Arsenal F.C. Turns Corner Jokes Into Comedy in a Star-Studded App Ad
Arsenal F.C. turned the long‑standing corner‑kick joke into a star‑studded promotional film for its Arsenal App. The short comedy‑sketch features actors Asa Butterfield and Aaron Pierre alongside players like Bukayo Saka, Martin Ødegaard, and women’s stars such as Kim Little. Legends David Seaman and Rachel Yankey also appear, creating a multigenerational showcase. The ad visualises the app as a whimsical corner shop that teleports, reinforcing the tagline “A corner for Arsenal, wherever you are.”
‘Strategy without Pain Is Just Cosplay’: What BrewDog’s Decline Teaches Us About Marketing
BrewDog was sold to Tilray Brands, prompting the abrupt termination of 500 staff and closure of 38 pubs. The deal erased the value of the “Equity for Punks” scheme, leaving roughly £75 million invested by fans worthless. The article argues that...
Medium Rare Expands Into Live Events with Flybuys
Medium Rare has launched its first experiential offering, "The Remarkable Show," a live event for Flybuys that gathered 150 of the program’s most active members alongside creators and brand partners. The activation produced more than 200 pieces of content across...
ABC Launches ‘Most Trusted News’ Campaign via Leo – Just Don’t Mention the War
The Australian Broadcasting Corporation (ABC) has launched the "Keep Asking" campaign with Leo Australia, branding itself as the nation’s most trusted news source. The rollout follows a swift correction of an analysis piece that mistakenly claimed the United States bombed...
Snapchat Adds New Tools to Help Brands Tap Into India’s Cricket Season
Snapchat unveiled a Cricket in a Snap ad suite to let brands ride India’s cricket frenzy, featuring a Live Sports API, AR fan zones, surface‑tracking lenses and sponsored stickers. The platform now exceeds 250 million Indian users, with cricket emerging as...
Howatson Releases In-House AI Creative Platform as ‘a Moat Around Our Core Work’
Australian agency Howatson has launched Unicorn, an in‑house AI platform that automates the rollout of master creative into hundreds of digital and out‑of‑home formats. The service costs $5,000 per campaign—roughly a 95% reduction from traditional $100,000 rollouts—and delivers assets within...
Nestlé USA Enters At-Home Condiments Space with New Sauce Brand
Nestlé USA is launching Minor’s Kitchen, a chef‑inspired sauce line, marking the company’s first consumer culinary brand in the United States. The four‑flavor assortment—Lemon Garlic Aioli, Creamy Korean BBQ, Spicy Chili Truffle, and American Smokehouse—targets the fast‑growing at‑home condiment market,...
An Amish Avatar and an A.I. Monk Are Pitching Supplements on Social Media
An AI‑generated Amish avatar named Melanskia, with over 300,000 Instagram followers, is promoting the dietary supplement Modern Antidote without disclosing her synthetic nature. The avatar is operated by entrepreneur Josemaria Silvestrini, who uses AI tools to create realistic video content...
DemandScience’s Content-IQ Increases AI Visibility for B2B Brands
DemandScience has launched Content‑IQ, a proprietary platform that unifies AI Visibility Optimization, content architecture, and web personalization to transform B2B content into a measurable pipeline engine. The system uses patented content opportunity scoring to build pillar‑based topic networks that boost...
3 AI Search Changes Every Marketer Needs A Plan For In Q2 via @Sejournal, @MattGSouthern
AI‑driven search has moved from a simple visibility problem to a complex measurement and budgeting challenge in Q1 2026. Within weeks, three major AI answer platforms began serving ads directly inside AI‑generated answers, reshaping how content is discovered and monetized....
Labs by Demandbase Publishes New GTM-Centered Report
Demandbase’s new research arm, Labs, released its inaugural B2B AI GTM Report, drawing on more than 24 billion buyer interactions, 429 k ad campaigns and insights from over 1,400 companies. The study shows that deploying four tiers of ad products can lift...
The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming
Marketers must dissolve the linear‑vs‑streaming divide and adopt a convergent TV approach, blending programmatic and direct buying. At Convergent TV World, Tatari’s Mike Fogarty highlighted the $70 billion U.S. TV market, noting that only $30 billion is streaming‑focused and still largely direct‑sold....
