Te Mata Exports Rebrands to MG Group Exports to Reflect Global Scale
Te Mata Exports announced it is rebranding as MG Group Exports to align with its majority shareholder, Market Gardeners Limited. The name change coincides with the launch of a new US‑based team, expanding the firm’s presence beyond New Zealand and Australia to Japan, Vietnam and now North and South America. CEO Sarah McCormack said the rebrand reflects the company’s evolution into a connected, global business while retaining its core produce categories. The refreshed identity will be rolled out across all communications in the coming days.
3 Marketing Tactics That Cut Through the Noise in an AI-Saturated World
AI adoption is outpacing smartphones and social media, with ChatGPT hitting 100 million users in just two months and over half of Americans using AI weekly. In this AI‑saturated environment, PostcardMania’s founder argues that authentic human interaction, tangible direct‑mail experiences, and...
All Free Clear Teams with Soccer Icon Alex Morgan
All® free clear, the dye‑ and perfume‑free laundry detergent owned by Henkel, has teamed up with U.S. Soccer star Alex Morgan to launch the “all Most Valuable Parents (MVP) Sweepstakes.” The promotion, running from April 21 to May 21, invites parents of youth‑soccer...
Why so Many Creators Are Joining the C-Suite
Companies across industries are creating C‑suite‑style roles for influencers and creators, from T‑Mobile’s chief switching officer to the NFL’s chief kindness officer. Brands argue that these creators bring authentic social capital that can translate viral buzz into real‑world sales, as...
Moving on From ‘Reach without Resonance’: Modern Retail’s Marketing Summit Defines New Industry Directives
At the Modern Retail Marketing Summit in Huntington Beach, brand and retail leaders convened to redesign their go‑to‑market playbooks amid tightening macro‑economic conditions. A dominant theme was the need to move beyond one‑way messaging and instead invite customers, especially Gen Z, into...
Can a Fake Brand Win in AI Search? New Experiment Says Yes
SE Ranking’s 16‑month experiment introduced a fictitious brand across 20 sites to gauge how large language models surface new content. Within the first month, AI systems generated 15,835 answers, with 96% of visibility tied to branded queries and deep‑guide, review,...
A New Way to Create a Digital Wardrobe From Your Google Photos
Google Photos is adding an AI‑driven digital wardrobe feature that will scan users' photo libraries, identify clothing items, and organize them into a searchable collection. The tool lets users filter by category, mix and match pieces, and generate virtual try‑on...
Engage Customer Summit London 2026
The Engage Customer Summit 2026 will take place in London on October 7‑8, drawing more than 3,000 senior customer‑experience professionals and 150 exhibitors. Organized over two days, the event splits its agenda between addressing today’s service pressures and exploring future trends...
Hilary Duff’s Marketing Masterplay: Small Stages, Big Results
Hilary Duff’s team staged a four‑city intimate "Small Rooms, Big Nerves" run that sold out instantly, then added sold‑out Vegas shows, creating buzz that fed into the announcement of her global Lucky Me tour. The coordinated rollout—leveraging CAA, Live Nation,...
Lids Taps Jameis Winston and Paul Wall for World Cup Wear Many Caps Campaign
Lids, the global headwear retailer, has rolled out its "Wear Many Caps" campaign ahead of the 2026 FIFA World Cup. The campaign features NFL quarterback Jameis Winston and Houston rap icon Paul Wall in a series of comedic videos that blend...
Amtrak Is Trying to Attract Riders by Mimicking Car Commercials
Amtrak is revamping its advertising by parodying luxury‑car commercials, a tactic highlighted by chief commercial officer Eliot Hamlisch. The campaign, part of the "Retrain Travel" series, aims to reposition passenger rail as a faster, more comfortable alternative to driving and...
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HubSpot CRM: How to Align Marketing and Sales for Smoother Leads
HubSpot’s CRM consolidates marketing and sales data into a single source of truth, using Breeze AI to surface buyer intent and automating lifecycle stages. This unified view eliminates handoff gaps, speeds up lead qualification, and lets both teams track revenue impact...
