DemandFactor Rebrands as Demand.com
DemandFactor announced it is rebranding as Demand.com, a move that aligns its corporate identity with a broader full‑funnel demand generation platform. The new name emphasizes the company’s focus on end‑to‑end B2B demand generation, performance marketing, partner activation, recruitment, and agency services. A redesigned digital experience accompanies the rebrand, showcasing the expanded capabilities to global B2B clients. Senior Vice President Rick Robinson described the change as a statement of the company’s direction and credibility.
Shirofune Launches Real-Time Amazon Ads Automation
Shirofune has added a real‑time automation layer to its Amazon advertising platform, targeting high‑traffic sales events such as Prime Day and Cyber Monday. The new feature tracks cost and performance metrics on an hourly basis, allowing advertisers to either maximize...
B2BMX 2026 Keynote: Elfried Samba Looks to Bring the Sexy Back to B2B Marketing
At B2BMX 2026, Elfried Samba urged marketers to treat B2B as a sexy, emotionally‑driven space rather than a purely technical one. He highlighted that human connection and community‑first strategies are the strongest growth levers, citing his agency Butterfly Effect’s work...
Perion’s AI Agent Outmax Now Available for TikTok, Delivering up to 25% Greater Media Performance in Early Results
Perion Network announced the launch of its Outmax AI agent on TikTok, reporting up to a 25% lift in media performance during early trials. The integration brings Perion’s AI‑native infrastructure to TikTok’s 1.6 billion‑user ecosystem, allowing advertisers to move beyond platform‑standard...
Google Adds Automatic End Screens to Video Ads
Google Ads is rolling out automatic end screens that attach an interactive card to the end of eligible in‑stream video ads. The feature pulls app name, icon, price and install link from campaign data and is enabled by default for...
RAAS LAB & The Trade Desk Partner to Bring Real-Time Relevance to Programmatic Advertising
RAAS LAB announced a partnership with The Trade Desk, integrating its AI‑driven contextual intelligence into the demand‑side platform. The joint solution lets advertisers evaluate tone, sentiment and placement environment at the impression level, backed by URL‑level reporting. Brands and agencies...
Old Spice Reworks Boyz II Men Song for Sequel to Clingy Moms Campaign
Old Spice has launched “The End of Adolescents,” a sequel to its 2014 “Mom Song” campaign, featuring a reworked Boyz II Men classic in an R&B‑styled spot. The 60‑second commercial promotes the brand’s new Swagger Signature Scent Control system, which lets users...
Why Tecovas Made a Short Film About Texas Instead of a Traditional Ad
Western bootmaker Tecovas is shifting its marketing play by releasing a 14‑minute short film titled “Love Letter to Texas,” written and directed by Jeff Nichols and starring Ryan Bingham with narration by Sissy Spacek. The film premiered at the South‑by‑Southwest...
A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth
The article outlines a full‑funnel SEO and digital PR blueprint that ties brand mentions and links to each stage of the audience journey. It highlights Google’s reduced emphasis on links alone, emphasizing E‑E‑A‑T and contextual relevance. A detailed case study...
Study: TV Remains Dominant Influencer in US Purchase Decisions
TVB’s 2026 Purchase Funnel Study, commissioned by GfK/NIQ, confirms television remains the most influential medium across all stages of the consumer purchase journey. TV outperformed the nearest competitor, social media, by fivefold in driving awareness and led trust metrics, with...
Time-Sensitive Offers in Google Ads
Google Ads now offers several tools to surface time‑sensitive promotions, including the Countdown Customizer, Promotion assets, Callout assets, and Sitelink assets. Advertisers can embed a live countdown directly in ad copy and pin headlines to control message order, while Promotion...
Ruder Finn Launches "What's Next" Podcast to Examine the Future of Marketing, Media, and Leadership in an AI Driven Era
Ruder Finn, a leading independent communications agency, has launched "What’s Next," a podcast hosted by CEO Dr. Kathy Bloomgarden that explores how AI, leadership, and innovation are reshaping marketing and media. The series features industry voices such as Global AI...
The End of Static Ads: Gifr.ai Debuts AI Image-to-GIF Tool to Streamline Content Production
Gifr.ai launched an AI‑driven platform that turns static images into high‑quality GIFs within seconds, using text prompts to define motion. The tool promises up to three times higher engagement compared with still graphics and eliminates the need for specialized animation...
