The Low-Stress Business Model That Scales Quickly and Doesn’t Require You to Create Anything New
Curation—organizing and presenting existing information—has emerged as a scalable, low‑effort business model. By filtering the endless flow of data, curators provide trusted shortcuts for time‑pressed audiences, reducing creative pressure and accelerating growth. The model can be monetized through newsletters, affiliate resource pages, paid communities, curated marketplaces, and data‑integration services. Across media, commerce, and education, curated offerings generate reliable revenue without the need to produce original content.
Put Your AI Stack to the Test: Offer Performance Based On Cost Per Sale
The article urges marketers to shift from CPM and traditional CPA models to Cost‑Per‑Sale (CPS) pricing, leveraging AI‑driven personalization, real‑time A/B testing, and predictive analytics. Recent AI advances have improved conversion rate optimization, allowing campaigns to predict and deliver higher...
WPP Media Promotes Elliott Eldridge and Laura Fell in Strategy Shake-Up
WPP Media has elevated Elliott Eldridge to Chief Strategy Officer and Laura Fell to Chief Planning Officer, effective immediately. The duo will oversee strategic and planning products across Mindshare’s national accounts, including Unilever, NAB, MG, Foxtel Group, the Australian Labor...
Fresh Step’s Valentine’s Day Campaign Bolsters Its Brand Refresh – and Cat Adoptions
Fresh Step partnered with Bumble and Best Friends Animal Society for a Valentine’s Day "Date Cats, Not Humans" campaign, encouraging single users to swipe for adoptable cats. The initiative covered adoption fees and offered free litter throughout February, resulting in...
Profound
Profound is a GenAI‑powered marketing intelligence platform that gives enterprise brands real‑time visibility into how they appear across AI‑driven discovery channels. The solution combines analytics, competitive intelligence and actionable recommendations across the entire GenAI ecosystem. Founded by Albert Malikov, the...
Google Ad Grants Now Lets Nonprofits Optimize for Shop Visits
Google has lifted the restriction on using “shop visits” as a goal in its Ad Grants program, allowing eligible nonprofit accounts to optimize campaigns for real‑world foot traffic. The change lets advertisers align bidding with Maps and location‑driven search results,...
Study: Premium Video Ads Outperform YouTube
A new Video Advertising Bureau (VAB) study, conducted with TVision, finds premium video platforms on connected TV outperform YouTube in key engagement metrics. Across Disney+, Netflix, HBO Max and other services, premium platforms deliver 33% higher co‑viewing, 49% longer session...
The Mistakes That Make Founders Invisible
Founders often blame outbound for low reply rates, but the real issue is a flawed mental model that treats outreach as a volume problem. The article argues that outbound should be a learning system where hypotheses about the ideal customer...
Why the Smartest Omnichannel Brands Are Thinking in Moments, Not Channels
Retailers can no longer treat omnichannel as a checklist of platforms; they must view it as a storytelling discipline anchored in the customer’s moment. At eTail Palm Springs 2026, leaders from Furniture.com, Lowe’s, Stila, Perfect Corp. and tentree highlighted the...
Building Preference Is The Key To Winning B2B Buyers
B2B buying networks have become increasingly chaotic, with Forrester reporting that 73% of purchases involve three or more departments and an average of 13 internal and nine external participants. The research shows 68% of buyers start the process with a...
What BodyArmor’s NCAA Deal Means for Coca-Cola’s Hydration Portfolio
BodyArmor has reclaimed the official NCAA sports‑drink title for the 2026 March Madness tournament, supplanting Powerade and rolling out a refreshed “Choose Better” campaign featuring athletes like Flau’jae Johnson and Jalen Brunson. The brand will be the exclusive hydration provider on‑court,...
Olaplex Links with ‘SNL’ Star to Blend Science, Style and Humor in New Ads
Olaplex has launched a new multichannel campaign titled “Science Never Looked So Good,” featuring Saturday Night Live star Chloe Fineman as the brand’s Chief Hair Officer. The 45‑second hero spot introduces the No. 3Plus bond‑repair treatment, which claims three‑minute application repairs three...