Meijer Ramps up Private Label to Cater to Nutrition Trends
Meijer announced a major expansion of its private‑label range, adding more than 120 items with at least 5 grams of fiber per serving and over 700 products delivering 10 grams of protein or more. The retailer highlighted new launches such as sesame‑protein...
Expedia Bets on Creator-Led Marketing with IShowSpeed Partnership
Expedia has signed a global partnership with livestream star IShowSpeed to capture Gen Z travelers, launching a Caribbean‑focused, 12‑hour livestream and a dedicated Exspeedia.com hub. The campaign blends real‑time travel discovery with fan‑driven interactivity, allowing users to watch behind‑the‑scenes footage, book...
Retail Media Silos, Measurement, and Misconceptions Continue to Stymie Growth
Retail media spend is projected to near $70 billion in 2024, yet growth remains uneven. Amazon and Walmart dominate the market, using scale and first‑party data that smaller retailers can’t easily replicate. Executives at an ADWEEK House forum highlighted persistent challenges...
Gifting Marketplace Flowwow Rebrands to Udora, Separating From Russian Business and Raising €8.5 Million for European Growth
Udora, the former Flowwow gifting marketplace, closed a €9.2 million (~$9.9 million) private round and rebranded to signal a clean break from its Russian operations. Headquartered in Dubai, the company is focusing on European growth, expanding its product catalogue, AI‑driven personalization, and...
Will Social Media Bans Reshape the Future of Marketing?
A wave of social‑media bans targeting users under 16 is reshaping how marketers reach younger audiences. Australia, Indonesia and Malaysia have already enacted strict age‑verification rules with fines up to roughly $33 million USD, while U.S. states impose varied limits and...
Coach Partners Selfridges with Playground Experience
Coach has teamed with Selfridges to unveil a pop‑up playground experience designed by StudioXAG. The installation transforms a section of the flagship London store into an interactive, Instagram‑ready space featuring oversized accessories and tactile displays. The partnership aims to blend...
Yum Brands Wants AI and Beverages to Supercharge Growth
Yum Brands announced that it will expand its Byte artificial‑intelligence platform to customer‑facing operations, starting with AI‑controlled drive‑thru menu boards at Taco Bell. The company also unveiled a global innovation pantry that moves successful limited‑time offers, such as KFC’s Pickle...
CallRail Connects Voice Assist to HubSpot, Bringing Real-Time Customer Context to Every Call
CallRail announced an upgrade to its HubSpot integration, enabling the AI‑powered Voice Assist to pull CRM data in real time as a call begins. The assistant instantly matches returning callers, delivers personalized greetings, and skips questions already stored in HubSpot,...
Email Bounce: Types, Causes & How to Fix
Email bounces occur when a recipient’s server rejects a message, and they fall into hard (permanent) and soft (temporary) categories. High bounce rates damage sender reputation, lower inbox placement, and can jeopardize transactional communications and compliance. The guide outlines common...
SEO Is Filed Under Marketing — That’s The Whole Problem via @Sejournal, @Pedrodias
The article argues that SEO’s chronic placement under marketing creates a structural flaw: SEOs are accountable for technical site elements they cannot control. This “responsibility without authority” forces them to negotiate with engineering for changes, often unsuccessfully. The mismatch between...
Omnicom Routinizes Agentic Buys, Compresses Media Supply Chain
Omnicom has moved its home‑grown OMNI platform from pilot to routine use, employing an agentic media‑buying protocol that enables direct, agent‑to‑agent transactions with publishers. The approach, described as a way to shorten the media supply chain, is powered by the...
Bloomreach Launches Loomi AI for Shopify: A Single App for Personalizing the Entire Customer Journey
Bloomreach unveiled Loomi AI for Shopify, an embedded app that links Shopify stores directly to Bloomreach’s AI‑driven marketing and search suite. The solution lets merchants personalize search, browse, email, SMS and on‑site experiences using real‑time customer, product and commerce data,...
Ndovesha AI Launches Unified AI Agent Platform for Marketing, Content Creation and Digital Growth
Ndodesha AI unveiled an expanded all‑in‑one AI agent platform that lets businesses generate marketing assets, automate content creation, and launch digital properties from a single workspace. The suite includes agents for social media images, ad creatives, videos, logos, landing pages,...
