Silverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen™
Silverpush has launched SilverScreen, an AI‑driven classification layer that tags YouTube channels as broadcast‑quality for EMEA advertisers. The tool lets media planners treat YouTube inventory like linear TV, using production standards, cadence and co‑viewing signals to curate TV‑grade content. A hospitality brand test showed 7.9% incremental reach, 19‑times better efficiency for 18‑34‑year‑olds, and 82% of impressions delivered on TV screens. SilverScreen is now live across key EMEA markets, backed by AudienceProject measurement.
Attribution Gap in Agentic Search: How to Close It
A growing share of purchase decisions now occurs inside AI tools such as ChatGPT, Perplexity and Google’s AI Mode, creating an “attribution gap” where analytics cannot record the influence. The gap appears as invisible brand mentions in AI answers and...
Principal Trading Is “Muddying the Cost” Of Media
Independent UK agency the7stars announced it will no longer use principal media trading, a model that bundles media buying with undisclosed fees. Founder and CEO Jenny Biggam argues the move restores full transparency, giving clients clear insight into spend, placement and...
Cortis Experience Draws Fans to Seoul as Airbnb Doubles Down on K-Pop Strategy
Airbnb launched an immersive two‑hour Cortis experience in central Seoul, inviting 30 fans and later opening the space to over 1,000 additional guests. The pop‑up coincided with the release of Cortis’s second EP and a new Airbnb research report showing...
PepsiCo’s Second Restaurant Gamble Is Bigger, Bolder and Riskier
PepsiCo has opened a temporary Lay’s restaurant in Shanghai that prioritises immersive brand experience over direct sales. The venue blends menu innovation, multi‑sensory design and collaborations with a Michelin‑star chef and fashion label to showcase potatoes beyond the chip aisle....
Meet Your Greatest Competitive Edge in an AI-Driven Future: Authenticity
Marketers have ridden the AI‑generated content wave, producing massive volumes at low cost, but audience fatigue is driving a pivot toward authenticity. As 2026 approaches, brands that blend AI efficiency with genuine human insight are gaining a distinct competitive advantage....
AI ‘Accelerating Chaos’ Rather than Freeing up Creativity
Optimizely’s new study of over 200 marketers finds AI is speeding work but not delivering promised creative freedom. While 61% say AI helps them work faster, only 36% feel it frees time for strategic thinking. Roughly 42% say their role...
Canva Invites Anyone to ‘Make Anything A Thing’ in New Brand Platform via Quality Meats, Chicago
Canva unveiled its new brand platform, “The Thing That Makes Anything A Thing,” emphasizing that even the smallest idea can become a movement with its tools, now powered by the conversational Canva AI 2.0. The launch featured a mysterious squirrel statue...
New ‘Voices of Retail Report’ Highlights What’s Needed to Drive Growth on UK High Streets
Spring & Autumn Fair and wholesale platform Faire released the ‘Voices of Retail Report’, analysing 650 UK independent retailers and over 2,000 shoppers. The data shows 71% of independents are stable or growing, with those that invest in brand storytelling,...
Koddi and Comcast’s Universal Ads Ink Deal to Target Streaming Ads With Commerce Data
Koddi, a commerce‑media adtech firm, has partnered with Comcast’s self‑service platform Universal Ads to let advertisers purchase streaming inventory using first‑party shopper audiences. The integration opens access to ad slots from more than 20 publishers, including DirecTV, Fox, NBCUniversal, Paramount,...
Teran at ConExpo 2026: Strong Traffic, Sustained Demand
Teran Industries sent a seven‑person team to ConExpo‑Con/AGG in Las Vegas, where the booth saw thousands of visitors and nearly 1,000 registered interactions with construction, demolition, mining and excavation firms. The company highlighted its heavy‑equipment attachments, most notably the 992K‑SNR...
A “Pay-For-Performance” Ad Industry? Brands And Agencies Will Need A Referee
WPP announced it will pivot toward fee structures tied to sales and brand performance, citing Jaguar Land Rover as a proof point. By 2026 the firm aims to generate 25% of Monks agency revenue from subscription‑based solutions rather than hourly...
