Brands For Less Shows up for Small Businesses with ‘By the Community, For the Community’
Brands For Less, a leading discount retailer in the Middle East, has launched the “By the Community, For the Community” platform to help UAE small businesses weather a slowdown in demand. The initiative offers rent‑free shelf space, in‑store activations, and exposure through the chain’s café and digital channels. It focuses on home‑grown brands, giving them direct access to BFL’s customer base and marketing resources. Interested entrepreneurs can apply by emailing community@bflgroup.ae.
The Analytics Infrastructure Shift Happening Now: How Conversational Analytics Is Reshaping Marketing Intelligence
Marketing analytics is undergoing a fundamental shift as large language models become answer engines, turning zero‑click searches—now about 60% of queries—into the primary consumer touchpoint. Traditional dashboards, built for static reporting, can no longer provide the real‑time why behind sudden...
Tenetic Takes On ‘Gaps’ in Ad Performance, Measurement
Tenetic, an AI‑driven insights platform, has launched the Tenetic Institute to tackle structural gaps in advertising performance measurement as spend shifts toward retail media, creator channels, and AI‑influenced environments. The initiative will examine the disconnect between spend allocation and measurement,...
New Balance Launches ‘Local Legends’ with Jumeirah Johns Running Club
New Balance has teamed up with the Jumeirah Johns Running Club to launch “Local Legends,” a community‑driven running series across Dubai. The program invites runners to nominate neighborhood businesses—such as laundromats, cafés and barbershops—to be featured on weekly routes, giving...
After More than a Decade of Fan Demand, Taco Bell Finally Brings Diablo Sauce to Canada
Since Diablo first launched in the U.S in 2015, Canadian fans have repeatedly asked Taco Bell to bring the sauce north – on the brand’s own social channels and across online communities. The post After more than a decade of fan...
Content Beats Design, Says CRO Pro
The founder of Syntra, an agency, says content and copy play a big role in ecommerce conversions, if not the biggest. The post Content Beats Design, Says CRO Pro appeared first on Practical Ecommerce.
Embrace Progress Says Sephora As ChatGPT Pilot Expands Across U.S.
Sephora has launched a U.S. pilot that embeds a dedicated beauty‑advisor experience inside the ChatGPT app, allowing shoppers to ask natural‑language questions and receive personalized product recommendations. The service taps into customers’ Beauty Insider loyalty data to tailor advice on...
Google Adds Seasonal Creative Theming to PMax Asset Groups
Google has introduced Asset Group Theming within Performance Max, allowing advertisers to apply seasonal motifs to existing asset groups without rebuilding them. The feature clones a high‑performing group, adds themed image backgrounds, and suggests matching headlines and descriptions while preserving...
Google Ads Expanding Loyalty Program
Google Ads and Merchant Center are rolling out new Loyalty program capabilities that embed member perks directly into product listings. The update adds highlighted pricing and shipping benefits, extends loyalty annotations to local inventory and regional Shopping ads, and launches...
Costa Coffee Embarks on Tour of the UK with Giant Iced Matcha Cup
British coffee chain Costa Coffee has kicked off a nationwide promotional tour featuring a giant, walk‑around iced matcha cup. The oversized prop, created by creative agency Circle Agency, will travel to major UK cities over the next several weeks to...
Budweiser 0.0 Joins Five IPL Teams in Debut Move
Budweiser 0.0 has signed partnership deals with five Indian Premier League franchises—Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad and Rajasthan Royals—marking its first IPL involvement. The agreement will deliver city‑specific fan activations and limited‑edition merchandise tied to each team. This...
DTOM Soft Launch Breadth Edits AI Motion Engine for SaaS Promos
DTOM Soft announced the beta launch of Breadth Edits, an AI Motion Engine that delivers studio‑grade 1080p product promos with pixel‑perfect typography. The platform uses a code‑to‑video rendering architecture to eliminate distorted text and removes the need for post‑production tools...
