Healthy Growth In The Age Of AI
Thorne’s Chief Growth Officer Mary Beech reports that AI engines now drive about 5% of new customer acquisition, up from zero a year ago. To capitalize on this shift, Thorne has restructured its marketing function into a growth laboratory that owns brand, performance, and direct‑to‑consumer revenue. The company doubles down on medically reviewed, structured content to educate shoppers and feed AI answer engines with reliable data. Beech emphasizes accountability for overall business outcomes rather than traditional CMO metrics.
NOVA Entertainment Partners With Retail Media Arm Of Westfield’s Scentre Group
Australian radio and podcast leader NOVA Entertainment has partnered with BrandSpace, the retail media division of Westfield owner Scentre Group, to create a unified advertising platform across 42 Westfield shopping centres and NOVA’s audio network. The collaboration offers agencies a...
The UAE’s Most Powerful PR Asset: Its People
The article argues that the United Arab Emirates’ strongest nation‑branding asset is its people, who act as organic brand evangelists through daily life. Decades of stable governance, pandemic response, and economic resilience have cultivated widespread trust, prompting residents to share...
Best Buy Wants to Be the Hub for AI-Powered Hardware Like Glasses, Laptops
Best Buy is repositioning itself as the go‑to retailer for AI‑powered hardware, from glasses to AI‑enhanced PCs, as its fiscal‑year revenue held steady at roughly $42 billion. CEO Corie Barry highlighted flat market share but pointed to rapid growth in emerging categories such...
Urban Ladder and Lowe Lintas Launch City-First Campaign Leveraging Regional Insights
Urban Ladder teamed with Lowe Lintas India to launch a city‑first advertising campaign built on the agency’s proprietary “State of States” cultural study. The platform tailors messaging for each major Indian city, from Mumbai to Hyderabad, highlighting furniture as a...
Lululemon Cops $703K ACMA Fine For Email Marketing Misdemeanour
Lululemon has been hit with a $702,900 penalty from Australia’s ACMA for breaching spam regulations. The regulator found the athleisure brand sent over 370,000 service‑related emails that also contained promotional material but omitted an unsubscribe option between Dec 1 2024 and Jan 5 2025....
The Costly Marketing Assumption MENA Founders Make
Founders in the MENA region often postpone marketing, treating it as a downstream activity after product development. The article argues that early marketing is essential for establishing a clear identity, positioning, and trust with investors and enterprise buyers. In a...
Subaru Customers Redeem Social Impact Gifts
Subaru of America reported that 141,184 “Gifts for Good” were redeemed by customers during its first year, each supporting a nonprofit or social enterprise. The initiative, part of the Love‑Encore post‑delivery program, let buyers choose mission‑aligned products or direct donations...
Facebook Expands Affiliate Program to Include Brand Links
Meta has broadened its Facebook Reels affiliate program, adding a self‑serve tool in the Professional Dashboard that lets creators embed brand affiliate links directly in their videos. The platform now offers thousands of products from partners such as Amazon and...
Vereigen Media Focused on Modern Approach to Content Syndication
Vereigen Media has launched a new content‑syndication tool built around its proprietary Verified Content Engagement (VCE) methodology. The VCE model replaces passive lead capture with consent‑driven, first‑party data and human‑verified interaction signals, ensuring prospects truly engage with assets. The platform...
Enterprise Social Media Done Right: How Big Brands Stay Agile at Scale
Enterprise social media in 2026 is less about posting volume and more about treating social as an operating system that coordinates regional markets, regulated industries, and multiple brands. Success hinges on four levers—clear governance, streamlined workflows, shared insights, and continuous...
Nubank Hires Former TikTok Executive as Marketing Director
Nubank appointed Kim Farrell, former TikTok global head of creators, as its new global marketing director. The hire comes as the Brazilian neobank prepares to launch U.S. operations under a recently approved de novo charter. Farrell will craft branding and partnership...
How to Build a Customer Journey Map That Works in 2026
Research shows firms that map customer journeys see a 54% lift in marketing ROI and 18% faster sales cycles. The guide outlines a ten‑step process—from defining objectives and assembling cross‑functional teams to plotting touchpoints, emotions, and internal actions. It stresses...
