What Marketers Can Learn From the Manosphere
Marketers are urged to study the manosphere—a loosely organized online community targeting young men—to understand how it resonates with their hopes and fears. The article argues that the manosphere’s success stems from authentic, identity‑focused messaging, community building, and data‑driven targeting. By adopting similar principles, brands can engage a demographic traditionally overlooked by mainstream advertising. However, marketers must avoid superficial tactics and instead deliver genuine value.
Virtual Vanguard Recap: David Sable
In the latest Virtual Vanguard session, David Sable dissected the accelerating consolidation of marketing agencies and platforms. He highlighted how the wave of mergers threatens brand creative autonomy and dilutes strategic partnership value. Sable offered concrete steps CMOs can take...
Tilda Backs Premium Rice Growth with Biggest-Ever Campaign Reaching 65% of UK Adults
Tilda has launched its largest-ever marketing push, the "Live Like You Mean It" campaign, to accelerate growth in the premium rice segment. The multi‑channel effort, rolling out nationwide on 1 April, is projected to reach 65% of UK adults through TV,...
Snapchat’s Role in Shaping the Future of B2B Engagement
Snapchat is emerging as a viable B2B outreach channel, according to a GWI study of 2,200 professionals aged 18‑45. The research shows Snapchat users are 1.5 times more likely to hold executive roles and twice as likely to launch side...
Introducing Criteo GO: The Simple Way to Launch and Scale Your Ads
Criteo has launched Criteo GO, a self‑service, AI‑driven platform aimed at small and mid‑size businesses to create and scale performance ads across display, video, native and social channels. The solution lets advertisers set up accounts, billing and campaigns in as...
Page Authority: How to Build Pages That Rank
The article demystifies Page Authority (PA), Moz’s 0‑100 metric that predicts a page’s ranking potential based on its backlink profile. It clarifies that PA is not a Google ranking factor but a useful proxy for link strength, explains the logarithmic...
New Research Finds Earned Media Accounts for 25% of All Large Language Model Citations
Muck Rack’s Generative Pulse report reveals that earned media accounts for roughly 25% of all citations generated by large language models, while non‑paid sources represent about 94% of AI‑cited links. Press‑release citations grew fivefold between July and December 2025, rising...
What Microsoft Got Right About Employer Branding
Microsoft’s HR communications team overhauled its employer brand by grounding messages in employee data rather than leadership‑driven hype. After weeks of focus groups, surveys and external perception analysis, the company adopted a three‑point framework—work with great people, do meaningful work,...
Why Scripps Is All In On Women’s Sports
The E.W. Scripps Company is pivoting to make women’s sports a core part of its portfolio, broadcasting WNBA, NWSL and PWHL games on its ION network and a new FAST channel. Leveraging its local‑TV stations and streaming inventory, Scripps offers...
'Don't Go Viral without This System:' Keynote to Reveal Growth Framework at Restaurant Marketing Workshop
The Restaurant Marketing Workshop returns to Boston June 2‑3, 2026, featuring a keynote by Salad House CMO David “Rev” Ciancio titled “Don’t Go Viral Without This System.” Ciancio will reveal the growth frameworks that brands like Dave’s Hot Chicken use to convert...
Radio Holds 64% of Registered Voter Share of Ear In Ad-Led Audio
Radio commands 64% of ad‑supported audio time among U.S. registered voters 18+, far outpacing streaming services. Podcasts are the next biggest share at 21%, while ad‑free platforms hold the remaining 47% of daily audio. Over half of voters’ audio consumption...
Brand Like a Rock Star: Lessons From Steve Jones
Radio executive Steve Jones argues that stations achieve legendary status by delivering a rock‑star experience, not just a better product. In his book *Brand Like a Rock Star*, he maps music‑industry branding tactics—memorable identity, authentic storytelling, and fan‑centric engagement—to radio,...
UK Consumers Shift From Browsing to Intent as High‑value Home and Finance Leads Surge
Analysis of 67 million email messages shows UK consumers are becoming more selective, clicking less but converting at higher rates. The shift toward an “intent economy” is driven by cost‑of‑living pressures, prompting shoppers to focus on home improvements and financial services...
