How to Choose a PR Firm in the Age of AI — and What Most Companies Get Wrong
Companies are discovering that traditional press placements no longer guarantee visibility. In the AI era, PR success is measured by whether coverage is cited, linked, and incorporated into the data sources that large language models draw from. The article advises firms to evaluate agencies on their ability to target high‑authority niche publications, create original research assets, and map media hits to specific site pages. It also recommends testing agencies’ AI‑visibility strategies before signing.
PR Roundup: Creators Get Certified, Bieb-Chella Buzz and Philanthropy’s Trust Problem
The Institute for Responsible Influence unveiled a Responsible Influence Certification Program, giving creators a seal that proves they understand FTC disclosure rules and truth‑in‑advertising standards. Justin Bieber dominated Coachella’s social conversation, accounting for roughly 30% of posts and generating 340 million...
Fibr AI Launches Ads-to-Web and LLM-to-Web Personalization to Convert Paid and AI-Referred Traffic
Fibr AI unveiled Ads‑to‑Web and LLM‑to‑Web personalization, technologies that carry the intent expressed in paid ads or AI‑generated queries through to the landing page. The platform can spin up to 1,500 tailored page variants in under two weeks, delivering 35‑50%...
Recruitment News: The Role of Visual Content in Employer Branding
The article highlights how AI‑powered tools can rescue blurry event photos, turning low‑quality shots into sharp, share‑ready images for Instagram. It walks readers through real‑world scenarios—concerts, weddings, parties, and sports—showing the tangible engagement boost from improved visual clarity. A step‑by‑step...
Gatorade to Remove Artificial Colors From Top Flavors in Brand Refresh
PepsiCo will strip artificial colors from Gatorade’s fruit punch, lemon‑lime and orange Thirst Quencher flavors, as well as the Gatorade Zero line, starting this fall. The reformulation extends to the brand’s powder‑stick portfolio in spring and is part of a...
Subway Will Give You Free Food for a Year if You Find a Meteorite
Subway is launching a limited‑time "Meatier Shower" contest tied to the Lyrid Meteor Shower, offering a year of free food to the first person who finds and verifies a meteorite from the event. The promotion runs through April 2026 and...
Uber Spotlights Rs 25 Bike Rides with Music Led IPL Campaign
Uber is launching a stripped‑down IPL advertising campaign that spotlights its Uber Bike service priced at Rs 25 (about $0.30) for trips up to 3 km. The 15‑second music‑driven spots feature local hip‑hop stars Divine in Mumbai and Roll Rida in the...
What Barbie Learned From Her First Trip To Coachella
Mattel’s Barbie, fresh off the $1.4 billion 2023 film success, faced flat sales and a full‑year decline, prompting the brand to seek new relevance. It answered with a "You Can Be Any Barbie" pop‑up at Coachella, drawing more than 6,000 on‑site...
Moloco Launches AI-Powered Performance CTV for App Marketers
Moloco has introduced Moloco Ads for Performance CTV, extending its AI‑driven advertising technology to connected‑TV inventory. The platform optimizes each impression in real time, targeting specific marketing outcomes while leveraging advertisers' chosen mobile measurement partners for attribution. It promises premium,...
Unpacked: How Loyalty Programs Power Lifecycle Marketing Strategies
Loyalty programs are evolving from simple point‑based discounts to data‑driven lifecycle marketing tools. Consumers—especially Gen Z—demand personalized, transparent experiences while guarding their privacy. Brands that verify permissioned data on‑site can prevent up to $4 billion in reward‑code theft and reduce offer abuse....
The Team Behind Zohran Mamdani’s Viral Campaign Wants More Political Candidates to Get Candid on Social Media
At AD Week, Melted Solids—co‑founders Anthony DiMieri and Debbie Saslaw—and video director Donald Borenstein broke down the social‑video playbook that helped Zohran Mamdani win New York City’s mayoral race. Their strategy centered on authentic, on‑the‑fly footage that let Mamdani riff in...
Target Puts Creators at Forefront of Pokémon Anniversary Campaign
Target is launching a 100‑item Pokémon × Target collection to mark the franchise’s 30th anniversary, rolling out May 2‑June 6 in select stores and online. The campaign puts social creators such as Sydeon and SuperDuperDani front‑and‑center as “trainers,” extending the promotion across social, digital,...
