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About Nielsen

Nielsen is a global leader in media measurement, analytics, and insights, shaping the future of media with accurate measurement of what people listen to and watch worldwide. The company provides cross-media audience measurement, TV and streaming measurement, content metadata, and market intelligence to help brands and publishers understand audiences and optimize strategies. With operations across multiple regions, Nielsen combines data, panels, and advanced analytics to deliver actionable insights for media, advertising, and entertainment industries.

Recent News

I Spend More Time With My Phone Than My Family. Will Retirement Fix That?

Samsung Partners with Gracenote for AI-Based Discovery on Smart TVs

Scripps Getting Scrappy on Retrans

Nielsen, TelevisaUnivision Agree To New Measurement Pact

HYBE India Launches Nationwide Audition for New Girl Group; Aims to Take Indian Talent Global

How Sports Ad Market Could React to This Dicey Economic Moment

Thursday Night Heats Up as "9-1-1: Nashville" And "9-1-1" Soar to Best Performance of the Season

Roku Selling Peacock Subscriptions Directly to Consumers

CBS Outpaces Competitors with Eight of the Top 25 Series Across All Streaming and Broadcast Originals in Nielsen's All-Series Ranker

Meta Completely Ignores TV, and Other Ad Wisdom. Its the Biggest Ad Player Anyhow

Strength in Depth: Stock Spirits Group

Telos to Show New Flagship Processor at NAB

RAB’s ‘One Voice for Radio’ Marks First-Year Wins and Priorities

Cup Runneth Over: Inside the Alcohol Brands Pouring Marketing Into Soccer This Year

The Wall Came Down

The Streaming Audience Is Getting Narrower, Not Bigger

Nielsen and Roku Expand Strategic Measurement Partnership

Nielsen Says U.S. TV Viewing Hits 12‑Month High in January, Up 3.7% From December

TALKERS News Notes

Disney+ Beats Netflix in Weekly Viewership as 'Zootopia 2' Draws 1.72 Billion Minutes

The Return of Rentrak: Private Equity Firm Advaya Capital Inks $70 Million Deal to Buy Box Office Data Firm Comscore Movies

Shifting Gears: Season Two Ratings + Viewer Votes

YouTube Tops Canadian Streaming TV Viewership in Fall 2025, Beats Netflix and Disney+

NFL-Fueled Sports TV Ad Market to Approach $25 Billion by 2027

News: March Madness Expansion, Russell Wilson, Nexstar and More

CommBank’s Creative Pitch Down To Four

NASCAR Moving Away From Nielsen “Big Data + Panel” Metric

Scripps Blames Nielsen Measurement Shift For ‘Inaccurate’ Network Ratings

Stephen Colbert Taunts Trump Over State of the Union Ratings After His Own Go Up 7% | Video

Week of April 13 Morning News Ratings: CBS Has Only Morning Show to Grow

Nielsen: Prime Video’s NBA Cleveland Cavaliers Vs. Detroit Pistons Game 7 Most-Watched Weekly TV Sports Event Through May 17

Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery

Week of April 13 Cable News Ratings: Cable News Networks See Drops

CNN Names Former Peacock Executive Anna Frost Head of Worldwide Marketing

Why This Athlete-Led Agency Is Going All-In On Women's NIL

How Ally Hit Its Target for Sponsoring Women's Sports

NBC and Peacock Deliver the Most-Watched First Round Game 7 in NBA History for Saturday Night's 76ers-Celtics

Solid Audience for NBC’s Sunday Night Baseball Debut

Bermuda Tourism Authority Announces New Chief Executive Officer: Jan Hutton

Libsyn Video on Spotify, New Patreon Feeds, & More

Procurement Manager Sues Nielsen over Layoff and 3-Year Non-Compete

Fox Pivots to Creator‑driven Content, Betting on Tubi and Influencers

Big Data Sports Viewership for the Week of April 6

NewsNation’s Multimillion‑Dollar ‘Project Neutral’ Fails to Lift Ratings

Grammy Awards Audience Declines by a Million Viewers

#SHOWBIZ: Media Prima Audio Reaches 6.1 Million Weekly Listeners, Strengthens Multi-Platform Dominance

TCL’s Internet Services Arm Partners With AdTech Agency Affinity for Smart TV Advertising

Week of March 30 Morning News Ratings: Today Stays in Lead

Primed For Upfronts; How Much AI Is Too Much AI?

Research: SVoD Catalogues Upping Sports Content

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