How to Do AI SEO (GEO) in 2026? Compare Popular AI Visibility Checker in UK
Onrec evaluated three AI visibility checkers—BuildSOM, Profound, and Semrush—to determine the best solution for UK brands navigating Generative Engine Optimization (GEO) in 2026. The test used a multi‑regional, multilingual brand scenario covering 75 AI prompts across ChatGPT, DeepSeek, Google AIO and Google AI Mode. BuildSOM delivered the lowest monthly price ($229) while supporting all required models and offering the most accurate non‑English results. Profound and Semrush were markedly more expensive and less reliable for multilingual GEO tracking.
Explora Journeys Partners with SailGP Swiss Team
Explora Journeys announced a multi‑year global partnership to become the title sponsor of the Swiss SailGP Team, rebranding the squad as the Explora Journeys Swiss SailGP Team. The deal launches on May 9, 2026 at the Bermuda event and will see the...
How Luxury Brands Are Quietly Leaning Into Artificial Intelligence
Luxury brands are quietly integrating artificial intelligence across operations, customer experience, and creative design. The AI market serving luxury is forecast to rise from $1.2 billion in 2024 to $5.6 billion by 2034, growing over 16% annually, with 45% of brands already...
All Things Creator Marketing with Becky Owen
Becky Owen, CMO of creator agency Billion Dollar Boy, explains why U.S. creator ad spend is expanding four times faster than the broader media market. She emphasizes that creators’ community‑driven, authentic approach delivers performance‑based results that traditional ads struggle to...
Inside Coachella’s Off-Site Events That Are Rewriting the Festival’s Landscape
Coachella’s 2024 desert edition saw a surge of brand‑driven experiences staged outside the official festival grounds. These off‑site activations ranged from pop‑up lounges to full‑day destination events, giving sponsors creative latitude and exclusive atmospheres. Brands like Rhode transformed product drops...
Wayvia Launches Shoppable Next Generation
Wayvia unveiled Shoppable Next Generation, an AI‑powered shoppable media platform that links every marketing touchpoint—display ads, social posts, email—to a real‑time purchase path. The solution surfaces live pricing and inventory from both physical and online retailers, and feeds confirmed sales...
How Advertisers Are Thinking About Meta’s Affiliate Tool Rollout
Meta unveiled a suite of creator‑focused affiliate and checkout tools at Shoptalk, extending shoppable Reels on Instagram and product‑tagging on Facebook. The affiliate program, backed by partners such as Amazon, eBay, Temu, Shopee and Mercado Libre, lets creators earn commissions...
How Data Analytics and Data Mining Strengthen Brand Identity Services
Brand identity services are increasingly powered by data analytics and mining, shifting from intuition to measurable insight. A Nucleus Research report shows firms earn $13.01 for every dollar spent on analytics, a 1,200% ROI, spurring deeper investment. Real‑time dashboards and...
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Starbucks and Dutch Bros Take Different Paths to Growth – Placer.ai Blog
Starbucks’ "Back to Starbucks" turnaround is delivering a 4.9%‑5.9% lift in traffic over the last two quarters, signaling early momentum for the legacy coffee chain. Dutch Bros is generating double‑digit same‑store visit growth—12.3% to 17.9% YoY—through aggressive footprint expansion and a...
Forbes Prediction Market Gamifies Story About Mass Shooting of 8 Children
Forbes rolled out ForbesPredict in January 2026, a token‑based prediction platform built with Axiom to keep readers on its site longer. The tool embeds interactive boxes in articles, letting users wager non‑cash tokens on outcomes such as whether Congress will...
Focus on MarTech Integration, Not New Tools
B2B marketers are moving away from a "tool‑first" mindset, focusing instead on integrating existing MarTech platforms to unlock performance gains. While AI capabilities are proliferating across advertising, analytics and engagement tools, many firms adopt them without a clear strategic framework,...
Marketers Need to Stop Chasing Data and Start Harnessing Audience Signals
Marketers are urged to move beyond hoarding raw data and instead build a social‑intelligence loop that converts audience conversations into actionable insights. Hennessy outlined a five‑stage framework—conversation, detection, interpretation, activation, outcome—that feeds back into the data pool for faster response....