Mumbai Indians and Kinnect India Turn Fandom Into Family with ‘Fans Nahi Fam’
Mumbai Indians has partnered with Kinnect India to launch the "Fans Nahi Fam" campaign, positioning its supporters as family rather than mere fans. The initiative spans films, key visuals, branding and on‑ground activations, aiming to embed the team deeper into...
McDonald’s Collectables Bring Customers Back
McDonald’s has launched a new promotion linked to the animated film “KPop Demon Hunters,” embedding collectible photo‑cards and QR‑enabled access cards in its meals. Customers scan the codes via the McDonald’s app to unlock exclusive digital content, creating a loop...
Samsung Ads TotalView Gives Advertisers a New Lens on TV Reach
Samsung Ads has launched TotalView, a unified measurement solution that aggregates linear and streaming ad reach across Samsung’s 70 million European Smart TVs. The platform provides deduplicated audience data for pre‑campaign planning, in‑flight activation, and post‑campaign reporting, eliminating traditional blind spots....
Heathrow Highlights Role as Gateway to Emotional Joy
Heathrow has launched a new out‑of‑home and digital campaign, created by St Luke’s, that spotlights the emotional rewards of travel rather than just its destinations. The "LHR > XXX" concept pairs the airport’s three‑letter code with words like WOW, NOM and ZZZ to...
Redfin Just Listed Rocket Arena as Its Biggest Open House, and Everyone’s Invited
Redfin announced an unprecedented marketing activation by listing Cleveland’s Rocket Arena as an open house, even though the venue isn’t for sale. The event, part of the "Own the Dream" campaign, features a community‑focused garage sale, historic Cavalier memorabilia, and...
A New Wave of Challengers Is Ramping Up the Mayo Marketing Arms Race
Mayonnaise remains a staple in American kitchens, with 77% of households storing a jar and 67% of consumers expressing strong preference. A fresh wave of challengers, including newcomer Ayoh and revitalized regional label Duke’s, is intensifying the marketing battle for...
![How To Identify Which LLM Is Actually Working For You [Webinar] via @Sejournal, @Hethr_campbell](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://cdn.searchenginejournal.com/wp-content/uploads/2026/03/callrail-webinar-041426-llm-conversion-rates-768.png)
How To Identify Which LLM Is Actually Working For You [Webinar] via @Sejournal, @Hethr_campbell
Search Engine Journal is hosting a live webinar to help marketers pinpoint which large language model (LLM) actually drives conversions in specific industries. Panelists Danielle Wood of CallRail and Natalie Johnson of SweetGlow will share real‑world conversion data for ChatGPT,...
Changhong and Grundig Form Strategic Partnership
Changhong, a leading Chinese home‑appliance maker, has secured a strategic partnership with Germany’s Grundy brand, obtaining a license to sell Grundig products across Europe (excluding Turkey), the Asia‑Pacific region, the CIS and China. The deal gives Changhong control of the...
Nonprofit Branding Strategy: 10 Tips and Key Elements to Include
Nonprofit branding extends beyond logos to every donor touchpoint, shaping perception and trust. The article outlines five strategic approaches—uniqueness, personalized messaging, belonging, emotion, and thought leadership—and details five essential elements of brand guidelines, from mission to communications. It highlights how...
Thermochemical Energy Storage Leader Redoxblox Rebrands as Tempo
Redoxblox has rebranded as Tempo, signaling its shift from research to commercial scaling of a thermochemical energy storage platform that delivers continuous, combustion‑free heat up to 1,200 °C. The system can charge fully in four hours, allowing factories to capture low‑cost...
PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
PubMatic and trading desk Amnet have launched France’s first Agentic advertising campaign, built on PubMatic’s AgenticOS and the Claude large‑language model, for client Interbev. The video‑focused effort targets cooking enthusiasts and consumers of responsibly sourced French meat, aiming for high...
Instagram Tests a Feature to Let You See Your Ex's Stories without a Trace — and It's Going to Cost...
Instagram is piloting a paid subscription that lets users watch Stories anonymously, extending the feature set with audience lists beyond Close Friends and a 24‑hour story extension. The test is live in Mexico, Japan and the Philippines and costs roughly...
