Audio Ads Are Coming to 6,000 More Dollar General Stores
Dollar General is expanding its in‑store audio advertising network, partnering with retail ad‑tech firm Qsic to equip an additional 6,000 locations. The rollout will bring audio ads to 12,000 stores—about half of the retailer’s 21,000‑store footprint—by the end of Q2. Qsic will provide AI‑driven ad delivery and measurement that ties directly to point‑of‑sale data. The move follows a competitive RFP and builds on a pilot already running in 6,000 stores.
ADWEEK Agencies Advantage: Publicis Groupe Takes a Major Shot to Grab Sports Spend
Live sports remains the only mass‑media format where audiences gather in real time, giving brands a rare chance at cultural relevance at scale. Ad buyers now expect sports to account for roughly 60% of their upfront media spend, up from...
Can Denza Really Establish Itself as a Luxury Brand?
Denza, the BYD‑owned EV maker, launched its Z9 GT shooting‑brake at a lavish Paris opera house event, signaling its entry into the European luxury market. The Z9 GT is priced around £100,000 (about $125,000) and boasts over 1,100 bhp, positioning it...
Industry Snapshot: The New Social Playbook
Brands are shifting from platform‑first to audience‑first ecosystems, concentrating spend on fewer high‑impact channels and treating owned social feeds as media products. AI is redefining content planning, moving decisions from intuition to data‑driven signals while accelerating iteration. Creator partnerships have...
Pinterest Pushes Real-World Inspiration as Social Media Backlash Grows
Pinterest has launched a new campaign urging users to put their phones down and seek real‑world inspiration, marking the first major initiative under new CMO Claudine Cheever. The 60‑second spot stitches together home movies from the 1950s‑80s and is narrated...
Hollywood Star Jude Law Hired by Legora to Front Its New Global Brand Campaign
Legal AI platform Legora has hired Hollywood star Jude Law to front a new global brand campaign titled “Law just got more attractive.” The multi‑channel rollout targets the UK, US and Nordics and follows a $550 million Series D round, the acquisition...
Alt Protein Strategies: ‘Identity Priming’ and Hybrid Meat
Researchers highlight two levers to accelerate alternative‑protein adoption: identity‑priming messaging that frames plant‑based foods as extensions of shared meat‑eater values, and hybrid meat products that blend plant and animal proteins. Experiments showed omnivores responded more positively to ads featuring a...
Yas Island Owns the ‘Effortless Holidays’ Space with ‘The Answer Is Yas’
Yas Island launched "The Answer is Yas" campaign to dominate the "effortless holiday" segment, positioning the destination as a one‑stop, all‑inclusive family getaway. The multi‑channel effort, anchored by a narrative‑driven video, was rolled out on April 8 across PR, paid, owned...
BoF Professional Masterclass | The Fashion Marketer’s Guide to AI
The Business of Fashion will host a Professional Masterclass on April 15, focusing on how AI has become a core component of fashion marketing and offering practical frameworks for its implementation. The event features case‑study author Haley Crawford, BoF editor Marc Bain,...
Hugo Boss Bets on Tennis With Australian Open Partnership
Hugo Boss has signed a multi‑year partnership to become the official apparel sponsor of the Australian Open, starting with the 2024 tournament. The deal brings the German label's branding to courtside signage, player wardrobes and a line of co‑created merchandise sold...
Case Study | The Fashion Marketer’s Guide to AI
Fashion and beauty brands are integrating artificial intelligence across the entire marketing funnel. Luxury houses such as Prada and Valentino have launched AI‑driven campaigns that cut through clutter, while beauty label Beekman 1802 is positioning its products to dominate AI‑powered search...
For Mother’s Day, Kendra Scott Invests in Its Largest Influencer Activation to Date
Kendra Scott unveiled its "Mark It: Jewelry for the Moments That Matter" campaign for Mother’s Day, fronted by influencer Sara Foster and featuring more than 200 short‑form videos across TikTok, YouTube, Meta and Pinterest. The effort represents the brand’s largest influencer...
With the World Cup Around the Corner, Media Buyers Expect Streaming Prices to Soar
Marketers are rolling out World Cup campaigns, highlighted by Unilever’s Rexona ad starring top soccer stars, while media agencies brace for a steep rise in streaming ad prices. In the U.S., Fox and Telemundo have set minimum spends of $5 million...
