News•Feb 25, 2026
How to Roll Out a Successful Rebrand on Social Media
The article outlines a step‑by‑step framework for launching a social‑media rebrand, emphasizing internal alignment before any public post. It advises a comprehensive audit of existing profiles, followed by a structured content arc—teaser, reveal, and reinforcement—tailored to each platform. The guide stresses simultaneous profile updates and ongoing performance tracking against pre‑launch baselines. By treating the rebrand as a strategic launch, brands can avoid fragmented messaging and ensure audience buy‑in.
By Later Blog
News•Feb 25, 2026
Involved Media Celebrates Five Years of Growth
Involved Media marked its five‑year anniversary under the current brand, celebrating a milestone of over $100 million in billings. The Melbourne gathering attracted more than 50 media partners and highlighted recent wins such as CareSuper, Fever‑Tree, R U OK? and Animals Australia. Managing...
By Mediaweek (Australia)
News•Feb 25, 2026
Greg Segal Joins TEG in Senior Sponsorship Role
Ticketek Entertainment Group (TEG) has appointed Greg Segal as Managing Director of Sponsorship & Premium Experiences. Segal arrives with over 30 years in brand partnerships, most recently leading a 50‑person team at Live Nation Entertainment ANZ. He will build TEG’s...
By Mediaweek (Australia)
News•Feb 25, 2026
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows via @Sejournal, @MattGSouthern
Adobe Express’s February 2026 survey of 807 U.S. consumers shows TikTok usage as a search tool rose to 49%, yet Gen Z’s preference for TikTok over Google fell from 8% in 2024 to just 4% today. Across all ages, 14% of...
By Search Engine Journal
News•Feb 25, 2026
6 Best Influencer Marketing Tools Built for Real Results in 2026
Influencer marketing has become a core growth channel in 2026, with budgets expanding and board‑level scrutiny demanding measurable ROI. The article outlines the three critical stages—discovery, campaign management, and performance measurement—and why integrated tools are essential to avoid manual inefficiencies....
By Later Blog
News•Feb 25, 2026
From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
Retail data is now the backbone of outcome‑based CTV audiences, allowing brands to target known, competitive or lapsed shoppers on premium video platforms. Kroger Precision Marketing reports that campaigns built on its grocery‑derived audiences generate a median 5% lift in...
By Multichannel Merchant
News•Feb 25, 2026
Forget the Full Season: Why Gen Z Is Ghosting Traditional Sports Sponsorships for ‘Vibe-Check’ Marketing
Gen Z’s relationship with sport is shifting from season‑long sponsorships to moment‑driven, digital‑first engagement. A Pureprofile study of 1,004 Australian 18‑29‑year‑olds shows 83% interact with sport, yet only 42% attend live events, preferring high‑impact tentpole moments. Merchandise consumption focuses on...
By Mediaweek (Australia)
News•Feb 25, 2026
Aptar Beauty Introduces Premium Dispensing Solutions to Address Brand Differentiation Needs
Aptar Beauty unveiled a suite of premium dispensing and decoration solutions aimed at mass‑market personal‑care brands seeking shelf differentiation. The offering includes in‑mold coloring, metal‑like masterbatches, laser engraving and other high‑impact finishes that can be applied to both plastic and...
By Cosmetics Business
News•Feb 25, 2026
Let Gemini Handle Your Multi-Step Daily Tasks on Android.
Google is previewing Gemini’s new beta feature that lets Android users delegate multi-step daily tasks to the AI. The functionality, rolling out on Pixel 10, Pixel 10 Pro and Samsung Galaxy S26 devices, will initially support food, grocery and rideshare apps in the United...
By Google Analytics Blog
News•Feb 25, 2026
A More Intelligent Android on Samsung Galaxy S26
Google is embedding its Gemini AI into Samsung’s upcoming Galaxy S26 series, debuting new features that automate everyday tasks, enhance visual search, and protect against phone scams. A beta version lets users delegate rides, meals and grocery orders by long‑pressing...