EXCLUSIVE: Spotify Debuts Carousel Ads and Branded Playlist Takeovers
Spotify is introducing interactive carousel ads that let brands display up to six swipeable product cards within the Now Playing screen, with Priceline and GNC among early testers. The service also launches branded playlist takeovers on high‑traffic lists such as...
Marriott’s 39th Brand: A Two-Property Italian Wellness Resort
Marriott announced a joint venture with Italy’s Lefay Resorts to launch its 39th brand, marking the company’s first dedicated wellness label. The partnership brings Lefay’s two boutique resorts—one on Lake Garda and another in the Dolomites—under Marriott’s long‑term management while...
CIMM Is Out To Prove That All Media Isn’t Equal
The Coalition for Innovative Media Measurement (CIMM) is releasing a paper that challenges the industry’s assumption that all media is interchangeable, especially in the fast‑growing CTV space. It argues that media quality can be objectively measured using probabilistic signals such...
Beauty Briefing: How Fragrance Is Winning on TikTok Shop
Fragrance brand Snif saw explosive sales on TikTok Shop after influencer Mikayla Nogueira livestreamed a product demo, highlighting the platform’s power for scent categories. The surge underscores how live video and creator seeding can turn traditionally tactile products into impulse...
Stitch Fix Is Targeting People Mid-Transition, From GLP-1 Users to Newly Divorced Men
Stitch Fix is pivoting to hyper‑targeted life‑stage segments, focusing on GLP‑1 weight‑loss drug users and recently divorced men who need rapid wardrobe updates. The company posted Q2 revenue of $341.3 million, a 9.4% year‑over‑year increase, and a record $577 revenue per active...
The 10 Hashtags Driving the Most Beauty Sales on TikTok Shop
TikTok Shop’s beauty category generated more than $670 million in sales over the past year, driven primarily by hashtag‑centric video content. The #skincare hashtag alone accounted for roughly $142 million, making it the top revenue generator. K‑beauty tags such as #Koreanskincare and...
The Trade Desk Shakes up Identity Alliance Payouts, with a New Focus on Incrementality
The Trade Desk is revamping its Identity Alliance compensation, moving from a volume‑based payout to an incrementality‑focused model that rewards unique identity signals. The change, slated for early 2026, includes a temporary revenue guarantee and new APIs to help partners...
Time Pitches GEO Insights Into a New Brand Offering
Time is launching a new GEO product that audits how AI search engines portray brands and sells tailored branded content to correct mismatches. The service leverages tools from TollBit, ScalePost and Mobian to analyze up to 100 prompts across ChatGPT,...
WNBA Player Lexie Hull Launches Forta, Aimed at Creating a New Category of Performance-Driven Makeup
WNBA star Lexie Hull and investor Bella Guller have launched Forta, a performance‑driven makeup line built around sweat‑resistant polymers. After two‑and‑a‑half years of formulation, the brand debuted direct‑to‑consumer, seeding products to athletes across the WNBA, gymnastics, soccer and volleyball. TikTok...
Coach Won over Gen Z in North America. Now It’s Stepping up Its Focus Abroad
Coach has leveraged deep Gen‑Z consumer research to revitalize its brand, first in North America and now across Asia and Europe. Tailored partnerships with streetwear labels like Clot and Matin Kim, plus localized ambassador programs, have driven double‑digit revenue growth—22% in...
Malibu Taps Creator Sabrina Brier for ‘Get Ready With Me’ Campaign to Promote New Pink Spirit
Malibu has introduced Malibu Pink, a rum‑based spirit flavored with guava, coconut and pineapple, and is launching it through a "Get Ready With Malibu Pink" campaign. The brand partnered with comedian‑creator Sabrina Brier to produce #GRWM videos and a stop‑motion...
Inside Pixel Moda’s Human-Led Approach to AI-Powered Fashion E-Commerce
Pixel Moda, a global e‑commerce content producer, uses generative and assistive AI to accelerate fashion visual asset creation. By combining AI with human creativity, the company can generate up to 15 high‑quality images per SKU within 24‑48 hours, cutting image costs by...