How Taylor Swift Triggered a 3,500 Percent Sales Spike for This Viral Beauty Brand
Fazit, a West Palm Beach beauty startup founded in 2022, turned a dermal‑patch technology into viral glitter freckles. After a Coachella Instagram surge, Taylor Swift’s appearance at a Chiefs game sparked a 3,500 percent sales jump, lifting 2024 revenue to $10 million. The...
Secret Burger Kitchen Targets 'Institutional-Grade' Scaling with Trio of Industry Heavyweights
Secret Burger Kitchen (SBK) has enlisted three restaurant veterans—Capriotti’s COO David Bloom, former Dave’s Hot Chicken CMO Brad Haley, and ex‑Subway North America president Douglas Fry—to engineer an "institutional‑grade" rollout. Each advisor will own a strategic pillar: Bloom on development discipline,...
The Top 10 Best SEO Companies in the World for Small Business in 2026
Choosing the right SEO partner is critical for small businesses seeking sustainable growth in 2026. The article ranks the ten leading global SEO firms, highlighting each agency’s data‑driven approach, technical audit capabilities, and ethical practices. It emphasizes case studies, client...
The Growth Paradox: Jeff Greenspoon of Kantar on Brand Power
Jeff Greenspoon, Kantar’s Americas CEO, explained on Adweek’s Adspeak how brand tension fuels growth through the “Meaningful and Different” framework. He argued that cutting brand spend during budget squeezes can forfeit three to five years of growth, while sustained investment...
How Do You Fix Thin Content Across Similar Ecommerce Product Pages? – Ask An SEO via @Sejournal, @Rollerblader
The article advises ecommerce sites facing thin‑content penalties to stop individually optimizing every product page. Instead, it recommends implementing variant schema, focusing SEO effort on category or collection pages, and using robust internal linking. Authority is built through high‑quality blog...
6 Steps for Creating GEO Friendly Social Posts
Brent Bowen of Sparkcade Marketing outlined six practical steps for making social media posts GEO‑friendly, emphasizing structure that appeals to AI discovery tools. He urged marketers to frontload questions and answers, use list formats, and be precise while retaining brand...
The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
MadConnect has made its Intelligent Connectivity Layer (ICL) generally available, offering a plug‑and‑play infrastructure that links CRMs, CDPs, clean rooms, DSPs and other ad‑tech systems. Built to natively support the open‑source Model Context Protocol (MCP), ICL acts as a switchboard...
The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
MadConnect has made its Intelligent Connectivity Layer (ICL) generally available, offering a neutral infrastructure that links CRMs, CDPs, clean rooms, DSPs and other ad‑tech systems for AI agents. The ICL natively supports the open‑source Model Context Protocol (MCP), acting as...
Google Search Ranking Volatility Still Heated
Google’s search ranking volatility remains high, with daily fluctuations despite no officially announced core update. The February 2026 Discover Core Update ran from February 5 to February 27, followed by a series of rank swings throughout March. Earlier, the December 2025 core update spanned...
The Quarterly Review: Wise’s Scott Viohl Wins Audiences Through Humor and Creator-Led Marketing
Wise’s North American marketing lead, Scott Viohl, has spent the last four months scaling the fintech’s regional footprint through its largest TV campaign to date, reaching over 80% of adults in key U.S. markets and 60% in target Canadian regions....
Google AI Voice Models Coming To Google Ads PMax Videos
Google is adding AI‑generated voice‑overs to Performance Max video ads, automatically turning silent creatives into narrated assets. The system pulls text from existing headlines and descriptions, synthesizes natural‑sounding speech, and layers it onto the original video. Advertisers can opt out...
How to Build a Successful In-House Agency
In‑housing has shifted from a cost‑cutting tactic to a strategic function, with brands seeking tighter integration, accountability and outcome‑based measurement. A new Campaign Red report shows 66 % of UK and EMEA marketing leaders intend to expand their in‑house agency scope,...
Starbucks Launches Tiered Loyalty Program to Boost Engagement
Starbucks introduced a three‑tier Rewards program—Green, Gold and Reserve—aimed at deepening engagement among its 35.5 million U.S. members. The new structure raises star‑earning rates from 1 Star per dollar at entry level to 1.7 Stars for Reserve members and eliminates star expiration for...