By Google Analytics Blog
News•Feb 25, 2026
Why AI May Cause a Lot of Ad Tech Companies to Duck and Cover
At the 12th Kochava Summit, the company unveiled its AI‑driven Atlas Performance platform, aiming to merge measurement with media buying. CEO Charles Manning predicts AI agents will replace much of the ad‑tech middleware, triggering consolidation and a shift toward IO‑level...
By Kochava Blog
News•Feb 25, 2026
OpenAI COO Says Ads Will Be ‘an Iterative Process’
OpenAI has begun serving advertisements to users on its free and Go ChatGPT tiers, initially rolling them out to U.S. customers. COO Brad Lightcap described the rollout as an iterative process that must prioritize user privacy and trust. The company...
By TechCrunch AI
News•Feb 25, 2026
Great Clips Taps Into Quarterback Kirk Cousins’ Love for Value Haircuts in New Campaign
Great Clips leveraged NFL quarterback Kirk Cousins as a brand spokesperson in a January 2026 promotion tied to the College Football Playoffs, offering a $9.99 haircut coupon. The 24‑day campaign generated an 11.6% sales lift and a 7.4% rise in...
By Multichannel Merchant
News•Feb 25, 2026
What Each Generation Really Wants From B-to-B Events—And What the Data Says
New research reveals that B‑to‑B event attendees across four generations share a strong appetite for micro‑communities, authenticity, and local culture, while still demanding distinct experiences. AI‑powered networking is favored by 66% of respondents, and 84% say they want to bring...
By Chief Marketer
News•Feb 25, 2026
New Ways to Create and Refine Content in Flow
Google Flow has rolled out a major upgrade that folds its image‑generation experiments Whisk and ImageFX directly into the platform, while embedding the Nano Banana model for instant high‑fidelity image‑to‑video conversion. The redesign adds a flexible asset grid with Collections, drag‑and‑drop...
By Google Analytics Blog
News•Feb 25, 2026
The Baltimore Beat Experiments with Pay-What-You-Can Ads
Baltimore Beat, a nonprofit news outlet, is introducing pay‑what‑you‑can advertising options. The tiered pricing lets mom‑and‑pop shops pay $50, brick‑and‑mortar stores $150, and larger investors $300 per ad. The paper, which distributes 20,000 free print copies twice a month and...
By Nieman Lab
News•Feb 25, 2026
Brave Bison Appoints Ed Knights as Head of Growth
Brave Bison, the UK‑based influencer‑marketing and digital‑media platform, has named Ed Knights as its new Head of Growth. Knights joins from senior roles at Born Social and M&C Saatchi Performance, where he led performance‑driven campaigns for major brands. The appointment...
By Campaign UK
News•Feb 25, 2026
Steal-Worthy C-Suite Event Ideas From the Super Bowl LX Innovation Summit
During Super Bowl LX, the Bay Area Host Committee and the NFL launched the inaugural Innovation Summit at SFMOMA, drawing over 500 C‑suite executives and VIPs. The eight‑hour, white‑glove event featured YouTube as presenting partner alongside speakers from FanDuel and...
By Chief Marketer
News•Feb 25, 2026
Olympic Snowboarder Maddie Mastro Generated The Biggest Engagement Surge On Team USA’s Instagram – All On Organic Content
U.S. halfpipe snowboarder Maddie Mastro, reigning World Cup champion, generated the largest organic engagement surge among Team USA accounts during the lead‑up to the Milan‑Cortina 2026 Winter Olympics. In the 30 days surrounding the Games her Instagram engagement rose nearly...
By Net Influencer
News•Feb 25, 2026
Fresh Thyme Let Its Store Brand Go ‘Stale.’ Now It’s Working to Revive It.
Fresh Thyme Market announced a 2026 overhaul of its private‑label line, adding roughly 200 new items and modernizing packaging to align with its refreshed logo. The retailer aims to lift private‑label penetration by 6% by year‑end, emphasizing protein, fiber, organic...
