ODAIA Marketing Intelligence Brings Real-Time, Individualized Campaign Orchestration to Pharma HCP Engagement
ODAIA launched Marketing Intelligence, an AI‑powered solution that orchestrates real‑time, individualized campaigns for pharmaceutical brands targeting healthcare professionals. The platform ingests prescribing data, CRM records, and engagement signals to score each HCP at the NPI level and recommend the optimal message, channel, and timing. In a pilot covering 70,000 physicians, it achieved an 80 % engagement rate and a 39.7 % conversion to prescription, highlighting the potential to cut the multi‑billion‑dollar waste in U.S. pharma outreach. The tool integrates with existing marketing platforms, enabling weekly updates instead of quarterly refresh cycles.
fullthrottle.ai® Announces Strategic Audio Partnership With TuneIn to Power Outcome-Driven Campaigns
Fullthrottle.ai has integrated TuneIn’s live and on‑demand audio inventory into its ad‑tech operating system, letting advertisers plan, activate, and optimize audio alongside CTV, video, display and direct‑mail campaigns. The partnership gives marketers a single workflow to reach listeners on mobile,...
Engineer Brothers Launch Automata Studio, an AI-Native Software and Marketing Agency
Engineer brothers Marc and Ralph Ghannam have launched Automata Studio, a Boston‑based agency that combines custom software development, website creation, and full‑funnel growth marketing under one roof. Leveraging 14 years of AI, blockchain, and MIT‑backed startup experience, the firm promises...
How Small Businesses Can Avoid ‘AI Homogenization’ Without Abandoning Automation
Small businesses are rapidly embracing AI, with 80% planning to use it for marketing by year‑end. While AI boosts efficiency, reliance on generic large language models threatens the personal touch that differentiates local brands. The article warns that off‑the‑shelf tools...
Daily Search Forum Recap: May 12, 2026
Google announced that its Merchant Center for Agencies, previously limited to the US and Canada, is now live worldwide, giving e‑commerce partners a unified platform to manage product feeds across all markets. At the same time, Google is testing enhancements...
Downtown’s CD Baby Launches ‘Full-Service’ Artist Program Offering Marketing, Distribution, and Financial Support for 10 Indie Acts in 2026
CD Baby, the artist‑direct arm of Downtown Music, unveiled the Stages Selects program, a full‑service offering that will support ten independent musicians through 2026. The package delivers priority distribution, targeted DSP marketing, paid digital‑campaign funding and strategic release guidance, with...
DepositPhotos Introduces AI Assistant to Help Users Go Beyond Keyword Search
DepositPhotos has launched an AI Assistant that transforms its vast library of licensed images, videos, and audio into a conversational search and creation platform. The tool combines contextual search, real‑time refinements, AI‑generated visuals and in‑app editing, allowing users to describe...
Four Ways to Hire and Retain Storytellers in Tech
Tech companies are increasingly hiring “storytellers” to shape brand narratives, a trend highlighted after LinkedIn listings for the title doubled. Clay, a NYC B2B software firm, leveraged this role to grow from fewer than a dozen employees to over 400,...
Where Nike’s Marketing Comeback Is Stumbling — and Where It Can Still Win
Nike's ambitious “Win Now” turnaround is faltering as Q3 revenue stalled and marketing missteps erode its brand momentum. A controversial Boston Marathon ad and uneven campaign execution have drawn criticism for lacking inclusivity, while competitors gain ground in running and...
CQL Introduces New AI Commerce Services to Help Brands Drive Revenue
CQL, a Shopify Platinum Partner, announced AI Commerce Services to help brands capture revenue from AI‑driven shopping experiences while boosting on‑site performance. The suite includes a strategic roadmap, visibility monitoring, product revenue optimization, and AI‑powered UX and conversion audits. By...
Swap Storefront Delivers 2x Conversion Rates as Leading Brands Adopt AI-Powered Commerce
Swap has introduced an AI‑powered Storefront that operates as a separate, fully branded .ai site for each merchant. Early adopters such as SIMKHAI, Retrofête and Odd Muse report conversion rates up to twice the industry average, three times longer site...
Aline Launches Aline Connect, an AI-Powered Outbound Agent Built Natively Into Its Senior Living CRM
Aline announced the general availability of Aline Connect, an AI‑powered outbound agent embedded directly in its senior‑living CRM. The tool automatically follows up on every digital inquiry, launching a 20‑touch, 90‑day outreach cadence that includes calls and texts. Early data...
