Coco Republic Launches New ‘Shifting Spaces’ Autumn / Winter ’26 Campaign via The Idea Shed
Luxury furniture brand Coco Republic has launched its Autumn/Winter ’26 collection through a new brand platform called Shifting Spaces, created with creative commerce agency The Idea Shed. The campaign spotlights a ‘small spaces’ range, weaving a day‑long visual narrative that moves from urban settings to country homes, emphasizing the collection’s craftsmanship and versatility. By designing assets that function both as emotive storytelling and high‑performing retail imagery, the initiative aims to bridge inspiration and conversion across owned, paid and e‑commerce channels. The modular approach allows the campaign to flexibly showcase everything from statement pieces to compact décor, reinforcing Coco Republic’s position as an iconic luxury design brand.
Bing Previews AI Citation Share For Webmaster Tools via @Sejournal, @MattGSouthern
Microsoft previewed four AI‑enhanced reporting features for Bing Webmaster Tools, including Citation Share, grounding query‑intent and topic labels, and GEO‑focused recommendations. Citation Share will display the percentage of AI citations a site captures for specific queries, adding competitive context to...
Dinshaw’s Draws on Kambli’s Journey for ‘Dildaari'—But How Far Is Too Far?
Dinshaw’s launched the “Dildaari” campaign featuring former cricketer Vinod Kambli, promoting a new cone with three times more chocolate at the tip (24 g vs 7 g). The emotionally‑charged ads link Kambli’s personal comeback to the brand’s “a little extra” message, sparking...
A Practical Guide to Increasing Instagram Likes Without Ads
The article outlines a practical, ad‑free strategy for creators and small businesses to increase Instagram likes. It emphasizes the importance of strong visual hooks, a consistent posting cadence, and captions that invite interaction. It also highlights the role of saves,...
Grada Reinvents Its Distinctive Brand Design for Decaf Launch via Weave
Australian specialty coffee liqueur brand Grada has unveiled Midnight Decaf, its first decaf offering, with a bold new packaging system created by creative agency Weave. The design retains Grada’s signature blue while adding a vibrant orange accent, gold foil detailing,...
How Gemini Helped Gordon Ramsay Support Tilly’s London Marathon Prep
Google launched a three‑film campaign featuring chef Gordon Ramsay and his daughter Tilly to showcase Gemini’s role in everyday tasks, from marathon training analytics to designing a race cheer poster and advising on ice‑bath recovery. The ads frame the AI...
Established Estate Agency to Rebrand After Joining Franchise Network
Fahren Estate Agents, a Bournemouth‑based firm operating since 2000, will join the Your Move franchise network and rebrand as Your Move Fahren. The move is part of owner Julian Ahmed's strategy to leverage national brand strength, marketing power, and shared...
Carve Designs’ Online Sales Growth, Operations Factor Into Acquisition
Carve Designs, a sustainability‑focused women’s apparel brand, grew its online sales through top‑of‑funnel marketing on TikTok, YouTube and connected TV while automating its Shopify‑based tech stack with ERP and 3PL integration. The brand’s B2B wholesale portal and partnerships with Amazon...
Nike And Foot Locker Are Putting Their AF1 Story In The Hands Of 22,000 Employees
Nike and Foot Locker are giving a pair of Air Force 1s to roughly 22,000 employees, from sales associates to stockroom crews. The initiative flips the traditional influencer‑driven model, seeding the shoe inside stores so staff become the first point of...
The #1 Role Your Content Team Needs in 2026 Is a Managing Editor
Content teams are now flooded with AI‑generated drafts, turning speed into a new bottleneck: editorial judgment. While 86% of marketers use AI, the sheer volume forces a shift from throughput‑focused roles to a managing editor who safeguards quality and brand...
Liberty Mutual Says Safeco Brand Is Officially Retired
Liberty Mutual announced on April 27, 2026 that it has officially retired the Safeco Insurance brand in its independent‑agent channel, effective April 25. All personal‑lines products will now be marketed and sold under the Liberty Mutual name, while existing policies and agent relationships...
Officially Retired: Liberty Mutual’s Safeco Brand Sunsets
Liberty Mutual announced the official retirement of the Safeco brand, ending its independent‑agent auto, property and specialty lines as of April 25. All personal‑lines products will now be marketed solely under the Liberty Mutual name, though existing policies and agent relationships...