Ikea’s Global Campaign Is a Love Letter to the Feeling of Home
Swedish furniture retailer Ikea has unveiled a new global campaign titled “There’s No Feeling Like Home,” featuring the emotive short film “Coming Home.” The ad, directed by Justyna Obasi and set to Lucy Dacus’s cover of Carole King’s “Home Again,”...
Gap Turns Its Spring Campaign Into a Music Video With Young Miko
Gap has turned its Spring 2026 campaign into a full‑length music video starring Grammy‑nominated Puerto Rican rapper Young Miko. Directed by Bethany Vargas, the film "Sweats Like This" showcases GapSweats as a creative canvas while riding the cultural wave sparked by the recent...
From Influencer Matching to an AI-Driven Operating System - Inside Humanz' Bet on Agentic to Scale Creator-Led Performance Ads
Humanz has launched Humanz+, an AI‑native operating system that automates the full lifecycle of creator‑led advertising, from research and brief creation to media buying and conversion optimization. The platform deploys seven specialized AI agents and still incorporates a human‑in‑the‑loop for...
Digest: Retail and Grocery Brands Dominate ChatGPT Ads Trial; Walmart to Phase Out Vizio Accounts; New US AI Guidelines Challenge...
OpenAI’s month‑long ChatGPT ad trial is now 44% retail and grocery ads, led by brands like Target, Sephora and Wayfair. Walmart announced it will phase out standalone Vizio accounts, requiring new TV buyers to link or merge into a Walmart...
Zalando Launches New Campaign with Brand Ambassador Lily Collins
Zalando has unveiled its spring‑summer 2026 campaign featuring Lily Collins as the company’s first global brand ambassador. The actress, known for her European lifestyle, fronts a series of hero videos and digital out‑of‑home assets that explore the everyday question “What...
Advocacy vs Advertorial: Brands on Bringing ‘Storytelling’ to Influencer Gifting
Influencer gifting remains common, yet its impact is waning as audiences detect inauthenticity. A Socially Powerful survey shows 93% of marketers send free products, but only 19% receive genuine advocacy and 35% blame creator fatigue for declining effectiveness. Brands such...
Canyon Bicycles Signs as Official Sponsor for the 2026 Hard MTB League
Canyon Bicycles has been announced as the Official Bike Partner for the 2026 season of the Hard MTB League. The collaboration aligns Canyon’s all‑terrain bike engineering with the league’s unique format that requires riders to master downhill, enduro, cross‑country and...
Cashfree Payments Celebrates Unique Business Journeys in New Campaign via Talented
Cashfree Payments, India’s leading payments gateway, has unveiled the “One of Your Kind” brand campaign, produced by Talented and At All Odds. The film showcases the distinct growth stories of partners such as BigBasket, Third Wave Coffee and Redbus, positioning...
Why Hourglass Swapped Mecca for Sephora and Embraced DTC
Hourglass Cosmetics has terminated its 16‑year exclusive partnership with Australian retailer Mecca, ending a relationship that began in 2010. Starting February 17, 2026, the brand launched its own Australian direct‑to‑consumer website and, nine days later, entered Sephora Australia’s stores without...
Royal Stag and FCB Neo Decode Rohit Sharma’s Success in ‘Code of Large’ Campaign
Royal Stag, in partnership with FCB Neo, launched the data‑driven "Royal Stag Code of Large" campaign featuring cricketer Rohit Sharma and mental‑conditioning coach Paddy Upton. The initiative uses an AI‑powered RS Code Finder that translates four success traits—Selfless, Driven, Fearless, Inspiring—into personalized video...
Walmart’s Vizio Acquisition Finally Opens Up Retail Advertising’s Growth
Walmart’s purchase of Vizio gives the retailer control of a smart‑TV operating system that blends content discovery, advertising, payments and commerce on the living‑room screen. The move transforms retail media from search‑based placements to first‑screen TV inventory, especially as 2026‑model...
The Leaf Creates Creator-Led Film for OPPO Find X9
The Leaf, a Bengaluru‑based agency, launched a short‑form film for OPPO showcasing the Find X9 through the day of a Gen Z creator. The narrative follows the creator’s multiple roles—from yoga to directing and late‑night art—using rapid cinematic cuts that mirror modern...
