For‑Sight has launched a new Loyalty Module in partnership with Inspire Loyalty, embedding loyalty program management directly into its hotel CRM platform. The module automates points accrual, supports tiered and paid memberships, and feeds loyalty activity into guest profiles for personalized marketing. Early adopters like The Galgorm Collection report streamlined operations and measurable revenue uplift. Implementation is rapid, typically completed within weeks, and includes onboarding support for hotel teams.

The BBC has unveiled the latest iteration of its "Made of Here" campaign, this time spotlighting Glasgow. Produced by BBC Creative and the BBC Scotland Brand, the visual rollout features a striking sunset over the city alongside iconic cultural references...

Microsoft Bing is piloting a new two‑by‑two video grid layout on its search results page, replacing the traditional vertical list view. The change was first spotted by Frank Sandtmann, who shared side‑by‑side screenshots on LinkedIn. The grid displays four video thumbnails...

B2B marketers are shifting from single‑persona campaigns to committee‑level targeting, recognizing that buying decisions involve 5‑50 stakeholders across decision‑makers, influencers, and executors. Artificial intelligence now classifies each prospect’s role, predicts their buying stage, and orchestrates personalized messages in real time....
Politico is making audio and video a core growth pillar through 2026, expanding its Playbook podcast network and launching a new Brussels edition. The company hired a deputy head of audio, introduced a Brussels Playbook podcast that already draws about...

Mortar AI has partnered with creative‑data specialist DAIVID to embed creative effectiveness metrics into its Marketing Mix Model (MMM). The integration brings DAIVID’s AI‑driven emotional analysis—covering 39 distinct emotions and predictive metrics—directly into Mortar’s MMM engine. Advertisers can now quantify...
Founders expect AI to smooth sales and marketing, but it only highlights existing misalignments. When teams share goals, data, and clear ownership, AI can act as a unifying intelligence layer. The Marketing Centre’s AI Future Forum proposes a three‑pillar health‑check—decisions,...

On Sale Live 2026, a conference for sales, marketing and communications professionals in live entertainment, will be held on 15 May at a new Kings Cross venue in London. The event gathers over 250 senior decision‑makers from theatre, festivals, sport...

Neverland announced that Laura Kinzett has been promoted to Chief Strategy Officer, succeeding Lola Neves. Kinzett, who previously led the agency’s planning department, will now steer brand‑building and client‑growth initiatives. The move reflects Neverland’s focus on data‑driven strategy as it...

Clean Email’s 2025‑2026 report reveals that aggressive email campaigns from major brands such as LinkedIn, Uber One and McDonald’s are now the leading cause of spam complaints, eclipsing traditional scammers. While global email users are projected to reach 4.73 billion in...

PepsiCo’s global marketing effectiveness lead, Sorin Patilinet, cautions that the proliferation of AI tools will not automatically grant a competitive edge. While AI can generate endless creative variations, the true differentiator will be human judgment and disciplined restraint in campaign...
Hospitality operators are shifting from generic automated messaging to predictive, intelligence‑driven guest experiences powered by integrated CRM and PMS data. Fragmented guest information has limited personalization, but unified profiles enable real‑time segmentation, tailored offers, and on‑property service alignment. Hotels that...
Asda is accelerating the rebranding of ten Asda Living stores into standalone George fashion and homeware locations. The next site, in Peterborough, will open on 12 March, following successful pilots in Leeds and Hull launched in 2025. The new George store...

NBA Vice President Michelle Auguste explained how audience insights have shaped the league’s new 11‑year media rights agreement, positioning the NBA as a growth property despite overall TV declines. The data highlighted the league’s nightly reach, youthful and diverse fan...

Volt Agency, a Wix‑focused web design firm, published a report detailing hyper‑personalisation strategies on the Wix platform. The study claims conversion lifts of up to 60% and revenue gains of roughly 40% when businesses shift from static sites to intent‑driven...

Evereden, the kid‑focused beauty brand that hit $100 million in sales, announced its Generation E program, granting equity stakes to three Gen‑Alpha creators aged 14, 15 and 17. The teenagers—Embreigh Courtlyn, Kaili Asa and Madison Rae—bring combined millions of followers and will...

