BA ‘An Original British Briefing’: The Great Escape
British Airways unveiled “An Original British Briefing,” a surreal safety‑video‑style campaign that reimagines the pre‑flight briefing as a guide out of everyday stress. Directed by Jeff Low, the film places flight attendants in mundane settings—traffic jams, dentist chairs, chaotic homes—to escort stressed individuals toward literal aircraft exits. The creative, part of the “A British Original” platform, showcases destinations like “Wit’s End” and “Doomscrolling,” turning burnout into a travel narrative. The execution follows a Cannes‑winning platform that previously lifted BA’s revenue by 50% and boosted employee pride.
CFDs Broker HFM Sponsors Arsenal
Cyprus‑based retail broker HFM has secured a multi‑year Official Global Partnership with Premier League leaders Arsenal. The deal grants HFM match‑day branding at Emirates Stadium and visibility across Arsenal’s digital channels, including the new *The Arsenal* platform. HFM, rebranded from...
Influencer Marketing Platform Market to Be Worth $2.03 Billion by 2031
MarketsandMarkets projects the influencer marketing platform market to grow from $1.15 billion in 2026 to $2.03 billion by 2031, reflecting a 12% compound annual growth rate. The expansion is driven by brands’ push for data‑backed, transparent campaigns and the need for faster...
Ads of the Week: 10 Campaigns That Caught Our Eye, From Burger King to Uber
This week’s ad roundup highlights a wave of self‑aware campaigns, from Burger King’s decision to retire its iconic King mascot and crown the consumer, to Uber’s meta “Irish exit” spot featuring reality‑TV star Maura Higgins. Brands such as Ugg, JCPenney,...
Quicken Is Producing 100 Pieces of Content Every Few Weeks Using AI
Quicken, a financial‑planning software firm, discovered its strong SEO presence did not automatically translate into visibility within AI‑driven answer engines. After lagging behind a smaller competitor in generative search, CMO Euan Campbell launched a Generative Engine Optimization (GEO) strategy. The...
Dentsu X Launches The Creator Catalyst Playbook for Creator Marketing
dentsu X unveiled The Creator Catalyst, a playbook that transforms fragmented creator activity into a systematic growth engine for brands. The framework, built for the Algorithmic Era, combines AI‑driven casting, early‑stage cultural integration, and commerce‑focused measurement to deliver scalable, measurable...
NYF Announces Creative Marketing Strategy & Effectiveness Executive Jury Led by Ellie Bamford
New York Festivals (NYF) has unveiled its 2026 Creative Marketing Strategy & Effectiveness Executive Jury, chaired by Ellie Bamford, Chief Strategy Officer at VML. The global panel of chief strategists from agencies such as Ogilvy, Dentsu, BBDO and others will...
Everyone Hates Ads on Social Media. Or Do They?
Researchers leveraged Meta's 14.5 million‑user no‑ads holdout to test whether Facebook users care about advertising. In a 2022 survey of 53,166 participants from 13 countries, the median amount users would accept to quit the platform was $31.04 for ad‑exposed users and...
Why Comments Are the Real Secret Behind Every Viral Instagram Post
Instagram’s algorithm now prioritizes comment velocity over likes, saves or views when deciding which posts to amplify. Early‑hour comments act as a quality signal, prompting the platform to test the content with larger audiences. Creators can deliberately trigger this loop...
America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu
America’s Test Kitchen (ATK) has launched direct and programmatic buying for its free ad‑supported FAST channels, allowing advertisers to purchase inventory as a standalone product rather than through genre bundles. The move follows a 30% year‑over‑year rise in streaming audiences...
How Is Sukoshi Scaling in a Crowded Beauty Market?
Sukoshi, a Canadian‑born Asian beauty retailer, has expanded from a 355 sq ft Toronto shop in 2018 to a 20‑store chain across the US and Canada. The company differentiates itself by acting as a launch and acceleration platform for emerging Asian brands,...
Bioré Enters South Korea With Global Campaign Featuring Stray Kids
Kao Corporation is launching its Bioré skincare line in South Korea as part of its Global Sharp Top strategy, expanding the brand’s presence beyond the 66 countries where it already operates. The rollout includes a unified global campaign for Bioré UV...
