FixEd Podcast: The News SEO Playbook with Clara Soteras
In a FixEd podcast, Clara Soteras explains how AI is reshaping SEO for news publishers. She highlights that Google’s AI‑generated Overviews are siphoning traffic from niche and evergreen articles, especially tech sites. Soteras argues traditional metrics like page views are losing relevance, urging focus on authority, expertise, and visual assets for Google Discover. She also notes the February 2026 Discover‑specific core update and the rise of generative engine optimisation, which leans on schema and consistent author signals.
Matalan Models New Channels for Summer Style Push
Matalan is rolling out a new summer campaign for its "Style for Every Moment" platform, expanding into cinema, digital‑out‑of‑home, TV, online video, print and social media. The centerpiece is a TV ad directed by Benjamin Lennox that follows core female...
Canva Announces Their New Collaboration with Claude Design by Anthropic Labs
Canva announced a deeper partnership with Anthropic’s Claude Design, embedding the AI‑generated draft engine directly into Canva’s Visual Suite. The integration lets users import Claude’s ideas, HTML artifacts and interactive code for drag‑and‑drop editing without regenerating content. Canva also introduced...
Diving Deeper: Looking Beyond Sales for Improved Restaurant Marketing
The upcoming Restaurant Marketing Workshop in Boston (June 2‑3) will feature a panel of industry leaders discussing how QSRs and fast‑casual brands can move beyond sales‑only metrics. Speakers from Dave’s Hot Chicken, Bikky Inc., and Condado Tacos will share a framework...
Godrej's Logo Row Exposes a Storytelling Gap, Says Lulu Raghavan
Godrej Industries Group unveiled a new corporate identity that quickly attracted criticism for resembling the logo of Queensland agency Guerrilla. Landor’s APAC President Lulu Raghavan argued the backlash missed the deeper issue: a weak brand narrative rather than a design...
Morning Owl Bets on Trust and Transparency in India’s Crowded Mattress Market
Morning Owl, an Indian mattress startup, differentiates itself by offering 100% natural Dunlop latex sourced from Kerala farms and verified through GOLS, OEKO‑TEX and Eco‑INSTITUT certifications. The brand lets customers unzip mattress covers in showrooms to inspect the core, provides...
In Its Summer Campaign, Budweiser Waves the Flag — A Lot
Anheuser‑Busch unveiled a 30‑second "Great Delivery" TV spot as the centerpiece of its 150th‑anniversary campaign, showcasing Clydesdales hauling kegs across iconic American landscapes. The ad leans heavily on patriotic symbols, tying Budweiser’s sesquicentennial to the nation’s 250th birthday and promoting...
Rao’s Enlists Goodby Silverstein & Partners to Make Its Brand Iconic
Rao’s Homemade has appointed Goodby Silverstein & Partners (GS&P) as its agency of record to craft a new, iconic brand identity. The agency will develop campaigns that highlight Rao’s Italian restaurant roots, premium ingredients, and timeless quality, with work slated to launch in...
How to Turn Claude Code Into Your SEO Analyst (with Semrush Data)
The guide shows how to link Claude Code with Semrush’s Model Context Protocol to create a unified SEO dashboard that pulls first‑party Google data and competitive intelligence into a single, conversational interface. It walks users through installing Claude Code, structuring...
Report: UK Ad Spend Records £46.7bn Media Investment in 2025
The Advertising Association and WARC report that UK advertising investment reached £46.7 billion (≈ $60 billion) in 2025, a 6.4% year‑on‑year rise. Media spend during the festive Q4 alone hit £12.9 billion (≈ $16.5 billion), driven by double‑digit growth in retail media, addressable TV and social...
WPP Revives Amazon India’s ‘Aur Dikhao’ Campaign
Amazon India has revived its ‘Aur Dikhao’ campaign in partnership with WPP to spotlight everyday shopping categories such as fashion, beauty, home and wireless accessories. The integrated effort runs in six regional languages and leverages IPL 2026 TV and connected‑TV slots,...
What “Building in Public” Really Means
The UK saw a 17% jump in tech company registrations in 2025, pushing startup noise to new heights. "Building in Public" (BIP) is defined as openly documenting a venture’s journey to create an authentic, scalable brand. The article illustrates BIP...
