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About Nielsen

Nielsen is a global leader in media measurement, analytics, and insights, shaping the future of media with accurate measurement of what people listen to and watch worldwide. The company provides cross-media audience measurement, TV and streaming measurement, content metadata, and market intelligence to help brands and publishers understand audiences and optimize strategies. With operations across multiple regions, Nielsen combines data, panels, and advanced analytics to deliver actionable insights for media, advertising, and entertainment industries.

Recent News

I Spend More Time With My Phone Than My Family. Will Retirement Fix That?

Samsung Partners with Gracenote for AI-Based Discovery on Smart TVs

Nielsen, TelevisaUnivision Agree To New Measurement Pact

HYBE India Launches Nationwide Audition for New Girl Group; Aims to Take Indian Talent Global

How Sports Ad Market Could React to This Dicey Economic Moment

Thursday Night Heats Up as "9-1-1: Nashville" And "9-1-1" Soar to Best Performance of the Season

Strength in Depth: Stock Spirits Group

Telos to Show New Flagship Processor at NAB

RAB’s ‘One Voice for Radio’ Marks First-Year Wins and Priorities

Nielsen and Roku Expand Strategic Measurement Partnership

Disney+ Beats Netflix in Weekly Viewership as 'Zootopia 2' Draws 1.72 Billion Minutes

Stephen Colbert Taunts Trump Over State of the Union Ratings After His Own Go Up 7% | Video

How Ally Hit Its Target for Sponsoring Women's Sports

Fox Pivots to Creator‑driven Content, Betting on Tubi and Influencers

Grammy Awards Audience Declines by a Million Viewers

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Week of March 30 Morning News Ratings: Today Stays in Lead

Primed For Upfronts; How Much AI Is Too Much AI?

Is Measurement of Hispanic Streaming Audiences No Bueno? Or Does Traditional Spanish-Language TV Just Not Translate?

This Week in Regulation for Broadcasters: March 30, 2026 to April 3, 2026

Pronghorn Expands Tequila Portfolio with Humano Investment

The Ever-Changing Role Of The Upfront In 2026

Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina

FOX Set to Pick up Big Ten Title Game Shopped by NBC

Nielsen Pushes February Gauge Report to April, Sparking Streamer Outcry

Influence Everywhere, All at Once

Comment: Direct-to-Consumer Retail in 2026

Nielsen Renews Multi‑Year Deal with TelevisaUnivision, Expanding Hispanic Audience Measurement

Artemis II’s Crew Is Coming Home: How To Watch Splashdown On Streaming

Rory Triumph Delivers 14M Masters Viewers for CBS, Most Since 2015

Week of March 30 Evening News Ratings: NBC News and CBS News Grow

Play Ball! Netflix, NBC Look to Make a Big Splash With MLB Packages

Coachella 2026: How Premium Brands Are Cashing in on a 'Consumer Wonderland'

Cross-Media Optimization in the Modern Martech Stack

The Portland Fire Taps Lashify as Eyelash Sponsor Ahead of WNBA Return

Streaming Giants Broadcast Artemis II Lunar Flyby, Marking New TV Era

FOX Saturday Baseball Delivers Its Best Season-Opening Telecast Since 2021

CBS Leases 11:35 P.m. Late‑Night Slot to Byron Allen’s Allen Media Group

Sources: DOJ Opens Probe of NFL over TV Deals

‘High Potential’ Renewed For Season 3 As ABC Hunts New Showrunner Following Todd Harthan Exit

Streaming Summit Gets Down to Business

Lionsgate Partners Exclusively with FreeWheel to Give Ad Buyers Direct Access to Its Premium FAST Inventory

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Combined Winter Olympics Audience Remains Well Above Beijing

How PR Teams Can Measure Real Impact with SEO, PPC, and GEO

Nielsen: Move Along, Nothing To See Here (*)

NBC’s “Sunday Night Basketball” Stronger in Olympic-Adjacent Return

First-Ever "American Idol" Simulcast on ABC and Disney+ Surges Double Digits

20/20: Season 48 Ratings

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