Ginny Marvin on AI in Search, PPC Trends, and Google Ads Evolution
Former print marketer Ginny Marvin pivoted to digital, rising from entry‑level roles to become Google’s Ads Liaison. She reflects on how paid search eclipsed SEO in speed, how Google’s relentless product iteration outpaced rivals, and how AI—long embedded in Ads—has...
Why Did This 106-Year-Old American Brand Become Japanese Fashion?
Eddie Bauer, the 106‑year‑old American outdoor label, has relaunched in Japan under the Black Label diffusion line, partnering with Japanese military‑inspired brand HYKE. The collaboration reimagines iconic pieces like the Skyliner down jacket and MA‑1 bomber with oversized silhouettes and...
Colonial First State Showcases Martech Modernisation
Colonial First State (CFS) is overhauling its marketing technology by deploying Adobe Experience Platform and Adobe Journey Optimizer, including a decision‑engine that serves next‑best messages to members. The shift expands outreach beyond email to push notifications and content cards, creating...
Pokeworks Leans Off-Prem with Innovative Poke Dish
Pokeworks launched Poke Bombs on April 21, a grab‑and‑go poke offering that packs sushi‑grade fish, rice and inari tofu into portable pockets. The two‑piece product is sold in‑store and via online ordering, targeting busy consumers. The rollout follows a record‑breaking...
Chipotle Taps Industry Vet Fernando Machado as Chief Brand Officer
Chipotle Mexican Grill announced Fernando Machado as its chief brand officer, effective June 1. Machado, a former CMO of Restaurant Brands International and Activision Blizzard, is known for high‑profile campaigns like the Moldy Whopper. He succeeds Chris Brandt and will lead global...
The Hot Inbox: Email Is Becoming More Like A Social Feed
Google's AI‑enhanced search now ranks email by relevance, turning inboxes into social‑feed‑like streams. About 40% of Gmail messages are being deprioritized by AI filters, forcing marketers to focus on list hygiene and true engagement. At the same time, Tempo Mails...
IHeart Exec Launches a “Conversation Company” For Podcasts and Live
iHeartMedia CMO Gayle Troberman announced the launch of Bubbler Media, a "conversation company" that blends podcasts, live experiences, and audience research to help brands engage consumers. The venture is positioned as a move beyond traditional "sae" marketing, emphasizing real‑time dialogue....
A24 Is a Billion-Dollar Brand Parading as Cinema’s Indie Darling. Here’s How It Pulls It Off
A24 has transformed from a niche indie distributor into a multi‑billion‑dollar brand by marrying venture‑capital financing with a carefully cultivated "brand aura" that blends authenticity and provocation. The studio’s success rests on meme‑friendly marketing, limited‑edition merchandise, and a digital voice...
Virgin Voyages Gave 1,100 TikTokers a Free Cruise. Here Are the Results
Virgin Voyages invited more than 1,100 TikTok creators on a complimentary three‑night Bahamas cruise, prompting them to produce over 17,000 videos. The content generated 108 million views and 3.8 million engagements within days, while social‑driven web traffic more than doubled. The campaign...
Buchanan’s Celebrates Latino Community, Culture Ahead of World Cup
Buchanan’s, a Diageo Scotch brand, has launched a World Cup‑centric campaign with Latin music star Rauw Alejandro, featuring his new track “Dando Vueltas.” The initiative includes a music video, a limited‑edition bottle designed with Kids of Immigrants, and the “Buchanita” cocktail served...
Overwolf Ads Launches Gamer Grid
Overwolf Ads unveiled Gamer Grid, a deterministic audience data product that combines PC gameplay behavior, hardware signals, and content consumption to identify high‑value gamers. The platform reaches over 113 million monthly gamers and offers segments refreshed in real time, enabling advertisers...
Pete Bowen Talks About Why Google Ads Is Not Just About Clicks
Google Ads specialist Pete Bowen warns that PPC success hinges on more than clicks. He recounts a costly currency‑setting error that blew a South African client’s budget tenfold, underscoring the need for basic checklist controls. Bowen also describes “system decay,”...