Can AI Support Solo Advisors and Their Content Marketing Goals?
The article examines how solo financial advisors can leverage AI tools like ChatGPT, Claude, and Gemini for content marketing. It highlights AI’s strength in brainstorming topics and repurposing existing material, which can accelerate LinkedIn posts, newsletters, and blog creation. However,...
Want a Pop Star Collab? Brands Need to Be Ready to Take Risks
At an ADWEEK House panel during the Possible conference, leaders from Maybelline, Nespresso, creative agency Croing and Latin Grammy‑winner Joaquina discussed how brand‑pop‑star collaborations have evolved. They emphasized that successful partnerships now require genuine artist‑brand alignment, deeper creative involvement, and...
Whataburger Adds Toys, Interactive Packaging to Kids Meals
Whataburger announced that starting May 5 its kids meals will include toys and interactive packaging, adding games, mazes and surprise elements without changing the food itself. Prices will range from $3.89 to $6.49, positioning the meals as a value‑focused option for...
How Brands Block AI Crawlers & Then Pay To Get Seen: The Protection Paradox via @Sejournal, @Billhunt
The article defines the "Protection Paradox": B2B brands lock premium content behind lengthy forms, which removes it from search and AI discovery, then pay third‑party aggregators to surface the same ideas for a fee. This self‑tax leads companies to buy...
Introducing Industry Benchmarks: Contextualize Your Marketing With Competitive Insights
Branch introduced Industry Benchmarks, a new feature that delivers vertical‑specific competitive insights for app marketers. Powered by the Ivy AI, the tool provides daily‑updated comparisons of paid and organic install shares, CTI ratios, and spend efficiency against industry medians. Benchmarks...
Sprouts’ Achilles’ Heel Is Affordability. Can Its New Loyalty Program Mend That?
Sprouts Farmers Market, amid rapid expansion of its small‑store format, launched its first loyalty program, Sprouts Rewards, in October 2025 to combat growing affordability concerns among price‑sensitive shoppers. The program offers five points per dollar, personalized offers, member‑only events, and...
GSK’s Shingrix Strategy Shift Drives Sales Beat Even as Vaccines Slow
GSK’s shingles vaccine Shingrix posted a 20% sales jump to $1.4 billion in Q1 2025, beating analysts’ $1.15 billion forecast. The boost came largely from a 51% year‑on‑year surge in Europe and a 12% rise in the United States after the company...
Lacoste Bets on Heritage to Sharpen Premium Identity
French apparel house Lacoste, owned by MF Brands, is launching a comprehensive visual overhaul that revives its 1930s heritage. The new identity, created with Commission Studio, emphasizes the original crocodile logo with a red tongue and a deeper green, alongside...
Who Controls Your Employer Brand in the Age of AI Search?
Organizations continue pouring money into dedicated employer‑brand sites and polished job descriptions, yet candidates increasingly encounter company information through AI‑driven search tools rather than traditional career pages. A new "2026 State of AI Search" report shows that generative assistants are...
Who Controls Your Employer Brand in the Age of AI Search?
Employers are losing control of their employer brand as AI assistants replace Google as the first point of candidate research. An AirOps study shows only 15% of AI‑driven brand mentions come from owned content, while 85% originate from external sites....
B2B Buyers Choose A Vendor Before They Reach Out – 3 Ways To Be Visible When It Counts via @Sejournal,...
Most B2B buyers complete the bulk of their research before contacting vendors, with 61% of the journey finished unseen by sales teams. Traditional SEO alone no longer captures this invisible buying process; buyers now rely on AI answer engines, peer‑review...
A New Standard For Transparency In CTV: What Advertisers Should Expect
The 2026 CTV/OTT advertiser survey shows a decisive shift toward transparency as a non‑negotiable entry requirement. Ninety‑two percent of advertisers say inventory quality and transparency are critical, while 90% demand clear reporting and 88% expect upfront pricing. Advertisers now link transparency directly...
TV Becomes a Growth Channel for Commerce
The Circana report shows TV is shifting from a passive reach channel to an interactive commerce platform as 75% of U.S. households subscribe to ad‑supported streaming services. Connected TV now delivers a 15% higher return on ad spend than linear...