OMG Group Names Today the Brave as Brand, Retail and Media Agency Partner
OMG Group has appointed Today the Brave as its full‑service agency partner to drive end‑to‑end brand growth. The agency will oversee brand strategy, social and paid media, as well as trade and retail activation for existing brands like Blue Dinosaur...
Samsung Strikes BTS Tour Deal to Put Galaxy at Centre of Fan Experience
Samsung Electronics announced a global partnership with BTS’s “ARIRANG” world tour, positioning its Galaxy lineup—headlined by the new Galaxy S26 Ultra—as the core technology for fan experiences. The collaboration includes interactive activations in Seoul and on‑the‑road, allowing concertgoers to use...
What Are the Key Digital Marketing Trends for Estate Agents in 2026?
Estate agents must adapt to AI‑driven digital marketing in 2026, with AI Optimisation (AIO) and Generative Engine Optimisation (GEO) becoming essential for visibility in AI‑powered search. Advanced video generators such as Higgsfield, Sora 2 and Nano Banana 2 enable rapid production of high‑quality...
Beyond Aggregator Dependency: How Balancing Your Channels Turns Into a Strategic Advantage. A Practical Framework
Restaurants are rethinking reliance on third‑party delivery aggregators as commissions climb above 30% and data walls limit customer insights. A new framework advises brands to treat aggregators as acquisition tools while building intuitive direct channels that capture up to 60%...
‘Obsess Over Your Customer’: The Secret To Staying Afloat As A Heritage Label In A Trend-Obsessed Market
SABA, a 60‑year‑old Australian fashion label, is leveraging a customer‑obsession mindset to stay relevant in a trend‑driven market. General Manager Lucinda Grice Ross emphasizes that the brand’s timeless DNA—quality, construction, and strong lines—must be paired with modern lifestyle insights. The company...
Tourism Tasmania Brings Back Its ‘Off Season’ Campaign Celebrating Those Who Embrace The Cold Via BMF
Tourism Tasmania has launched its sixth “Off Season” campaign, urging Australians to become "winter people" and embrace the island’s cold months. In partnership with BMF Australia, the initiative showcases over 500 winter‑specific offers ranging from luxe stays to nocturnal wildlife...
Droga5 ANZ Wins Qantas ‘Project Sunrise’ Pitch
Droga5 ANZ has been awarded the creative lead for Qantas’ “Project Sunrise” campaign, which will market the airline’s upcoming non‑stop flights from Australia’s east coast to New York and London. The win follows the final ground‑testing phase of the first...
Virgin Australia Moves to Build Retail Media Network
Virgin Australia has appointed former McKinsey and VML executive Scott Moore as head of a new Travel Media Network, signaling the airline’s move into retail media. The initiative will leverage Virgin’s digital properties and Velocity’s 80 commercial partners and 300...
Automated Social Reporting That Saves Hours
Manual social media reporting forces teams to export data, clean spreadsheets, and rebuild slide decks each week, turning strategy into admin work. Fragmented sources like Meta Business Suite, TikTok Business Center, and Pinterest Analytics require tedious stitching, leading to errors...
Episode 143 - Chasing Shiny Objects
Superpath has rolled out an upgraded partner program designed to reach roughly 18,000 content marketers, promising better revenue sharing and co‑marketing resources. The initiative follows the podcast episode "Chasing Shiny Objects" and highlights the platform’s push to expand its ecosystem....
Data + AI Brings The Next-Generation CDP Into View
Customer data platforms have solidified as a core martech component, with the vendor landscape consolidating into a clear top tier and a unified definition emerging. Marketers are demanding more reliable, AI‑enhanced solutions that respect privacy and deliver measurable ROI. The...
3 Things AI Has Changed About Content Marketing That Aren't Going Back
Artificial intelligence is reshaping content marketing by enabling hyper‑personalized experiences, automating large‑scale content creation, and delivering real‑time performance analytics. Marketers now rely on AI‑driven tools to generate copy, optimize SEO, and predict audience engagement, reducing production cycles from weeks to...
From Insight to Impact:
The article presents a five‑phase global branding framework for pharmaceutical companies, beginning with local market intelligence and analytical foundations, then moving through strategic synthesis, creative development, local testing, and execution planning. It stresses cross‑functional collaboration, integration of clinical data, and...
