Marketers Complain of ‘Chaos, Burn-Out and Fatigue’
A new report from global B2B agency Tmp, based on surveys of 1,000 marketers and tech buyers in the UK and US, reveals that more than half of marketers describe their environment as chaotic, with 34% experiencing burnout and fatigue and 72% reporting poor sleep. Fragmentation across product, partner and demand functions is causing stalled deals, inconsistent work quality and missed opportunities. The disorder is spilling into the buying journey, where excessive content, unclear messaging and eroding trust hinder consensus among increasingly large stakeholder groups. Tmp’s chief strategy officer warns that without coherence across data, strategy, creative and sales, the industry risks scaling pain rather than revenue.
TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences
Nielsen announced the addition of more than 200 advanced audience segments to its Nielsen ONE cross‑platform dashboard, drawing on Scarborough’s extensive U.S. consumer surveys. The new segments span demographics, purchase behavior and lifestyle categories, and are intended to improve TV...
EE and Kevin Bacon Part Ways After 14 Years
EE announced it is ending its 14‑year partnership with actor Kevin Bacon, who has been the brand’s voiceover since 2012. The telecom giant will replace Bacon with popular radio and TV presenter Nick Grimshaw, who will begin recording new ads...
Entrinsik to Showcase Informer at Several Conferences Spring 2026
Entrinsik announced a spring 2026 roadshow, speaking and exhibiting at Accelerate, Ellucian Live, and MultiValue World. Scott Allen will lead a session on data‑driven agency growth at Accelerate, while the company will demo Informer AI Assistants for campus‑wide personalization at...
Ads Decoded Episode 3 Explores How Google Is Reimagining Search Ads Experiences in a Way that Delivers Value for Both...
Google’s Ads Decoded episode 3 reveals how the company redesigns Search ad experiences to benefit both users and advertisers. The discussion, led by Ginny Marvin, Ads UI Product Manager Abby Butler, and Search Ads UX Lead Adam Bullock, details the...
Jameson Celebrates St. Patrick’s Day with Activations
Jameson Irish Whiskey marked St. Patrick’s Day with a series of high‑visibility activations across the UK, featuring a branded food‑truck, pop‑up bars, and a multi‑media partnership with the English Football League (EFL). The campaign leveraged live match broadcasts, digital content,...
Philadelphia’s New Brand Platform Positions Cream Cheese as Kitchen Staple
Philadelphia Cream Cheese unveiled its biggest ever marketing push, the “Really Philly Good” platform, developed by Johannes Leonardo. The campaign introduces a cowboy‑esque brand character, Phillyboy, featured in 19 short spots across linear TV, streaming, YouTube, social and audio. Targeting...
Why Social Media Demands a Strategic Rethink
Social media has moved from a peripheral branding tool to the core of product discovery, trust building, and direct sales. Brands like American Eagle demonstrated the impact, gaining 790,000 new customers in six weeks and boosting denim sales 34%. The...
Careful With Google Business Profile Verification Flow
Google has revamped the Google Business Profile verification flow, requiring merchants to choose from five specific business type options. Selecting the wrong category can disqualify a listing—especially the “online only” choice—or flag it for compliance review, raising suspension risk. The...
Elizabeth Arden Taps Leighton Meester to Front First Perfume Launch in Eight Years
Elizabeth Arden has introduced its first perfume in eight years, unveiling Eternal Aura with actress Leighton Meester as the campaign face. The floral‑amber fragrance, co‑created by perfumers Natasha Côté‑Mouzannar and Anne Flipo, launches at $69 alongside a $47 body balm. The global rollout...
Accounts in Transit: MKTG Sports Lands Agassi Sports Entertainment
MKTG Sports + Entertainment, part of dentsu, has been appointed the agency of record for Agassi Sports Entertainment, overseeing brand positioning, product launches, earned media and executive visibility for the racquet‑sports innovation firm. The partnership coincides with ASE’s rollout of...
Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han
StackAdapt’s CTO Yang Han says artificial intelligence has graduated from a feature to the connective intelligence layer that links creative, data and optimization in programmatic advertising. Marketers investing meaningfully in AI are already seeing a 20‑point performance gap, with dynamic...
How Agencies Use Semrush for AI Visibility
Agencies are confronting a new client demand: visibility in AI‑driven answers like ChatGPT. Using Semrush’s Position Tracking, AI Visibility Toolkit and My Reports, firms such as Earned Media Australia, Sure Oak, Activate Digital and Coalition Technologies are quantifying AI overview...
