Taboola Launches Realize+ to Bring Agentic AI to Open Web Advertising
Taboola unveiled Realize+, an agentic AI platform that automates performance‑marketing on the open web. The system combines a Decision Engine that reallocates budgets in real time with an Element Generator that creates and optimises ads on the fly. Realize+ also integrates with Claude, giving advertisers a conversational interface for campaign setup and tweaks. Early beta users say the tool cuts manual effort and scales optimisation, while the CEO positions it as a way to break the long‑standing ceiling on open‑web spend.
‘Good Marketing Is Good Marketing’: Salesforce’s Leandro Perez On Imaginary Line Between B2C & B2C Marketing
Salesforce’s SVP and CMO for ANZ, Leandro Perez, told the Brand Masters podcast that the distinction between B2B and BC marketing is largely illusory. He highlighted how Salesforce now uses B2C‑style brand awareness, celebrity spokespeople and high‑impact events while still...
Tanishq Marks Akshaya Tritiya with Navya – A Tribute to Building Prosperity
Tanishq, the Indian jewellery arm of Titan, teamed with Monks India to launch the Navya collection campaign ahead of Akshaya Tritiya. The "Prosperity That’s Handcrafted" film, set in New York, spotlights a young Indian chef’s journey, linking personal resilience to the brand’s...
Westpac & News Australia Reveal How They Scored Big On NRLW By Not Talking About Money
Westpac teamed with the NRLW and News Australia to make long‑term financial planning relevant to women aged 16‑55. Instead of pushing product details, the campaign leveraged behavioural insight, framing money decisions as part of personal growth and resilience stories told...
Can Football and Finance Collide? Arsenal Thinks So
Airwallex has teamed with Arsenal FC and Oscar‑winning director Spike Lee to produce a two‑minute film titled “Who are ya?” that links football fandom with cross‑border finance. The ad, shot in a North London pub and featuring Arsenal legends such as...
Betty’s Burgers Appoints Independent Shop Superhuman as New Media Agency
Betty’s Burgers, the Australian burger chain with 75 restaurants, has hired independent media agency Superhuman to lead its media strategy, planning and buying. The partnership comes as the brand rolls out new store openings and burger launches, seeking to reach...
Pedigree Launches New Global Campaign ‘Good Then, Better Now’ via Colenso BBDO
Pedigree has unveiled a new global advertising campaign titled “Good Then, Better Now,” developed with creative agency Colenso BBDO. The campaign leans on nostalgic childhood photos and home videos submitted by dog owners worldwide to reinforce Pedigree’s long‑standing reputation in...
‘Influence Isn’t Driven by How Loud You Are, but by How Available You Are.’: Omicom Media Singapore’s Chloe Neo and...
Omnicom Media Singapore unveiled its OM Growth Model, emphasizing that brand influence now depends on three pillars—physical, mental and emotional availability—rather than sheer ad volume. The framework reflects a consumer shift toward AI‑driven discovery, creator‑led content, and frictionless commerce across...
How Bunnings Built Australia’s Most Trusted Brand
Bunnings has topped Roy Morgan’s most‑trusted‑brand list for nine straight quarters, proving that sustained consumer confidence is more than a marketing splash. The retailer’s core promise of empowerment—being a reliable partner for DIY and professional projects—underpins every customer interaction, from...
Publicis Groupe APAC Opens Singapore AI Hub to Scale Marketing Tech Globally
Publicis Groupe APAC has inaugurated an AI Development Hub in Singapore to accelerate the creation and global rollout of proprietary marketing technologies. Backed by the Singapore Economic Development Board, the hub builds on Publicis’s recent acquisition of Lotame and its...
Made By Dyslexia Launches New Film to Reshape Dyslexia Search Results via Clemenger BBDO
Made By Dyslexia, together with Clemenger BBDO, has launched a global short film titled “What is dyslexia?” to claim the top spot on Google’s Knowledge Panel for the most common search query about the condition. The animated piece, starring Jeremy Irons,...
One New Zealand Changes Name to ‘Twos NZ’ This Conservation Week to Highlight Remote Toilet Tech-Led Revolution for Nature via...