Email Marketing Benchmarks: What Good Looks Like in 2026
Omnisend analyzed over 20 billion campaign emails and 470 million automated sends from more than 27,000 ecommerce brands to establish 2025 benchmarks that will guide 2026 performance. Across all industries, campaign emails averaged a 30.41% open rate, 0.74% click‑through rate and 0.08%...
Global Ad Tech Player GumGum Expands Into France with Its Innovative Mindset Graph™ Technology
GumGum, a California‑based global SSP, is opening a Paris office to deepen its presence in France. The expansion is anchored by its proprietary Mindset Graph™ technology, an AI‑driven platform that gauges a user’s real‑time mindset to serve more relevant ads...
Cocie AI Launches CTV Autopilot, The First Agentic Contextual Intelligence Platform Built for Programmatic CTV
Cocie AI unveiled CTV Autopilot, an agentic contextual intelligence platform that transforms a single buyer brief into a live, show‑level targeted CTV campaign within minutes. The system ingests billions of bid‑stream and programming signals, enriches them with granular context, and...
Research: Traditional Marketing Doesn’t Work on AI Shopping Agents
A new study shows that traditional e‑commerce persuasion tactics—such as scarcity badges, countdown timers, and strike‑through pricing—do not reliably influence AI shopping agents like ChatGPT, Google’s UCP, or Amazon’s assistant. The researchers simulated over 16,000 purchase decisions across four AI...
‘Designed To Last’: American Family Launches Reality Competition Series on Hul
American Family Insurance launched “Designed To Last,” a four‑episode reality competition on Hulu that debuted May 5. The series teams architects, engineers and inventors to redesign tiny homes to survive wind, water, snow/ice and fire threats. Hosted by Maria Menounos and...
TikTok to Launch Paid, Ad-Free Tier in UK
TikTok announced it will roll out a paid, ad‑free subscription tier in the United Kingdom, letting users browse without targeted ads. The service will charge a monthly fee (price not disclosed) while the platform’s free, ad‑supported version continues. Creators can...
Foot Locker Debuts Year-Round Basketball Brand Platform Under New CMO
Foot Locker introduced a year‑round basketball brand platform called “Hoops Lives Here,” aimed at deepening its connection to sneaker and basketball culture. The initiative, developed with agency Someplace, rolls out across broadcast, digital, out‑of‑home, in‑store and e‑commerce channels, featuring NBA...
Keep Walking or Get Left Behind: Josh Dean on Reinventing Johnnie Walker
Former Johnnie Walker global VP Josh Dean explains how the brand’s “Keep Walking” platform serves as a creative north star, enabling authentic collaborations with cultural icons like Squid Game and Sabrina Carpenter. He argues that creativity should be treated as...
TikTok Introduces UK Ad-Free Subscription
TikTok is rolling out a paid ad‑free tier for users in the United Kingdom, priced at £3.99 per month (approximately $5.07). The offer, available to anyone 18 or older, requires users to choose between the subscription and the free, ad‑supported...
Google Discover Publisher Pages To Get Links & Featured Posts
Google is testing a redesign of its Discover publisher pages that adds custom link blocks, featured posts, larger header images, and sharper logos. Publishers will manage these changes by claiming their page, gaining the ability to reorder social media and...
Creative License: How Adobe Helps Brands Stay Creative in the Age of AI
Adobe’s enterprise CMO Rachel Thornton explained how the company is turning fragmented customer data into real‑time, personalized experiences using AI. She highlighted Adobe’s strategy of building tools—Creative Cloud, Express, Firefly, and agentic AI—that let any employee create brand‑compliant content at...
3 Actionable Ways Affiliate Managers & SEOs Can Keep Relevant – Ask An SEO via @Sejournal, @Rollerblader
The article advises affiliate managers and SEOs on staying relevant as AI reshapes search and content discovery. It stresses aligning brand messaging with AI‑driven personalization, modernizing affiliate payment structures, and converting existing backlink sources into paid affiliate relationships. It also...