Sol De Janeiro’s Director of Global Influence on the Rise of ‘Non-Followers’ and the New Rules of Social Engagement
Sol de Janeiro’s new director of global influence, Avrielle Cortes, says the brand is shifting from a TikTok‑centric strategy to a fragmented, multi‑platform approach. She highlights the rise of “non‑followers” – viewers reached through algorithmic feeds – as a key...
Kohl’s Is Stepping up Its Creator Efforts as It Attempts a Sales Reset
Kohl’s is expanding its creator marketing program to reverse a 4% drop in net sales and a softer‑than‑expected fourth‑quarter. The retailer now works with about 1,500 nano‑creators, offering commissions, free products and exclusive event access, while maintaining a roster of...
Creator Content Has Become Critical for Retail Media Networks
Retail media networks are weaving creator‑led content into brand campaigns, leveraging sales data to pinpoint influencers with the highest conversion potential. Walmart Connect has expanded its Omnicom partnership to include Meta insights, while Best Buy will run seasonal YouTube spots with...
I Evaluated the 10 Best SMS Marketing Software for 2026
Marketers are shifting from email to SMS as 25% of businesses now adopt text messaging for its high engagement. After testing over 20 solutions, G2’s Devyani Mehta identified the ten best SMS marketing platforms for 2026, ranging from AI‑driven tools...
When AI Removes Friction, Marketing Becomes More Human
Sam Hoare’s op‑ed highlights a rapid surge in AI adoption across marketing, with 96% of CMOs flagging AI as a priority. Yet only 65% of firms are making substantive investments, and just 18% report reduced reliance on developers. The Atlantic...
French Garden Centre Gamm Vert Releases ‘Grow It Yourself’ Groceries
French garden‑centre chain Gamm vert has rolled out a new "Grow’ceries" campaign in partnership with Ogilvy Paris. The initiative repurposes familiar supermarket packaging – tomato‑sauce cans, soup cartons, pesto jars and crisps packets – to contain seeds and young plants for home...
One NZ’s ‘Finding Jade’ Campaign Returns Via McCann
One New Zealand has launched the third chapter of its “Finding Jade” campaign, produced by McCann New Zealand. The new instalment follows Jade and his friend Pepper on a cross‑country quest to locate Jade’s biological father, filmed entirely in New Zealand and featuring...
Polestar Australia and Designteam Set a New Benchmark for Automotive Launch Experiences
Polestar Australia partnered with design agency Designteam to unveil the Polestar 5 electric performance GT through a narrative‑driven "Story Studio" experience. The launch unfolded in two phases—a national reveal and a showcase at the Melbourne International Motor Show—featuring a three‑act journey...
Clear Tackles Hair Loss in Turkey with ‘Scalp Before Skin’ Campaign via Ogilvy Singapore
Clear, Unilever’s scalp‑care brand, teamed with Ogilvy Singapore to launch the “Scalp Before Skin” campaign in Istanbul on World Health Day. The initiative reframes scalp health as a preventive step, targeting Turkish men aged 25‑35 who are increasingly interested in...
How We Built Agents That Understand The Language of Product Analytics
Amplitude unveiled its Global Agent, an AI‑driven analytics assistant that leverages the platform’s own semantic layer to provide context‑rich answers to product‑data questions. By embedding event taxonomy, dashboards, experiments and custom knowledge bases, the agent can retrieve and reason over...
Teaching Marketing—But Are We Doing It Well Ourselves?
Guest faculty Unmisha Bhatt highlights a paradox: Indian institutes excel at teaching brand strategy yet lag in showcasing their own legacy online. A study of six million searches and 28 million social engagements shows Instagram #campusdiaries posts now serve as the...
X Boosts Incentives for Original Content Creators
X announced a revamp of its creator revenue‑share program to prioritize original content. The company will cut aggregator payouts to 60% for the current cycle and plans a further 20% reduction in the next cycle. New detection tools will allocate...
Mazda CX-5 Campaign Drives Surge In Attention, Brand Perception
Mazda’s CX‑5 launch leveraged a cinematic campaign that debuted a 60‑second trailer during the 98th Academy Awards and rolled out five genre‑specific short films. The effort, built by WPP’s VML, included a custom ad selector on HBO Max and Hulu, letting...