By Grocery Dive
News•Feb 25, 2026
AiMCO Wants to End the ‘Wild West’ Era of Influencer Marketing in Australia With Its 2026 Summit
The Australian Influencer Marketing Council (AiMCO) will host its 2026 Summit on Feb 26 in Sydney, aiming to shift the perception of influencer marketing from a “Wild West” to a disciplined, brand‑ready channel. The not‑for‑profit body, which introduced Australia’s first influencer...
By Net Influencer
News•Feb 25, 2026
Valerie Bertinelli Launches Subscription Direct-to-Fan Platform ‘Valerie’s Place,’ Including New Episodes of ‘Home Cooking’ (EXCLUSIVE)
Former Food Network star Valerie Bertinelli has launched a subscription‑based direct‑to‑fan platform called Valerie’s Place, priced at $2 per month. The service, built on Visible Things’ technology, offers new episodes of her show Home Cooking, original programming, podcasts, live streams,...
By Variety (Digital)
News•Feb 25, 2026
Anthropic Clarifies How Claude Bots Crawl Sites and How to Block Them
Anthropic updated its crawler documentation, detailing three distinct user agents—ClaudeBot, Claude‑User, and Claude‑SearchBot—and their respective functions. ClaudeBot gathers public web content for training Anthropic’s generative AI models, Claude‑User retrieves pages in response to user queries, and Claude‑SearchBot indexes sites to...
By Search Engine Land
News•Feb 25, 2026
Marketers Complain of ‘Chaos, Burn-Out and Fatigue’
A new report from global B2B agency Tmp, based on surveys of 1,000 marketers and tech buyers in the UK and US, reveals that more than half of marketers describe their environment as chaotic, with 34% experiencing burnout and fatigue...
By DecisionMarketing
News•Feb 25, 2026
TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences
Nielsen announced the addition of more than 200 advanced audience segments to its Nielsen ONE cross‑platform dashboard, drawing on Scarborough’s extensive U.S. consumer surveys. The new segments span demographics, purchase behavior and lifestyle categories, and are intended to improve TV...
By AdExchanger
News•Feb 25, 2026
Jameson Celebrates St. Patrick’s Day with Activations
Jameson Irish Whiskey marked St. Patrick’s Day with a series of high‑visibility activations across the UK, featuring a branded food‑truck, pop‑up bars, and a multi‑media partnership with the English Football League (EFL). The campaign leveraged live match broadcasts, digital content,...
By Campaign UK
News•Feb 25, 2026
Entrinsik to Showcase Informer at Several Conferences Spring 2026
Entrinsik announced a spring 2026 roadshow, speaking and exhibiting at Accelerate, Ellucian Live, and MultiValue World. Scott Allen will lead a session on data‑driven agency growth at Accelerate, while the company will demo Informer AI Assistants for campus‑wide personalization at...
By Database Trends & Applications (DBTA)
News•Feb 25, 2026
EE and Kevin Bacon Part Ways After 14 Years
EE announced it is ending its 14‑year partnership with actor Kevin Bacon, who has been the brand’s voiceover since 2012. The telecom giant will replace Bacon with popular radio and TV presenter Nick Grimshaw, who will begin recording new ads...
By Campaign UK
News•Feb 25, 2026
Ads Decoded Episode 3 Explores How Google Is Reimagining Search Ads Experiences in a Way that Delivers Value for Both...
Google’s Ads Decoded episode 3 reveals how the company redesigns Search ad experiences to benefit both users and advertisers. The discussion, led by Ginny Marvin, Ads UI Product Manager Abby Butler, and Search Ads UX Lead Adam Bullock, details the...
By Google Analytics Blog
News•Feb 25, 2026
Philadelphia’s New Brand Platform Positions Cream Cheese as Kitchen Staple
Philadelphia Cream Cheese unveiled its biggest ever marketing push, the “Really Philly Good” platform, developed by Johannes Leonardo. The campaign introduces a cowboy‑esque brand character, Phillyboy, featured in 19 short spots across linear TV, streaming, YouTube, social and audio. Targeting...