Euphoria MUA Donni Davy on Half Magic’s Rise to the Top and Cracking the UK Market
Donni Davy, the lead makeup artist for HBO's Euphoria, is expanding her maximalist brand Half Magic into the UK through a Sephora boutique launch. The line, co‑founded with A24 after the show's looks went viral, will ride the momentum of season...
Screenverse Leaders Share Insight on DOOH Buying Strategy
Screenverse executives David Weinfeld and Montana Accavallo discussed premium buyer expectations on the CX Innovators podcast, highlighting how data‑driven demands are reshaping digital‑out‑of‑home (DOOH) buying. They explained that integration of supply‑side and demand‑side platforms is crucial for securing repeat, high‑value...
Adform Becomes First-Ever DSP to Join ISBA’s Partner Programme, Championing Digital Sovereignty for British Advertisers
Adform announced it is the first demand‑side platform to join the Institute of Shared Business Advertising (ISBA) Partner Programme, positioning itself as a champion of digital sovereignty for UK brands. The partnership aims to give advertisers greater visibility, accountability and...
M&S Joins Atlassian Williams F1 Team as Official Travel Kit Partner
Marks & Spencer (M&S) has signed a multi‑year agreement to become the Official Travel Kit Partner for the Atlassian Williams Formula 1 Team, outfitting drivers, engineers and staff with performance‑focused travel apparel. The partnership will see M&S supply wrinkle‑resistant, moisture‑wicking, four‑way...
Analytic Partners Identifies ‘5 Forces Shaping Marketing Budget Decisions in 2026’
Analytic Partners released a preview of its 2026 State of Commercial Decisioning Survey, based on 455 senior executives at $1 billion‑plus advertisers. The study finds commercial analytics, especially marketing mix modeling, now serves as the primary source of truth for budget,...
Authentic Brands, IAC Partner to Expand Dockers Across Americas
Authentic Brands Group and IAC have signed an agreement to expand Dockers apparel across Central America, the Andean region, Ecuador, and select Caribbean markets. IAC will manage manufacturing and distribution for men’s and women’s lifestyle apparel and accessories. The partnership...
64 Is The New 54: Is Radio Due For A Demographic Target Reset?
Audacy’s research proposes expanding the core advertising demographic from Adults 25‑54 to 25‑64, adding 33 million listeners and boosting total radio listening by 48 %. The broader slice captures a financially powerful 55‑64 cohort that now accounts for nearly 20 % of U.S. spending....
Are Your Job Ads Invisible? Here's Why the Best Candidates Aren't Applying
Recruiters are increasingly treating hiring as a performance‑marketing channel, where visual appeal and brand perception dictate candidate interest. Traditional text‑only job ads are losing to platform‑driven, image‑rich campaigns, creating a visibility gap for top talent. Chatly’s AI image generator and...
Limelight Inc.’s Case Study: Adaptive Rules Centre Delivers Near-3x Revenue Uplift & 10x Fill Rate Improvement for APAC Ad Exchange
Limelight Inc. released a case study showing its Adaptive Rules Centre (ARC) boosted a leading APAC ad exchange’s revenue by 289% and lift fill rates tenfold. The exchange replaced manual reporting with two account‑wide automation rules that dynamically adjusted QPS...
TapClicks Introduces SmartStory: Turning Campaign Data Into Stakeholder-Ready Presentations in Minutes
TapClicks launched SmartStory, an AI‑driven platform that converts live marketing data into polished PowerPoint and PDF decks within minutes. Built on TapClicks' enterprise‑grade data management layer, the solution pulls from thousands of MarTech and AdTech connectors to create unified, insight‑rich...
Digest: UK VOD Services to Face New Ofcom Regulation; Canva Buys Animation and Marketing Startups; OOH Hit Record Revenue in...
The UK government is extending the Media Act 2024 to bring major video‑on‑demand services under Ofcom’s oversight, designating platforms with over 500,000 users as Tier 1 providers. New rules will enforce a broadcasting‑style code, introduce a complaints channel, and impose accessibility quotas...
Retail Media Measurement: Absence of Evidence Is NOT Evidence of Absence
Retail media measurement is often portrayed as broken, yet the same sampling‑based, attention‑agnostic methods underpin TV, radio and outdoor metrics. Industry bodies such as IAB Europe and the MRC have already issued standardized frameworks that enable closed‑loop attribution and incrementality...