An Opera Singer Who’s Made A Name As A Car Salesman
A classically trained opera singer has reinvented his career by becoming a car salesman who films himself belting arias on the dealership lot. He writes original lyrics that describe each vehicle and posts the performances on TikTok and Instagram, where...
Measuring Brand Perception Before and After a Campaign
Marketing teams now track clicks, conversions and ROAS in real time, yet those metrics rarely reveal whether a campaign actually shifts brand perception. Measuring perception—trust, favorability, purchase intent—requires a pre‑campaign baseline built from surveys, social listening and behavioral signals. During...
Email Deliverability Technology: How to Ensure Your Campaigns Actually Reach the Inbox
The email deliverability technology market, valued at $4.5 billion in 2025, underpins reliable inbox placement for marketers. Success hinges on sender reputation, which reflects complaint rates, bounce metrics, and recipient engagement. Core authentication protocols—SPF, DKIM, DMARC—and practices such as IP warming...
Programmatic Advertising Technology: How Automated Media Buying Is Reshaping Digital Advertising
Programmatic advertising has become the default buying method, with spend projected to reach $25 billion in 2025, representing roughly 88 % of digital display ads. Real‑time bidding (RTB) executes auctions in under 100 ms, linking demand‑side platforms (DSPs) and supply‑side platforms (SSPs) through...
Conversion Rate Optimisation Technology: How Testing Platforms and AI Are Maximising Digital Revenue
Conversion rate optimisation (CRO) has become a $9.4 billion industry, delivering an average 223 percent return on investment for firms that adopt structured testing programmes. Modern CRO platforms now bundle A/B and multivariate testing, session‑recording heatmaps, AI‑driven personalisation, landing‑page builders and form‑analytics...
ADvendio Launches Ad Suite for Retailers Featuring AI Agents
ADvendio unveiled Revenue OS for Agentic Advertising, an AI‑driven suite that equips retailers with four specialized agents—AdOne, AdPortal, AdGateway, and AdFinance. The platform combines Salesforce’s reasoning engine with ADvendio’s operational logic to automate campaign planning, sales, data consolidation, and financial...
Former Google Exec Brings AI Data Concepts To Agency Boathouse
Boathouse has appointed Sonia Chung, a former Google, YouTube and Salesforce executive, as its first chief strategy officer. Chung will steer a “collect, connect, and activate” framework to fuse offline and online data, enabling cross‑channel consumer insights. She advocates using...
Designing Honesty: Bodyform and the Power of Informational Creativity
Bodyform’s "Never Just a Period" campaign, created with AMV BBDO, replaces euphemistic menstrual advertising with candid, research‑backed storytelling. The series of vignettes tackles topics from postpartum bleeding to tampon use, answering questions many people never learned in school. Over half...
McDonald’s India–North & East Names Sara Arjun as Brand Ambassador; Recreates Iconic Ad, Watch
McDonald’s India – North and East has appointed child‑actress Sara Arjun as its new brand ambassador, reviving the face that starred in the chain’s iconic TV commercial years ago. The partnership launches the Buddy Meal, a value‑packed combo priced at...
Pre-Launch or Post-Launch: Influencer Timing Explained for Gaming Brands
Influencer marketing is poised to shape the $386 billion gaming market in 2026, but timing determines its effectiveness. Pre‑launch campaigns generate hype, build wishlists, and educate audiences, leading to higher launch‑day conversions. Launch‑day influencer pushes capture peak attention, driving 20‑50% of...
Marketers! Now Is the Time to Apply for 2026 Brands That Matter
Fast Company’s Brands That Matter program is opening applications for its 2026 edition, with a super‑early rate deadline of April 10 and standard rates rising on March 13. The initiative honors brands that achieve cultural relevance and measurable business results, and for...
Costco Ties Digital Personalization to $470M in Sales Growth
Costco reported that personalized product recommendation carousels generated more than $470 million in e‑commerce sales during Q2 2026. The retailer also saw U.S. comparable store sales rise 5.9% year‑over‑year and net sales climb 9.1% to $68.2 billion, while membership grew 4.8% to 82.1 million...