By Marketing Dive
News•Feb 25, 2026
Why Social Media Demands a Strategic Rethink
Social media has moved from a peripheral branding tool to the core of product discovery, trust building, and direct sales. Brands like American Eagle demonstrated the impact, gaining 790,000 new customers in six weeks and boosting denim sales 34%. The...
By Retail Gazette
News•Feb 25, 2026
Careful With Google Business Profile Verification Flow
Google has revamped the Google Business Profile verification flow, requiring merchants to choose from five specific business type options. Selecting the wrong category can disqualify a listing—especially the “online only” choice—or flag it for compliance review, raising suspension risk. The...
By Search Engine Roundtable
News•Feb 25, 2026
Elizabeth Arden Taps Leighton Meester to Front First Perfume Launch in Eight Years
Elizabeth Arden has introduced its first perfume in eight years, unveiling Eternal Aura with actress Leighton Meester as the campaign face. The floral‑amber fragrance, co‑created by perfumers Natasha Côté‑Mouzannar and Anne Flipo, launches at $69 alongside a $47 body balm. The global rollout...
By Cosmetics Business
News•Feb 25, 2026
Accounts in Transit: MKTG Sports Lands Agassi Sports Entertainment
MKTG Sports + Entertainment, part of dentsu, has been appointed the agency of record for Agassi Sports Entertainment, overseeing brand positioning, product launches, earned media and executive visibility for the racquet‑sports innovation firm. The partnership coincides with ASE’s rollout of...
By O’Dwyer’s PR
News•Feb 25, 2026
Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han
StackAdapt’s CTO Yang Han says artificial intelligence has graduated from a feature to the connective intelligence layer that links creative, data and optimization in programmatic advertising. Marketers investing meaningfully in AI are already seeing a 20‑point performance gap, with dynamic...
By Demand Gen Report
News•Feb 25, 2026
How Agencies Use Semrush for AI Visibility
Agencies are confronting a new client demand: visibility in AI‑driven answers like ChatGPT. Using Semrush’s Position Tracking, AI Visibility Toolkit and My Reports, firms such as Earned Media Australia, Sure Oak, Activate Digital and Coalition Technologies are quantifying AI overview...
By Semrush Blog
News•Feb 25, 2026
Euphoria MUA Donni Davy on Half Magic’s Rise to the Top and Cracking the UK Market
Donni Davy, the lead makeup artist for HBO's Euphoria, is expanding her maximalist brand Half Magic into the UK through a Sephora boutique launch. The line, co‑founded with A24 after the show's looks went viral, will ride the momentum of season...
By Cosmetics Business
News•Feb 25, 2026
Screenverse Leaders Share Insight on DOOH Buying Strategy
Screenverse executives David Weinfeld and Montana Accavallo discussed premium buyer expectations on the CX Innovators podcast, highlighting how data‑driven demands are reshaping digital‑out‑of‑home (DOOH) buying. They explained that integration of supply‑side and demand‑side platforms is crucial for securing repeat, high‑value...
By Retail Customer Experience
News•Feb 25, 2026
Adform Becomes First-Ever DSP to Join ISBA’s Partner Programme, Championing Digital Sovereignty for British Advertisers
Adform announced it is the first demand‑side platform to join the Institute of Shared Business Advertising (ISBA) Partner Programme, positioning itself as a champion of digital sovereignty for UK brands. The partnership aims to give advertisers greater visibility, accountability and...
By ExchangeWire
News•Feb 25, 2026
M&S Joins Atlassian Williams F1 Team as Official Travel Kit Partner
Marks & Spencer (M&S) has signed a multi‑year agreement to become the Official Travel Kit Partner for the Atlassian Williams Formula 1 Team, outfitting drivers, engineers and staff with performance‑focused travel apparel. The partnership will see M&S supply wrinkle‑resistant, moisture‑wicking, four‑way...
