Glad U Came Bags PR Mandate for Alpino
Mumbai‑based PR firm Glad U Came has won the public‑relations and influencer‑marketing mandate for Alpino, a leading health‑focused food brand. The agency will design and execute integrated PR campaigns across digital platforms to strengthen Alpino’s positioning among fitness enthusiasts and health‑conscious consumers. The win followed a competitive multi‑agency pitch and arrives as Indian shoppers increasingly favor protein‑rich, clean‑label products. The partnership aims to boost brand awareness, engagement, and recall at scale.
Samsung Galaxy M17e 5G Campaign Taps Nostalgia and Biking Culture
Samsung India, with Cheil India, launched a high‑impact campaign for the Galaxy M17e 5G that blends motorbike stunts and nostalgia for early adventure reality shows. Featuring Indian TV icons Rannvijay Singha and Nikhil Chinapa, the ads portray the phone as...
Cathay and Leo Hong Kong’s New Campaign Dials up the Chaos for Hong Kong Rugby Sevens
Cathay Pacific and Leo Hong Kong have launched a high‑octane campaign to mark the 50th anniversary of the Hong Kong Rugby Sevens, reinforcing the tournament’s reputation as the world’s biggest rugby party. The activation rebranded Twickenham’s iconic Scrummery pub to...
Why Most Gaming Partnerships Fail to Deliver – and How to Fix Them
Gaming in the Middle East has exploded to an estimated 68‑72 million active players, out‑spending traditional media on platforms like YouTube, Twitch and TikTok. Yet many brands treat gaming as a short‑term experiment, measuring success only by immediate ROI and impressions....
Anak Launches New Brand for National Space Agency of Singapore
Singapore has launched the National Space Agency (NSAS) as an autonomous entity, announced at the Singapore Space Summit 2026. Global branding firm Anak created a new visual identity and tagline, "Spaceborne, Earthready," to convey that space technology directly impacts daily...
The Phone- A-Friend Brand
The article highlights how brands that stay open during holidays, strikes or peak‑demand periods—such as bakeries, pharmacies, 24/7 convenience stores and ride‑hailing apps—strengthen a "Friend‑in‑Need" (FIN) attribute and attract new, loyal customers. It cites examples from Mumbai, Vietnam, Singapore and...
Meta’s Bid to Woo Creators to Facebook Just Might Work, Despite Its Recent Legal Woes
Meta unveiled the Facebook Creator Fast Track, promising $1,000 a month for creators with at least 100,000 followers and $3,000 for those exceeding one million, with payouts lasting three months and a perpetual reach boost. The initiative aims to tap...
Why AI-Powered Wellness Chatbots Will Be ‘Table Stakes’ for Supplement Brands, with Thorne CSO Dr. Nathan Price
Thorne, a leading supplement brand, launched Taia, a generative AI wellness chatbot, on its website. In its first six months, Taia processed over 200,000 messages, delivered more than 350,000 product and lifestyle recommendations, and generated an 8% higher average order...
Why Retail Media Is Your Secret Weapon Against Inflation
An energy‑driven inflation cycle is compressing consumer baskets, forcing shoppers to drop items and focus on price. Retailers face shrinking margins as freight, fertilizer and packaging costs cascade to shelves. The article argues that retail media—screens, digital shelves and sponsored...
Brands Struggle with AI Disclosure as Usage Surges Across Marketing
Nearly 80% of multinational brands now incorporate AI‑generated or AI‑enhanced assets into their consumer‑facing marketing, according to the World Federation of Advertisers. While 67% have drafted internal disclosure policies, eight‑in‑ten still call for clear global guidance as regulations remain fragmented....
Mars Petcare Spotlights Canine Oral Health in Pedigree Dentastix Campaign via Colenso BBDO
Mars Petcare has rolled out a global "Good Dogs Have Bad Mouth" campaign for Pedigree Dentastix, aiming to make canine oral health impossible to ignore. The initiative highlights that eight in ten dogs face dental issues and positions Dentastix as...
Creators Need To Be In The New Media Plan
TikTok’s new whitepaper projects Australia’s creator‑driven commercial contribution to reach US$100 billion (≈AUD $144 billion) by 2030, a 1.3‑fold increase from 2025. The growth is spreading beyond beauty and fashion into gaming, financial services, apps and consumer electronics, as brands seek authentic creator...
