Fresho Appoints TAG to Drive Digital Growth

Why It Matters

Elevating lead quality and scaling performance‑driven acquisition will accelerate Fresho’s growth in key international markets, giving it a competitive edge in the increasingly digital wholesale ecosystem.

Key Takeaways

• Fresho hires TAG to run digital ads in ANZ, UK, US
• Goal: improve lead quality for Fresho’s B2B SaaS platform
• TAG will apply data‑led acquisition strategy for scalable impact
• Partnership leverages TAG’s experience with MYOB, Shippit, Nielsen
• Fresho aims to boost commercial outcomes across global markets

Pulse Analysis

Fresho’s platform sits at the nexus of food distribution and technology, offering a cloud‑based order‑management solution that streamlines procurement for wholesalers and retailers. As the company expands beyond its Australian roots into the UK and US, the need for a sophisticated, cross‑border digital acquisition engine becomes critical. Traditional outbound sales are giving way to inbound, data‑driven campaigns that can target the fragmented decision‑makers in the supply chain, from regional distributors to large‑scale retailers. By partnering with TAG, Fresho taps into a consultancy that specializes in turning granular performance metrics into actionable creative tactics, a shift that aligns with the broader move toward measurable, ROI‑focused marketing.

TAG brings a portfolio of high‑growth B2B clients—including MYOB, Shippit, and Nielsen—demonstrating its ability to scale campaigns while preserving lead quality. Its data‑led acquisition model blends audience segmentation, programmatic buying, and iterative creative testing, ensuring each ad dollar drives the highest possible conversion rate. For Fresho, this means not only more leads but leads that are more likely to translate into long‑term contracts, a vital factor in the subscription‑based revenue model of SaaS platforms. The consultancy’s emphasis on creative performance also helps Fresho differentiate its value proposition in a crowded market where many vendors claim similar efficiencies.

The wholesale supply chain is undergoing a rapid digital overhaul, with distributors adopting cloud solutions, IoT tracking, and AI‑driven demand forecasting. In this context, a robust digital front‑door is essential for capturing market share. Fresho’s alliance with TAG positions it to capitalize on this transformation, delivering measurable growth across three major economies. As performance marketing continues to dominate B2B acquisition strategies, companies that can integrate data, technology, and creative insight will set the benchmark for industry success.