QYOU Media Earns TikTok Agency Partner Badge, Expanding Creator Marketing Capabilities
QYOU Media has earned TikTok Agency Partner status, joining a select group of trusted advertising partners. The badge gives the Toronto‑Los Angeles agency direct access to TikTok’s premium tools, analytics, and support for both organic and paid campaigns. QYOU already...
How Adidas Built A Loyalty Infrastructure That Blends Commerce, Fitness, And Content
Adidas has transformed its adiClub loyalty program into a multi‑dimensional ecosystem that blends commerce, fitness tracking, and user‑generated content. Members earn points not only for purchases but also for workouts, reviews, and outfit photos, with points serving both as tier...
Designing HTML Email Templates for Transactional Emails
Transactional email templates are automated, action‑triggered messages that convey essential information such as order confirmations, password resets, or alerts. Designing these HTML templates is notoriously complex due to diverse client rendering engines, limited CSS support, and the need for mobile‑responsive...
Wild Creations Appoints TMPR to Lead PR & Communications
Wild Creations, Wales’ leading designer and fabricator for the global attractions industry, has appointed Cardiff‑based B2B communications agency TMPR to head its public relations and strategic communications. The company, founded in 2010, now employs over 50 staff in a 40,000‑square‑foot...
Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs) via @Sejournal, @Chrisgreenseo
The 2025 Web Almanac reveals that more than half of all web pages are built on content management systems, making CMS defaults the primary driver of technical SEO standards. Data from the HTTP Archive shows strong correlations between CMS adoption...
Strategic Sizzle: Why Houston TX Hot Chicken Prioritizes Smart Growth over Rapid Expansion
Houston TX Hot Chicken, a Nashville‑style concept launched in Las Vegas during the COVID‑19 pandemic, now operates 31 units and boasts over 400,000 social‑media followers. The brand’s strong online presence generates organic franchise leads, reducing the need for aggressive sales...
Natural Grocers Celebrates Texas Independence Day with a Special Gift and Savings
Natural Grocers is celebrating Texas Independence Day from March 2‑4 at all 24 Texas locations. {N}power members receive a free limited‑edition Texas‑themed reusable tote bag and a $5‑off coupon on in‑store purchases. The promotion highlights the retailer’s loyalty program and its...
Saudia Signs Five-Year Partnership with Six Flags Qiddiya City
Saudi Arabian airline Saudia has inked a five‑year strategic partnership with Six Flags and Aquarabia Qiddiya City, becoming the exclusive Official Premier Partner in the airline category. The deal will see Saudia create travel packages to the new theme park,...
Google Ads Support Form Requires You To Authorize Google To Make Changes
Google has updated the Google Ads support contact form to include a mandatory authorization checkbox. By checking the box, advertisers consent to a Google Ads specialist making direct changes to their account to reproduce and troubleshoot issues. The disclaimer emphasizes...
Later, Rebranded: The Story Behind Our Boldest Move Yet
Later announced a comprehensive rebrand, unveiling a new logo, color palette, typeface and a bold brand voice. The overhaul aligns the company's public image with its evolution from a social‑media scheduler to the world’s most intelligent influencer‑marketing platform, leveraging AI...
How To Start A Digital Marketing Agency In 12 Steps
Starting a digital marketing agency involves a systematic 12‑step process, from selecting the agency type and niche to establishing pricing models and building a team. The guide emphasizes defining ideal clients, investing in your own SEO, and using retainer contracts...
After Solid Year, First Watch Approaches 2026 with Caution
First Watch posted a solid 2025, achieving 3.6% same‑store sales growth and opening a record 64 restaurants despite a modest traffic dip. The chain projects 2026 same‑store sales growth of 1%‑3% and will temper expansion to 59‑63 new sites while closing...
McDonald's Is Bringing Its Big Arch Burger to the U.S.
McDonald’s will roll out its half‑pound Big Arch burger in the United States on March 3 as a limited‑time offering. The sandwich, already a permanent menu item in the UK and sold in France and Canada, layers two quarter‑pound patties, white cheddar,...