CEO Sets Out the Case for Beehiiv versus Substack
Beehiiv CEO Tyler Denk argues the platform diverges from Substack by giving publishers full ownership of their audience and charging flat monthly fees instead of a revenue share. Beehiiv bundles newsletters, website hosting, ad networks, growth tools and soon podcasts...
Capcom's Resident Evil Requiem Ad Campaign Involves a Faux Lawsuit Against Nissin Foods (UPDATE)
Capcom is promoting the upcoming Resident Evil Requiem (Feb. 27 2026) with a tongue‑in‑cheek partnership with Nissin Foods. The campaign pretends Umbrella Corporation is suing Nissin over its Cup Noodles, framing the stunt as an IP infringement claim. A commercial featuring the...
American Eagle Just Turned 911 Customers Into a Marketing Army. Here’s Why Every Brand Should Be Taking Notes
American Eagle launched the AE Creator Community, a gamified affiliate program that recruited 911 micro‑influencers within weeks. The platform rewards creators with commissions and points redeemable for gifts, encouraging ongoing content creation through monthly challenges. By owning the community, AE...
ETGIRS 2026: Manish Malhotra Maps the Journey From Costume Designer to Global Luxury Brand Builder
At ETRetail GIRS 2026, designer Manish Malhotra outlined his 20‑year evolution from Bollywood costume artist to global luxury label. He highlighted the discipline learned on film sets, the pivotal Delhi flagship opening, and the need for a distinct, cinema‑inspired brand...
AFL Celebrates the Feeling of Footy in New Brand Campaign ‘If You Feel It, You’re in on It’ via TBWA
Australia’s AFL has unveiled a new brand campaign, "If you feel it, you’re in," developed with agency TBWA to kick off the 2026 Toyota AFL Premiership Season. The campaign centers on the iconic “specky”—high‑flying marks—and uses fans’ emotional reactions to...
Stop Shouting: A Case for a Quieter Honesty in Behaviour Change Campaigns
Erin Moy highlights the New Zealand Herpes Foundation’s campaign as a benchmark for behavior‑change communication, swapping shock tactics for radical honesty, wit, and empathy. The ad dismantles long‑standing stigma around genital herpes by inviting viewers into a relatable conversation rather...
No Traffic, No Moat: How AI Breaks The Economics Of Destination Publishing
Google’s AI Overviews launched in May 2024 sharply cut referral traffic to publisher‑owned sites, exposing the fragility of the destination‑publishing model. Fixed costs—CMS, ad tech, analytics, compliance—remain while traffic‑dependent ad and subscription revenues collapse. Only publishers with strong brands, durable subscriptions,...
Can Solid Perfume Be the Next Body Mist?
Solid perfume is emerging as a fast‑growing fragrance format, with Sol de Janeiro’s new Jelly Perfume balms leading the latest wave. The alcohol‑free sticks prioritize a skin‑felt, intimate scent rather than room‑filling projection, echoing a broader consumer desire for subtlety...
Snowflake Postgres: Unify Postgres and Analytics on One Platform
Snowflake announced the general availability of Snowflake Postgres, a fully managed PostgreSQL service built directly into the Snowflake platform. The offering delivers 100% community‑Postgres compatibility while leveraging Snowflake’s security, high‑availability architecture, and native AI capabilities. By unifying transactional and analytical...
The "Unlearning" Curve for India's FMCG Giants
India’s seven FMCG powerhouses posted a modest 7.4% sales rise in Q3 FY26 despite an unusually supportive macro backdrop of tax cuts, GST tweaks and low‑interest rates. The growth gap is widening as digital‑first food and beauty brands have seized...
McDonald’s Australia Trials Global Beverage Platform for McCafé
McDonald’s Australia began a trial on February 25 of ten handcrafted beverages across more than 500 restaurants in Victoria and Queensland. The rollout marks the second market to test the company’s new global beverage platform, extending McCafé beyond coffee to include...
Eu Yan Sang Picks Brand Partner to Give 150 Years a Modern Twist
Heritage traditional‑medicine brand Eu Yan Sang has engaged Agency Design, led by fractional CMO Bassam Abdel‑Rahman, to revamp its brand and growth‑marketing strategy ahead of its 150th anniversary. The partnership will focus on brand positioning, digital acceleration and e‑commerce across...