Lenovo Taps Becky G and AI to Turn Soccer Kits Into Art
Lenovo is launching “Your Club Your Canvas,” a global campaign that blends soccer, art and AI. The tech giant has named musician Becky G as global ambassador and will enlist artists to create limited‑edition kits for five clubs in Brazil, China,...
Digest: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News
Omnicom announced it is running live media purchases through autonomous AI agents, marking a shift toward fully programmatic ad buying. The agency posted Q1 2026 revenue of $6.2 bn, operating income of $646 m and a 14.8% margin. In Australia, draft legislation...
OPINION: The Attention Trap – Why Brands Keep Losing at Big Sporting Moments
The 2026 sporting calendar—London Marathon, Wimbledon and the FIFA World Cup—offers brands an unprecedented advertising window, with UK ad spend projected to top $63.5 bn and the World Cup alone adding roughly $9.8 bn to the global market. Yet AI‑driven content creation...
Omnicom’s Creo Unveils Agentic AI Tool for Brand-Influencer Content Compliance
Omnicom Media Group's specialist unit Creo has launched an agentic AI tool that automatically edits influencer‑generated content to meet brand compliance before publishing. Built with Google Cloud, the solution leverages Gemini and Veo generative models to identify and resolve issues...
Google, Meta and Amazon Took Two Thirds of £46bn UK 2025 Adspend
UK advertising spend rose 6.4% in 2025 to a record £46.7bn (≈$59bn). A trio of US tech giants—Google, Meta and Amazon—captured roughly two‑thirds of that pie, accounting for about £31bn (≈$39bn). Google led with an estimated £21.5bn ($27bn) from search,...
INTERVIEW: Designing Retail Media for Scale and Relevance: Helene Trad on Kingfisher’s Approach
Helene Trad, head of retail media at Kingfisher, explained at Retail MediaX Europe how the group is building a modular, customer‑centric retail media platform that serves both trade‑focused Screwfix and inspiration‑driven B&Q. The strategy blends a unified measurement backbone with...
Why Fayt Estate Promised to Bring Integrity to Influencer Events
Australian fashion label Fayt The Label staged a two‑night, invite‑only event called Fayt Estate in Byron Bay, offering eight creators and community members free accommodation and a curated experience without any sales pressure. Founder Brittney Saunders aimed to replace the...
Ogilvy India Pauses the Chaos in New Spot for Mother Dairy Flavoured Milk
Ogilvy India has unveiled a new television spot for Mother Dairy’s flavored‑milk range, targeting young, on‑the‑move consumers. The ad, starring Bollywood actress Tamannaah Bhatia, frames the drink as a quick, grab‑and‑go pause amid a hectic day, anchored by the line...
Vue Calls on Taika Waititi to Lure Audiences Back to Movie Theaters
Vue has launched the "Feel It Forever" campaign, a two‑minute ad directed by Academy Award‑winning filmmaker Taika Waititi, to coax audiences back to its European cinemas. The spot, which follows two strangers trailed by iconic movie characters, debuted on May 1 in...
Inside Claire’s Comeback Plan: Squishies, ASMR and Reclaiming Girlhood
Claire’s is staging a brand revival with its summer "A Girl SMR at Claire’s" campaign, aimed squarely at Gen Alpha girls. The initiative, the first major project of new chief brand officer Michelle Goad—formerly of Athleta—centers on ASMR‑inspired content and tactile...
Why Startup Founders Shouldn’t Trust an AI Agent to Replace a PR Team
Startup founders are tempted to replace costly PR agencies with AI tools like Claude, ChatGPT, and Perplexity, hoping to cut expenses and accelerate content creation. Initial experiments showed AI could generate press releases, pitch emails, and media lists within minutes,...
HCLTech Bets on European Golf to Drive Digital Services Growth
HCLTech has landed a multi‑year contract to overhaul the DP World Tour’s digital infrastructure, taking on the role of lead engineer and primary sponsor. The agreement calls for a complete rebuild of the Tour’s mobile and web platforms to deliver...
Tractor Supply Taps Real Customers for Ads to Stand Out From AI-Generated Content
Tractor Supply Company launched its third consecutive spring campaign featuring real customers, employees and local events, emphasizing authentic "Life Out Here" moments. While the retailer leverages AI behind the scenes for customer journey planning, it insists that all consumer‑facing ads...