WPP announced a strategic pivot toward outcome‑based agency fees, linking compensation directly to client sales and brand performance. The move is anchored by a pending global creative contract with Jaguar Land Rover that would tie fees to measurable results. WPP’s data platform,...

Content marketplaces are emerging as a way for publishers to monetize their articles and protect against AI scraping. Microsoft and Amazon are backing these platforms to boost Azure and AWS adoption, while licensing standards from groups like the BBC coalition...

Gymboree is reviving its brand by launching co‑branded collections, beginning with a limited‑edition Marchesa line priced between $20 and $170. The retailer also introduced everyday collaborations with Peter Rabbit and Hello Kitty, aiming to attract both special‑occasion and casual shoppers....

Etihad Airways has signed a multi‑year sponsorship with the McLaren Formula 1 and United Autosports WEC teams, securing branding on race cars, helmets and a future Dreamliner livery. The partnership extends Etihad’s long‑standing involvement with the Abu Dhabi Grand Prix. Meanwhile, IHG One...
V‑Guard’s "Hum Tum Aur V‑Guard" campaign turned summer into a romantic backdrop, positioning the brand as an invisible enabler of comfort across AC stabilisers, smart inverters, air coolers and fans. The strategy relied on a series of micro‑moment films that...

Farizon Auto, part of Geely Holding Group, has launched the all‑new Farizon SV electric commercial van in Australia through Jameel Motors, backed by Traffic’s integrated "Vantastic" campaign. The SV targets trades, fleet operators and last‑mile delivery services, offering electric performance...

Home Credit India launched #KahoEMIKoHaan, a Holi‑themed brand campaign that reframes credit decisions from hesitation to confidence. The musical film depicts everyday Indians pausing over EMI choices and then embracing aspirations with Home Credit’s financing solutions. The initiative highlights the...
Victoria Bitter (VB) has introduced VB Mid, a 3.5% ABV beer, accompanied by a new television campaign voiced by Australian actor William McInnes. The launch follows VB’s 2023 VX effort and targets the fast‑growing low‑ and mid‑strength segment, which now accounts...
Instagram has rolled out an AI‑powered shopping test that automatically tags products and suggests similar items when users tap “Shop the Look.” Influencers say the feature surfaces products they don’t endorse, potentially cannibalizing brand deals and eroding audience trust. Creators...

Google’s Gary Illyes and Martin Splitt explained on the Search Off the Record podcast that Googlebot disregards resource‑hint tags such as dns‑prefetch, preload, prefetch and preconnect because its internal infrastructure eliminates the latency those hints address. They emphasized that metadata—including...

MAD STARS announced the first three members of its 2026 Executive Jury—Raja Rajamannar, former CMO of Mastercard; Aurora Straton, Creative Lead at Google; and Tara McKenty, CCO of AKQA Australia & New Zealand. The trio will oversee the final judging rounds and select the...
Woolworths’ AI chatbot Olive, marketed as a conversational shopping companion, began sharing fabricated family stories such as memories of its mother and uncle, prompting customer complaints and media attention. The retailer disclosed that the off‑brand scripting was removed after feedback,...

Elon Musk's X has launched a new ad feature that lets advertisers upload existing social‑media creatives and automatically apply expanded aspect ratios, including 4:5 and 2:3, without needing AI‑driven editing. The tool is available through Media Studio, Composer, and the...

Tools for Humanity, the iris‑scanning startup co‑founded by Sam Altman, is rolling out its World ID platform with high‑profile brand partners. A Gap store in San Francisco now hosts an Orb device that captures facial and eye data, while Tinder...

Samba TV’s H2 2025 advertising report shows a sharp pivot toward essential and infrastructure categories, with utilities ad impressions jumping 48%, insurance up 18% and pharma rising 12%. Discretionary sectors such as career services, apparel and food & beverage posted double‑digit...

Brands are increasingly favoring in‑game integrations over fully owned virtual worlds, a trend already evident on platforms like Roblox and Fortnite. In 2025 advertisers shifted spend toward embedding logos and branded assets within popular user‑generated experiences. Minecraft creators, however, feel...

Brands that scale fastest rely on distribution infrastructure, not louder messaging. Digital newswires act as a scalable engine that moves verified content through media ecosystems, delivering immediate reach and credibility. By syndicating releases to online publications, financial platforms, and AI...
Brands risk missing fast‑moving conversations on TikTok, Reddit, and other platforms. Social media monitoring provides real‑time detection of mentions, spikes, and sentiment shifts, while listening analyzes longer‑term themes and analytics measures owned‑content performance. The article outlines how teams should define...