Kylie Cosmetics Crowned Best-Performing US Beauty Brand on Social in January Based on Creator Marketing
Kylie Cosmetics topped the U.S. beauty brand social performance rankings for January, propelled by the launch of its new perfume, Cosmic Intense. On Traackr’s influencer‑marketing platform, the brand surged 47 positions to rank fifth overall and captured 83 % of its...
Future Boosts Creator Content, Personal Buying Advice and Registrations
Future plc unveiled three new initiatives—Signal, Collab, and Future+—to revamp affiliate e‑commerce, creator content, and membership registration. Signal shifts buying advice to personal “collections” that drive up to three‑fold social and email traffic, while Collab lets vetted creators publish directly...
Advertisers Must Seize Initiative to Make Most of Once‑in‑a‑generation Change
The International Society of Brand Advertisers (ISBA) has announced that brands must act collectively to capitalize on a once‑in‑a‑generation market shift driven by digital transformation, AI, and evolving consumer expectations. In his first 100 days, the new ISBA chief highlighted...
GWR’s Famous Five Jump Aboard for Myths and Legends
Great Western Railway has launched a new multi‑channel campaign that revives its 1920s myth‑based advertising, featuring the “Five and the Dragon Quest” film directed by Oscar‑winner Peter Baynton. The 60‑second spot stars voice talent such as Richard E. Grant and...
Bright Mountain and NeuIQ Announce Strategic Partnership to Advance AI-Driven Consumer Decision Intelligence
Bright Mountain’s Big Village unit has entered a strategic partnership with AI services firm NeuIQ to embed continuous, AI‑driven decision intelligence into its marketing platform. The collaboration modernizes data pipelines, adds reusable analytics assets, and delivers real‑time consumer insights to...
HELL ENERGY DRINK Renews Official Sponsorship with Zee Cine Awards
HELL Energy Drink has renewed its official sponsorship of the Zee Cine Awards 2026, marking a second straight year of partnership. The deal places the brand alongside the coveted “Viewers’ Choice Song of the Year” award, linking it directly to...
From Days to Minutes: How Omnisend Embedded AI Into the Data Lifecycle
Omnisend embedded large language models into its DataOps pipeline, using the Cursor AI editor to auto‑generate SQL, YAML and documentation, shrinking model‑building cycles from hours to minutes. A second LLM, Gemini Code Assist, acts as an automated reviewer, cutting review...
MarTech Interview With Ethan Gustav, Group President, North America @ Infobip
Ethan Gustav, Infobit’s Group President for North America, says AI has moved from a support‑only tool to a core marketing engine, with AI agents expected to handle up to 95% of customer interactions. He highlights the rise of domain‑specific language...
Mktg.Tech Launches Independent Ranking and Evaluation Platform for Marketing Technology
Mktg.Tech has unveiled an independent platform that ranks and evaluates marketing technology tools, agencies, and AI solutions using a documented, data‑driven scoring system. The methodology assesses functionality, integration capability, operational impact, and category‑specific performance, delivering transparent comparative insights rather than...
Why Custom Algorithm Company 59A Cares So Much About Offline Data
Custom algorithm firm 59A, which has been serving UK advertisers for six years, announced its U.S. launch last week, appointing Jon Nash as the first U.S. CEO. The company builds bespoke media‑buying code by blending online signals with a wide...
AnswerLab Rebrands As Research Moves Into the AI Era
AnswerLab announced a full rebrand and the launch of a 5,700‑square‑foot innovation space in New York, signaling a move beyond traditional UX research. The agency now positions itself as a strategic partner that helps clients test, refine, and invest in...
Move over Music: Audiobooks Power Australia’s Workouts
Audible Australia’s new research shows audiobooks are eclipsing music as the preferred soundtrack for morning routines and workouts. Thirty‑two percent of Australians consider audio essential for setting the day’s tone, while 34% specifically choose audiobooks over playlists during exercise. Among...
5D Launches Nexus to Turn Market Intelligence Into Foresight
Strategic research firm 5D has unveiled Nexus, an AI‑driven market intelligence hub that consolidates internal customer data with external competitive and industry signals. The platform operates as a network of "cells" that ingest NPS scores, brand research, pricing shifts and...