Sunquick and Havas Malaysia Celebrate “Air Tangan Mak” In Ramadan & Raya Campaign
Sunquick has teamed up with Havas Malaysia to launch a Ramadan and Hari Raya campaign built around the Malay concept of “air tangan mak”, the mother’s caring touch. The film showcases Sunquick as both a refreshing drink and an ingredient...
Luxury Briefing: Zara Bets on Galliano to up Its Pricing Power
Zara has launched a two‑year creative partnership with John Galliano to reinterpret its archive, marking a deliberate push upmarket. The collaboration is positioned as a branding exercise as much as a product line, aiming to infuse luxury credibility into the...
9 Types of Google Ads (Pros, Cons, and when to Use Each)
Google Ads now comprises nine distinct ad formats, each designed for specific user intents and placements across Google’s ecosystem. Search ads deliver text‑based results driven by keyword intent, while Display, Shopping, Video, App, Discovery, Local Services, Performance Max, and Smart...
QBB Pure Ghee Returns to Its Roots in Hari Raya Campaign
Malaysian dairy giant Lactalis Trading has teamed with advertising agency THE SHOUT GROUP to launch the “QBB – Pilihan Dipercayai Sepanjang Generasi” Hari Raya campaign, spotlighting QBB Pure Ghee’s heritage. The initiative centers on a “Cook with QBB” contest, offering...
Levi’s Bets on ROSÉ to Keep Its Denim Cool and Culturally Fluent
Levi’s has entered a multi‑year global partnership with K‑pop star ROSÉ, integrating her aesthetic into the denim brand’s women’s line. The deal builds on previous collaborations, including campaigns with Alia Bhatt and Beyoncé, and features custom stage outfits displayed at Levi’s...
Naga DDB Tribal Malaysia Brings Care and Craft Back to Raya Gifting with “Sampul Dodol”
Malaysia’s Naga DDB Tribal agency launched “Sampul Dodol,” a handcrafted Raya gift that replaces generic envelopes with traditional dodol confectionery. The initiative frames the labor‑intensive sweet as a metaphor for nurturing client relationships, emphasizing care, attention, and shared effort. By...
Pepsi MAX Launches Pepsi Football Nation Platform
Pepsi MAX announced the launch of Pepsi Football Nation, a global platform that celebrates football culture and fan expression. The initiative highlights a roster of star players—including Vinícius Júnior, Alexia Putellas, David Beckham, Florian Wirtz and Lauren James—while blending digital, social and on‑pack activations. It leverages...
Optimisation Everywhere & No Signs Of Progress: Learn What You Can Do
On 1 April 2026, Quantcast and B&T will host a Breakfast Club event in Sydney to confront the pervasive “optimisation fatigue” marketers face. The panel features Chloe Jones of Princess Cruises, Gemma Poesaste from Telstra’s Roam Agency, Dan Lee of Quantcast, and...
Davidson: It’s Time for Naked 2.0
AI and automation are driving down the cost of media execution, exposing a mismatch in traditional agency billing that bundles strategic thinking with operational work. The article argues for separating these functions: pricing execution on measurable outputs while charging a...
Posca Hydrate Steps up to Support Australian Steelers in ‘Officially Unsponsored’ Campaign
Posca Hydrate, an Australian hydration‑soda startup, has been named Official Drinks Partner of Wheelchair Rugby Australia and the Australian Steelers, joining the ‘Officially Unsponsored’ campaign that strips kits of branding in favor of QR‑coded blank canvases. The partnership includes hand‑delivered...
TikTok Expands #BookTok Bestseller Lists Across Europe and the UK
TikTok is extending its #BookTok bestseller rankings to six additional European markets, including Germany, the UK, Spain, Italy, Austria and Switzerland. The new lists will combine TikTok’s engagement data with NielsenIQ BookData sales figures to produce monthly trend reports. The...
Amazon Australia Partners with Jordan Mailata to Tackle Packaging Waste in Campaign via Poem
Amazon Australia has named NFL Super Bowl champion Jordan Mailata as its Packaging Reduction Officer in a new sustainability campaign with Poem. The role focuses on minimizing added packaging while protecting items, building on a tripling of orders shipped without...
