Sprinklr CX Connect New York 2026
Sprinklr CX Connect 2026 convenes senior marketing, customer experience and service leaders on June 4 in New York’s Convene 237 Park. The half‑day event focuses on AI‑driven innovation, digital ecosystem transformation, and emerging business models reshaping brand‑consumer interactions. Attendees will engage in peer networking, industry insights, and practical discussions on journey mapping and CX operations. Sponsors include Sprinklr, BMO, SAMY Alliance and Ocean Spray, underscoring the event’s strategic relevance.
'Taste' Sensation: GSD&M Promotes Mateo's Salsa As Farm Fresh
GSD&M unveiled the “Farmer’s Market Fresh Taste” campaign for Texas‑based Mateo’s Salsa, featuring two 15‑second television spots and six‑second social cutdowns. The integrated effort runs across OLV, CTV, social platforms and retail media networks, targeting millennials and Gen X. The creative...
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The Complete Website Migration Checklist [SEO-Friendly]
The article delivers a step‑by‑step website migration checklist that spans pre‑migration planning, build‑and‑test, URL mapping, the actual migration, and post‑migration monitoring. It emphasizes establishing baseline analytics, creating a detailed redirect map, and using a staging environment to catch crawl or...
Papa Johns and Toy Story 5 Mark First-Ever Collaboration
Papa Johns announced its first-ever partnership with Disney‑Pixar’s Toy Story 5, launching three themed personal pizzas, a special Rootin’ Tootin’ Ranch dip, and limited‑edition collectibles. The items debut in the U.S. on June 1 at $6.99 and run through July 19, with the promotion expanding to...
Haleon India Witnessing Double-Digit Growth Momentum, Open to Inorganic Growth Opportunities
Haleon India posted double‑digit growth in Q1, driven by a ₹20 (≈ $0.24) Sensodyne launch that attracted 70% new consumers. The company doubled its distribution footprint, with rural sales now accounting for a quarter of revenue. CEO Kedar Lele highlighted plans...
Lay’s World Cup Marketing Strategy Focuses on ‘Scaled Intimacy’ with Fans
Lay’s has entered the FIFA World Cup arena as a global sponsor, launching the second phase of its “No Lay’s, No Game” platform. The campaign pairs star‑studded ads—featuring David Beckham, Lionel Messi, Steve Carell and others—with a real‑world watch‑party stunt in...
Coca-Cola to Funfetti: Food Brands Celebrate America’s 250th Birthday with Limited-Edition Products
Food brands are rolling out patriotic products ahead of the United States’ 250th birthday in July 2026. Coca‑Cola unveiled limited‑edition America250 bottles and state‑specific mini‑cans, while Talking Rain’s Sparkling Ice teamed with Flavor Flav to launch a red‑white‑blue Life Savers sparkling water. Pillsbury...
Brands Briefing: Anthropologie’s Weddings Business Has Become a Powerful Customer Acquisition Engine
Anthropologie entered the wedding market in 2011, but its bridal segment has exploded in the last two years as brides seek coordinated outfits for every ceremony moment. Chief merchandising officer Holly Thrasher says the business is growing "exponentially," turning weddings...
Kochava Announces New Yahoo DSP Workspace Now Available on StationOne, the Integrative AI Hub by Kochava
Kochava unveiled a Yahoo DSP workspace on its StationOne AI hub, marking the first demand‑side platform integrated into the system. The new workspace bundles AI‑driven Skills, Agents and a dedicated Yahoo DSP Connector, letting marketers buy, manage and optimize programmatic...
Campbell’s Risa Cretella on Reinventing Iconic Brands and Winning in Commoditized Categories
Campbell’s executive vice president Risa Cretella explains how the company is reinventing its iconic brands by injecting an entrepreneurial mindset into a large organization. She emphasizes fast, data‑light decision‑making and empowering teams to act on clear consumer demand. The discussion highlights...
Faster Insights, Smarter Workflows, and a Platform Built for Enterprise Scale
Hootsuite unveiled a suite of enterprise‑focused updates that turn real‑time social data into actionable business intelligence. New capabilities include LLM Insights monitoring brand mentions across AI assistants, multilingual conversation clusters, and the Yeti Agent for deeper topic detection. The platform...