Consumers Are Taking a New Purchase Journey on Social
SMW 2026 research reveals that 82% of traditional search queries are fact‑seeking, while social search taps community advice to shape purchase decisions. The study highlights a "critical gap" where brands focus on factual answers but miss the emotional and comparative dialogue...
If Comments Are the New Frontline, How Is Your Brand Showing Up?
AI is becoming the frontline of social media engagement, with brands like Warner Bros. Discovery deploying AI to filter low‑value comments and beauty and CPG leaders using AI to discover where conversations happen. Teams aim to answer comments and DMs within 24 hours,...
Social Media Marketing Enters Its AI Intelligence Era
Viral Nation, a leading social media agency, has leveraged its 11‑year archive of 1.4 million video hours and 34 million posts to build AI tools that automate creator discovery, community management, and ROI measurement. Its creator‑discovery engine scans a database of over...
What Social Media Success Looks Like in a Post-Follower World
Free People achieved triple‑digit social media growth by abandoning follower counts and prioritizing views, shares, and a holistic Total Social Impact (TSI) metric. The brand’s organic and paid teams now operate in a unified structure, sharing insights and balancing content...
6 Coachella Brand Activations That Were Actually Worth Waiting in Line For
Coachella’s 2024 brand activation lineup featured six experiences that drew crowds willing to wait in line, signaling a shift toward immersive, utility‑focused marketing. Highlights included Wavytalk’s free professional hairstyling station, which turned a routine service into a festival‑centric attraction. Other...
Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing
Brand mentions—whether linked, unlinked, or generated by AI—are now a core signal for search engines and generative AI models. Tracking these mentions helps marketers gauge awareness, reputation, and authority while uncovering gaps against competitors. Tools range from simple Google Alerts...
Action Bronson Promotes Minute Maid Spiked For 'Good Time'
Coca‑Cola’s Red Tree Beverages has launched Minute Maid Spiked, a line of flavored wine‑cooler and ready‑to‑drink vodka cocktails, with its first campaign starring rapper‑chef Action Bronson. The creative work is handled by agency Gertrude, which emphasizes a multi‑dimensional, “no‑fuss” vibe across...
Why Opera GX Markets Its Browser Like a Challenger Run
Opera GX, the gaming‑focused browser, has leveraged a challenger‑brand strategy to break through a stagnant browser market. Its "Your Setup Wants GX" campaign, anchored by the PC Man character, turned the browser into a piece of a gamer’s hardware setup. The...
Spotter’s Brand Partnerships Director on Why Fewer Creators and Deeper Deals Win
Christian Liquigan, Spotter’s Director of Brand Partnerships, says creator marketing is evolving from one‑off influencer spots to always‑on, network‑style collaborations. Brands that treat creators as media publishers and lock in deeper, performance‑based deals with a handful of creators can reduce...
Google Ads Budget Pacing Explained
Google Ads budget pacing is a delivery control feature that spreads an advertiser’s spend evenly over a chosen time horizon, preventing early exhaustion of daily or campaign budgets. The tool adjusts bid amounts in real time, aligning spend with forecasted...
Omnicom Launches Frequency Probe, Finds 'Negative Reach'
Omnicom’s OM Intelligence unit released the first report in its “Why Frequency Matters” series, revealing that excessive ad repetitions can trigger a phenomenon called “negative reach,” where consumers develop adverse brand perceptions. The study shows that as few as two...
I Reviewed 10 Best Social Media Listening Tools for 2026
The article reviews the ten leading social media listening platforms for 2026, including Sprout Social, Hootsuite, Meltwater, Vista Social, Brandwatch, BrandMentions, Reputation, Agorapulse, YouScan, and Brand24. It evaluates each tool against G2 user feedback, core feature sets, usability, and real‑world...
Knak Makes Enterprise Marketing Production Callable by AI Agents
Knak announced support for the Model Context Protocol (MCP), enabling AI agents and orchestration layers to call its production platform directly. The integration lets AI assistants generate on‑brand emails, landing pages and other assets using Knak’s template library without manual...