Estée Lauder Pushes ‘One Team, One Culture’ Model as WPP Deal Details Emerge
Estée Lauder has appointed WPP as its first global media partner, launching a new “One ELC” operating model that unifies media, data and commerce across the company. The model consolidates previously fragmented regional structures into a single AI‑enabled ecosystem, aiming to accelerate...
2degrees and TBWA New Zealand Launch ‘Ring Ring’ to Stop the Scroll and Start the Call
New Zealand telecom provider 2degrees, together with TBWA New Zealand, has introduced Ring Ring – a limited‑edition thumb ring engraved with a phone number to nudge users toward voice calls instead of endless scrolling. The campaign follows research showing over two‑thirds...
Sea Cleaners, JCDecaux Target Litter as Brand Risk
Sea Cleaners and JCDecaux have launched Reverse Media Schedules, a model that treats littered branded packaging as negative outdoor advertising. The system blends litter audits, audience data and media modelling to estimate how many people see branded waste and its...
Honda Turns to The Isley Brothers to Prove CR-V Hybrid Smoothness in New Campaign via Special
Honda Australia unveiled its 2026 CR‑V hybrid, extending the e:HEV powertrain across the model range to attract entry‑level hybrid buyers. The launch is anchored by a single‑take commercial that mounts a record player on the roof, playing The Isley Brothers’...
Why Every Social Strategy Needs a Performance Audit Before Q2
A social media audit is a structured review of account health, content performance, competitors, and goals, providing an objective snapshot of what works and what doesn’t. Teams that conduct quarterly audits grow faster than those that only react to problems,...
YouTube Connects AI Chatbot to Smart TVs
YouTube has extended its conversational AI chatbot to select smart‑TV platforms, letting viewers ask spoken questions via the remote’s microphone while watching videos. The feature, tested since February 2026, appears as an “Ask” button that delivers in‑stream answers and recommendations....
How OLLY Is Staying Visible in AI-Driven Search
OLLY, the wellness supplement brand, is leveraging AI‑driven search technologies to keep its products front‑and‑center in an increasingly algorithmic retail landscape. By deploying generative‑AI keyword clustering, structured‑data markup, and voice‑search optimization, the company has lifted organic traffic and captured higher‑intent...
How Search Visibility Influences Consumer Buying Decisions in Retail
Retailers increasingly rely on search engine visibility to capture shoppers at the moment they begin their buying journey. Appearing on the first page of organic results builds credibility and influences both online purchases and in‑store foot traffic, especially through mobile...
How Can Ecommerce Platforms Encourage Customers to Come Back Daily?
E‑commerce operators are turning to entertainment‑industry playbooks to turn casual browsers into daily visitors. By streamlining checkout and adding cliff‑hanger product teasers, sites can mimic the low‑friction, binge‑worthy experiences of iGaming and streaming services. Personalisation—addressing shoppers by name and curating...
April Fools’ Day Gets Real: Why some Brands Are Choosing to Release Actual Products on April 1
On April 1, several brands are swapping traditional pranks for genuine product launches and giveaways, using the holiday’s high‑visibility to cut through cluttered media feeds. Examples include Crumbl’s one‑day‑only “Almost Everything Bagel Sandwich Cookie,” Bocce’s corn‑chip‑scented dog candle, and a pickle‑flavored...
BambooBox Raise over $6M to Build Managed ABM Operating System
BambooBox announced a $6.6 million funding round led by Peak XV’s Surge to accelerate its Managed ABM Operating System. The startup positions itself as an execution layer that integrates with existing CRM, marketing automation, and advertising tools, turning intent data into measurable...
Elevate’26 Customer Experience Summit Orlando 2026
The Elevate’26 Customer Experience Summit will convene senior marketing, product and CX leaders in Orlando, Florida on April 13‑14, 2026. Lead sponsor Airship will showcase its AI‑powered, mobile‑first CX platform alongside a lineup of keynote sessions, customer case studies, and...
The Retailer That’s Obsessed With AI | The Debrief
Revolve, once famed for influencer‑driven fashion events, is reshaping its strategy around artificial intelligence. Founded by software engineers, the company treats e‑commerce as a data science problem, building proprietary AI tools rather than buying off‑the‑shelf solutions. Its new AI‑powered search...