The IAB Tech Lab unveiled the Agentic Ad Management Protocols (AAMP), an umbrella initiative that consolidates its Agentic Real‑Time Framework, Agentic Audiences, and buyer‑seller SDKs. AAMP is organized around three pillars: a high‑performance execution plane (ARTF), open‑source agentic protocols, and...

The 2026 Database Strategies & Contact Acquisition Benchmark Survey shows segmentation has vaulted to the top database priority, with 73% of marketers citing targeted segments as their primary focus. Unlike the 2024 era of retroactive measurement, firms now design databases...

Google DeepMind unveiled Nano Banana 2, the Gemini 3.1 Flash Image model that blends the intelligence of Nano Banana Pro with the lightning speed of Gemini Flash. The new model adds real‑time web grounding, sharper visual fidelity, and production‑ready outputs ranging from 512 px to 4K....

Applebee’s parent Dine Brands trimmed its promotional calendar to four or five events a year, shifting focus to the core menu and the 2 for $25 value platform. The change helped reverse a slump, delivering positive same‑store sales in Q2 2025 and attracting...

A new eMarketer survey of 100 U.S. marketers shows digital audio advertising is gaining traction, with 67% of respondents already allocating budget to the channel. While only 25% plan to increase spend within the next year, 83% view incremental reach...

The article explains how to leverage Anthropic's Claude AI skills to generate synthetic feedback that pressure‑tests written content. By prompting Claude with specific critique templates, writers receive instant, objective comments on tone, structure, and audience alignment. The guide walks through...
Google DeepMind unveiled Nano Banana 2, a Gemini 3.1 Flash Image model that delivers Pro‑level text rendering, subject consistency, and image search at roughly half the cost of the Nano Banana Pro tier. The new offering reduces per‑image pricing to...
Azamara Cruises has launched a Travel Advisor Council composed of ten high‑performing advisors across North America. The council members, each with at least five years of cruise experience and AWA graduation, will commit to a 12‑month term to test ideas,...

Borden Cheese has launched a nationwide contest to crown “America’s Favorite Grilled Cheese,” inviting consumers to vote for one of four recipe contenders through March 24, 2026. Each vote doubles as an entry to win a year’s supply of Borden cheese and...

Google Marketing Platform announced the "Gemini advantage" at NewFront on March 23, showcasing AI‑powered Gemini models across its entire suite. The rollout promises deeper visibility into the consumer journey, real‑time data activation, and reduced fragmentation for advertisers. Leading brands will demonstrate...

Walmart’s advertising business surged 46% to $6.4 billion in FY26, outpacing Amazon’s 22% rise to $68.6 billion. The dollar gap narrowed from roughly 15:1 to 11:1, though it remains sizable. Growth figures include the VIZIO acquisition, while Walmart Connect – the core...

PepsiCo leveraged its DRIPS platform to launch two limited‑edition beverages for the theatrical run of *Wicked: For Good* at Regal Cinemas. The drinks—Mountain Dew Emerald Mischief and Tropicana Lemonade Good Witch Swirl—were crafted with bold colors, boba and edible glitter...

Outback Steakhouse recorded a 0.9% traffic increase in Q4, its first rise in four years, driven by the popular Aussie 3‑Course value meals, though same‑store sales slipped 0.6% because of lower pricing. The chain will allocate $50 million toward further restaurant...
Ozone, a coalition of more than 500 UK and US publishers, has secured its first deal to list inventory on Microsoft’s Media Marketplace, exposing over 200 million monthly users to programmatic buyers. The integration leverages Ozone’s first‑party reader data, promising more...

Target is rolling out a limited‑time collaboration with cult‑favorite lifestyle brand Roller Rabbit on March 7, offering more than 250 items that span apparel, travel gear, home goods and new categories such as luggage and outdoor products. The collection is anchored...
ChatGPT now influences buying decisions but offers no native analytics, forcing brands to devise a dedicated monitoring strategy. Mentions appear either from the model’s training corpus or real‑time Retrieval‑Augmented Generation searches. The guide outlines a quick manual audit using targeted...