PSA: Bing Webmaster Tools Does Not Distinguish Between Http and Https
Bing Webmaster Tools now treats HTTP and HTTPS URLs as a single property, unlike Google Search Console which separates them. The change was confirmed by Bing’s Krishna Madhavan on LinkedIn, noting that the platform expects HTTPS but will fall back...
Compass Box Names New CMO
Scotch whisky maker Compass Box has appointed Ivo van den Brand as chief marketing officer to drive its next phase of global growth. Van den Brand brings experience from Too Good To Go, DiDi, Huawei and Philips, and will focus...
DIB Resonates Strongly with Series of Solidarity Campaigns Instead of Silence
Dubai Islamic Bank (DIB) broke industry silence amid regional tensions by launching a multi‑channel solidarity campaign. The effort spans OOH bridge banners, elevator videos, 500+ LED screens in branches, ATM banners, digital banners, and targeted WhatsApp and email messages. Creative...
From Cannes to Commerce: How Authentic Studios Is Turning Fashion Brands Into Content
Authentic Studios, the content arm of Authentic Brands Group, was created in 2023 to shift the company from passive licensing to producing its own film, series and digital content. By leveraging heritage fashion and celebrity‑backed IP such as Elvis, Reebok,...
Dug Group Relaunches Venezuelan Rum Tepuy
Family‑owned Dug Group has relaunched its Venezuelan rum, Ron Tepuy, as a super‑premium label for 2026, introducing two 40% ABV expressions. Monumento is a pot‑still blend aged up to 12 years in American oak and finished in three sherry casks,...
Saudi Report 2026: Perspective Is the Strategy
Saudi marketers are embracing a new rule: local authenticity is mandatory, yet the most effective strategy departments blend both Saudi and international perspectives. The article argues that while local talent guarantees cultural relevance, outsider curiosity can surface hidden assumptions and...
Marketing Beyond Generational Labels
Marketers in the Middle East are questioning the reliance on generational labels, arguing that age alone obscures deeper behavioural drivers such as context, trust and cultural tension. Senior agency leaders say dropping terms like “Gen Z” or “millennial” forces teams to...
How TaylorMade Told the Human Story Behind Its Drivers
TaylorMade partnered with Zambezi to launch its new Qi4D driver through a long‑form documentary titled “Finding Fast.” The film pulls back the curtain on the engineering process, showcasing failures, testing sessions, and candid conversations with engineers, fitters, and tour players....
Does the Spirits Industry Have a Short-Term Problem?
CEO Zak Oganian of Origen X warned that the spirits sector is trapped in a short‑term brand‑building mindset, urging a shift to 15‑ or even 30‑year visions. He traced the problem to post‑World War II mass‑market expansion and the later influx...
Screencore Expands Its Global Programmatic Infrastructure with the Launch of SuiteDSP
Screencore has launched SuiteDSP, an omnichannel demand‑side platform that adds CTV, video, native, display and mobile buying to its existing programmatic suite. The company now serves more than 150 markets, 30,000 publishers and delivers over 2 billion ad impressions each month...
Kenco Targets Gen Z with New Matcha Latte Options
Kenco is expanding its instant beverage line with vanilla and strawberry matcha latte sachets, targeting Gen Z consumers who favor at‑home, Instagram‑ready drinks. The matcha lattes retail for £2.99 (about $3.80) and are stocked at Asda, Tesco and Sainsbury’s. The brand...
Liquid I.V. and FLO Want to Make Nostalgia and Hydration a Summer Vibe
Liquid I.V., the Unilever‑owned electrolyte drink, has rolled out its summer "Say Yes" campaign in partnership with British R&B collective FLO. The effort introduces a nostalgia‑driven Sugar‑Free Ring Pop Cherry flavor and a fleet of hydro‑trucks that will sample the product at...
Banuba Advances AI Try-On Platform as Retail Goes Digital
Banuba has upgraded its AI‑powered virtual try‑on platform, adding contact‑lens try‑on, hair‑dye and makeup options to its Shopify plugin and introducing a one‑photo eyewear digitisation tool. The enhancements also include faster processing, bulk inventory handling and a simplified onboarding flow...
Google Tests AI Search Tool Built Around YouTube. What Affiliate Marketers Need to Know
Google is piloting an AI‑driven feature called Ask YouTube that answers natural‑language queries using video content directly within the YouTube interface. The tool adds a video‑first layer to Google Search, potentially diverting traffic that traditionally landed on text‑based affiliate pages....