Google Ads Experiments Now Auto-Apply Results by Default
Google Ads has introduced an auto‑apply setting for its Experiments feature, turning it on by default. Advertisers can select directional results or statistical confidence levels, with a built‑in guard that prevents auto‑application if the chosen success metric declines. The feature...
Level Up: How Games Can Help Brands Win the Audience Attention Game
Brands are turning to immersive gaming experiences to capture Gen Z and Gen Alpha attention, moving beyond static ads toward narrative‑driven quests. Audible leveraged Twitch with a propaganda‑themed campaign for *1984*, reaching over one million viewers and topping Audible charts. Knorr’s #ModTheVeg mods...
Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement
Jones Road Beauty teamed with ad‑measurement startup Haus to pilot a new causal media‑mix model (MMM) that anchors forecasts in real experiment lift rather than historical correlations. By testing spend levels on Google Demand Gen, Meta Advantage+, and branded search, the...
Bing Is Testing a Much Larger Sponsored Product Carousel in Shopping Results
Bing is trialing a double‑row carousel for sponsored products within its shopping results, dramatically expanding the ad footprint compared with the current single‑row format. The test, first spotted by marketer Sachin Patel, pairs the larger carousel with organic product cards...
How to Adapt Your Content for the Modern B2B Buyer
The 2026 B2B Trends Research Report shows static assets are losing traction as modern B2B buyers gravitate toward dynamic, platform‑native formats. 82% of marketers now prioritize short‑form video on TikTok, Instagram Reels and YouTube Shorts, while 68% are boosting investment in...
Social Media Intelligence: Turn Signals Into Enterprise Insights
Snowflake and Viral Nation unveiled an AI‑driven social intelligence platform that fuses frame‑by‑frame video and audio analysis of 23 million creator posts with enterprise data. The solution, demonstrated during ADWEEK’s Big Game live event, translates real‑time cultural signals into actionable insights...
How Paramount+’s ‘Dutton Ranch’ Came Blazing to Life at SXSW
Paramount+ staged a high‑impact activation at SXSW, projecting a fiery Dutton Ranch logo on the Fairmont Austin for four hours across three nights. The campaign paired the OOH display with DR‑branded Angus ribeye specials at select Austin steakhouses, creating a...
How Todd Snyder’s T-Shirt Side-Hustle Paved the Way for a Fashion Empire
Todd Snyder turned a dorm‑room t‑shirt venture, Tailgate Clothing, into the financial engine that launched his high‑end menswear label. During the 2008 financial crisis, the side hustle generated steady revenue, allowing Snyder to fund his eponymous stores in Manhattan, Georgetown...
When Speed Meets Style: How Myntra’s M-Now Is Accelerating the Growth of Aldeno and Zouk
Myntra’s M-Now service, launched in late 2024, offers 30‑minute delivery of premium fashion, beauty and lifestyle items across 15 Indian cities, expanding from Bengaluru to metros and tier‑2 hubs. The hyper‑local model has helped brands like Aldeno and Zouk scale...
Integral Ad Science Earns Prestigious Webby Finalist Nomination for Its Generative AI Innovation, IAS Agent
Integral Ad Science (IAS) has been named a finalist in the 30th Annual Webby Awards for its generative‑AI assistant, IAS Agent, in the AI, Marketing, and Branding category. The tool promises marketers faster campaign activation, rapid insight generation, and scalable performance optimization,...
B2B Has Run Out of Excuses to Avoid Creator Marketing, Says Later CEO Scott Sutton
B2B firms are finally embracing creator marketing as the millennial decision‑maker generation spends its buying power on social platforms. New attribution technology now links creator posts directly to subscription installs, lifetime value and customer acquisition cost, closing the ROI gap...
DSW Aims to Acquire Young Customers Without Turning Away Large, Loyal Base
Designer Shoe Warehouse (DSW) is overhauling its merchandise and launching a new "Let Us Surprise You" campaign to attract younger, Gen Z shoppers while preserving its high‑spending, older loyalty base. The spring campaign, which began March 1, is already exceeding internal...