We’re Strict So Our Members Don’t Have To Be: Thrive Market’s Formula
Thrive Market was founded to make healthy eating easy, affordable, and accessible, and it now tackles the same problem by personalizing a curated storefront of about 7,000 better‑for‑you products. The company differentiates itself with strict EU‑level ingredient standards, banning over...
Survey Says: PPC Is Harder Than It Was 2 Years Ago
The PPCSurvey’s new State of PPC report, based on over 1,000 practitioners, reveals that 53% of respondents find managing pay‑per‑click campaigns harder than two years ago, while only 16% say it’s easier. Those who perceive improvement point to automated bidding,...
Marriott Bonvoy Introduces Sports-Themed Campaign and Podcast Series During March Madness
Marriott Bonvoy rolled out the "Where Gameday Checks In" campaign to ride the March Madness wave, debuting a limited‑run podcast series called "Live From the Bracket" hosted by NBA player Sophie Cunningham and journalist West Wilson. The initiative also includes...
Infuse, InkHub Partner to Deliver the First True End-to-End 1to1 Buyer Experience
Infuse and InkHub have launched an exclusive partnership that delivers a true end‑to‑end 1to1 buyer experience, extending personalization from the initial outreach email through a custom landing page to the final content asset. The solution merges Infuse’s proprietary demand intelligence—backed...
Oceania Cruises Rolls Out Groundbreaking Global Marketing Campaign “The Joy of Traveling Well,” Focusing on Immersive Journeys, Intimate Luxury, and...
Oceania Cruises has launched a global marketing campaign called “The Joy of Traveling Well,” emphasizing immersive itineraries, intimate adult‑only ships, and world‑class dining. The initiative rests on four pillars—immersive journeys, intimate luxury vessels, genuine hospitality, and The Finest Cuisine at...
2026 NCAA Men’s Tournament Ad Sales Seeing ‘Tremendous Demand’
CBS Sports and TNT Sports announced that ad demand for the 2026 NCAA Men’s Basketball Tournament is "tremendous," though they withheld specific pricing or inventory numbers. Executives emphasized that live sports continue to cut through the clutter, driving revenue across...
DemandFactor Rebrands as Demand.com
DemandFactor announced it is rebranding as Demand.com, a move that aligns its corporate identity with a broader full‑funnel demand generation platform. The new name emphasizes the company’s focus on end‑to‑end B2B demand generation, performance marketing, partner activation, recruitment, and agency...
Shirofune Launches Real-Time Amazon Ads Automation
Shirofune has added a real‑time automation layer to its Amazon advertising platform, targeting high‑traffic sales events such as Prime Day and Cyber Monday. The new feature tracks cost and performance metrics on an hourly basis, allowing advertisers to either maximize...
B2BMX 2026 Keynote: Elfried Samba Looks to Bring the Sexy Back to B2B Marketing
At B2BMX 2026, Elfried Samba urged marketers to treat B2B as a sexy, emotionally‑driven space rather than a purely technical one. He highlighted that human connection and community‑first strategies are the strongest growth levers, citing his agency Butterfly Effect’s work...
Perion’s AI Agent Outmax Now Available for TikTok, Delivering up to 25% Greater Media Performance in Early Results
Perion Network announced the launch of its Outmax AI agent on TikTok, reporting up to a 25% lift in media performance during early trials. The integration brings Perion’s AI‑native infrastructure to TikTok’s 1.6 billion‑user ecosystem, allowing advertisers to move beyond platform‑standard...
Google Adds Automatic End Screens to Video Ads
Google Ads is rolling out automatic end screens that attach an interactive card to the end of eligible in‑stream video ads. The feature pulls app name, icon, price and install link from campaign data and is enabled by default for...
RAAS LAB & The Trade Desk Partner to Bring Real-Time Relevance to Programmatic Advertising
RAAS LAB announced a partnership with The Trade Desk, integrating its AI‑driven contextual intelligence into the demand‑side platform. The joint solution lets advertisers evaluate tone, sentiment and placement environment at the impression level, backed by URL‑level reporting. Brands and agencies...