Revolut ‘Welcome To My Bank’: Norton in the Saddle
Revolut has rolled out its first advertising campaign as a fully licensed UK bank, featuring Irish TV star Graham Norton in a 30‑second film titled “Welcome To My Bank.” The spot, created with agency Anomaly, positions Revolut as a "Banking...
Prologis’ Head of Social on Why People-First Beats Brand-First
Prologis’ head of social, Natalie Calvo, explains that a people‑first approach—amplifying employee voices—outperforms a brand‑first strategy for niche B2B sectors like industrial real estate. She notes the team posts only three to four times a week, spending most of her time...
JK Maxx Paints Names Akshay Kumar as Brand Ambassador
JK Maxx Paints has tapped Bollywood star Akshay Kumar as its brand ambassador to heighten visibility in the decorative paints segment. The partnership will be promoted through print, television, digital, outdoor and retail campaigns. Launched in 2023, JK Maxx sits...
OSN+ Launches Music-Led Campaign Built Around Its Biggest Genres
OSN+ has rolled out a music‑led campaign featuring a multi‑genre brand anthem that maps the platform’s core genres—drama, horror, thriller, action and comedy—into a single sonic identity. The anthem was created in‑house, leveraging AI to prototype over 160 lyric and...
20 Marketing KPIs to Track & Improve in 2026
The article outlines a comprehensive guide to 20 essential marketing KPIs for 2026, spanning AI‑driven search metrics, traditional SEO, paid advertising, social media, email, and multi‑channel performance. It explains how AI visibility, brand mentions, and citations are becoming critical as...
TechnoSport Taps IPL Buzz with ‘Real Movement’ Campaign
TechnoSport unveiled a brand film titled “Real Movement” during the Indian Premier League, shifting its narrative from gym‑centric performance to everyday activity. The campaign, part of a broader identity refresh, will run on connected TV, digital platforms and transit media...
Transparent Partners and Kana Announce Strategic Partnership to Deliver Enterprise-Grade Agentic AI for Marketing
Transparent Partners and Kana have formed a strategic partnership to deliver enterprise‑grade, agentic AI for marketing. The consultancy brings end‑to‑end data strategy, architecture, and change‑management expertise, while Kana supplies a unified platform that learns, decides, and acts on real‑time data....
How to Write an Article: A Step-by-Step Guide
The guide breaks article creation into a repeatable, step‑by‑step workflow, starting with choosing a topic and understanding the audience, then selecting the right publishing platform. It stresses thorough research, brainstorming, outlining, and using proven copywriting formulas to craft compelling introductions...
Shoppable TV Has a QR Code Problem
Shoppable TV has leaned on QR codes to turn viewers into shoppers, but industry data shows click‑through rates hovering around 0.03%, far below expectations. While 62% of consumers discover new brands on television and spend roughly $290 annually on TV‑inspired...
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Calculating the Return on Investment (ROI) of a Marketing Campaign
Marketing ROI measures the profitability of campaigns by comparing sales growth to the cost of marketing spend. The article outlines a basic formula—(sales growth – marketing cost) ÷ marketing cost × 100—and shows why adjusting for organic growth yields a more realistic percentage. It also demonstrates...
From Side Hustle to Serious Brand: Lessons Every Ecommerce Founder Should Know
The article outlines a step‑by‑step playbook for ecommerce founders who want to transform a side hustle into a recognized brand. It stresses the power of an authentic founder narrative, a customer‑obsessed feedback flywheel, and scalable technology and logistics. It also...
Shield Insurance Broker and VML Thailand Turn Hard Sell Into Binge-Worthy Micro Drama
Shield Insurance Broker, together with VML Thailand, launched an innovative social‑media campaign for its After Shit Happens Service, turning a traditionally hard‑sell insurance proposition into a binge‑worthy micro‑drama series. The series delivers every feature and benefit through fast‑paced, cliff‑hanger storytelling...
Genius Sports Opens up Real-Time Live Sports Targeting to Brands
Genius Sports unveiled its Moment Engine, a real‑time targeting platform that matches live‑sports data—such as player stats and scorelines—to addressable CTV, display and upcoming social inventory. Partnering with major ad exchanges, the tool lets brands trigger ads during high‑engagement moments...