April Fools’ Day in Retail: Baking Ice Cubes, Delivery Drive Perfume and Listening Mugs
Retailers seized April Fools’ Day to showcase playful, tech‑driven pranks, leveraging generative AI for rapid concept creation. Dutch electronics seller Coolblue released a tongue‑in‑cheek “eau de delivery” perfume mimicking the scent of delivery drivers, while Belgian‑Dutch water brand Spa promoted a...
How to Run Google Ads in Sensitive Categories without Remarketing
Google Ads places “Eligible (Limited)” restrictions on accounts in housing, employment, credit, healthcare, and legal services, blocking remarketing, Customer Match, and custom audiences. The limits arise from U.S. anti‑discrimination laws and ethical concerns about intrusive, privacy‑invasive ads. Advertisers can still...
Conductor Delivers Next-Generation AI Search Performance, Introducing the Industry’s Only System of Record for AEO
Conductor launched the next‑generation AI Search Performance, an end‑to‑end platform that combines measurement, recommendations, and execution for enterprise AI‑driven search visibility. The solution ties AI answer citations to the underlying content, audience intent, and competitive landscape, allowing marketers to see...
Real-Time AI Video Is Nvidia’s New Pitch to Agencies—And It’s Turning Creatives Into Curators
Nvidia is positioning its latest computing platform as a real‑time AI video engine for advertising and entertainment agencies. At Runway’s AI Summit, the chipmaker demonstrated how its hardware can power Runway’s models to generate and modify video scenes instantly, turning...
The Race for Restaurant Industry Leads Is Shifting Earlier in the Buying Cycle
Restaurant technology vendors are finding that most purchasing decisions are locked in before a new location opens, shifting the valuable lead window months earlier in the build‑out phase. Traditional inbound tactics targeting newly opened sites no longer capture the most...
Upfronts 2026: Enter the YouTube Era at Brandcast May 13
YouTube will host its annual Brandcast Upfront on May 13 at Lincoln Center, featuring CEO Neal Mohan, CBO Mary Ellen Coe, and Google President Sean Downey. The event highlights YouTube’s claim as the #1 U.S. streamer, reaching over 238 million adults...
How Fox News Is Luring in Gen Z
Fox News is expanding its reach to Generation Z by leveraging TikTok, where chief foreign correspondent Trey Yingst posts daily bulletins to a million followers. The network’s traditional cable dominance remains strong, outpacing CNN, MSNBC, and even broadcast rivals like...
Harmelin's Meder Weighs In On Principal Media, Rebates Too
Mary Meder, president of Harmelin Media, publicly condemned the practice of agencies pocketing media rebates, urging advertisers and peers to reject the opaque fee structures. She argues the rebates undermine client trust and inflate campaign costs. Meanwhile, Meta has assembled...
Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend via @Sejournal, @LisaRocksSEM
AI‑driven automation has lowered the barrier to launch PPC campaigns, but it also creates blind spots that require human oversight. Marketers face two core challenges: explaining campaign performance and preventing unchecked machine decisions. Companies can choose an all‑in‑house model or...
Crown Paints Ditches the Gloss in First Dinosaur Activity
Crown Paints has launched the "Looks like…" campaign, its first collaboration with Manchester agency Dinosaur, to capture the Easter DIY surge and attract a younger audience. The initiative merges consumer and trade communications under a single creative idea that celebrates...
N Brown Unveils Joe Marler as Face of Jacamo for SS26
N Brown has launched Jacamo’s spring/summer 26 campaign featuring former England rugby star Joe Marler as its new brand ambassador, extending a partnership that began with a photoshoot and podcast sponsorship. The multi‑channel rollout will appear on TV, streaming platforms, and a first‑ever...
How Scotts Miracle-Gro Evolves Marketing as Gardening Goes Year-Round
Scotts Miracle‑Gro is reshaping its marketing to treat gardening as a year‑round activity, allocating $25 million to media, digital and R&D. The company reported a 4% drop in U.S. consumer net sales to $328.5 million in Q1 2026, yet beat estimates and expects...
Datassential One Brings Real-Time Clarity to What’s Trending in Food and Beverage
Datassential announced a major upgrade to its Datassential One platform, adding an AI‑powered intelligence engine that links real‑time social conversation to actual market adoption for food and beverage brands. The new capability curates a "foodie" lens on influencer chatter, updates...