![Hot Pursuit: Watch This Harbinger Electric Van Chase Down a Package Thief [Video]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2026/04/harbinger_CHASE.jpg?resize=1200%2C628&quality=82&strip=all&ssl=1)
Hot Pursuit: Watch This Harbinger Electric Van Chase Down a Package Thief [Video]
Harbinger released a promotional video featuring its all‑electric delivery van accelerating at 440 hp and 1,200 lb‑ft of torque while chasing a package thief. The ad highlights rapid acceleration, a tight turning radius, and high‑performance credentials of the medium‑duty EV. It positions...
Generative Engine Optimization: The New Tech Hustle or a CX Reality?
The marketing world is moving from traditional SEO to Generative Engine Optimization (GEO), where large language models like ChatGPT, Claude and Gemini decide which sources appear in AI‑generated answers. Because these platforms hide query volumes and ranking formulas, a new...
2X Names Emily Atkinson Chief Client Officer to Operationalize Its Unified GTM Engine
2X announced Emily Atkinson as its new Chief Client Officer, a role created to unify the company’s go‑to‑market (GTM) engine across strategy, execution, technology, and AI. Atkinson will oversee the global client organization, aiming to close the execution gap that...
What Marketing Leaders Should Not Miss At CX Forum East
The CX Forum East, hosted by Forrester, spotlights how AI is redefining every stage of the B2C consumer journey—from zero‑click discovery to AI‑mediated commerce—while trust erodes faster than ever. The event’s keynote and new Total Experience Score, now augmented with an...
‘Ask Maps’ Elevates Local Merchants
Google Maps introduced an AI‑driven "Ask Maps" feature that answers consumer queries with localized shopping and activity suggestions. The tool pulls data from Google Business Profiles and website content, surfacing nearby merchants for low‑intent searches. By providing detailed business information,...
Gambling.com: SEO Recovery Appears Underway
Gambling.com Group (GAMB) is trading at distressed levels even though it posted record free cash flow and revenue in FY‑25. Insiders recently purchased roughly 1.5% of the float, hinting at confidence in the turnaround. The company’s marketing arm is wrestling...
Is a Formula One Partnership Worth It?
A Formula One partnership demands a sizable investment, but it grants access to an estimated 800 million fans across Europe, the Americas, the Middle East, Australia and Asia. The article argues that true value comes from aligning the team’s high‑performance image with...
Saurabh Sankpal Steps Down as CCO at Wit and Chai, Open to Consulting Opportunities
Saurabh Sankpal has resigned as chief creative officer of Wit & Chai, ending a tenure marked by award‑winning brand work and cultural storytelling. In a LinkedIn post he thanked his team and clients for pushing creative boundaries. Sankpal announced he...
How to Build Your Brand Guide in 30 Minutes Using ChatGPT, WhisperFlow, and Perplexity
Founders often know their brand intuitively but struggle to document it. A three‑tool workflow—ChatGPT for structured interview, WhisperFlow for real‑time voice transcription, and Perplexity for AI‑driven synthesis—turns that knowledge into a brand guide in roughly 30 minutes. The process separates...
The New LinkedIn Algorithm Rewards This One Thing. Are You Doing It?
LinkedIn’s latest algorithm updates prioritize a clear, authentic professional signal over sheer posting volume. The system now reads a user’s headline, About section, and experience to gauge relevance, while also analyzing over a thousand recent interactions to infer professional identity....
Tired of Posting Into the Void? This Simple Social Media Tactic Will Turn Followers Into Devoted Superfans
Entrepreneurs are urged to replace ad‑hoc social posts with a recurring, social‑first show. By structuring content around a consistent format, theme, cast and set, creators can turn scattered engagement into a loyal audience that tunes in weekly. One episode can...
Ampd’s Agentic Shoppable Media Assists Shoppable Media Strategies
Ampd unveiled Agentic Shoppable Media, a solution that uses intelligent deep linking to route shoppers directly to their preferred retailer’s product detail page, achieving almost 100% click‑to‑PDP transfer. The platform addresses the industry‑wide 95% drop‑off problem by eliminating extra clicks...