Inside The Daily Mail’s Creator-Led Content Playbook
DMG Media has hired more than two dozen creators to run its creator‑led social channels, producing ten to twenty original videos daily across topics from football to youth issues. The in‑house model generates 250,000‑350,000 views per video, outpacing the Daily...
Social Media Advertising Examples: 12 Ideas to Inspire You in 2026
The article catalogs twelve standout social‑media ads across Instagram, LinkedIn, Reddit and Facebook, breaking down the tactics that made each piece effective. It highlights how brands like Apple, Notion and Google use pain‑point framing, user‑generated hashtags, bold dollar values and...
TikTok Boasts Of Joint Venture And Improvements For Advertisers
TikTok unveiled a new News Front showcase highlighting its two‑month‑old joint venture with USDS, promising richer storytelling formats and a more secure, creative advertising platform. The partnership is positioned to give advertisers advanced tools and stronger data protection. Meanwhile, Tennessee lawmakers...
Macy’s AI Chatbot Quadruples Customer Spending
Macy’s introduced the Ask Macy’s AI shopping assistant on March 23, leveraging Google’s Gemini model to provide outfit‑completion suggestions and virtual try‑on capabilities. Early data show that shoppers who engage with the chatbot spend roughly 4.75 times more than those...
Mango Communications Rebrands to FleishmanHillard Aotearoa
Mango Communications Aotearoa has officially rebranded as FleishmanHillard Aotearoa, joining the global FleishmanHillard network under Omnicom Oceania. The move links the New Zealand agency to more than 250 PR, social and activation specialists across Australia and New Zealand, and provides access to...
TikTok for Business Introduces Campaign to Drive In-App Shopping
TikTok for Business launched the “Watch it. Love it. Want it.” campaign to promote its expanding in‑app shopping experience. The platform reported a 40 % year‑over‑year increase in search activity, with billions of daily queries, and one in four users searching...
Email Service Providers Use AI To Inspire An Email Functionality Leap
The Forrester Wave™ Q1 2026 reveals that artificial intelligence is reshaping email service providers (ESPs), delivering conversational interfaces, hyper‑personalized one‑to‑one messaging, and smarter inbox optimization. AI now powers data onboarding, automatic compliance checks, and dynamic user‑specific platform interfaces across 12 evaluated...
ChatGPT Advertising Launches in Australia
OpenAI will introduce advertising within ChatGPT for Australian users in the coming weeks, following positive early signals from its U.S. pilot. Ads will appear only for logged‑in adult users on the free and go tiers, while Plus, Pro, Business and...
Core Brands Powering Expansion
Choice Hotels International’s core brands are powering a rapid expansion, driven by strong conversion rates in the midscale segment. The company’s development team, led by SVP Jason Cowan, highlighted a streamlined renovation process that shortens downtime for property owners. Brand...
Crocs CMO on Microdramas, TikTok and Gen Z at Shoptalk
Crocs’ chief marketing officer Carly Gomez highlighted the brand’s focus on Gen Z at Shoptalk, showcasing a new micro‑drama series called “Charmed To Meet You” launched on ReelShort. The five‑episode, snackable story has garnered over 10 million views since its February 2026 debut...
Uproxx Makes Play for TV Ad Spend With TikTok-Ready Shows
Uproxx TV debuted at NewFronts, positioning itself as a top‑10 entertainment property on connected TV with over 160 million monthly viewers, more than half of whom watch on traditional TV screens. The company is launching creator‑driven shows like “Love, Songs,” leveraging...
Taco Bell Puts Two Global Flavors up for a Fan Vote
Taco Bell has launched its inaugural “Global Taco Vote,” inviting Rewards members to decide which international flavor will join the U.S. menu later this year. Voters can choose between Thailand’s Kickin’ Chicken Taco and India’s Butter Chicken Taco by voting...