Brianna Doe on the One Thing CMOs Should Change About Creator Marketing Right Now
Brianna Doe, founder of Verbatim, argues that CMOs must stop treating influencer marketing as a siloed paid‑media tactic and instead embed creators within broader brand programs. She highlights the creator economy’s rapid growth, the flood of AI‑generated content, and the...
Trust Is the Real Innovation in Agentic Advertising
PubMatic argues that trust, not technology, is the key to scaling agentic advertising. Early adopters report 87% faster campaign setup, 70% quicker issue resolution, and sub‑millisecond response times that beat manual optimization. The company’s AgenticOS builds on its Activate platform,...
What Does Declining Traffic Mean for the Future of Search?
The article warns that AI‑driven, zero‑click searches are reshaping how brands are discovered, turning traffic declines into signs of content authority rather than failure. Large language models now pull answers directly from authoritative guides, leaving no click trace in analytics....
B2B Influencer Marketing: What Practitioners Are Actually Doing in 2026
B2B influencer marketing has moved from a niche experiment to a multi‑million‑dollar channel, with enterprise software firms paying creators five‑ to six‑figure fees for LinkedIn posts. Buyers now start their purchase journeys by trusting individual voices rather than reading analyst...
Toyota Merges Four Distinct Campaigns in EV Push
Toyota is launching a multipart advertising push that merges four separate creative campaigns to promote its all‑electric lineup. The effort, handled by Burrell, Saatchi & Saatchi, Intertrend and Conill, targets diverse audiences including EV skeptics, small‑business owners, Asian American and...
Inside WBD’s New Pitch to Advertisers Amid Paramount Shakeup
Warner Bros. Discovery is staging a May 13 upfront to reassure advertisers as it navigates a pending $110 billion merger with Paramount Skydance. Ad‑sales chiefs Ryan Gould and Bobby Voltaggio highlighted the breadth of WBD’s portfolio—from news and sports to streaming and...
Clio Health Champions: Sara Brooks, Chief Growth Officer – BetterHelp
Sara Brooks, BetterHelp’s Chief Growth Officer, leverages 18 years of scaling consumer‑tech firms—including two IPOs—to drive global marketing and expansion. She recently spearheaded the "Mind Over Madness" campaign, partnering with NBA star Joakim Noah to tie free therapy hours to basketball assists...
Turn Your Data Into Decisions: 3 Things Your Business Needs for Growth in the AI Era
Google announced a suite of updates aimed at simplifying data measurement for marketers in the AI era. The refreshed Data Manager will visually map connections across platforms like BigQuery, HubSpot and Shopify, while a no‑code visual tag upgrade lets existing...
U.S. Digital Video Ad Spend to Surpass $80B in 2026; Growing 20% Faster Than the Total Ad Market, According to...
The Interactive Advertising Bureau projects U.S. digital video ad spend to top $80 billion in 2026, an 11% year‑over‑year increase that outpaces the broader ad market by roughly 20%. Digital video—encompassing CTV, online and social video—will claim more than 60% of...
How To Test A New Bid Strategy In Google Ads
Google’s AI‑driven Smart Bidding continues to dominate paid‑search, but even top‑performing campaigns eventually hit a plateau. The article outlines a data‑driven framework for deciding when to test a new bid strategy, choosing between native experiments and manual sequential tests, and...
Social Video Ad Spending Is Set to Outpace CTV in Growth Rate This Year
The IAB projects social video ad spend to grow 13% year‑over‑year in 2026, surpassing CTV’s 11% growth. Total U.S. digital video investment is expected to reach $80 billion, with platforms like Instagram, YouTube, TikTok and Reddit capturing a larger share of...
AI Made Marketing Faster. It Also Made It Harder to Control.
Generative AI is slashing creative production cycles, letting midsize teams launch campaigns in days instead of weeks. However, the flood of AI‑generated assets erodes brand consistency and makes performance attribution opaque. The article argues that speed alone is insufficient; marketers...
Digest: OpenAI Lays Groundwork For ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI Venture; Musk Settles Twitter Lawsuit Paying...
OpenAI is preparing to launch ChatGPT advertising in the European Union by adding a consent‑management pixel and updating its privacy policy to permit sharing purchase data with advertisers. Blackstone, Hellman & Friedman and Goldman Sachs are backing a new Anthropic‑led...