Old Spice Reworks Boyz II Men Song for Sequel to Clingy Moms Campaign
Old Spice has launched “The End of Adolescents,” a sequel to its 2014 “Mom Song” campaign, featuring a reworked Boyz II Men classic in an R&B‑styled spot. The 60‑second commercial promotes the brand’s new Swagger Signature Scent Control system, which lets users...
Why Tecovas Made a Short Film About Texas Instead of a Traditional Ad
Western bootmaker Tecovas is shifting its marketing play by releasing a 14‑minute short film titled “Love Letter to Texas,” written and directed by Jeff Nichols and starring Ryan Bingham with narration by Sissy Spacek. The film premiered at the South‑by‑Southwest...
A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth
The article outlines a full‑funnel SEO and digital PR blueprint that ties brand mentions and links to each stage of the audience journey. It highlights Google’s reduced emphasis on links alone, emphasizing E‑E‑A‑T and contextual relevance. A detailed case study...
Study: TV Remains Dominant Influencer in US Purchase Decisions
TVB’s 2026 Purchase Funnel Study, commissioned by GfK/NIQ, confirms television remains the most influential medium across all stages of the consumer purchase journey. TV outperformed the nearest competitor, social media, by fivefold in driving awareness and led trust metrics, with...
Time-Sensitive Offers in Google Ads
Google Ads now offers several tools to surface time‑sensitive promotions, including the Countdown Customizer, Promotion assets, Callout assets, and Sitelink assets. Advertisers can embed a live countdown directly in ad copy and pin headlines to control message order, while Promotion...
Ruder Finn Launches "What's Next" Podcast to Examine the Future of Marketing, Media, and Leadership in an AI Driven Era
Ruder Finn, a leading independent communications agency, has launched "What’s Next," a podcast hosted by CEO Dr. Kathy Bloomgarden that explores how AI, leadership, and innovation are reshaping marketing and media. The series features industry voices such as Global AI...
The End of Static Ads: Gifr.ai Debuts AI Image-to-GIF Tool to Streamline Content Production
Gifr.ai launched an AI‑driven platform that turns static images into high‑quality GIFs within seconds, using text prompts to define motion. The tool promises up to three times higher engagement compared with still graphics and eliminates the need for specialized animation...
How Taylor Swift Triggered a 3,500 Percent Sales Spike for This Viral Beauty Brand
Fazit, a West Palm Beach beauty startup founded in 2022, turned a dermal‑patch technology into viral glitter freckles. After a Coachella Instagram surge, Taylor Swift’s appearance at a Chiefs game sparked a 3,500 percent sales jump, lifting 2024 revenue to $10 million. The...
Secret Burger Kitchen Targets 'Institutional-Grade' Scaling with Trio of Industry Heavyweights
Secret Burger Kitchen (SBK) has enlisted three restaurant veterans—Capriotti’s COO David Bloom, former Dave’s Hot Chicken CMO Brad Haley, and ex‑Subway North America president Douglas Fry—to engineer an "institutional‑grade" rollout. Each advisor will own a strategic pillar: Bloom on development discipline,...
The Top 10 Best SEO Companies in the World for Small Business in 2026
Choosing the right SEO partner is critical for small businesses seeking sustainable growth in 2026. The article ranks the ten leading global SEO firms, highlighting each agency’s data‑driven approach, technical audit capabilities, and ethical practices. It emphasizes case studies, client...
The Growth Paradox: Jeff Greenspoon of Kantar on Brand Power
Jeff Greenspoon, Kantar’s Americas CEO, explained on Adweek’s Adspeak how brand tension fuels growth through the “Meaningful and Different” framework. He argued that cutting brand spend during budget squeezes can forfeit three to five years of growth, while sustained investment...
How Do You Fix Thin Content Across Similar Ecommerce Product Pages? – Ask An SEO via @Sejournal, @Rollerblader
The article advises ecommerce sites facing thin‑content penalties to stop individually optimizing every product page. Instead, it recommends implementing variant schema, focusing SEO effort on category or collection pages, and using robust internal linking. Authority is built through high‑quality blog...