Digest: Alibaba Pushes ‘Chat-to-Buy’ With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push
Alibaba is embedding its Qwen AI assistant into Taobao and Tmall, enabling chat‑to‑buy experiences where users can search, compare, and purchase via text or voice. Amazon’s shopping data will be integrated into Netflix’s ad inventory in the UK and EMEA...
Saudi Report 2026: Pathway to Perfect
Riyadh Air, Saudi Arabia’s flagship carrier, unveiled its "Pathway to Perfect" initiative, a rigorous stress‑testing program for every aspect of the airline before full market launch. The strategy emphasizes operational resilience, transparent stakeholder communication, and a people‑first culture aimed at...
The 90-Day AI Search Sprint: How To Rebuild Your Marketing For 2026 Visibility via @Sejournal, @Hethr_campbell
Search Engine Journal’s 90‑Day AI Search Sprint offers a step‑by‑step playbook for brands to capture visibility in emerging AI‑driven search platforms such as Gemini, Claude, and Perplexity. The program outlines current AI search signals, a phased framework for auditing, experimenting,...
When Data Tells an Impactful Story: Standard Bank's Money Reels Earns Top Industry Honour
Standard Bank introduced Money Reels, a personalized year‑end video recap that turns each customer’s financial activity into a short, mobile‑first story. The feature sparked a social‑media buzz and saw 450,000 customers engage, with an 80% completion rate. It also drove...
Bustle’s Charlotte Owen on Ditching the ‘Everything for Everyone’ Era
Charlotte Owen, editor‑in‑chief of Bustle and EVP of Editorial at BDG, says the era of trying to be everything for everyone is over. BDG now operates ten distinct lifestyle and parenting brands, each with a clear point of view, allowing...
The Marketers Rewriting the Brand Playbook Are Coming to Atlanta
Brandweek 2026, Adweek's annual summit, will convene top marketers in Atlanta Sept 15‑17. The three‑day event will feature Coca‑Cola Global CMO Manuel Arroyo, FIGS CMO Bené Eaton, Starbucks Global Chief Brand Officer Tressie Lieberman, Rev. Dr. Bernice King and local sports figures. Attendees will...
Fast-Food Chain’s Charity Modernises Logo as Part of a Global Rebrand
Ronald McDonald House UK has launched a global‑aligned rebrand, introducing a new logo that replaces the iconic Ronald hand with a heart. The visual refresh is part of a coordinated effort across more than 60 independent Ronald McDonald House charities to create a unified...
Semify Launches Industry’s First Scalable AI Optimization Service Built for Agency Success
Semify announced the launch of its AI Optimization (AIO) service, the first scalable, white‑label solution built to help marketing agencies secure visibility on emerging AI‑driven search platforms such as ChatGPT, Google AI Overviews, Google AI Mode, and Perplexity. The offering...
The Tech SEO Audit for the AI Search Era: How to Maximize Your AI Visibility via @Sejournal, @JetOctopus
In 2026 a growing share of search traffic originates from AI agents like ChatGPT, Claude and Perplexity, which evaluate pages without generating clicks. These "phantom impressions" reveal that traditional keyword rankings are losing relevance as machines prioritize fast, structured content...
Alo Rides the Cannes Wave With Wellness-Fueled Luxury Push
Alo, the Los Angeles‑based activewear label, has turned Cannes’ Croisette into a luxury wellness destination by opening permanent "sanctuary" spaces in Cannes and Saint‑Tropez and staging a pier pop‑up with custom beds and a juice bar. The brand is also...
AskNicely Launches Reputation Manager to Turn Feedback Into Visibility, Lower Costs and Growth
AskNicely unveiled Reputation Manager, an AI‑driven add‑on that unifies surveys, Google reviews and dozens of listing sites for multi‑location service firms. The tool prompts customers for reviews at optimal moments, aggregates feedback, and links sentiment to online visibility and revenue....
AI in CX: How to Build Empathy with Your Agentic Workforce
AI agents can boost customer‑experience empathy by automating high‑volume, low‑complexity tasks, allowing human representatives to focus on nuanced interactions. A 2025 Zurich‑YouGov‑Stanford study found 60% of shoppers prefer caring brands and 61% will pay more for empathetic service. Gartner predicts...