Google’s AI Overviews Cut Clicks Without Satisfaction Gain: Report via @Sejournal, @MattGSouthern
A randomized field experiment by Indian School of Business and Carnegie Mellon found that Google’s AI Overviews reduce organic outbound clicks by 38% on queries where they appear, while user‑reported search satisfaction remains essentially unchanged. The study used a Chrome...
Uncovering the Hidden Selection Phase: The 14x AI Citation Gap Between Branded and Unbranded Prompts.
A joint AirOps‑Foundation Marketing study examined 5.1 million AI‑generated responses for 50 B2B brands across seven verticals. Overall, only 10.15 % of citations in those responses linked to brand‑owned domains, and the figure plummets to just 2.2 % for unbranded, early‑stage queries. Branded...
Retail Success Driven by by Storytelling, Experience and Community, Not Price - Report
Cushman & Wakefield’s ‘Voices of Retail’ report finds independent stores that invest in brand storytelling, in‑store experience and local sourcing are out‑performing price‑driven rivals. Seventy‑one percent of independents are stable or growing, and 96% of shoppers want more independents, willing to spend...
AI Empowerment in Practice: Spotlight on Retail
ALDO Group, a Canadian retailer with 1,500 stores, partnered with Five9 to replace its fragmented, on‑premises contact‑center stack with a unified AI‑powered CX platform. The migration streamlined workforce management, introduced an intelligent virtual assistant, and enabled AI‑driven insights across voice,...
AI Is Driving Customer Acquisition Costs Through the Roof. Here’s How to Get Around It.
AI-powered search overviews are intercepting traffic, causing customer acquisition costs (CAC) to climb sharply. Advertisers now see fewer direct clicks from PPC spend because users are routed through AI summaries that often feature competitors. Companies like Roof Maxx are countering...
AI Can Make Anyone An “Influencer”
Artificial intelligence tools are democratizing the influencer economy, allowing anyone to generate polished videos, photos, and captions with minimal effort. Platforms such as ChatGPT, Midjourney, and synthetic‑voice services enable creators to produce content that mimics professional influencers, blurring the line...
Beijing Is Using Influencers to Burnish Its Image
China is adopting a Dubai‑style influencer strategy, dubbed “Chinamaxxing,” to polish its global image. The trend gained traction after American streamer IshowSpeed’s viral 2025 China visit, prompting Western creators to showcase curated Chinese experiences. Influencers with under 10,000 followers can...
The Executive Who Made Starbucks BFFs With MrBeast and Taylor Swift
Starbucks is pivoting from its traditional word‑of‑mouth model to high‑profile celebrity partnerships, enlisting Taylor Swift, Khloé Kardashian and YouTube star MrBeast. The initiative is driven by Global Chief Brand Officer Tressie Lieberman, who previously worked with CEO Brian Niccol at Chipotle, Taco Bell and Pizza Hut....
Diaceutics, Experian Partner to Push Diagnostic Data Into Pharma Ad Targeting
Diaceutics and Experian have teamed up to embed AI‑driven diagnostic audiences into Experian Marketing Services, letting pharma marketers tap real‑time clinical data within their existing media‑buying platforms. The integration delivers daily‑updated lab and biomarker signals, enabling clinicians to be reached...
PayPal Ads ID Launches To Match Online Users With Likely Sales
PayPal announced PayPal Ads ID, a new advertising service that matches online users with likely purchasers using verified commerce relationships from PayPal and Venmo. The platform leverages data from more than 25 billion transactions across 400 million users to create a commerce‑grade...
Day One Agency Debuts Side Projects To Aid Brands' Cultural Impact
Day One Agency has launched Side Projects, a new studio that treats critical thinking, writing and editorial point‑of‑view as competitive advantages for brands in an AI‑driven market. Led by strategy director Eli Williams and editorial director Clara Malley, the unit offers newsletters,...
Johannes Leonardo Serves Up On The Rocks
On The Rocks has expanded its “Make it a Cocktail” campaign with two new ready‑to‑drink margaritas—Passion Fruit Margarita and Sparkling Watermelon Margarita—both made with Hornitos tequila. The creative, developed by Johannes Leonardo, will run on OLV and paid‑social channels, emphasizing...
GenAI Citations, Explained
Generative AI tools such as ChatGPT, Claude, Gemini and others now attach source links—called citations—to their answers. The article reveals that Google powers citations for ChatGPT, Gemini, AI Mode and Grok, while Brave supplies citations for Claude and Perplexity, making high...