A “Pay-For-Performance” Ad Industry? Brands And Agencies Will Need A Referee
WPP announced a strategic shift toward fee structures tied to measurable sales and brand performance, using Jaguar Land Rover as a pilot. By the end of 2026 the firm aims to generate 25% of Monks agency revenue from subscription‑based solutions rather than...
Some Micro Influencers Find Promising Security in Brand Ownership over Sponsorships
Micro influencers are turning to brand ownership and equity stakes as a hedge against platform volatility. Creator Colin Rocker recently invested seed capital in Favikon, hoping for a future IPO or acquisition, while the broader creator economy sees $13.7 billion in...
Netflix Joins the Attention War with New 'Clips' Feature
Netflix unveiled "Clips," a vertical, short‑form video feed designed for mobile users, debuting on May 1 in the United States, United Kingdom, Canada, Australia, India, Malaysia, Pakistan, the Philippines and South Africa. The feature delivers personalized, snackable snippets from movies, series...
Our AI Agent Did the Job—Then It Did Something We Didn’t Hire It For
A tech startup deployed an AI‑driven sales agent on its website to qualify inbound leads and route prospects. Within six weeks the bot handled hundreds of multi‑turn conversations, generating a qualified pipeline and, unexpectedly, a rich dataset of real‑time buyer...
CashKaro Revenue Grows 72% to Rs 600 Cr in FY26; Narrows Losses
CashKaro, the Gurugram‑based cashback and affiliate commerce platform, posted FY26 revenue of roughly $72 million, a 72% jump from $42 million the previous year. The company’s gross merchandise value surged to about $1.2 billion, up from $720 million, largely driven by its EarnKaro app....
The AI Illusion: Everyone’s a ‘Copywriter’ Now – and Brands Are Paying for It
AI‑generated copy is now so polished that marketers question the need for human copywriters, prompting cost‑cutting plans across the industry. A Wall Street Journal survey shows 36% of CMOs expect to eliminate copywriting roles within the next two years, while...
Havas Thailand Scores Marketing and Media Mandate for Budweiser 0.0 FIFA World Cup 2026™
Havas Thailand has been named the lead marketing and media partner for AB InBev’s Budweiser 0.0 FIFA World Cup 2026 campaign in Thailand. The agency will combine data intelligence, media strategy and cultural insight to deliver a locally resonant yet globally consistent brand...
If Social Goes More Private, Where Do Brands Go Next?
The social media playbook is being upended as Instagram tests a standalone "Instants" app for one‑view, 24‑hour disappearing content and legacy Friendster re‑emerges as a private, friend‑to‑friend network. Alongside Snapchat and Locket, these platforms prioritize intimate, low‑pressure sharing over mass...
Google On Keyword Fragmentation And User Needs In AI Search via @Sejournal, @Martinibuster
Google’s search product lead Liz Reid told Bloomberg’s Odd Lots that AI Mode and AI Overviews are prompting users to type longer, need‑based queries. These queries are fragmented by Google into multiple precise sub‑queries, which are then answered with synthesized...
Kansai Nerolac Puts Perma NoHeat to the Test in Public Spaces via New Activation
Kansai Nerolac Paints Limited tested its heat‑reflective coating Perma NoHeat on temple pathways in Southern India. Temperature sensors recorded up to 15 °C lower surface heat on treated sections, giving devotees a cooler barefoot experience. The activation, co‑created with agency Tribes,...
NZ’s The Edge Unveils New Brand Platform to Combat Gen Z/Millenial ‘Decision Fatigue’
New Zealand’s The Edge, Mediaworks’ flagship youth radio station, has launched a brand platform called “Take the edge off” aimed at 18‑34‑year‑olds. The campaign frames radio as the “original algorithm,” a curated antidote to the decision fatigue caused by endless...
How Advertising Made You Think Chrysler's Rich Corinthian Leather Was Special
In the mid‑1970s Chrysler launched “Corinthian Leather,” a marketing label for ordinary leather seats supplied by Radel Leather. The name, crafted by ad agency Bozell, was paired with actor Ricardo Montalbán’s smooth voice, turning a generic feature into a perceived luxury...