How Prime And A Smarter Alexa Are Giving Amazon An AI Shopping Edge
Amazon launched Alexa+, an AI‑powered upgrade to its voice assistant, to all users in March 2025. The new assistant can handle complex conversations, place orders, manage smart‑home devices, and suggest recipes, all while leveraging Amazon’s 30‑year e‑commerce expertise. Early data show...
Reimagining Annual Brand Planning with AI
EVERSANA’s fourth annual brand‑planning survey reveals that 60% of pharma marketers lack a trusted single source of truth for brand data, and only half maintain a consistent planning process across the enterprise. Nearly two‑thirds of leaders are already using or...
Podscribe Launches Radio Measurement Capabilities and Smart Columns to Bring Digital-Level Clarity to Audio Advertising
Podscribe unveiled Radio Measurement Capabilities, a platform that blends aircheck verification with performance attribution to give advertisers digital‑grade transparency for radio spots. The solution supports terrestrial, satellite and multi‑market campaigns, using machine‑learning and Bayesian models to quantify lift in site...
Adobe Summit 2026 - Adobe Gives CX an Agentic Makeover with the Launch of CX Enterprise
Adobe unveiled CX Enterprise at its 2026 Summit, an end‑to‑end agentic automation platform that layers a persistent AI co‑worker on top of the Adobe Experience Platform. The new co‑worker can orchestrate multiple purpose‑built agents, integrate third‑party systems, and extend AI capabilities...
3 Strategies to Help CPG Marketers Drive Breakthrough Results with Less Money
C‑price‑goods (CPG) marketers are confronting tighter budgets and fragmented media while consumer attention splinters across devices. A new InMarket "Breakthrough Outcomes" report, highlighted by VP Matt Knust, distills three strategic pillars—precise timing, creative clarity, and real‑time personalization—that drove incremental ROAS up...
Angelfish Marketing Expands AEO and AI Search Services for B2B Brands
Angelfish Marketing has broadened its Answer Engine Optimisation (AEO) and AI Search services to help B2B tech, SaaS and financial brands appear in AI‑driven results from ChatGPT, Gemini, Perplexity and Google AI Overviews. The offering blends technical SEO, structured data,...
Rand Fishkin: Zero-Click Search Began Long Before AI
Rand Fishkin argues that the rise of zero‑click search started around 2011, well before the AI boom, with Google answering queries directly on the results page. He cites data showing more than two‑thirds of searches now end without a click,...
Magnite, AMC Global Media Partner On Programmatic
Magnite announced a partnership with AMC Global Media to make the broadcaster’s linear‑television inventory available through programmatic buying. The deal coincides with the launch of the 2026‑27 TV upfront season, signaling a push to unify linear and streaming ad transactions....
WPP Media Wins KFC, Pizza Hut Singapore Assignments
WPP Media has been named the integrated media agency for both KFC Singapore and Pizza Hut Singapore after a competitive pitch, taking charge of strategy, planning and buying across the market. The agency already works with the two brands in...
‘We’re Not Nespresso’: Inside Green Mountain Coffee Roasters’ New Campaign
Green Mountain Coffee Roasters, part of Keurig Dr Pepper, launched the "That's Green Mountain Good" campaign on April 20, featuring a new mascot—a green mountain goat named Bruce—to highlight farm‑grown coffee origins. Developed by a Publicis Groupe‑led team, the 30‑second spot...
Why Fashion Brands Are Betting Big On Q-Commerce Ads
India’s quick‑commerce (q‑commerce) market surged to roughly ₹64,000 crore ($6.9 bn) in FY25, growing at a 142% CAGR and now serving 33 million monthly users across 150+ cities. Leading platforms—Blinkit, Zepto and Swiggy Instamart—are turning advertising into a major revenue stream, with Blinkit...
Kuli
Kuli, launched in 2024, is an AI‑driven influencer‑marketing platform that replaces manual creator vetting with multimodal video analysis across TikTok, Instagram and YouTube. By indexing visual style, tone, brand mentions and narrative patterns, the system lets brands search for creators...