Rodan + Fields Moves Beyond Social Selling with Influencer-Powered ‘C-Suite’ Campaign
Rodan + Fields is transitioning from a pure social‑selling model to an omnichannel strategy, launching its Pure C Serum on a new direct‑to‑consumer website and through Ulta Beauty. To amplify the rollout, the brand unveiled a “C‑Suite” influencer campaign featuring seven...
Samsung Ads Launches Immersive Carousel Home Screen Ad Unit
Samsung Ads has introduced an Immersive Carousel ad unit for Samsung Smart TV home screens across Europe, allowing up to five interactive tiles that rotate automatically or can be navigated with the remote. The format appears on the home screen,...
Novo Nordisk, Dr Sara Al Madani Encourage People to ‘Champion a Lighter You’
Novo Nordisk has launched the "Champion A Lighter You" lifestyle‑awareness campaign in the United Arab Emirates, partnering with Emirati influencer Dr Sara Al Madani and Saatchi & Saatchi Middle East. The initiative uses a sky‑diving hero video and a suite of digital and experiential activations...
Menarini Consolidates APAC Media Mandate with Agency Appointment
Menarini Asia‑Pacific has appointed Omnicom Media’s PHD as its regional media agency, expanding the partnership to seven additional markets—India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam and Korea—effective January 1 2026. The new remit consolidates media planning and buying across Menarini’s pharmaceutical and consumer‑health...
Best Practices Are Meaningless Without Audience Research
The article argues that generic best practices produce mediocre marketing results unless they are informed by audience research. It explains that understanding the specific audience’s preferences, language, and hang‑out places transforms bland tactics into resonant campaigns. Practical methods such as...
Brother Marks New Step in Brand Direction with New Campaign ‘For When It Matters’ via Banter
Brother has launched a new Australian brand platform and campaign titled “For When It Matters” in partnership with creative agency Banter. The initiative moves the brand away from pure product‑centric messaging toward a human‑focused narrative that highlights the quiet reliability...
Can Sting Turn F1 Speed Into Brand Momentum with Mercedes-AMG PETRONAS?
Sting Energy has launched a high‑impact partnership with the Mercedes‑AMG PETRONAS F1 Team, extending PepsiCo’s 2025 global Formula 1 agreement. The collaboration debuted via a unique digital film where the F1 car itself announced the deal, reinforcing the brand’s “Fast just got faster”...
IKEA Returns to Australian Survivor: Redemption as Major Brand Sponsor
IKEA is returning as the principal sponsor for Australian Survivor: Redemption, extending its partnership with Network 10 and Paramount+. The renewed deal deepens in‑show integration, featuring IKEA‑branded food rewards, sleep solutions, and daily gift‑card competitions during pivotal moments. The brand cites...
Millennials and Gen Z Are Spending Smarter, Not Less, on Travel in 2026
Millennials and Gen Z are maintaining or expanding travel budgets in 2026, with 88 % planning to keep or increase spending despite economic headwinds. The Klook Travel Pulse 2026 report shows APAC leading growth, as travelers there are 50 % more likely than their...
Perth Bears Adds Atlas Building in Landmark WA Jersey Partnership
Perth Bears have secured Atlas Building as their bottom back‑of‑jersey sponsor in a landmark three‑year partnership. The construction firm joins a growing list of foundation partners, including Cash Converters, IBM and New Balance, as the club prepares for its 2027...
Cheil India Creates “Many Me’s in Me” Campaign for Samsung Galaxy Book5
Cheil India unveiled a brand film for Samsung’s Galaxy Book5 titled “Many Me’s in Me,” portraying a Gen Z protagonist navigating multiple creative identities. The ad positions the laptop’s AI capabilities—AI Select, Photo Remaster, and Copilot—as seamless enablers rather than technical...
The One Centre Powers Bold New World360 Rewards Brand for Flight Centre Travel Group
Flight Centre Travel Group (FCTG) unveiled World360 Rewards, a global travel‑loyalty program created with branding agency The One Centre, at a blue‑carpet launch in Sydney on 19 February. The program promises faster point accumulation and redemption across more than 500...