One NZ temporarily rebranded as Twos NZ during Conservation Week to spotlight a new partnership with New Zealand's Department of Conservation (DOC). The Connected Conservation pilot installs smart sensors in about 50 remote toilets, huts and wastewater systems, feeding real‑time...
Pedigree, Spot & Tango Campaigns Feature Real Dog Owners
Legacy pet food brand Pedigree and direct‑to‑consumer label Spot & Tango are rolling out new campaigns that feature real dog owners rather than polished actors. Pedigree’s “Good Then, Better Now” platform, created by BBDO, will debut in the U.S. across...
Grubhub Surrounds Tax Day With $100K in Credits for Delivery App Fees
Grubhub launched a "Fee Return" sweepstakes during tax season, offering $100,000 in credits to 5,000 diners who proved they paid delivery fees in 2025. Winners received $20 in Grubhub credit, and the campaign ran April 6‑15, complemented by $10.40 off $50+...
When Is A Glass Of Beer Like A Cup Of Tea?
Miller Lite has teamed up with gymnast‑actress Livvy Dunne for a "Legendary Moments" campaign that blends social‑media video content with real‑world experiences. The partnership debuted a limited‑edition Miller Tea Time set—a $75 kit featuring a custom tea kettle that pours...
Meta Expands Instagram Management APIs
Meta unveiled a suite of Instagram API upgrades, adding automatic partnership‑ad label support to the Content Publishing API, new performance metrics to the Graph API, and aggregated engagement data across Instagram, Facebook and boosted posts. The changes also let third‑party...
Is Nike’s Next Focus an Expanded Presence in Team Sports?
Nike is shifting its growth engine from running to team sports, entering exclusive talks with UEFA to supply match balls for the Champions League, Europa League and Conference League, ending Adidas' 25‑year reign. The brand also secured a multi‑year apparel...
One SEO Week Sponsor Is Dominating AI Visibility. It’s Not Who You’d Expect.
The Foundation team audited ChatGPT’s responses to a uniform prompt about each of the 15 SEO Week 2026 sponsors, logging 220 citations across brand‑owned, editorial, review and user‑generated sources. Siteimprove emerged as the clear leader in on‑domain citations, with 16 of...
Duolingo Won the Internet With Chaos. Now Its CMO Says It’s Time to Rein It In
Duolingo’s chief marketing officer announced a strategic shift from its famously chaotic, 80% unhinged‑20% wholesome content mix to a more balanced approach. The language‑learning app’s viral owl antics once drove 17 million TikTok followers and 4.8 million Instagram fans, but growth has...
Other Gum Is 'Dumb,' Says 'Smart' Neuro In First Campaign
Neuro, an 11‑year‑old functional chewing‑gum brand, has launched its first national advertising campaign titled “Gum Is Dumb,” positioning its product as the industry’s first “smart gum” for energy and focus. The campaign, featuring a sloth mascot, coincides with a retail...
Meta Rolls Out AI Business Assistant To All Advertisers, Agencies
Meta announced the global rollout of its AI Business Assistant, extending the beta to advertisers and agencies of all sizes across major markets and languages. The tool, first piloted with U.S. small businesses, delivers real‑time, data‑driven recommendations, account restoration, spend‑limit...
‘We Are Xbox’: New Leadership Further Pledges to Bring Brand Back to Its Previous Glory
Xbox announced a full rebrand, reverting from Microsoft Gaming to the original Xbox name under CEO Asha Sharma and Chief Content Officer Matt Booty. The leadership unveiled a ten‑point manifesto that stresses affordability, openness, and creator empowerment while positioning daily...
The Sports Audience TV Can’t Match Is on the Radio, Study Shows
A Vision Insights Decoder study of U.S. sports fans (August‑October 2025) shows sports radio listeners are twice as likely to back brands that sponsor their favorite teams, and they rate radio sponsors as more memorable than TV sponsors among 18‑34...
Enterprise Content Moves From Tools To Systems: Adobe Summit Takeaways
Adobe Summit 2026 signaled a shift from standalone AI tools to integrated content systems. The company unveiled GenStudio for Content Marketing, Brand Intelligence, and Firefly Creative Production, all aimed at accelerating content creation, scaling visual assets, and embedding brand governance....
There's a New Playbook for Partnering with Creators on Marketing Campaigns.