Do You Really Need 100,000 Influencers, Or Just the Right Few?
The article argues that brands achieve higher ROI by partnering with a curated group of influencers rather than casting a wide net of 100,000 creators. It highlights the growing role of influencer talent agencies that negotiate deals, manage contracts, and...
Today’s Housing Market Favors Storytellers — and Video Is King
Jason Cassity, chief growth officer at The Real Brokerage, argues that video has become the most efficient distribution channel for real‑estate agents. He urges a "media‑first" mindset, recommending agents document daily activities rather than chase polished productions. By batching shoots...
How To Evaluate AI Solutions (Without Getting Distracted by the Hype)
Marketers are drowning in AI‑laden hype, yet 95% of pilots flop because teams start with technology instead of a clear business problem. The article urges firms to define the specific use case, verify that the tool can ingest fragmented enterprise...
How China’s Fragmented Search Ecosystem Is Reshaping SEO in 2026
China’s search landscape in 2026 is a fragmented, intent‑driven ecosystem where Baidu still commands roughly 70% of mobile searches, but users increasingly turn to super‑apps, e‑commerce platforms, and generative AI assistants for discovery. New LLMs such as Doubao, DeepSeek, and...
Brand Storytelling Is Evolving Into Micro-Dramas and Agencies Need to Keep Up
Brand storytelling is shifting from long‑form narratives to bite‑size "micro‑dramas"—15‑30 second video loops that dominate TikTok, Instagram Reels, and Snapchat. Agencies that once relied on traditional copywriters now face a talent gap as brands demand rapid pacing, cinematic visuals, and...
Google Business Profile Suspensions Spike Over User Account Restrictions
Google Business Profiles are experiencing a sudden surge in suspensions linked to user account restrictions, according to several local‑SEO professionals. Within a 24‑hour window, some experts reported up to eight accounts being blocked, despite no evidence of spam or policy...
PG Tips Ties with Disney+ for “Rivals” Exclusive Limited-Edition Monkey Competition to Drive Shopper Engagement
PG Tips has partnered with Disney+ to launch a limited‑edition "Rivals" promotion that runs nationwide from May 1. Shoppers who buy a PG Tips pack can scan a QR code and enter a 10‑digit code for a chance to win one...
Google Ads Data Retention Policy Updated
Google announced that its Ads performance reporting data will have extended retention periods. Hourly, daily and weekly metrics will be kept for 37 months, while monthly, quarterly and annual data will be stored for 11 years. The change, communicated via...
INTERSPORT Launches 2026 Global Brand Campaign
INTERSPORT has unveiled its 2026 global brand campaign, "YOUR PASSION. YOUR PLACE. MAKE IT YOUR GAME," positioning the retailer as the common ground for athletes of all levels. The campaign features four high‑profile footballers—Joshua Kimmich, Frenkie De Jong, Bradley Barcola and Sandy Baltimore—backed by...
Watch It. Love It. Want It. How TikTok Is Blending Discovery, Connection and Commerce
TikTok unveiled its new global positioning, “Watch it. Love it. Want it.”, at the OMR Festival, emphasizing the seamless blend of discovery, connection, and commerce on the platform. Research from Ipsos shows TikTok is the most influential channel during the...
If AI Can’t See You, Buyers Won’t Either: Is Your Inbound Strategy Ready?
The article warns that B2B inbound strategies built for legacy SEO are losing relevance as AI chat tools like ChatGPT, Google Gemini, and Microsoft Copilot become the primary way buyers discover and evaluate vendors. It outlines three maturity levels—Indexed, Answerable,...
Product SEO: 8 Strategies That Drive Demand for B2B & SaaS
Product SEO is a high‑leverage, often neglected tactic for B2B and SaaS firms, focusing on optimizing feature, integration, comparison, pricing, and documentation pages rather than generic top‑of‑funnel content. By aligning site architecture, keyword mapping, and structured data, companies can capture...
Taco Bell Grows Loyalty and Digital Sales
Taco Bell is expanding its loyalty program, driving a 30% year‑over‑year increase in loyalty sales and pushing its U.S. digital sales mix toward 50%. Across Yum Brands, digital transactions reached a record 63% of total sales, equating to about $11 billion...
