Google Discover Publisher Pages To Get Links & Featured Posts

Why It Matters

By letting publishers dictate link hierarchy and visual elements, Google Discover can drive higher engagement and revenue, while giving brands more control over how their content appears in a high‑traffic feed.

Key Takeaways

• Google Discover pages now support custom links and featured posts
• Publishers can reorder social media and website links manually
• Larger header images and sharper logos improve visual branding
• Feature rollout follows initial launch in August 2025
• Early adopters like Newsweek and Delish showcase new layout

Pulse Analysis

Google Discover has become a key traffic source for news sites and content creators, surfacing personalized stories directly in the mobile feed. After an initial rollout of publisher pages in August 2025, the search giant is now testing a redesign that adds custom link blocks, featured posts, larger header images, and higher‑resolution logos. The changes appear to be managed through a simple “claim your page” workflow, allowing eligible publishers to edit the layout without deep technical integration. Early screenshots shared by X user Damien show the new interface in action, highlighting a more flexible content hierarchy.

From a publisher’s perspective the new controls translate into measurable SEO benefits. By pinning preferred social channels or a corporate website at the top of the Discover page, editors can steer click‑throughs toward high‑value properties, potentially boosting ad revenue and brand visibility. The ability to reorder links—previously dictated by follower counts—gives smaller outlets a chance to promote under‑utilized platforms. Larger visuals and sharper logos also improve click‑through rates, as users are drawn to richer thumbnails in a crowded feed. Early adopters such as Newsweek and Delish are already experimenting with these options.

Google’s incremental rollout signals a broader shift toward giving publishers more agency within algorithmic feeds. As Discover continues to compete with social media timelines, the ability to curate link order and visual branding could become a differentiator for traffic acquisition. Marketers should monitor performance metrics after the feature is fully released and consider A/B testing headline placements alongside the new link blocks. Ultimately, the update underscores Google’s strategy to keep the Discover ecosystem attractive for both users and content partners, reinforcing its role in the modern content discovery landscape.