By Retail Times (UK)
News•Feb 25, 2026
Analytic Partners Identifies ‘5 Forces Shaping Marketing Budget Decisions in 2026’
Analytic Partners released a preview of its 2026 State of Commercial Decisioning Survey, based on 455 senior executives at $1 billion‑plus advertisers. The study finds commercial analytics, especially marketing mix modeling, now serves as the primary source of truth for budget,...
By MarTech Series
News•Feb 25, 2026
Authentic Brands, IAC Partner to Expand Dockers Across Americas
Authentic Brands Group and IAC have signed an agreement to expand Dockers apparel across Central America, the Andean region, Ecuador, and select Caribbean markets. IAC will manage manufacturing and distribution for men’s and women’s lifestyle apparel and accessories. The partnership...
By Just Style
News•Feb 25, 2026
64 Is The New 54: Is Radio Due For A Demographic Target Reset?
Audacy’s research proposes expanding the core advertising demographic from Adults 25‑54 to 25‑64, adding 33 million listeners and boosting total radio listening by 48 %. The broader slice captures a financially powerful 55‑64 cohort that now accounts for nearly 20 % of U.S. spending....
By Radio Ink
News•Feb 25, 2026
Are Your Job Ads Invisible? Here's Why the Best Candidates Aren't Applying
Recruiters are increasingly treating hiring as a performance‑marketing channel, where visual appeal and brand perception dictate candidate interest. Traditional text‑only job ads are losing to platform‑driven, image‑rich campaigns, creating a visibility gap for top talent. Chatly’s AI image generator and...
By Onrec
News•Feb 25, 2026
Limelight Inc.’s Case Study: Adaptive Rules Centre Delivers Near-3x Revenue Uplift & 10x Fill Rate Improvement for APAC Ad Exchange
Limelight Inc. released a case study showing its Adaptive Rules Centre (ARC) boosted a leading APAC ad exchange’s revenue by 289% and lift fill rates tenfold. The exchange replaced manual reporting with two account‑wide automation rules that dynamically adjusted QPS...
By ExchangeWire
News•Feb 25, 2026
TapClicks Introduces SmartStory: Turning Campaign Data Into Stakeholder-Ready Presentations in Minutes
TapClicks launched SmartStory, an AI‑driven platform that converts live marketing data into polished PowerPoint and PDF decks within minutes. Built on TapClicks' enterprise‑grade data management layer, the solution pulls from thousands of MarTech and AdTech connectors to create unified, insight‑rich...
By MarTech Series
News•Feb 25, 2026
Retail Media Measurement: Absence of Evidence Is NOT Evidence of Absence
Retail media measurement is often portrayed as broken, yet the same sampling‑based, attention‑agnostic methods underpin TV, radio and outdoor metrics. Industry bodies such as IAB Europe and the MRC have already issued standardized frameworks that enable closed‑loop attribution and incrementality...
By InternetRetailing
News•Feb 25, 2026
Digest: UK VOD Services to Face New Ofcom Regulation; Canva Buys Animation and Marketing Startups; OOH Hit Record Revenue in...
The UK government is extending the Media Act 2024 to bring major video‑on‑demand services under Ofcom’s oversight, designating platforms with over 500,000 users as Tier 1 providers. New rules will enforce a broadcasting‑style code, introduce a complaints channel, and impose accessibility quotas...
By ExchangeWire
News•Feb 25, 2026
CEO Sets Out the Case for Beehiiv versus Substack
Beehiiv CEO Tyler Denk argues the platform diverges from Substack by giving publishers full ownership of their audience and charging flat monthly fees instead of a revenue share. Beehiiv bundles newsletters, website hosting, ad networks, growth tools and soon podcasts...
By Press Gazette
News•Feb 25, 2026
Capcom's Resident Evil Requiem Ad Campaign Involves a Faux Lawsuit Against Nissin Foods (UPDATE)
Capcom is promoting the upcoming Resident Evil Requiem (Feb. 27 2026) with a tongue‑in‑cheek partnership with Nissin Foods. The campaign pretends Umbrella Corporation is suing Nissin over its Cup Noodles, framing the stunt as an IP infringement claim. A commercial featuring the...
By GoNintendo