Food Lion Pulls Back the Curtain on Its Loyalty Program
Food Lion’s MVP loyalty program has become a cornerstone of the chain’s recent growth, helping it achieve 53 consecutive quarters of comparable‑store sales expansion. The program now serves over 1 million monthly active customers, delivering personalized discounts automatically at checkout and...
Mom Guilt, Husband Playbooks -- And A $38B Holiday
Mother’s Day spending is set to hit a record $38 billion, up from $34.1 billion last year, with the average consumer planning to spend $284.25. Jewelry tops the gift categories, projected at $7.5 billion, while flowers are expected to generate $3.2 billion. Kay Jewelers...
Suicide Prevention Charity Rebrands
Papyrus, the UK suicide‑prevention charity behind the 24‑hour HopeLine helpline, has unveiled a new visual identity aimed at children and young people. The refreshed logo keeps the speech‑bubble motif but adds a brighter purple‑green palette and a modern font. Alongside...
How F2F Delivered 1000 + Recurring Customers in 100 Days
Credico partnered with a UK firm to build a face‑to‑face acquisition programme from scratch, delivering over 1,000 recurring customers in just 90 days. The initiative embedded consent, data‑handling, compliance and governance processes from day one, allowing rapid growth without operational...
Audion Raises $15m for US Expansion & Global Scaling of AI-Based ‘Performance Audio’ Tool
Audion announced a $15 million Series B round led by Elevation Capital, Founders Future and Bpifrance to fund its U.S. launch and accelerate its Audion AI platform. The AI‑driven tool automates audience targeting, creative generation and continuous optimisation for audio ads, positioning audio...
Mobile Measurement Providers Explained: An Attribution Guide for Mobile Marketers
Mobile measurement partners (MMPs) provide a unified, privacy‑first attribution layer that links every marketing touchpoint to app installs and in‑app events. They blend deterministic device‑ID matching with probabilistic modeling to maintain accuracy despite Apple’s SKAdNetwork and GDPR constraints. Integrated fraud...
Programmatic Ads for Retail: Best Practices for Scalable Growth
Programmatic advertising is emerging as a scalable, data‑driven channel for retail brands seeking new‑to‑brand customers and omnichannel growth. The guide explains how demand‑side platforms automate real‑time bidding across the open web, apps, and connected TV, and contrasts off‑site programmatic with...
Full-Funnel B2B Lead Generation in IoT: Combining SEO and Cold Outreach
B2B marketers are urged to run SEO and cold‑email outreach together rather than choosing one. The guide highlights that SEO‑generated leads close at 14.6%—nearly nine times outbound rates—and cost far less, while well‑targeted cold email can fill the pipeline within...
Advertisers Are Flying Blind on ChatGPT Ads — Adthena Wants to Change That
Adthena unveiled ChatGPT AdBridge, a tool that transforms existing Google Ads accounts into ready‑to‑run ChatGPT advertising campaigns. The platform automatically generates keyword and negative lists and surfaces competitive brand data, while its AI assistant Arlo enables side‑by‑side performance comparisons. Early...
Pinterest Is Ready For Its CTV Debut
Pinterest closed its acquisition of tvScientific in February and has begun feeding its CTV platform with Pinterest’s audience data, enabling advertisers to target Pinterest users on connected‑TV devices. This integration marks the first time the visual‑search platform’s high‑intent audience can...
Predictive Analysis And Performance Go Hand In Hand
At the POSSIBLE conference, Nielsen introduced Predictive Sales Lift, an outcomes‑based tool that forecasts sales lift and incremental revenue for video ad campaigns on its Nielsen One Ads platform. The solution, initially available in the U.S. next month for connected...
Metricool’s Free Social Media School Bets That Strategy Beats Trial and Error
Metricool has relaunched its free Social Media School, a six‑module, self‑paced curriculum that has already attracted more than 10,000 learners. The redesign embeds all instructions within the course, eliminating disruptive external links, and culminates in a downloadable strategy template. Modules...
Netflix to Roll Out Vertical Video Feed, AI Recommendations in Mobile Redesign
Netflix announced a mobile redesign that will introduce a vertical video discovery feed by the end of April, expanding its catalog to include video podcasts. The overhaul also incorporates new generative AI models to sharpen content recommendations and enable advanced...