Zero Click Is Here – Open Attribution Is the Fight Back
Affiliate marketers face a new attribution crisis as AI‑driven search engines like ChatGPT and Gemini deliver product recommendations without passing traditional click data. A recent webinar with Lee‑Ann Johnstone, Alex Springer and Leanna Klyne introduced Open Attribution, an open‑standard framework...
People Buy Based Off Emotion — That’s Why You Need to Sell How Your Product Makes Your Customers Feel
The article argues that more than half of buying decisions are driven by emotion, not logic. Marketers should shift from listing product features to illustrating how the offering transforms a customer’s life. By framing features as benefits—using “so you can…”...
Intero Digital Releases Guide to Help Brands Measure Visibility in AI-Powered Search and Audit GEO Footprint
Intero Digital has launched a strategic guide that helps brands audit and improve their visibility in generative AI search platforms such as ChatGPT, Gemini, Perplexity and Copilot. The guide introduces a Generative Engine Optimization (GEO) footprint framework, detailing how often...
Horizon Media Pilots AI Solution to Detect Cultural Shifts Mid-Campaign
Advertising agency Horizon Media has begun piloting an AI solution jointly developed by marketing‑intelligence firm Sightly and AI‑research company Vurvey Labs. The platform merges Vurvey’s real‑time human sentiment model with Sightly’s cultural and contextual media data, allowing agencies to spot...
PR Firm News: Ruder Finn Launches rf.Voices
Ruder Finn unveiled rf.Voices, an AI‑powered platform that unifies influencer marketing, customer advocacy, and paid amplification under a single measurable framework. The offering adds audience intelligence, influence mapping, precision amplification, and risk intelligence, enabling brands to predict and define success before...
Burger King Names 2 New Agencies Following Viral Whopper Bite Moment
Burger King has tapped Mojo Supermarket as its U.S. social agency of record and Praytell as the public‑relations AOR, aiming to accelerate real‑time, culturally resonant content. The new partners quickly proved their impact with a viral video of President Tom...
Anheuser-Busch Boosts Marketing Efforts Through Extended MLB Tie-Up
Anheuser‑Busch has extended its partnership with Major League Baseball through 2032, adding official vodka and tequila canned‑cocktail sponsorship for its Cutwater and NÜTRL RTD brands. The agreement grants non‑exclusive advertising rights on MLB.TV streams, digital platforms, All‑Star Week and the...
Inside the CTV Contextual Advertising Toolset
At Streaming Media Connect 2026, Team Whistle and Intersection explained how CTV contextual advertising now hinges on AI‑driven tools and real‑time data pipelines. Team Whistle has built proprietary Looker‑based analytics that feed production, programming, and ad teams with live‑event and audience...
Stop Marketing Like the Brand You Envy
Suntory’s Schweppes team copied a premium Roku gin bar takeover, creating a striking activation that dazzled but proved unscalable. The CFO’s question about rolling the concept to hundreds of venues exposed a mismatch between high‑touch marketing and the low‑margin soft‑drink...
Why Stitch Fix Is Doubling Down on Human Stylists as AI Gets Better
Stitch Fix is reinforcing its human‑stylist model even as generative AI matures, unveiling the AI‑driven "Stitch Fix Vision" that creates personalized, shoppable outfit images from client selfies. The platform’s autonomous quality checks and sharing features have lifted repeat purchase rates...
TikTok Is Now a Search Engine. Here Is What That Means for Your Affiliate Program
TikTok is rapidly becoming a genuine search engine, with more than two‑in‑five Americans and 64% of Gen Z using it to find product information. Adobe Express research shows 62% of users favor video tutorials, while 39% seek product reviews, indicating a...
Survey: How Rising Review Expectations Are Reshaping Brand Reputation Strategies
The BrightLocal 2026 Local Consumer Review Survey reveals that 74% of shoppers now trust reviews from the past three months, while demand for 4.5‑star ratings has jumped from 17% to 31%. Consumers also expect at least 20 reviews before considering...
Richmond Sausages Cooks up Masterbrand Campaign
Pilgrim’s Europe has commissioned agency Joint to launch a masterbrand campaign for Richmond sausages, rolling out across out‑of‑home (OOH) and social platforms. The initiative, titled "The Big Richmond Sit Down," showcases real families and friends enjoying the product in everyday...