Google has rolled out YouTube Creator Partnerships within Google Ads and Display & Video 360, allowing advertisers to discover, activate, and manage creator‑driven ads directly in performance campaigns. The new tools aim to lower the entry barrier for creator marketing,...
Ferrero NA’s CMO, Chad Stubbs
Ferrero North America’s chief marketing officer, Chad Stubbs, sat down with Barbara and Americus to discuss the company’s approach to large‑scale campaigns. He highlighted how Super Bowl spots, culturally resonant messaging, and viral moments are leveraged to turn Ferrero’s products...
Your Marketing Team Is Doing Everything Right — But the Results Aren’t Adding Up. Here’s Why.
B2B marketing teams are achieving individual channel metrics yet failing to translate activity into pipeline because they operate in silos. The article argues that consolidating PR, SEO, content, and AI optimization around a handful of high‑priority pages creates a unified...
Advil Says Toss Expired Bottles, Buy New in Awareness and Purchasing Campaign
Advil launched "The Advil Exchange," a digital campaign that lets shoppers scan expired bottles to receive a $3 coupon for a new 18‑plus count product. The initiative, driven by a survey showing consumers keep an average of 13 outdated pain‑relief...
Ad Spend on YouTube, Google Search, Amazon Sponsored Products Is Growing: Report
Tinuiti’s latest report, based on more than $4 billion in managed ad spend, shows double‑digit growth across most digital channels in Q1 2026. Meta’s Instagram Reels now generate a third of the platform’s ad impressions, lifting Instagram ad spend 28% year‑over‑year, while...
Make Time Wellness Expands Product Line and Retail with Launch in Target Stores
Make Time Wellness, the women’s brain‑health supplement brand founded by Emma Heming Willis and Helen Christoni, is launching its products in select Target stores nationwide this April. The rollout follows the introduction of three new formulas—Menopause & Brain Health, NAD+ & Rhodiola,...
Ecommerce Trends: AI’s Key Conversion Metric Is Improving
Adobe Digital Insights reports that AI‑driven traffic to North American retailers converted 42% more often than non‑AI traffic in March 2026, overturning a year‑earlier deficit. AI‑referenced visits surged 393% year‑over‑year, while visitors stayed 48% longer, viewed 13% more pages and...
Gatorade Restages Around ‘Science-Backed Hydration’ for Everybody
PepsiCo is relaunching Gatorade with a new "Gatorlyte Longer Lasting" variant that emphasizes science‑backed, sustained hydration for a broader audience. The product builds on a 2009 strategy overhaul that aimed to win back casual consumers who had drifted to water...
TransUnion Launches Digital Business Profile
TransUnion announced the launch of Digital Business Profile, a portal that lets small‑business owners manage core listing information in one place. The service updates details such as name, address, hours, payment options, images and social links across more than 80...
Braze Launches BrazeAI Operator,?BrazeAI Agent Console, and Braze Creative Studio
Braze unveiled three new AI-driven products—BrazeAI Operator, BrazeAI Agent Console, and Braze Creative Studio—designed to embed decisioning, content generation, and asset management directly into marketers’ workflows. The tools enable real‑time data activation, AI‑generated copy, and seamless movement of designs from...
Google May Expand Unsupported Robots.txt Rules List via @Sejournal, @MattGSouthern
Google is preparing to expand the list of unsupported robots.txt directives in its public documentation, drawing on real‑world data from HTTP Archive. The team built a custom BigQuery metric to capture robots.txt files, revealing that beyond the four supported fields,...
Flipkart May Launch Standalone App for Quick Commerce Business Minutes
Flipkart is set to launch a dedicated quick‑commerce app for its Minutes service, targeting a pilot in July and a full rollout before year‑end, ahead of its Big Billion Days sale. The move mirrors Swiggy’s Instamart app and aims to...
Google’s Liz Reid on AI Search Changes, Query Shifts, and AI Slop
Google’s VP of Search, Liz Reid, told Bloomberg that AI isn’t killing search but reshaping how users interact with it. AI Overviews filter low‑value clicks, prompting more total searches while still directing users to deeper web content. She highlighted a...
