You Could Eat Pizza Hut for a Year and Get Paid over $30,000 for Doing It. But There’s a Catch
Pizza Hut has launched a “Hut Crust Connoisseur” campaign, paying $31,415.92 to a U.S. resident who will eat its pizza for a year and create video reviews. Applicants must submit a 60‑second video, meet creativity, passion, and social‑media criteria, and be over 21, with several states excluded. The role coincides with the brand’s new Garlic‑Parm crust and a broader “Hut Crust” platform, while the chain plans to close about 250 underperforming locations in 2026. The pay surpasses a previous UK tasting role but trails Wendy’s $100,000 offer for a similar job.
B2BMX 2026: OpenAI’s Dane Vahey Urges B2B Marketers to Adopt a Builder Mindset
OpenAI’s B2B marketing chief Dane Vahey delivered a keynote at B2BMX 2026 urging marketers to shift from operators to builders. He highlighted how generative AI now lets individuals create solutions that previously required large teams and budgets. Vahey outlined seven...
FreeWheel Launches AI Agent Infrastructure for Premium Video Ads, Pilots with PMG
FreeWheel unveiled an AI agent infrastructure built on its Model Context Protocol (MCP) Server and a suite of Intelligence tools, embedding artificial intelligence directly into premium video ad transactions. The platform enables real‑time workflow automation, performance monitoring, and decision‑making for...
Google Expands Search Console Branded Queries Filter to All Eligible Sites
Google has rolled out its branded queries filter in Search Console to all eligible sites, enabling native separation of branded and non‑branded traffic within the Performance report. The filter automatically classifies queries that contain brand names, variations, misspellings, or related...
App or Website: The Routing Rules Every Marketer Needs
Marketers must decide whether to route users to an app or a mobile website, balancing higher long‑term LTV of app users against immediate conversion friction. The article proposes a framework using LTV differentials and current web ARPDAU to determine when...
OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV
OpenX and TVision have introduced OpenX Attention Targeting, the first supply‑side solution that lets advertisers bid on CTV inventory based on real‑time viewer attention scores. The offering merges TVision’s passive, person‑level panel data with OpenX’s bid‑stream signals, delivering predictive engagement...
Brand-Building in the Age of Social: What Nike and Aldi Get Right
Nike and discount grocer Aldi demonstrate how brands can thrive on social media by moving beyond gimmicky tones to authentic, community‑focused storytelling. Nike leverages cultural moments and athlete narratives to reinforce its “Just Do It” ethos, while Aldi uses humor...
How the BrewDog Brand Lost Its Way (by Its First PR Rep)
Former BrewDog PR lead Alex Myers reflects on how the brand’s early, stunt‑driven public‑relations strategy catapulted it to cult status, but the 2022 sale to private‑equity investors altered its direction. He describes the shift from rebellious, authentic messaging to fragmented,...
RAG Shows Its Work. That’s Not the Same as Being Right.
At the Generative AI Summit Austin, Ramkumar Shanker warned that the death of third‑party cookies forces publishers to monetize first‑party signals, not identifiers. He advocated using large language models combined with Retrieval‑Augmented Generation (RAG) to infer reader intent and provide...
From ‘Plant Daddy’ to Plant Retailer: How Kossi Tchenawou Turned Social Media Influence Into a Community-Driven Business
Kossi Tchenawou, a former RE/MAX franchise consultant, turned his TikTok hobby of houseplants into a 400,000‑plus follower creator brand known as “Plant Daddy.” Leveraging a three‑E framework—education, engagement, entertainment—he launched OnlyPlants, a Denver storefront that opened in just 14 days...
March Madness Sponsors Are Already Off The Bench
As the NCAA tournament approaches, major sponsors are already rolling out fresh creative. State Farm debuted a commercial featuring Duke twins Cameron and Cayden Boozer on Selection Sunday, while Unilever’s Degree deodorant enlisted NBA star Chet Holmgren and WNBA legend...
Ads Decoded Episode 4 Explores How to Fuel Your Bidding and Budgeting for Better Campaign Performance.