EXCLUSIVE: Max Parker Fronts Mytheresa’s Spring 2026 Menswear Ad Campaign
Mytheresa has launched its "Best of Spring" menswear ad campaign for Spring 2026, featuring British actor Max Parker as the face of the collection. The visuals, shot by Zoe Joubert in Spain’s Tabernas Desert, showcase luxury labels such as Prada, Giorgio Armani, Bottega Veneta...
Behind NYT’s First Foray Into In-Game Advertising
New York Times has introduced Crossplay, its first two‑player word game that embeds ads directly within gameplay. The ad‑supported format targets non‑subscribing users, with six‑second mandatory video ads after each turn. JPMorgan Chase partnered for the launch, aiming at financially active, digitally savvy...
Behind NYT’s First Foray Into In-Game Advertising
The New York Times launched Crossplay, its first two‑player word game, as a standalone app that embeds ads directly within gameplay. The ad‑supported model applies to non‑subscribers, while a Games subscription removes the ads. JPMorgan Chase partnered on the launch, using...
Philippines Seeks to Retain South Korea as Leading Overseas Visitor Market
The Philippines is intensifying its tourism outreach to South Korea, its largest inbound market, by expanding joint campaigns with airlines, travel agencies, and digital advertising. The Department of Tourism is promoting flagship destinations such as Manila, Cebu, Bohol, Boracay and...
Why ‘Heartthrob Marketing’ Is Rising in Beauty
Beauty brands are swapping classic influencers for male "heartthrob" ambassadors, a trend highlighted by MAC Cosmetics’ recent Sephora launch featuring reality‑TV star Rob Rausch. Rausch’s Instagram post generated nearly 8 million impressions in three days and was amplified on a Times Square...
On TikTok Shop, a Brand for the Looksmaxxers Emerges
Based Bodyworks, a digitally native men’s grooming brand founded by influencer‑barber Lance Baker, has become a TikTok Shop sensation, posting roughly $5 million in U.S. sales in February and ranking fourth among beauty brands on the platform. The brand’s product line,...
OpenAI Is B Building the Ad Tech Stack It’s Currently Borrowing
OpenAI is rapidly assembling an internal advertising infrastructure, hiring engineers, product designers, and trust‑and‑safety staff to replace its current reliance on third‑party vendors. In the short term it is partnering with Criteo and The Trade Desk to bring advertisers into...
Every Man Jack Plots a 2026 Refresh as Men’s Personal Care Category Becomes More Saturated
Every Man Jack is positioning 2026 as a breakout year by launching a brand refresh that targets two distinct consumer personas—“Jack,” the seasoned grooming enthusiast, and “Jake,” the sustainability‑focused newcomer. The overhaul includes PET packaging for better recyclability, a sub‑$10...
Trio Of APAC IKEA Marketing Leaders To Speak At Cairns Crocodiles
Three senior IKEA marketers – Kirsten Hasler (Australia & New Zealand), Patrizia Rigassi (Japan) and Yuli Park (Korea) – will speak at the Cairns Crocodiles conference on May 14, presented by Pinterest. They will discuss how IKEA balances a unified global brand with...
Foxcatcher Unveils Agentic Workflows To ‘Drive Campaign Performance’
Foxcatcher has launched WorldView Atlas AI, an intelligence layer that embeds agentic workflows into its WorldView platform. The system semi‑automates campaign setup, execution, and reporting, freeing trading specialists to concentrate on strategic optimisation. By keeping humans in the decision loop,...
G Flip Reignites ‘All Fired Up’ for Paramount+ X AFC Women’s Asian Cup Campaign via Hello
Paramount+ and creative agency Hello have teamed with ARIA‑winning artist G Flip to relaunch Pat Benatar’s classic “All Fired Up” as the official anthem for the AFC Women’s Asian Cup 2026. The reworked track will feature across Paramount+ live coverage, radio play, streaming platforms...
West Coast Eagles Unveils ‘All The Way West’ via Newly Appointed Agencies Carat WA + Hypnosis
West Coast Eagles has appointed Carat and Hypnosis as its agencies of record, launching the new brand platform "All The Way West" across broadcast, out‑of‑home, press and digital channels. The campaign spotlights fans and community members, positioning the "West" identity...