Why Asia Is H&M’s Testing Ground for a New Model of Physical Retail
H&M has opened a concept store in Seoul’s Seongsu district, turning the space into an experiential retail lab. The three‑level venue showcases curated, locally‑relevant assortments and cultural programming rather than traditional fast‑fashion layouts. By blending fashion with art, community areas...
KAYAK Launches Global ‘Got That Right’ Campaign Via Rethink
KAYAK unveiled a new global brand platform, "Got That Right," with agency Rethink to address the anxiety travelers feel during the booking decision. The campaign targets 25‑45‑year‑old users and centers on two comedic 30‑second video spots that highlight the app’s...
Thompson Spencer Appoints Ex-OMG Group Director As Head Of Performance
Thompson Spencer announced the appointment of Sam Casey, former OMG Group Director of Media Implementation, as its new Head of Performance. Casey brings extensive experience in programmatic, paid social and search across New Zealand, Australia and global markets. The hire coincides...
UGG & Love Athletica Partner Up To Celebrate ‘Her’
UGG has teamed with Australian Pilates network Love Athletica to launch a women‑focused partnership that blends comfort footwear with wellness experiences. The collaboration will roll out a series of in‑studio events, exclusive discounts for members, and product seeding to trainers...
KAIFUN Asks “What Will You Bring to the Table?” In New Campaign via ROCK YU Creative Taiwan
Rock YU Creative Taiwan re‑imagined Sichuan chain KAIFUN’s messaging by shifting from menu‑centric ads to emphasizing the social moments of group dining. The agency leveraged the Mandarin colloquialism “kaifun” as an invitation to share conversation, launching the “What will you bring...
Qantas Splits Strategy From Execution in Loyalty Marketing Shake-Up
Qantas Loyalty, serving 18 million members, generated $2.86 billion revenue and $556 million EBIT in FY25. The airline is restructuring its loyalty marketing by separating high‑level strategy and partnership management from day‑to‑day campaign execution. A new Sydney‑based Marketing Centre of Excellence, backed by...
LinkedIn Shares Top Skills on the Rise in Marketing for 2026
LinkedIn has released its 2026 "Skills on the Rise" list for marketing, combining profile updates with hiring outcomes to highlight emerging competencies. Performance analysis tops the ranking, followed by AI literacy, while social media branding and community engagement also climb....
Bad Daddy’s Announces Monthly Drop of Limited-Time Menu Items
Bad Daddy’s Burger Bar is launching Big Bad’s Monthly Drops, a rotating lineup of limited‑time burgers beginning in March. The inaugural offering, the French Onion Smash Burger, combines a smashed beef patty with caramelized onions, Swiss and provolone, onion straws,...
IProspect Indonesia’s Faheem Merchant: When AI Kills the Click, Brands Must Earn Inclusion
iProspect Indonesia’s Faheem Merchant warns that generative AI is ending the era of click‑centric digital advertising and ushering an intent‑driven economy. Brands must shift from demographic targeting to solving the user’s problem at the exact moment an AI model decides...
Kochava Launches First Supply Performance System for Premium Publishers
Kochava unveiled Atlas Performance, the industry’s first Supply Performance System built for premium publishers and platforms. The solution plugs directly into existing ad servers, SSPs and DSPs, avoiding costly technology overhauls, and is powered by the StationOne AI workspace for...
Pinterest Publishes Inaugural Parenting Trend Report
Pinterest released its first Parenting Trend Report, revealing a sharp rise in searches for screen‑free activities, no‑phone summer plans, and digital detox aesthetics. The data shows a 200% increase in “screen free activities” queries, a 340% jump for “no phone...
Audacy’s Eagle To Be Guided By A Hawk In Sacramento
Audacy Sacramento has expanded Andy Hawk’s responsibilities, naming him brand manager for ALT 94.7 (KKDO), 96.9 The Eagle (KSEG) and 98 Rock (KRXQ), effectively consolidating the market’s rock portfolio under a single leader. Hawk, a Sacramento native who began as an intern at...
Land O’Lakes CMO Aims to Change Rural America’s Image
Land O’Lakes, a $16.2 billion farmer cooperative, launched the Modern Rural Collective toolkit and a Getty Images stock‑photo collection to reshape how entertainment depicts rural America. The initiative, unveiled at a Sundance panel, offers creators authentic story‑elements, demographics and diverse imagery....