Amo Sokhi: Why Financial Advisers Should Take SEO Seriously
Financial advisers are witnessing a fundamental shift as prospective clients increasingly turn to search engines for guidance, with 45% choosing advisers based on digital marketing versus 29% relying on referrals. The rise of AI‑driven search and digitally native consumers makes...
How SMBs Can Gain An Edge With Agentic AI: Key Trends From Our Marketing Report
The Salesforce State of Marketing Report reveals that only 13% of marketers have adopted agentic AI, leaving a large opening for small and medium businesses (SMBs) to gain a competitive edge. AI agents are shown to free up 6‑7 hours...
MTA Incrementality Signals in Partner Postbacks
Singular has added two postback macros—single_attributed and assist—to every partner install callback, giving ad networks real‑time visibility into whether they were the sole touchpoint or an assist in a conversion. Early data shows 94% of Meta installs are single‑attributed and...
The Google Analytics 'Blind Spot'
In April, 88% of organic search traffic came from AI agents—a 150% jump from the previous month—revealing a rapid shift in how users access content. Google Analytics 4 cannot detect this traffic because many agents bypass JavaScript and are automatically...
Organic Search Winners Share 5 Traits
Cyrus Shepard’s new study of 400 websites examined performance before and after Google’s March 2026 core algorithm update. It found that 92.9% of consistently ranking sites own proprietary assets, while 83.7% help users complete a task directly on the page. The...
Winning Google Ads Campaign Structures For DTC Ecommerce via @Sejournal, @MenachemAni
The article stresses that Google Ads account structure is the linchpin for DTC ecommerce success because each search query is an explicit buying intent. It outlines three costly mistakes—launching every campaign type simultaneously, duplicating products across campaigns, and segmenting Performance...
IAS Expands Industry-Leading Media Quality Measurement to TikTok’s Brand & Performance Solutions, Including Search Ad Campaigns
Integral Ad Science (IAS) announced an expansion of its Total Media Quality (TMQ) suite to cover four additional TikTok ad formats, including Search Ad Campaigns, an upgraded campaign creation experience for Brand and Smart+ Traffic objectives, GMV Max (US), and...
Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions
Integral Ad Science (IAS) is extending its Total Media Quality (TMQ) measurement to TikTok’s performance‑driven ad formats, including Search, the upgraded Smart+ campaign creation experience, GMV Max, and TikTok Lite. The AI‑powered TMQ analyzes image, audio and text at the...
Race Day Starts Before You Get to the Track: StubHub and New Era Team Up for F1’s North American Season...
StubHub and apparel brand New Era have announced a strategic partnership to sell bundled ticket and merchandise packages for Formula 1’s North American races. The collaboration will debut ahead of the 2024 season, covering the Miami Grand Prix, the United States...
Google Lists Best Practices For Read More Deep Links via @Sejournal, @MattGSouthern
Google has added a new “Read more” deep‑link section to its snippet documentation, outlining three best practices to improve a page’s chances of showing these links in search results. The guidance stresses that content must be visible on initial load,...
3 KPIs that Prove Marketing Ops Drives Revenue Impact
MarTech’s AI‑driven MarTechBot identified three core KPIs that prove Marketing Operations can function as a profit center. The metrics—pipeline contribution, customer acquisition cost (CAC) efficiency, and funnel conversion velocity—tie operational performance directly to revenue outcomes. By standardizing definitions and integrating...
What Search Engines Trust Now: Authority, Freshness & First-Party Signals via @Sejournal, @Cshel
Search engines have shifted from periodic algorithm updates to continuous AI‑driven evaluation, turning trust into a dynamic probability. Authority now serves as a gatekeeper, determining whether content is even considered, while freshness reflects ongoing relevance and first‑party signals provide verifiable...
Paramount Meets Advertisers: What's Up With Upfront Pricing?
Paramount Skydance held its first pre‑upfront meeting with advertisers after acquiring Paramount Global, showcasing NFL rights and Taylor Sheridan series like “Landman” and “The Madison.” The discussion raised questions about CPM pricing as the company’s Q1 production spend fell 7%...