Google’s Ads Decoded episode 4 tackles bidding and budgeting, showing advertisers they can deploy Smart Bidding without weeks of historical data. Product managers Kristina Park and Carlo Buchmann debunk common myths around learning periods and outline tactics for new campaigns. The...
Creators Work, but Measurement Doesn’t — Yet
Creator marketing has become a primary growth engine, with U.S. ad spend projected at nearly $44 billion this year, outpacing other digital media. However, the measurement infrastructure lags, relying on fragmented platform metrics, affiliate links, and isolated brand lift studies that...
The Missing Piece in Multi-Location Marketing: Location-Level Attribution
Multi-location brands are scaling campaigns across dozens of markets, but most rely on blended dashboards that mask individual store performance. Without location-level attribution, marketers cannot tell which markets turn spend into revenue, leading to wasted budgets and missed growth opportunities....
NumberEight and SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe
NumberEight, an ID‑less audience intelligence firm, has teamed up with audio monetization platform SoundCast to embed its predictive Affinity Audiences across SoundCast’s European podcast inventory. Early tests show a 132 % lift in addressability and a 78 % improvement in targeting accuracy...
How Realtor.com Is Using AI Creative To Expand Its Ad Footprint
Realtor.com has partnered with AI‑powered startup BrandComms.AI to automate ad creative generation, enabling faster campaign rollout across multiple channels. The platform draws on 30 years of proprietary data to predict which imagery and messaging will perform best. This capability lets...
How Molson Coors Keeps Creative Effectiveness On Tap
Molson Coors has shifted its creative strategy from chasing awards to driving sales and brand health, led by North America CMO Sofia Colucci. The company introduced an internal framework called MUSCLE—magnetic, unexpected, crafted brilliantly, long‑term platform, essence of brand—to align...
How Molson Coors Keeps Creative Effectiveness On Tap
Molson Coors’ North America CMO Sofia Colucci emphasized that creative must directly boost sales and brand health, not just generate buzz. To align creative output with revenue goals, the company introduced the MUSCLE framework—Magnetic, Unexpected, Crafted brilliantly, Long‑term platform, Essence of...
Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Peer39’s latest research reveals that roughly 60% of open‑market CTV programmatic bid requests contain no program‑level metadata, while about one‑quarter are classified as fake content, primarily originating from concealed mobile‑app inventory. The remaining bids often feature shallow or inaccurate genre...
Get Unlimited Enterprise-Level Email Signatures for $39
EmailSignatures launched a lifetime subscription priced at $39, offering unlimited enterprise‑level email signatures. The plan includes all premium templates, custom branding, analytics, and one‑click deployment for major email clients such as Gmail, Outlook, and Apple Mail. By centralizing signature creation,...
YES Selects Synamedia Iris for Advanced Advertising Rollout
Israeli pay‑TV operator YES, part of the Bezeq Group, has chosen Synamedia Iris to power advanced advertising across its linear TV and streaming services. The Iris platform will enable addressable, server‑side ad insertion that unifies delivery on set‑top boxes and...
BKT Tyres Launches ‘Elevate Your Drive’ Campaign with Ranveer Singh
BKT Tyres has launched the "Elevate Your Drive" campaign, fronted by Bollywood star Ranveer Singh, to announce its entry into India’s on‑highway tyre market. The TV‑led multimedia push highlights a purpose‑driven proposition built around confidence, progress and performance, and introduces...
TAM Sports Expands Ad Monitoring Across Broadcast and Streaming Platforms
TAM Sports, the sports intelligence arm of TAM Media Research, has expanded its monitoring suite to track advertising on linear live broadcast as well as live streaming via Connected TV and mobile devices. The move broadens its cross‑platform analytics, which...
How To Build A ‘Feed-Only’ Performance Max Campaign
Google’s Performance Max continues to blend Search, YouTube, Display and Shopping, but its AI‑driven asset engine can dilute bottom‑funnel ROI. In 2026 marketers discovered a “feed‑only” configuration that strips away all manually added assets, forcing the algorithm to rely solely...