Pinterest Shares Tips on How to Utilize Its AI-Powered Ad Options
Pinterest has released new guidance for its AI‑driven Performance+ campaigns, which automate creative, targeting and budgeting. Launched in October 2024, the fully automated solution leverages Pinterest’s engagement data to optimize ad delivery. Internal tests show advertisers achieve more than 10%...
Brisbane Builds on Soaring Demand with Next Iteration of ‘Brisbane Favours the Bold’ Campaign via Bigfish, Content Lion and Dentsu...
Brisbane’s tourism board has launched the third phase of its "Brisbane Favours the Bold" campaign, created with Bigfish Design, Content Lion and dentsu Queensland. From January to September 2025 the city attracted 7.1 million domestic travellers and generated $9.9 billion in visitor...
Vodafone Swaps Product Demo for Moshpit in Samsung Launch
Vodafone unveiled its new experiential platform, “First Night Only,” in partnership with Howatson+Company, turning the Samsung Galaxy S26 launch into an underground live show featuring Genesis Owusu in Sydney. The event highlighted the phone’s 200MP camera with bespoke lighting and...
Social Media Analytics for Small Business: What to Track and What to Ignore
Social media has become the primary growth engine for U.S. small businesses, with 96% leveraging platforms to drive brand awareness and sales. The same algorithmic distribution that powers multi‑million‑dollar budgets is available to solo founders, making content performance the true...
LiveRamp, Chalice AI Partnership Offers Growth Scored Audiences
LiveRamp and Chalice AI have formed a strategic partnership that embeds Chalice’s Growth Scored Audiences directly into LiveRamp’s data collaboration ecosystem. The offering assigns a predictive growth score to every U.S. household, reflecting its likely impact on a brand’s specific...
Tax Prep But Make It Catchy
Boss Up Taxes, a Houston‑based tax‑preparation outlet, has exploded on TikTok, amassing hundreds of thousands of followers and generating a surge in client appointments ahead of the April 15 deadline. The firm’s bold, meme‑style videos contrast sharply with the traditionally...
Elite Island Resorts Launches Antigua Campaign With Agent Tools
Elite Island Resorts has unveiled “A Love Letter To Antigua,” a multi‑component campaign designed to equip travel advisors with ready‑made itineraries, an interactive 360° map, and a summer promotion offering a free fifth night at The Verandah Antigua. The initiative...
Breaking the Martech Value Plateau
Most organizations tap only 57% of their primary martech platform’s capabilities, leaving nearly half of their investment idle. The shortfall is attributed to strategic misalignment rather than technology limitations. Platforms like Adobe Experience Cloud offer real‑time AI‑driven personalization, yet many...
ContinuumGlobal Partners with Inbox Monster
ContinuumGlobal has teamed up with Inbox Monster to embed the latter’s email rendering and quality‑assurance tools into its Smart Marketing Engine. The integration lets marketers create thousands of personalized email variations and instantly preview how each will display across more...
How Brands Can Use Creators as Cultural Translators
Creators have become cultural translators, shaping trends and consumer trust on platforms like TikTok. Brands that partner with creators see dramatically higher engagement, exemplified by CeraVe’s 15.4 billion pre‑Super Bowl impressions and a 70 % lift in click‑through rates versus traditional ads....
Loyalzoo Unveils Integrated CRM and Advanced Loyalty Functionality for New MX™ POS Smart Terminals
Digital loyalty specialist Loyalzoo has partnered with POS provider Priority to embed its CRM directly into the new MX™ POS terminals. The built‑in solution gives merchants immediate access to customer data, AI‑powered segmentation and tiered loyalty programs without separate installations....
‘Dumb Is Hard to Replicate’: How Garage Beer Wins with Content, Community
Garage Beer is turning absurd, low‑budget content into a growth engine, from the "Attorney at Lager" March Madness spot with Jay Bilas to a Super Bowl ad that quickly pivoted to horse‑themed merchandise. The brand’s weekly Instagram series "Thank Garage...
How Crumbl Leveraged CTV to Drive Mobile App Downloads
Crumbl’s inaugural connected‑TV campaign, run with Samsung Ads, delivered more than 16,000 mobile‑app downloads—213% above its goal—over a seven‑week period. The CTV‑to‑Mobile solution used machine‑learning to place ads across Samsung TV Plus, mastheads and other screen‑first environments. In the first week...