30 Days of Using Za’atar the Wrong Way: How Spice Startup Hayati Used Repetition to Hit 21,000 Instagram Followers
Hayati, a Palestinian‑American spice brand, leveraged a quirky Instagram series called “Day X of using za’atar the wrong way” to accelerate its social following. Founder Yasmine Borno filmed unconventional recipes—za’atar on nails, popcorn, and parmesan potatoes—turning entertainment into education. The repeatable...
The Foldable Future or Familiar Past of Mobile Phones?
Motorola’s Razr 2026 launch pivots the brand from a hardware‑centric challenger to a lifestyle‑focused offering, emphasizing design, tactile finishes, and nostalgia. The lineup, priced between $799 and $1,899, includes a Razr Fold with a tablet‑size screen, up to 16 GB RAM, and a...
Why The Devil Wears Prada’s Luxury Victims Are Now Queuing up to Collaborate
Disney’s sequel to *The Devil Wears Prada* is being launched as a massive brand‑collaboration vehicle, featuring a curated roster of roughly 20 luxury and mass‑market partners such as Valentino, Mercedes‑Benz, Dior, Old Navy, and Google. The studio’s executive VP promises...
Marketers Beware: LLMs.txt Is Just Plain Dumb
The article argues that llms.txt—a plain‑text markdown file meant to help language models locate site content—is being mis‑sold to marketers as an AI‑visibility shortcut. In reality, AI models already scrape and synthesize web content without such files, rendering llms.txt ineffective...
BMF Australia Recognised in 2025 Global Grand Effie Contenders List for ALDI ‘Shop ALDI First’
BMF Australia’s partnership with ALDI Stores Australia has earned the ‘Shop ALDI First’ campaign a spot among the 2025 Global Grand Effie Contenders. The list, curated by Effie Worldwide, features 47 campaigns from 27 industry sectors across 60 countries. BMF...
Managing Employer Reputation: How PR Impacts Recruitment Success
The article explains how strategic PR links—hyperlinks earned from reputable news outlets—can help companies repair employer reputation after negative press and improve recruitment outcomes. By embedding credible backlinks in positive stories, brands can push unfavorable articles lower in search results,...
Revolut Launches New ‘Smarter Money’ Campaign with Hawthorn Football Club via Eyes and Ears
Revolut has launched a new integrated campaign, “Smarter Money. The Hawks Way,” in partnership with the Hawthorn Football Club and creative agency Eyes and Ears. The five‑digital‑film series places four Hawthorn players on the club’s training pitch to showcase Revolut’s...
Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop?
Meta reported a strong Q1, posting $55 billion in ad revenue, a 33% year‑over‑year increase, while unveiling a $125‑$145 billion spending plan to fund next‑generation AI compute. The company highlighted AI‑driven improvements that lifted Instagram Reels time spent by 10% and boosted...
Liquid Death CEO on Building a Provocative Brand, Small Marketing Budgets and Super Bowl Ads
Liquid Death CEO Mike Cessario built the canned water brand on provocative, entertainment‑driven marketing, spending as little as $1,500 on a video that later earned 3 million views. The company now projects roughly $300 million in revenue while keeping video budgets under...
Fresho Appoints TAG to Drive Digital Growth
Fresho, a leading order‑management SaaS for food distributors, has appointed digital growth consultancy TAG to run its advertising and creative strategy across Australia‑New Zealand, the United Kingdom and the United States. The partnership focuses on a data‑led acquisition approach designed to...
Specsavers Unveils New OOH Work on Australia’s Longest Street Poster Site via Specsavers Creative
Specsavers has launched a 95.45‑metre out‑of‑home takeover on Swan Street in Richmond, Australia’s longest street poster site. The in‑house Specsavers Creative team installed 21 panels on one side asking "Loooooooooong sighted?" and a single panel on the opposite side asking...
Introducing Amplitude Wizard CLI: Set Up Amplitude From Your Codebase
Amplitude launched the Wizard CLI, an AI‑driven command‑line tool that provisions the full Amplitude analytics stack directly from a developer's codebase. By running a single "npx @amplitude/wizard" command, the tool signs users up, detects the project framework, installs the appropriate...
Kitchen Warehouse Tackles Mother’s Day Panic with New ‘REMUMBER’ Campaign via Block
Kitchen Warehouse, partnering with creative agency Block, unveiled the "REMUMBER" campaign to combat the annual "Mother’s Day Panic" in Australia. The initiative centers on a simple mnemonic—"REMUMBER 10.05.26"—to prompt shoppers to secure gifts early. It will roll out across radio,...
