Marketing News and Headlines

McDonald's Is Bringing Its Big Arch Burger to the U.S.

McDonald’s will roll out its half‑pound Big Arch burger in the United States on March 3 as a limited‑time offering. The sandwich, already a permanent menu item in the UK and sold in France and Canada, layers two quarter‑pound patties, white cheddar, crispy onions, pickles and a mustard‑tomato‑pickle sauce on a seeded bun. Executives say strong overseas traction convinced the chain to bring the heartier burger stateside, shifting focus from premium to larger‑size offerings. The launch supports a broader push to compete with specialty burger chains.