Tiger...
Pinterest's Plea: 'Put Down Your Phones'
Pinterest is rolling out a "How did they do it" ad campaign that tells users to put down their phones and live offline, debuting on May 1 across TV, cinema, out‑of‑home and digital channels. The company frames its platform as engineered...
The Content Cultures That Last Have One Thing in Common
Content programs often lose momentum after about 18 months, with only 22% of B2B marketers rating their efforts as highly successful. Research from the Content Marketing Institute shows that 62% of the winners have a documented content strategy aligned to...
Facebook Wants to Scan Users’ Camera Rolls for Content
Meta has begun testing an opt‑in camera‑roll suggestion feature for Facebook users in the United Kingdom. The tool scans a device’s photo library, identifies standout moments and proposes ready‑made collages, videos or story drafts that can be posted to Feed,...
Instagram Expands Your Algorithm Tool to Explore
Instagram is extending its "Your Algorithm" content‑recommendation tool from Reels to the Explore feed, allowing users to fine‑tune the topics they see across both surfaces. The feature, first tested on Reels in October, now appears for English‑language users in Explore,...
Why It's Best For Marketers To Reach Gen Z On The Go
Lyft’s new Gen Z Insights Report, based on 94 million rides, shows the cohort accounts for 24% of riders but 28% of trips, heavily skewed toward nightlife and weekend travel. Nearly half of rides to fast‑food brands like Taco Bell and...
How to Use AI Brand Monitoring for Always-On Brand Health
AI‑driven brand monitoring is shifting from a niche advantage to a baseline requirement as the internet’s content volume explodes. Large‑language models synthesize mentions across social, news, forums and emerging AI chatbots, turning raw volume into thematic insights and nuanced sentiment....
How to Create AI Agents for Social Media Marketing
Social media teams are overwhelmed by the volume of platforms and messages, prompting a shift toward AI agents that can autonomously generate content, monitor trends, and handle customer interactions. The guide outlines how to build such agents—from selecting LLMs and...
Mullin's Bid to Rehab DHS' Image
The Department of Homeland Security, led by new Secretary Markwayne Mullin, is launching a direct‑to‑public communications push to rehabilitate its image after a contentious tenure under Kristi Noem. Mullin will front the effort, delivering frequent cable‑news interviews, X video messages...
Ecommerce Trends: How Etsy Is Using AI
Etsy is accelerating growth by embedding AI across its marketplace, from consumer‑facing search and instant checkout powered by OpenAI’s ChatGPT to seller‑side automation. The company has forged partnerships with OpenAI, Google and Microsoft to explore agentic commerce, a conversational shopping...
Threads Expands Social Media Management Functionality
Meta’s Threads platform is rolling out a suite of API enhancements that let brands cross‑share to Instagram Stories, schedule posts up to 10,000 characters, embed content without tokens, and receive real‑time notifications. The changes also lower the follower threshold for...
YouTube Lets Users Remove Shorts From Its Home Feed Via Timer Setting
YouTube has expanded its time‑management settings to let any user set the Shorts feed limit to zero minutes, effectively removing Shorts from the home feed. The option, first introduced in October 2025 with a 15‑minute minimum and later limited to parental...
Podcast: Weigel’s Winning Strategy
Weigel’s Director of Marketing & Merchandising, Nick Triantafellou, discussed the chain’s integrated foodservice and commissary program, its pioneering Name, Image, Likeness (NIL) initiative, a revamped loyalty platform, and a retail‑media network on the CStore Decisions podcast. The conversation highlighted how...
3D DOOH Goes Local: How Brands Are Driving Store Visits Faster
Big Happy’s 3D digital‑out‑of‑home (DOOH) platform is shifting from pure brand awareness to a measurable performance channel by slashing production cycles to under a month and integrating mobile retargeting. Recent campaigns, including a retail activation during a peak shopping period,...
Viral “6-7” Trend Becomes Real with New Chicken Nugget Release
Perdue is capitalizing on the viral “6‑7” meme by releasing a limited‑edition “Six Seven Chicken Nuggets” product shaped like the numbers 6 and 7. The nuggets, made from 100% all‑natural, antibiotic‑free chicken and coated in panko, will debut exclusively at Walmart...
Introducing the Newest Edition to Your Team: The Marketing Engineer | Vol 288
Profound announced a new Marketing Engineer role that blends marketing strategy with technical execution, offering a free certification through Profound University. The position is designed to build AI‑driven agents, automations, and end‑to‑end workflows that accelerate existing processes and create capabilities...