How Jeni Castro Turned An 88 Square Foot Coffee Shop Into An 8 Figure Brand
In 2018 Jeni Castro opened Coffee Dose in an 88‑square‑foot corner of a Costa Mesa hair salon, turning a bold, pink‑themed concept into an eight‑figure hospitality brand. By treating each outlet as a distinct “room” – from a shipping‑container pop‑up...
The Republic of the Marshall Islands Appoints RUN Aotearoa to Lead Global Tourism Rebrand
The Republic of the Marshall Islands has hired New Zealand indie agency RUN Aotearoa to create a new global tourism identity and brand platform. The project, backed by U.S. Economic Development Administration funding, includes an in‑market visit for research, photography, and community...
Breville Launches New Global “Millions of Mornings” Campaign via Common Ventures
Breville has unveiled the global “Millions of Mornings” campaign, created with creative consultancy Common Ventures, to celebrate its Barista Express espresso machine. The initiative showcases authentic morning coffee rituals captured in six major cities, emphasizing the product’s role as a...
Prism’s G6 Debuts New Budget Brand in the U.S. — Studio 6 Plus
India‑based Prism’s hospitality arm G6 Hospitality has unveiled Studio 6 Plus, a new premium‑economy extended‑stay brand for the United States. The first 15 properties, to be built by Natson Hotel Group in Atlanta, represent a $200 million investment. Studio 6 Plus targets traveling professionals with...
Meta Opens Its Ad Ecosystem to Third-Party AI Tools
Meta announced an open‑beta rollout of Meta ads AI connectors, letting advertisers link third‑party AI tools such as ChatGPT and Claude directly to their Meta ad accounts. The connectors promise secure, cross‑channel insights and real‑time campaign management without forcing users...
A.I. Helps Online Ad Businesses Boom
AI tools from Meta and Google are reshaping digital advertising, letting firms like DribbleUp automate ad creation, targeting, bidding, and measurement. After moving its campaigns to Facebook’s AI platform, DribbleUp’s sales have outpaced its marketing spend and the company has...
RMU Skis Just Dropped a Mountain Bike—And It’s Not What You Expect
Rocky Mountain Underground (RMU) has unveiled the Nighttrain, its first purpose‑built enduro mountain bike, developed with legendary suspension engineer Dave Weagle. The bike features a high‑pivot Orion linkage, 170 mm of rear travel, dual 29‑inch wheels and an aluminum frame. RMU...
Vessi Targets ‘Clean’ Product Data to Maximize AEO Opportunities
Vessi, the waterproof footwear brand, is embracing Answer Engine Optimization (AEO) rather than blocking AI agents, aiming to capture traffic from large‑language‑model platforms like ChatGPT. Leveraging Shopify’s new feature that surfaces ChatGPT sessions, the company filters AI traffic and ensures...
AMC Comes Into Upfront With Bite, New Ways to Work With Advertisers
AMC has rebranded from AMC Networks to AMC Global Media, emphasizing a worldwide footprint. At its New York upfront, the company unveiled fresh advertising formats tied to sports, franchise content, and live events such as a Vampire Lestat showcase. The holiday‑season...
Bing Ads Revenue Up 12% - New Growth
Microsoft reported third‑quarter 2026 results showing Bing Ads revenue climbing 12% year‑over‑year, signaling a rebound in its search advertising segment. Overall Q3 revenue hit $82.9 billion, up 18% YoY, while operating income rose 20% to $38.4 billion. The company highlighted AI‑driven services...
Can Student Influencers Woo Classmates to This District?
Detroit Public Schools announced a $1 million marketing push that includes hiring roughly two dozen student influencers to share district news on TikTok, Instagram and other platforms. Each influencer will receive a $250 monthly stipend, training on social‑media policy, and coaching...
Nashville Advisor Launches AI-Powered SEO Platform
Nashville advisor Shaun Melby launched AdvisorSEO Max, an AI‑driven SEO platform built for financial advisors and RIAs. The tool combines website audits, compliance‑aware meta‑tag generation, and a Claude‑powered assistant called Commander that creates strategy plans, tracks competitors and prioritizes fixes....