5 Essential Tools for Modern Business Growth Strategies
Modern businesses increasingly rely on five core technology categories to drive growth: customer relationship management (CRM) platforms, data analytics suites, project management tools, human‑resources solutions, and cloud computing services. Companies that optimize CRM usage report conversion rate lifts of up...
Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter Media Strategy
Seedtag unveiled Liz Agent, an agentic AI platform that fuses its proprietary Neuro‑Contextual intelligence with large language models to automate media planning and campaign activation. The conversational interface lets brands move from brief to execution in a single dialogue, delivering...
Brand Deals Explained: How Influencers Work With Brands and Secure Deals
The article breaks down how influencers partner with brands, outlining the steps from outreach to contract signing. It highlights the role of audience metrics, platform intermediaries, and legal considerations in shaping deal structures. Examples illustrate typical compensation models, including flat...
UGC Creators: What They Are, How They Work, and Where Brands Find Them
User‑generated content (UGC) creators are emerging as a core pillar of modern advertising, delivering authentic, peer‑driven narratives that resonate with consumers. Brands increasingly tap these creators through dedicated marketplaces and social platforms, leveraging their niche expertise to produce video ads,...
DON’T QUIT Rebrands as SkyPop Protein Soda
DON’T QUIT has rebranded as SkyPop, launching a national line of protein sodas. The drinks contain 10 g whey protein, zero sugar, and 45 calories per 12‑oz can. SkyPop secures over 65,000 retail facings in Target, Walmart, Kroger, Albertsons and other...
Disney Shifts Into High Gear with New F1 Collabs and Trackside Activations
Disney is expanding its multi‑year “Fuel the Magic” partnership with Formula 1 for the 2026 season, adding new merchandise collections, retail tie‑ins and character appearances. A global Disney × F1 apparel line of ten streetwear pieces launches on March 12, while host‑city capsule drops...
Bestads Best TV of the Week: Telstra’s ‘Wherever We Go 2’ via Bear Meets Eagle On Fire with +61
Bestadsontv.com named Telstra’s “Wherever we go 2” the Best TV of the Week. The ad, created by Bear Meets Eagle On Fire with +61, continues the whistling duet narrative introduced in the original campaign. Guest judge Adam Bodfish of McCann Birmingham highlighted...
Discover Puerto Rico Launches “Awaken Your Senses,” A Global Campaign Built on Consumer Psychology
Discover Puerto Rico unveiled "Awaken Your Senses," a global campaign that uses consumer‑psychology insights to market the island as a sensory‑rich travel destination. The initiative builds on the award‑winning "Live Boricua" platform and highlights music, food, landscapes, and community interaction across...
NEW in SparkToro: Uncover the AI Prompt Topics Your Audience Is Using in ChatGPT, Google AI Mode, Claude, and More
SparkToro has launched a new feature that reveals the AI prompt topics audiences use across platforms like ChatGPT, Google AI Mode, and Claude. The tool pairs known search keywords with audience data, runs them through large language models, and returns...
Stonegate Group Appoints Fifty as Strategic Media Partner Ahead of World Cup
UK’s largest pub operator, Stonegate Group, has appointed Fifty as its strategic media partner to manage media strategy and buying across its 4,500‑venue portfolio. The partnership, chosen for Fifty’s AI‑enabled audience‑intelligence platform, will cover more than 15 addressable channels, including...
GWM Celebrates the Joy of Coming Together During Ramadan
Great Wall Motors (GWM) Middle East unveiled a Ramadan‑focused brand film released across digital and social channels. The narrative follows a family using various GWM models—including the new TANK 700, HAVAL V7, and HAVAL H9—to converge for iftar, emphasizing connection over pure performance....
Exclusive: Playboy Names Phillip Picardi Chief Brand Officer and Editor in Chief
Playboy announced Phillip Picardi as its new chief brand officer and editor‑in‑chief, marking a high‑profile editorial overhaul. Picardi, who reshaped Teen Vogue and founded the queer‑focused publication them, previously served as chief brand officer at Weight Watchers and consulted for...
Healthy Growth In The Age Of AI
Thorne’s Chief Growth Officer Mary Beech reports that AI engines now drive roughly 5% of new customer discovery, up from zero a year ago. To capitalize on this shift, she has reorganized the marketing function into a "growth laboratory" that...