Google Expands Demand Gen Tools to Drive Faster YouTube Conversions
Google has integrated its Demand Gen offering into the Commerce Media Suite, allowing advertisers to tap retailers’ first‑party catalog and conversion data across YouTube, Discover and Gmail. The rollout also introduces view‑through conversion (VTC) optimization, which shifts bidding focus to conversions...
5 Lessons From Delivering Bad SEO News to Executives
Organic traffic is falling across most SEO clients, with a 61% CTR drop for queries featuring AI Overviews. The article shares five hard‑earned lessons for SEO consultants on how to deliver bad news to C‑level executives, emphasizing early transparency, thorough...
Convert Faster on YouTube with April’s Demand Gen Drop.
Google announced two Demand Gen enhancements aimed at accelerating customer acquisition on YouTube. The Commerce Media Suite now includes Demand Gen inventory in Google Ads, allowing retailers to use first‑party catalog and conversion data across YouTube, Discover, and Gmail. Additionally,...
Bissett Bullet: The Big Three
Martin Bissett’s latest Bissett Bullet advises professional‑services firms to grow by concentrating on three high‑impact credibility exercises. He recommends producing premium intellectual property—such as a video series or guest blog—targeted at a niche trade‑association audience. Publishing this content where ideal...
Clinch Brings AI-Driven Creative Personalisation to Pause Ads Through OpenGlass Partnership
Clinch and OpenGlass have certified Clinch’s ad‑serving tags for pause‑ad formats across major CTV publishers such as Paramount, Tubi, and Plex, enabling AI‑driven creative personalization in real time. The integration collapses the historically fragmented, publisher‑by‑publisher workflow into a single tag...
Google Tests “App Labs” Hub for Early Ad Features
Google is piloting an “App Labs” hub inside Google Ads, offering app advertisers a dedicated tab to trial experimental campaign features before they roll out broadly. The beta environment lets marketers run limited‑time tests, submit feedback, and explore tools still...
Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola Journey
Victoria Lozano, former CMO of Crayola, spoke on the Marketing Vanguard podcast at Brandweek about keeping an iconic brand fresh by marrying nostalgia with current cultural trends. She highlighted that 57 % of Crayola sales now come from adults without children,...
Tee Yih Jia Targets Plant-Based Growth with Asian-Western Fusion
Tee Yih Jia’s plant‑based brand ALTN is pursuing an “East meets West” strategy, launching new frozen meat‑free Asian and Western dishes as the broader plant‑based market slows. Leveraging its distribution network in 80 countries, the company refines recipes to appeal...
Firefly Expands Programmatic Capabilities Through Integration with VIOOH
Firefly, the world’s largest mobile out‑of‑home network, announced an integration with VIOOH, a leading DOOH supply‑side platform. The partnership lets advertisers access Firefly’s 60,000 moving screens through major demand‑side platforms, enabling real‑time, data‑driven buying of mobility‑based inventory. By embedding moving...
Amazon Ads & Global Announce Integration Bringing the UK’s Biggest Commercial Audio Brands to Amazon DSP
Amazon Ads and Global have launched a programmatic integration that connects Amazon’s demand‑side platform (DSP) with Global’s DAX exchange, giving advertisers direct access to the UK’s leading commercial audio brands such as Heart, Capital and Smooth. The partnership blends Amazon’s...
UnitQ Launches AI Quality Intelligence Platform to Close the Gap Between Customer Experience and Business Outcomes
unitQ unveiled an AI‑driven Quality Intelligence platform that consolidates six specialized products into a single system, turning every customer signal into real‑time business insight. The platform links feedback directly to revenue, retention and risk metrics, replacing fragmented point solutions with...
The Best SEO Reporting Software of 2026: Expert Tested and Reviewed
The 2026 roundup identifies Semrush as the premier SEO reporting platform, boasting a 25 billion‑keyword database and extensive automated reporting features. Ahrefs follows with the industry’s largest backlink index, while SE Ranking adds AI‑driven search‑tracking across generative AI engines. AgencyAnalytics and...
Aerie Ups Commitment to Authenticity with Enhanced Creator Program
Aerie has launched the Realmakers Community, a creator program that invites U.S. influencers with at least 1,500 followers on Instagram, TikTok, YouTube or Pinterest to earn commissions, receive product seeding, and attend brand‑led events. The initiative, built with the Duel...