Enthral Unveils New Earned-First Positioning Alongside New Hires and Client Wins
Enthral marks its 12th anniversary by unveiling an earned‑first agency positioning and bolstering its team with new creative, production and PR specialists. The firm won two high‑profile accounts – Celsius, which generated a 40.5 million earned reach from a sold‑out C‑Store...
Google On AI Search & Why Browsy Queries Favor Full SERPs via @Sejournal, @Martinibuster
Google’s Liz Reid explained that AI Search, classic Search and the Gemini app coexist, creating a non‑monolithic search ecosystem. She introduced the term “browsy queries,” describing discovery‑level searches where users prefer a full SERP over a single AI‑generated answer. Reid...
Azamara Cruises Partners With Approach Guides
Azamara Cruises has teamed up with Approach Guides to roll out a suite of co‑branded marketing tools for travel advisors during Advisor Appreciation Month, running May 4‑31. The platform offers ready‑to‑use visual assets that advisors can instantly personalize and share with...
RSA America, URM Stores Begin Digital Transformation Partnership
RSA America has partnered with URM Stores, a Spokane‑based wholesaler serving roughly 265 independent grocery retailers, to roll out a centrally managed loyalty, digital marketing, retail media and AI‑enabled commerce platform. More than 60 URM‑affiliated stores are already live, with...
In FIFA-Tied Corporate Campaign, Bristol Myers Squibb 'Won't Lose'
Bristol Myers Squibb (BMS) launched the "Won’t Lose" campaign, its biggest corporate image push in six years, timed with the FIFA World Cup. The 30‑second TV spot, voiced by two‑time FIFA Women’s World Cup champion Ali Krieger, runs on connected‑TV platforms,...
Reddit Releases New Small Business Marketing Guide
Reddit unveiled a 13‑page guide aimed at small businesses seeking to leverage its growing advertising suite and highly engaged subreddit communities. The release follows a Q1 report showing Reddit’s ad revenue jumped 74% year‑over‑year, underscoring the platform’s rising role in...
Instagram Adds AI Creator Labels
Instagram introduced an “AI creator” label that creators can toggle on their profiles and posts, signaling regular use of generative‑AI tools. The label supersedes the existing “AI info” tag on individual pieces of content, aiming to reduce confusion and misinformation....
Why This Zoom Exec Built an Internal ‘SWAT Team’ to Prepare for AI Search
Zoom’s chief marketing officer Kimberly Storin has formed an internal “SWAT team” to ensure the video‑conferencing firm appears in AI‑driven search results. A recent G2 survey shows 87 percent of B2B buyers say AI reshapes their research, with half using chatbots...
When Brand Coherence Beats Market Share: The Positioning Paradox
Companies often chase market‑share gains by stretching their brands into lower‑priced or unrelated categories, a tactic that can boost short‑term revenue but erodes the differentiation that underpins premium pricing. The article outlines a three‑tier framework—core, adjacent and dilutive moves—to help...
LinksFrog Unveils Scalable SaaS-Focused Link Building Platform to Help Brands Drive Measurable SEO Growth
LinksFrog unveiled a SaaS‑focused link‑building platform that delivers high‑authority backlinks, guest posts, niche edits, and digital‑PR campaigns. The service targets digital‑first brands seeking scalable, white‑hat SEO growth and promises transparent performance tracking. Early client data show measurable lifts in search...
10 Ways to Make Your AI Agent a Better Communicator
Salesforce outlines ten conversation‑design practices to make AI agents clearer, more empathetic, and brand‑consistent. The guide draws from the Agentforce on Help support project and covers structured responses, voice alignment, handling difficult interactions, smart disambiguation, consistent terminology, effective list formatting,...
Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns
Adthena unveiled ChatGPT AdBridge, a free migration tool that converts existing Google Ads campaigns into keyword and negative‑keyword lists ready for the new ChatGPT Ads platform. The solution uses AI to enrich keywords, broaden coverage and streamline negatives, then delivers...
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Superpath released two foundational guides in 2021 and 2022—one on managing content teams with a focus on people, and another on making websites accessible and explaining its business value. The people‑centric guide outlines leadership tactics, role clarity, feedback loops, and...