Why American Family Insurance Made a Reality Competition Series for Hulu
American Family Insurance partnered with Disney Advertising to launch “Designed To Last,” a four‑episode reality competition premiering May 5 on Hulu. The show pits architects, engineers and inventors against design challenges focused on home‑preparedness for threats like wind, fire and ice,...
Google: AI Makes Human Experience More Important For Content via @Sejournal, @Martinibuster
In a recent Search Off The Record episode, Google Search engineers Martin Splitt and Nikola Todorovic warned that AI is making basic factual content less valuable. As large language models can instantly retrieve specs and data sheets, the competitive edge...
Stop Picking Sides: Let ‘Living Data’ Power Total TV
Matt Bryan of Samsung Ads argues that CTV success hinges on "living data"—a continuously refreshed blend of first‑party screen signals and third‑party intent data. Samsung smart‑TV analytics show Europe’s viewing split 55 % streaming, 45 % linear, underscoring audience fragmentation. Research indicates...
Lidl Plus Points Ramps up UK Grocery Loyalty Push – but Shoppers Divided on New Scheme
Lidl has launched Lidl Plus Points, a new loyalty program that awards one point per £1 spent and lets shoppers redeem points for vouchers or discounted items via its app. To jump‑start adoption, the retailer is gifting 100 free points...
Al-Futtaim Toyota Tugs Heartstrings Among UAE Locals, Residents with ‘The Accidental Icon’
Al‑Futtaim Toyota launched “The Accidental Icon,” a three‑month UAE campaign that revives the emotional bond with the iconic Toyota Building sign removed in 2018. The effort combines a five‑minute documentary on LinkedIn, Meta and TikTok, outdoor billboards on Sheikh Zayed...
Generative Engine Marketing: Retail Media’s Next Move
Generative Engine Marketing (GEM) is emerging as a new approach that positions brands to be discovered by AI models rather than just human shoppers. Jellyfish’s report highlights early successes, such as Gentle Monster’s 17% click‑through‑rate lift and MSC Industrial’s 45%...
ABG Hosts CMO Forum: Candid Conversation on Marketing Leadership Under Pressure
The Advertising Business Group (ABG) convened its inaugural CMO Forum in Dubai, gathering senior marketers from FMCG, travel, retail, tech, property, QSR and e‑commerce to discuss delivering measurable growth while safeguarding brand equity. Participants highlighted the clash between short‑term performance...
The First-Party Data Advantage
Mike Ford, CEO of Skydeo, outlines a no‑fluff playbook for turning first‑party data into a growth engine as privacy rules tighten and third‑party cookies disappear. He defines first‑party data, explains its privacy‑friendly, accurate nature, and contrasts it with second‑ and...
Manscaped’s Whole‑Body Media Strategy
Manscaped’s CMO Marcelo Kertész is steering the brand from a niche ball‑trimmer into a whole‑body grooming platform, a shift summed up as “from ball to all.” The company invested a multimillion‑dollar Super Bowl spot featuring anthropomorphic hair balls to signal...
Popkorn Wins Creative Mandate for The Coffee Bean & Tea Leaf India
Ekaagra, the master franchisee for The Coffee Bean & Tea Leaf in India, has selected popkorn as its agency of record after a competitive multi‑agency pitch. The new mandate tasks popkorn with leading local creative strategy, development and integrated campaigns...
Maintaining Brand Safety and Integrity in the AI Slop Era
A recent AD Week House Possible panel, co‑hosted by Silverpush, highlighted the surge of low‑quality AI‑generated content—dubbed “AI slop”—and its threat to brand safety. Speakers from Silverpush, Best Friend Animal Society, and Crispin urged brands to create bespoke guardrails that define...
Using Agentic AI to Connect Across the Funnel
Top marketers gathered at Brandweek’s ADWEEK House Possible session, co‑hosted with Mutinex, to discuss how AI is moving from hype to daily workflow. Speakers from Hershey, PubMatic, Breeze Airways and Mutinex emphasized that a solid data infrastructure is the prerequisite...
Brand Events up 54pc Since 2019: Launchmetrics
Launchmetrics reports that luxury brand events have surged 54% since 2019, signaling a strong return to offline, experience‑driven marketing. The growth is driven by high‑profile activations such as Veuve Clicquot’s Caffè at Milan Design Week and similar pop‑ups in New...