5W PR Launches Digital Growth Program Tailored to B2B Clients
5W PR unveiled a new digital growth program aimed at B2B companies in technology, enterprise solutions, and professional services. The offering fuses public relations, search‑engine optimization, generative engine optimization (GEO) and content creation into a single growth engine. It promises...
Bath & Body Works Pulls Back on Laundry Offering
Bath & Body Works announced it will scale back its laundry line, including dryer sheets launched last September, to concentrate on its core scented‑product categories. CEO Daniel Heaf said the expansion diverted marketing and development resources away from the brand’s...
10 Influencer Marketing Tips From the Minds Behind the Internet's Biggest Campaigns
Duolingo’s influencer team outlines ten actionable tactics for scaling creator marketing. They emphasize treating creator relationships as long‑term investments, extending outreach to talent managers, and applying “story fitting” to align narratives rather than demographics. The framework also leverages internal passions,...
Simply Social Reels in Princes Group Digital Overhaul
Princes Group, the owner of brands such as Branston, Napolina and Crosse & Blackwell, has hired digital agency Simply Social to overhaul its UK organic social strategy, content creation and community engagement. The agency won a competitive pitch to become...
To Verticalize Or Not To Verticalize: Your GTM Climbing Guide
At the Forrester B2B Summit, analyst B. Vasudevan warned GTM leaders that verticalization is a strategic climb that must be measured. He contrasted a low‑commitment “base‑camp” approach—quickly signaling relevance—with a high‑commitment “summit” strategy that demands deep industry expertise and cross‑functional...
‘Brands Can’t Guide Culture’: Creators and Marketers on Ditching Skin-Deep Allyship
At Social Media Week 2026, experts warned that brands cannot own culture and must instead immerse themselves in the communities they wish to serve. Alejandra Salazar of Croing urged marketers to rely on cultural experts and listen deeply. Deaf creator...
For Luxury Retailers, Value Is a Vibe
Luxury retailers are shifting the definition of value from price tags to experiential vibes, according to CEOs of Ralph Lauren and Tapestry. Ralph Lauren’s Patrice Louvet highlighted storytelling, premium shopping experiences and even its Ralph’s coffee concept as ways to...
Best Competition Website Builder Services for Growing Brands
Competition website builders are becoming essential tools for brands seeking to boost engagement, convert visitors into paying participants, and generate recurring revenue. The article ranks six providers—Nera Marketing, Design for Online, Westminster Web Design, Competition Website Design, Developer Rocket, and...
What Dove, Netflix, and Nike Didn’t Do on Reddit Is Why They’re Winning
Brands are abandoning high‑frequency posting on Reddit in favor of authentic, low‑volume engagement. Research from Reddit’s insights team shows sentiment drops sharply after three weekly posts, prompting marketers to focus on community contribution rather than follower counts. Companies like Netflix,...
Crazy Real: Stink Studios Reveals Rippling's HR Options
Stink Studios has been appointed the UK agency of record for Rippling, the San Francisco‑based HR and payroll platform, launching its first British brand campaign. Titled “The juiciest thing to happen to HR and Payroll,” the integrated effort uses real‑world, quirky...
EXCLUSIVE: Complex Is Scaling Its Food Festival Family Style Into a Year-Round Media Brand
Complex Media, which bought the Family Style food festival in May 2024, is expanding the brand into a year‑round media franchise. The company will debut a slate of original video series and digital content that complements its live events. By...
ESPN Reveals Football-Focused Creator Program Ahead of 2027 Super Bowl
Disney’s ESPN announced the fourth edition of its Creator Network will be football‑centric, timed to the lead‑up to the 2027 Super Bowl. The year‑long program will embed creators at Monday Night Football, college games and culminate in a week‑long VIP...
![Email Deliverability: A Complete Guide for Ecommerce [2026]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://www.omnisend.com/blog/wp-content/uploads/2021/12/Email-Deliverability-Guide.png)
Email Deliverability: A Complete Guide for Ecommerce [2026]
Email deliverability—whether messages reach inboxes or land in spam—is a critical revenue driver for ecommerce brands. Benchmark data shows only 83.5% of global emails hit the inbox, meaning roughly one in six messages are unseen. A drop from 95% to...