Instagram to Sell Reels Ads for Viral TV and Movies Content, ‘Cultural Moments’ Like NFL Games and Black Friday
Meta announced that Instagram’s Reels Trending Ads will now include a "TV & movies" category and dedicated line‑ups for cultural moments such as NFL games, Black Friday and Fashion Week. A limited‑alpha reserve‑buy option will let brands secure up to...
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The True Cost of Conversational Analytics: A Guide to Implementing a Phased Approach
Conversational analytics, powered by Google’s Analytics MCP, lets users query GA4 data with natural language, turning dashboards into instant answers. The model introduces layered costs: free GA4 API tokens, BigQuery’s $6.25 per terabyte scan fees, and AI platform subscriptions. Seer...
Connecticut Restaurant & Hospitality Association Debuts In Rebranding to Unite State’s $21B Hospitality Industry
The Connecticut Restaurant Association rebranded as the Connecticut Restaurant & Hospitality Association, merging restaurants, bars, caterers, hotels and lodging operators under one umbrella. The new entity now represents roughly 10,000 businesses, about 170,000 employees and generates nearly $21 billion in economic...
Ferrero Plans Largest Marketing Commitment to Date for World Cup Push
Ferrero North America announced its largest ever marketing spend, a $100 million “Go All In” campaign tied to the 2026 FIFA World Cup and Easter. The promotion, starring Tom Brady, invites shoppers to scan QR codes on Ferrero products for a...
This New Perk for Amex’s Business Cards Is a Big Bet on the Future of AI
American Express is rolling out a $300 annual statement credit on its U.S. Business Platinum and Business Gold cards for ChatGPT Business subscriptions, launching this spring. The perk aims to help enterprise customers offset AI software costs and boost productivity....
Multiply Raises $9.5M, Focused on B2B Self-Learning Ads
Multiply, an AI‑native media agency for B2B firms, emerged from stealth with a $9.5 million Series A led by Mayfield. Its self‑learning advertising platform links Google Search and LinkedIn campaigns to sales call recordings, CRM data, and performance metrics, automatically generating and...
Upgrade Your Creative Performance with March’s Demand Gen Drop.
Google’s Demand Gen platform now includes AI‑powered Veo, which turns static images into video ad variations, helping advertisers achieve “Excellent” ad strength. The suite also expands creator partnerships, enabling authentic YouTube Shorts content that lifts conversion rates by roughly 30 %....
Looking to Generate Better B2B Leads? Why Industrial Companies Are Refining Their Strategy
Industrial manufacturers are moving from traditional trade‑show outreach to sophisticated, digital‑first lead generation. Because industrial sales involve multi‑million‑dollar contracts and multiple stakeholders, companies must align precise technical messaging with buyers’ pain points. The article highlights how data‑driven tactics—intent monitoring, account‑based...
Ooni Selects Croud As Global Media AOR
Pizza oven maker Ooni has selected Croud as its global media agency of record, moving media functions from in‑house to an external partner covering strategy, planning, activation, measurement and analytics across North America, the U.K., France, Germany and broader Europe....
Call For Reinvention: A Conversation With P&G's Marc Pritchard
Marc Pritchard, Procter & Gamble’s chief brand officer, told the ANA Media Conference that AI, data and media fragmentation are reshaping brand building into a continuous, one‑to‑one engagement model. He highlighted P&G’s shift to in‑house, programmatic media planning and buying...
Colruyt Partners with Retail Media Platform in Which Ahold Delhaize Holds a Stake
Colruyt Group has teamed up with advertising platform Adhese to accelerate its retail media services, aiming to deliver omnichannel campaigns that leverage first‑party data. The partnership will provide the retailer with technology infrastructure, onboarding support, and scalable campaign management tools....
Podscribe Announces Airchecks for RON Campaigns and Turnkey Tealium Integration
Podscribe unveiled two major upgrades: airchecks that now capture run‑of‑network (RON) podcast campaigns and a turnkey server‑to‑server integration with Tealium’s customer data platform. The RON airchecks use pixel activity and expanded transcription to verify ad placement, deliver brand‑safety signals and...