VF Corp CEO Pledges To Deep Brand Turnaround At Berlin Congress
At the World Retail Congress in Berlin, VF Corp. CEO Bracken Darrell outlined a "deep" brand turnaround that prioritizes long‑term equity over short‑term fixes. He acknowledged recent cost cuts, inventory normalization and leadership reshuffles have begun to stabilize the company...
Agentic AI Will Transform CX — But Only if Brands Unify Their Data
Agentic AI is moving beyond simple content generation to orchestrate entire marketing campaigns, allowing a small team to achieve the output of many. The technology can design, publish, and optimize content in real time, but its effectiveness hinges on a...
Balancing Authenticity and Compliance in Creator-Led Insurance Marketing
Insurance carriers see creator‑led marketing as a way to inject authentic, lived‑experience narratives into acquisition, but the lack of centralized control creates regulatory exposure. Statements about savings or coverage can be deemed unsubstantiated under state unfair‑trade‑practice laws, and FTC disclosure...
Google AdSense Vignette Ads Setting May Trigger Back Button Hijack Penalty
Google AdSense’s vignette ad configuration includes a hidden option called “Allow additional triggers for vignette ads.” When enabled, it can launch ads on a user’s back‑button click, violating Google’s new back‑button hijacking spam rule. Publishers who have this setting turned...
Jaipur Edition Of D2CX Converge Decodes ₹100 Cr Playbooks For D2C Brands
Inc42 and logistics firm Shadowfax hosted the D2CX Converge meetup in Jaipur, gathering over 70 D2C founders to discuss scaling brands to the ₹100 cr (~$12 m) mark. The event highlighted Blue Tokai’s omnichannel growth to over ₹650 cr (~$78 m) and shared diverse...
Johnnie Walker Blue Label Azure Launches
Diageo has unveiled Johnnie Walker Blue Label Azure, a coastal‑inspired, travel‑retail exclusive whisky. The 43% ABV expression, bottled in 100% post‑consumer recycled glass and designed by Colombian designer Johanna Ortiz, will debut in May at London Heathrow before rolling out...
AI, Personalisation in, Discounts Out in Growth Ambitions Says Asos
ASOS is abandoning its pandemic‑era, discount‑heavy model in favor of a customer‑centric strategy built on AI‑driven personalization. The company is emphasizing relevance—right product, price, size, and delivery—while reducing promotional noise. Early data show stronger engagement from full‑price product drops and...
Intent Data Vs. AI in B2B Marketing: Do You Need Both?
The article argues that intent data and AI are complementary, not substitutes, for B2B marketers. Intent data uncovers anonymous activity in the “dark funnel,” while AI processes those signals to prioritize and personalize outreach. Companies that combine both see faster...
Why AI Is the Ultimate Tool for B2B Event Marketers
Artificial intelligence is reshaping B2B event marketing by turning single live events into extensive, reusable content libraries and by linking event engagement data to account‑based marketing (ABM) campaigns. Marketers report that AI‑driven event apps, matchmaking, and automated content creation are...
Wellbeing Nutrition Teams up with Dhurandhar Cast for Protein Push
Wellbeing Nutrition has teamed with Dhurandhar actors Gaurav Gera and Mustafa Ahmed to launch mango and Swiss chocolate whey protein blends, positioning flavor as a driver of daily protein consumption in India. The campaign reflects a broader shift toward tasty,...
Advertisers Set to Double Down on Audio Spend
A new Campaign research survey of 1,000 European agencies and advertisers reveals that audio advertising spend is set to rise sharply in the coming year. Respondents indicated plans to increase budgets for podcasts, streaming platforms, and digital radio, with many...
La Roche-Posay, Vichy, and L’Oréal Ramp up Athlete-Led Campaigns
La Roche‑Posay, Vichy and L’Oréal are intensifying athlete‑led marketing, each signing a high‑profile sports figure as global ambassador. La Roche‑Posay unveiled a “Shadow Sponsor” campaign with tennis star Jannik Sinner, using his shadow to cue sun‑protection habits. Vichy tapped PSG...