Meet the Team: Anthropologie’s Marketing and PR Ensemble
Anthropologie’s European Union marketing and PR unit comprises 12 professionals who manage brand marketing, social media, and events from its Brick Lane office in east London. The team offers a behind‑the‑scenes look at daily workflows, from campaign planning to influencer outreach....
Instagram Re-Enters Creator Affiliate Commerce Years After Rivals Built Lead
Instagram announced in March 2026 that creators can now tag up to 30 affiliate products directly in Reels and earn commissions on sales. The move ends a four‑year hiatus after the platform shut down its 2022 affiliate program and removed...
PR Firm News: Highwire Launches AcroAI
Highwire introduced AcroAI, an agentic AI platform that equips marketing and communications leaders with real‑time strategic insights drawn from over 100 data sources. The platform extends Highwire’s AI suite, promising secure, scalable campaign execution while preserving brand voice. In parallel,...
Create Eye-Catching Social Media Stories via OPPO Reno15 5G
OPPO launched the Reno15 5G in Turkey alongside the Reno15 Pro 5G and Reno15 F 5G, positioning it as a visual‑storytelling smartphone. The device combines hardware like a Snapdragon 7 Gen 4 chipset, a 6500 mAh battery and IP69 protection with software tools...
SAMY Debuts Proprietary AI Platform to Consolidate Social Media, Influencer Marketing Data
Global social‑media agency SAMY launched Maia, an AI‑powered platform that consolidates paid social, influencer activities, and owned media into a single management environment. The solution delivers a real‑time campaign dashboard, influencer approval hub, streamlined content‑approval workflows, brand‑safety screening, spoken‑word analysis,...
Metro Hit 4 Million TikTok Followers. Should Affiliate Publishers Follow?
Metro grew from 8,000 to over 4 million TikTok followers by April 2026, launching four vertical channels—news, sport, entertainment and gaming. The publication spent ten months producing platform‑native, presenter‑led videos without any commercial intent, then began monetising through brand partnerships rather than...
How The Daily Show Is Outsmarting the Social Media Algorithm
The Daily Show posted its strongest 18‑49 ratings in eight years while its digital footprint surged to 2.5 billion views in 2026, a 56% jump from the prior year. Producers explained that a dedicated digital team creates content that flows between...
Your AI Visibility Strategy Doesn’t Work Outside English via @Sejournal, @DuaneForrester
Duane Forrester argues that AI visibility strategies built around English‑centric benchmarks are increasingly ineffective as multilingual large language models dominate regional markets. A 2024 study shows over 75% of LLM benchmarks favor English, leaving translation‑first approaches blind to platforms like...
Why Brand Safety on Social Is No Longer Enough
Social media ad spend is projected to top $317 billion in 2026, making it the world’s largest advertising channel. Yet more than half of U.S. marketers consider social the greatest brand‑safety risk as shoppers increasingly decide purchases on these platforms. Integral...
How Marketing Teams Can Take Control of the Web Experience
Veo migrated its website to Webflow, handing full control of page creation and updates to its marketing team across eight localized markets. The shift eliminated developer bottlenecks, allowing campaigns to launch at speed. Personalized, localized pages outperformed generic versions by...
How Amika’s Marketing Aims to Make Prestige Hair Care More Approachable
Amika launched the "On Your Wavelength" campaign on April 3, centering stylists instead of celebrities to showcase its top hair‑treatment line. The initiative coincides with the brand’s rapid growth after its Ulta debut, where it quickly became the retailer’s No. 2 prestige...
Macro Influencers Explained: Definition, Follower Count, and When to Use Them
Macro influencers, typically boasting 100,000 to 1 million followers, sit between micro and mega tiers, offering a blend of broad reach and higher engagement. Their audience is large enough for brand awareness yet niche enough for authentic connections, making them attractive...
Yanmar’s 2 New CTLs Get Posi-Track, Begin Phaseout of ASV Loaders
Yanmar unveiled two new compact track loaders, the TL25RP and TL50RP, at ConExpo 2026, marking the start of its "One Yanmar" branding that consolidates ASV‑branded CTLs under the Yanmar name in North America. Both machines pair Yanmar diesel engines with ASV’s...