6 Steps for Creating GEO Friendly Social Posts
Brent Bowen of Sparkcade Marketing outlined six practical steps for making social media posts GEO‑friendly, emphasizing structure that appeals to AI discovery tools. He urged marketers to frontload questions and answers, use list formats, and be precise while retaining brand...
The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
MadConnect has made its Intelligent Connectivity Layer (ICL) generally available, offering a plug‑and‑play infrastructure that links CRMs, CDPs, clean rooms, DSPs and other ad‑tech systems. Built to natively support the open‑source Model Context Protocol (MCP), ICL acts as a switchboard...
The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
MadConnect has made its Intelligent Connectivity Layer (ICL) generally available, offering a neutral infrastructure that links CRMs, CDPs, clean rooms, DSPs and other ad‑tech systems for AI agents. The ICL natively supports the open‑source Model Context Protocol (MCP), acting as...
Google Search Ranking Volatility Still Heated
Google’s search ranking volatility remains high, with daily fluctuations despite no officially announced core update. The February 2026 Discover Core Update ran from February 5 to February 27, followed by a series of rank swings throughout March. Earlier, the December 2025 core update spanned...
The Quarterly Review: Wise’s Scott Viohl Wins Audiences Through Humor and Creator-Led Marketing
Wise’s North American marketing lead, Scott Viohl, has spent the last four months scaling the fintech’s regional footprint through its largest TV campaign to date, reaching over 80% of adults in key U.S. markets and 60% in target Canadian regions....
Google AI Voice Models Coming To Google Ads PMax Videos
Google is adding AI‑generated voice‑overs to Performance Max video ads, automatically turning silent creatives into narrated assets. The system pulls text from existing headlines and descriptions, synthesizes natural‑sounding speech, and layers it onto the original video. Advertisers can opt out...
How to Build a Successful In-House Agency
In‑housing has shifted from a cost‑cutting tactic to a strategic function, with brands seeking tighter integration, accountability and outcome‑based measurement. A new Campaign Red report shows 66 % of UK and EMEA marketing leaders intend to expand their in‑house agency scope,...
Starbucks Launches Tiered Loyalty Program to Boost Engagement
Starbucks introduced a three‑tier Rewards program—Green, Gold and Reserve—aimed at deepening engagement among its 35.5 million U.S. members. The new structure raises star‑earning rates from 1 Star per dollar at entry level to 1.7 Stars for Reserve members and eliminates star expiration for...
Ikea’s Global Campaign Is a Love Letter to the Feeling of Home
Swedish furniture retailer Ikea has unveiled a new global campaign titled “There’s No Feeling Like Home,” featuring the emotive short film “Coming Home.” The ad, directed by Justyna Obasi and set to Lucy Dacus’s cover of Carole King’s “Home Again,”...
Gap Turns Its Spring Campaign Into a Music Video With Young Miko
Gap has turned its Spring 2026 campaign into a full‑length music video starring Grammy‑nominated Puerto Rican rapper Young Miko. Directed by Bethany Vargas, the film "Sweats Like This" showcases GapSweats as a creative canvas while riding the cultural wave sparked by the recent...
From Influencer Matching to an AI-Driven Operating System - Inside Humanz' Bet on Agentic to Scale Creator-Led Performance Ads
Humanz has launched Humanz+, an AI‑native operating system that automates the full lifecycle of creator‑led advertising, from research and brief creation to media buying and conversion optimization. The platform deploys seven specialized AI agents and still incorporates a human‑in‑the‑loop for...
Digest: Retail and Grocery Brands Dominate ChatGPT Ads Trial; Walmart to Phase Out Vizio Accounts; New US AI Guidelines Challenge...
OpenAI’s month‑long ChatGPT ad trial is now 44% retail and grocery ads, led by brands like Target, Sephora and Wayfair. Walmart announced it will phase out standalone Vizio accounts, requiring new TV buyers to link or merge into a Walmart...
Zalando Launches New Campaign with Brand Ambassador Lily Collins
Zalando has unveiled its spring‑summer 2026 campaign featuring Lily Collins as the company’s first global brand ambassador. The actress, known for her European lifestyle, fronts a series of hero videos and digital out‑of‑home assets that explore the everyday question “What...