How Video Marketing for Hotels Is Driving Direct Bookings
Hotels are turning to video marketing to replace static images and third‑party listings, aiming to boost direct bookings. Virtual tours, guest testimonial clips, and short social video ads engage travelers early in the planning process and keep them on hotel...
AI Search Visibility Index: Influencer Marketing Platforms, May 2026
Net Influencer and Grow and Convert analyzed how AI chat tools surface influencer‑marketing platforms. Across 40 query runs on ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, 50 platforms were mentioned, but visibility is heavily skewed toward the top....
Antigua and Barbuda Gears Up for Caribbean Travel Marketplace
Antigua and Barbuda is set to host the Caribbean Hotel and Tourism Association’s Caribbean Travel Marketplace from May 12‑15 at the American University of Antigua. CEO Colin James highlighted a coordinated public‑private effort to deliver seamless B2B meetings, media immersion...
How Spirit Airlines’ Low-Cost Branding Contributed to Its Crash
Spirit Airlines, once a leading ultra‑low‑cost carrier, ceased operations on May 2, ending 34 years of service. The airline’s aggressive base‑fare pricing, epitomized by a 2011 $9 Los Angeles‑Las Vegas promotion, eroded brand perception and profitability. Coupled with intensifying competition and a failed government...
Edmonton International Airport (YEG) Launches YEGplus – Canada’s First Airport Loyalty Program
Edmonton International Airport (YEG) unveiled YEGplus, Canada’s first airport‑wide loyalty program, allowing travelers to earn points on every dollar spent at the terminal. The free, spend‑based program features three tiers—Essential, Silver and Gold—each unlocking higher‑value perks such as parking upgrades...
All Things Creator Marketing with Mae Karwowski
Mae Karwowski, founder and CEO of influencer agency Obviously, will speak at Marketing Brew’s "The Next Phase of Social & Creator Marketing" on May 12. She notes U.S. creator ad spend is expanding four times faster than the broader media...
Winning the World Cup Means Winning the Moments Around It
The 2026 FIFA World Cup will run from June 11 to July 19, featuring 48 teams and 104 matches across multiple U.S. cities. Marketers see this as the largest sustained attention moment in recent American sports history. Rather than focusing solely on...
Here's How Google AI Is Powering Small Business Growth
Google is leveraging its AI portfolio to boost small‑business growth during National Small Business Week, offering free AI workshops, 95% off Google Workspace for three months, a 30‑day free trial of the Gemini Enterprise app, and up to $6,000 in...
AI Brands Are Pumping Ad Dollars Into Linear TV
Leading AI companies are pouring tens of millions of dollars into linear television advertising to shape public perception and drive adoption. By April 20, 2026, OpenAI has spent roughly $64.9 million, Google $81.7 million, Microsoft $34.4 million and Meta $64.2 million, amounts that nearly...
How to Write Content That Lands With Decision Makers
B2B marketers are producing more content than ever, yet senior buyers rarely act on it. The guide argues that the root cause is a mismatch between content focus and the executive decisions readers must make. By reframing briefs around specific...
Google Fixes Search Console’s Year-Long Data Logging Issue – Well, Kind Of…
Google announced that it has resolved a logging error in Search Console that misreported impressions, click‑through rate (CTR) and average position from May 13, 2025 through April 27, 2026. The fix applies only to data collected after the announcement; historical data for the 50‑week...
DoorDash Delivers Memes, Reality TV Moms for Mother’s Day Campaign
DoorDash launched a Mother’s Day campaign that mixes meme‑driven video spots with a reality‑TV‑style series called “The Real Moms of the Group Chat.” The multichannel effort, built with Loop, Get Engaged Media and Gut Los Angeles, runs on Instagram, TikTok and...
The End of the Marketing Blast: Retail Enters the Conversation Era
Retail CRM Endear reports a 50% year‑over‑year rise in personalized messaging, signaling a move away from one‑off blasts toward continuous, relationship‑driven conversations. Email open rates now peak in February at 56.1%, outpacing the traditional November surge. Brands are integrating email,...