Mumbai Indians Names Plum as Digital & Skincare Partner for IPL 2026
Plum, the Indian skincare and hair‑care brand, has signed a deal to become the digital and official skincare partner of Mumbai Indians for IPL 2026. This marks Plum’s first partnership with a cricket franchise and will see the brand integrated into...
Titan Raga’s New Campaign Encourages Women to Reclaim Time for Themselves
Titan Raga, the women‑focused line of Titan, unveiled a new advertising campaign that encourages women to seize leisure time without guilt. The film follows a professional, a mother, and a director as they carve out unhurried moments, underscored by a...
CFP Board Launches New 'Dive' Ad in $27M Awareness Campaign
The CFP Board unveiled a new "Dive" television spot as part of its "It’s Gotta Be a CFP" campaign, allocating a $27.1 million media budget for 2026. The spring phase, worth $14.6 million, runs March 9‑May 17 and leans heavily on broadcast, cable, streaming...
Postscript and Tie Launch Integration to Help E-Commerce Brands Recover More Revenue From Abandonment SMS Automations
Postscript and Tie have launched an integration that links anonymous website visitors to existing opted‑in SMS subscribers, enabling brands to trigger 41% more abandonment SMS automations. The identity‑graph technology works across devices and browsers without relying on cookies, turning offline...
THG Ingenuity Launches Gift With Purchase Channel
THG Ingenuity has launched an external Gift‑With‑Purchase (GWP) channel, extending its proven retail‑media solution to third‑party brands. The service integrates curated gifting offers into key moments of the shopper journey across beauty, nutrition and lifestyle sites. Early campaigns on LOOKFANTASTIC...
Gartner Warns CMOs Against Using Agency AI Platforms
Gartner warns that up to half of agency‑built AI platforms could become obsolete within three years as open‑source solutions gain dominance. The firm predicts open‑source AI will support more than 75% of business deployments by 2028, offering greater customization and...
At Target, the Only Wrong Move Is Opting Out
Target’s senior product leader Kunal Banerjee says AI is an execution accelerator, not a strategic disruptor, and its impact depends on existing planning discipline. He notes that content‑creation teams have realized strong efficiency and cost gains, while design teams see...
Picnic Launches ‘Quality Video’ to Bring Transparency to Open-Web Video Buying
Picnic has launched Quality Video, an extension of its PIQ platform that evaluates open‑web video inventory based on real‑time behavior rather than static DSP labels. The solution measures signals such as pause on scroll, simultaneous playback, auto‑play and audio settings,...
Nano Interactive Launches NanoQ Agentic Media Planner Built to Transform Programmatic Planning
Nano Interactive unveiled NanoQ, an agentic AI media planner that automates audience creation and activation. Built on the company’s intent data and the continuously refreshed Intent Library, NanoQ translates natural‑language briefs into custom and off‑the‑shelf segments. In internal tests the...
This Overlooked Instagram Feature Might Be the Most Powerful Tool in Your Marketing Stack
Instagram’s Close Friends, originally a privacy tool, is being reframed as a high‑intent marketing channel. By curating a small, exclusive list of creators, editors, and brand advocates, marketers can turn the green‑ring stories into a micro‑CRM. The invitation itself signals...
Wayfair Launches Loyalty Program in Canada
Wayfair has rolled out its Wayfair Rewards loyalty program in Canada, marking the first international expansion after a successful U.S. debut. Canadian members pay $39 per year to receive 5% back in reward dollars, free shipping on all orders, exclusive...
The Marketing Week Podcast: ServiceNow CMO on Challenging the Status Quo in B2B Marketing
ServiceNow’s chief marketing officer Colin Fleming, a former Red Bull racing driver and long‑time Salesforce executive, joins the Marketing Week Podcast to discuss shaking up B2B marketing. He argues that Salesforce’s heavy focus on sales alignment weakened its brand, prompting...
IWD 2026: Marketing in Times of Uncertainty – Why some Agencies Stand Out
Lebanese marketing agencies have turned chronic instability into a competitive advantage by mastering agility, speed, and digital‑first execution. They can redesign campaigns within hours, pivot tone instantly, and deliver high‑quality content across multiple languages. This adaptive approach positions them as...