What Entertainment Brands Can Learn From the WNBA
The WNBA has been crowned the fastest‑growing brand in the United States and will expand from 13 to 18 teams by 2030. Its success stems from a league‑first branding platform, “Welcome to the W,” that elevates the collective over any...
What Pichai’s Interview Reveals About Google’s Search Direction via @Sejournal, @MattGSouthern
Google CEO Sundar Pichai described search as an "agent manager" during a candid hour‑long interview with Stripe founder Patrick Collison, outlining a roadmap that targets a 2027 inflection point for fully agentic workflows. He highlighted internal use of a tool called...
Netflix Signs on as Mumbai Indians’ Official Entertainment Partner for IPL
Netflix has become the official entertainment partner of the Mumbai Indians, launching a short‑form digital film that riffs on Rohit Sharma’s viral “Garden mein aaya hai kya?” meme. The parody, starring comedian Sunil Grover as a Rohit look‑alike, was designed...
The Brand Tightrope of the Summer: How to Make a Patriotic Sales Pitch for America250 that Won’t Make Anyone Mad
Coca‑Cola has launched a year‑long "Drink in America" video campaign to mark the United States’ 250th anniversary, echoing the iconic 1971 “Hilltop” ad. The spot showcases a modern, diverse tableau of American life while the nation grapples with deep partisan...
Luxury Watch Factories Do More Than Produce; They Sell Stories
Audemars Piguet unveiled its new manufacturing hub, the Arc, in Le Brassus, Switzerland. The 23,700‑square‑meter building houses roughly 700 employees and consolidates scattered workshops from the Vallée de Joux under one roof. It features dedicated labs for developing mechanical complications and prototypes,...
Unilever Builds 300,000-Strong Influencer Network From 10,000 in Just 2 Years
Unilever has expanded its creator‑led marketing engine from roughly 10,000 influencers to almost 300,000 in just two years, a move the company says will drive peer‑driven brand advocacy. CEO Fernando Fernandez highlighted the rapid growth during a Barclays fireside chat,...
How Content Characteristics Foster Audience Engagement on Instagram
The study investigates how Instagram content traits affect audience engagement for Oman’s nation branding. Quantitative metrics and qualitative themes reveal that self‑created posts outperform collaborative or reposted material, confirming the power of authenticity. Visually refined images—strong composition, vivid colour, creative...
Reliance Jewels Spotlights ‘Smart Gold Buying’ in Akshaya Tritiya Campaign
Reliance Jewels, in partnership with Network Advertising, launched a multi‑channel Akshaya Tritiya campaign titled “Shubh Akshaya Tritiya, Smart Akshaya Tritiya.” The film, starring Gajraj Rao and Pratibha Ranta, reframes gold buying as a culturally rooted yet financially savvy decision. By emphasizing gold’s dual...
Davidoff Picks Ahaan Panday as Its First Brand Ambassador in India
Davidoff has appointed Bollywood actor Ahaan Panday as its first brand ambassador in India, coinciding with the launch of its new fragrance Cool Elixir: The New Oud Treasure. The partnership is designed to deepen the luxury house’s cultural footprint and appeal...
Crocs India Ropes in Rakesh Bedi for Quirky New Digital Campaign
JioHotstar has introduced Tadka, a vertical micro‑drama vertical delivering 60‑ to 120‑second episodes designed for mobile thumbs. The service launches with more than 100 original titles and aims to exceed 1,000 by year‑end, coinciding with the Indian Premier League to...
Reliance Jewels Launches ‘Shubh Akshaya Tritiya, Smart Akshaya Tritiya’ Campaign
Reliance Jewels unveiled a "Shubh Akshaya Tritiya, Smart Akshaya Tritiya" campaign that blends traditional gold‑buying rituals with a modern investment narrative, featuring a father‑daughter dialogue starring Gajraj Rao and Pratibha Ranta. The multi‑channel rollout targets younger consumers while preserving cultural appeal ahead of the Akshaya Tritiya festival. Meanwhile,...
The Kitkat Convoy Stunt
A 12‑tonne shipment of limited‑edition Formula 1 KitKats vanished en route from Italy to Poland, prompting Nestlé’s KitKat brand to deny an April Fool’s joke and launch a “Stolen KitKat Tracker” for fans. The incident sparked a flood of social media...