Healthy Growth In The Age Of AI
Thorne’s Chief Growth Officer Mary Beech reports that AI engines now drive about 5% of new customer acquisition, up from zero a year ago. To capitalize on this shift, Thorne has restructured its marketing function into a growth laboratory that...
NOVA Entertainment Partners With Retail Media Arm Of Westfield’s Scentre Group
Australian radio and podcast leader NOVA Entertainment has partnered with BrandSpace, the retail media division of Westfield owner Scentre Group, to create a unified advertising platform across 42 Westfield shopping centres and NOVA’s audio network. The collaboration offers agencies a...
The UAE’s Most Powerful PR Asset: Its People
The article argues that the United Arab Emirates’ strongest nation‑branding asset is its people, who act as organic brand evangelists through daily life. Decades of stable governance, pandemic response, and economic resilience have cultivated widespread trust, prompting residents to share...
Best Buy Wants to Be the Hub for AI-Powered Hardware Like Glasses, Laptops
Best Buy is repositioning itself as the go‑to retailer for AI‑powered hardware, from glasses to AI‑enhanced PCs, as its fiscal‑year revenue held steady at roughly $42 billion. CEO Corie Barry highlighted flat market share but pointed to rapid growth in emerging categories such...
Urban Ladder and Lowe Lintas Launch City-First Campaign Leveraging Regional Insights
Urban Ladder teamed with Lowe Lintas India to launch a city‑first advertising campaign built on the agency’s proprietary “State of States” cultural study. The platform tailors messaging for each major Indian city, from Mumbai to Hyderabad, highlighting furniture as a...
Lululemon Cops $703K ACMA Fine For Email Marketing Misdemeanour
Lululemon has been hit with a $702,900 penalty from Australia’s ACMA for breaching spam regulations. The regulator found the athleisure brand sent over 370,000 service‑related emails that also contained promotional material but omitted an unsubscribe option between Dec 1 2024 and Jan 5 2025....
The Costly Marketing Assumption MENA Founders Make
Founders in the MENA region often postpone marketing, treating it as a downstream activity after product development. The article argues that early marketing is essential for establishing a clear identity, positioning, and trust with investors and enterprise buyers. In a...
Subaru Customers Redeem Social Impact Gifts
Subaru of America reported that 141,184 “Gifts for Good” were redeemed by customers during its first year, each supporting a nonprofit or social enterprise. The initiative, part of the Love‑Encore post‑delivery program, let buyers choose mission‑aligned products or direct donations...
Facebook Expands Affiliate Program to Include Brand Links
Meta has broadened its Facebook Reels affiliate program, adding a self‑serve tool in the Professional Dashboard that lets creators embed brand affiliate links directly in their videos. The platform now offers thousands of products from partners such as Amazon and...
Vereigen Media Focused on Modern Approach to Content Syndication
Vereigen Media has launched a new content‑syndication tool built around its proprietary Verified Content Engagement (VCE) methodology. The VCE model replaces passive lead capture with consent‑driven, first‑party data and human‑verified interaction signals, ensuring prospects truly engage with assets. The platform...
Enterprise Social Media Done Right: How Big Brands Stay Agile at Scale
Enterprise social media in 2026 is less about posting volume and more about treating social as an operating system that coordinates regional markets, regulated industries, and multiple brands. Success hinges on four levers—clear governance, streamlined workflows, shared insights, and continuous...
Nubank Hires Former TikTok Executive as Marketing Director
Nubank appointed Kim Farrell, former TikTok global head of creators, as its new global marketing director. The hire comes as the Brazilian neobank prepares to launch U.S. operations under a recently approved de novo charter. Farrell will craft branding and partnership...
How to Build a Customer Journey Map That Works in 2026
Research shows firms that map customer journeys see a 54% lift in marketing ROI and 18% faster sales cycles. The guide outlines a ten‑step process—from defining objectives and assembling cross‑functional teams to plotting touchpoints, emotions, and internal actions. It stresses...