Comarch and Sway Outcomes Partner to Bridge the Loyalty Strategy and Tech Execution Gap
European tech firm Comarch has teamed with loyalty consultancy Sway Outcomes to close the gap between loyalty strategy and technology execution. The partnership blends Comarch’s enterprise‑grade loyalty platform with Sway’s Customer Engagement Accelerator, a diagnostic tool that scores a brand’s...
Why A Goat?
Percona announced a bold rebrand, unveiling a goat as its new mascot to embody the company’s focus on resilience, independence and practical problem‑solving. The change is not a product shift but a visual statement of 20 years of open‑source database expertise...
Price Increase Email Template: 10 Ready-to-Use Examples for Every Situation
The article offers a collection of ten ready‑to‑use price‑increase email templates for SaaS, freelancers, agencies, service firms and e‑commerce brands. It outlines when to send the notice—at least 30 days in advance—and the five non‑negotiable elements each email must contain,...
Paramount’s Upfront Pitch Is About Three Things
Paramount’s upfront pitch centers on three marketer priorities—streaming, programmatic and live sports. The company will merge the ad‑tech stacks behind Paramount+ and Pluto TV this summer, launch a new performance tool called Precision+, and push streaming fixed units that give...
Starbucks Launches Beta ChatGPT Integration for Personalized Beverage Discovery
Starbucks has rolled out a beta version of its mobile app inside ChatGPT, allowing customers to discover drinks by describing their mood or uploading a photo. The AI‑driven tool translates abstract feelings like “warm and cozy” into curated beverage recommendations,...
Starbucks’ Baffling ChatGPT Collab Treats Customers Like Empty, Soulless Venti Cups
Starbucks has launched a beta integration that places a dedicated widget inside OpenAI’s ChatGPT, allowing users to ask for personalized drink suggestions by describing their mood, outfit, or nutritional preferences. The feature, accessed by typing “@Starbucks,” promises to match beverages...
"Passion Is How Visa Shows Up Beyond Payments": Danielle Jin, CMO, Visa Asia Pacific
Visa’s Asia‑Pacific CMO Danielle Jin explains the company’s “passion‑pillar” strategy, turning the payments giant into a lifestyle brand by anchoring marketing to sports, music, gaming and broader cultural moments. High‑profile partnerships such as the FIFA World Cup, Olympics, K‑Pop awards...
How The Dogist Turned His Passion for Photographing Dogs Into a Media Brand
Elias Weiss Friedman launched The Dogist on Instagram in 2013, turning street dog photography into a digital media brand. Within a year he secured a book deal and hit one million followers; today the franchise boasts over 10 million followers and...
Search Ad Growth Slows As Social & Video Gain Faster via @Sejournal, @MattGSouthern
The IAB’s 2025 report shows digital ad revenue hitting $294 billion, up 13 percent year‑over‑year. Search advertising, still the largest segment at $114 billion, slowed to 11 percent growth, while social media ads surged 32 percent to $117 billion and digital video rose 25 percent to $78 billion....
Urban Company Says ‘We’re Here for You’ with Stories From the People of the UAE
Urban Company launched the ‘UC Heroes’ campaign in the UAE, featuring video testimonials from its service professionals and adding personalized thank‑you cards and fridge magnets to each appointment. The initiative also awards a ‘UC Heroes’ badge to workers, highlighting their...
The Art of Product Seeding: How Dyson and Apple Engineer the Perfect “Gifted” Moment
Product seeding—sending free or discounted goods to influencers—has become a low‑cost engine for authentic word‑of‑mouth. The article dissects how Apple and Dyson turn packaging into a theatrical experience that fuels viral unboxing videos. By treating PR kits as luxury gifts,...
Liquid Death and Pop-Tarts Team Up to Ruin Boring Adulthood
Liquid Death and Pop‑Tarts have launched a limited‑edition iced‑tea called Pop‑Tarts Carnage, flavored like Frosted Strawberry Pop‑Tarts and sold in Liquid Death’s death‑metal cans. The partnership is promoted with a chaotic ad that depicts bored adults turning into mischievous rebels...