Kale’s Isha Patel: Why Fan-Powered Marketing Works Better Than Average Influencer Campaigns
Isha Patel and Luis Molina founded Kale in 2021 to turn everyday customers into a scalable, trackable marketing channel. Leveraging insights from LinkedIn’s creator ecosystem, Kale offers a fan‑advocacy platform that rewards low‑friction content and provides real‑time analytics. The company’s...
#paid Partners With Pinterest to Connect Brands With Consumers Through Creator-Led Campaigns
#paid has become an official execution partner for Pinterest’s Idea Ads, linking its creator‑brand matching technology and Handraise workflow with Pinterest’s creator ecosystem. The integration enables creators to self‑select campaigns and produce Idea Ads that blend organic inspiration with paid...
Visit Hungary Expands Use of Amadeus Media Solutions to Drive Demand to the Destination
Visit Hungary has deepened its partnership with Amadeus Media Solutions, adding travel‑agency targeting to its digital campaigns. Leveraging Amadeus Travel Intelligence, the destination saw a 20% year‑over‑year increase in bookings generated by travel sellers. The data‑driven approach enables continuous audience...
Sky Media Opens Premium VOD Inventory to Programmatic Buying Through DV360
Sky Media announced that its premium video‑on‑demand (VOD) inventory is now available through Google Display & Video 360 (DV360), extending programmatic access across Sky’s owned and partner channels. The offering includes entertainment, drama, sport and news assets such as Sky Atlantic,...
The Last Mile Problem: Why Publishers Need Independent AI/ML Infrastructure for Yield Optimisation
Publishers are still using manual, weekly rules for ad‑yield while buy‑side platforms have leveraged real‑time machine learning for years. The gap, called the "last mile" problem, stems from the complexity of building impression‑level data pipelines, feature engineering, and sub‑50 ms inference...
Adobe’s AI Image Generator Can Now Be Trained on Your Own Art
Adobe has opened a public beta for Firefly Custom Models, letting creators and brands train its AI image generator on their own artwork. The tool preserves specific visual attributes such as stroke weight, color palette, lighting, and character features, ensuring...
Colgate Aims for Stressed Millennials with Campaign About Resilience
Colgate launched the "Your Smile Is Your Strength" campaign on March 19, targeting millennials who juggle caregiving and work. The multi‑platform effort spans linear TV, YouTube TrueView, Disney CTV, Meta Moment Maker and TikTok Top Feed, and includes more than 30...
Hyundai Motor India Launches ‘Respect the Young’ Campaign for Verna
Hyundai Motor India has unveiled the "Respect the young" campaign to promote its new Verna sedan, explicitly targeting Generation Z buyers. The initiative highlights themes of ambition, individuality and confidence, positioning young consumers as decisive influencers in car purchases. A...
What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO via @Sejournal, @HelenPollitt1
The article explains why SEOs should incorporate server log file analysis into their workflow, highlighting that logs capture raw bot and user interactions that other tools miss. It outlines how logs reveal crawl frequency, budget allocation, technical outages, and spoofed...
Goodwood Revival Revs up with First Campaign by Ark
Goodwood Revival has partnered with Ark Agency for its inaugural campaign, “There’s Nothing Like Goodwood Revival,” rolling out across social, print, out‑of‑home and radio. The campaign draws on the event’s own archive and features hand‑stamped, one‑off ads that celebrate the...
Digital Remedy Takes on the Biggest Pain in Ad Performance
Digital Remedy launched Echo, a unified measurement platform that aggregates cross‑channel ad data—including CTV, display, audio, DOOH, and search—into a single dashboard. Echo enables marketers to analyze performance at hyper‑local levels such as DMA or ZIP code, compare regional outcomes,...
Why Email Is Now Identity and Deliverability Infrastructure
Email continues to grow its share of digital marketing spend, accounting for 7.4% and delivering 10‑to‑50× ROI, making it a budget‑resilient channel. However, inbox competition and stricter authentication standards have lowered average placement to 83%, turning deliverability into a core...
The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI
Marketers face a $400 billion US media spend in 2025, yet privacy restrictions and loss of third‑party IDs erode clear ROI measurement. The article argues that the era of last‑click attribution is over, advocating a deterministic‑first, closed‑loop system that combines experiments...
