‘Insight Deflation’: The Lab Co-Founders Explain Why More Data Can Mean Less Clarity
The Lab’s co‑founders Neale Cotton and Paul Labagnara label the surge of data and AI‑driven analysis as “insight deflation,” where abundant information clouds true consumer understanding. They argue AI can process massive datasets but cannot translate inconsistent, subconscious human behavior into actionable insight without human judgment. Leveraging their 20‑year independent, methodology‑agnostic stance, The Lab focuses on human‑centered interpretation rather than raw data volume. Their message stresses that fresh thinking, not more data, is the catalyst for meaningful marketing change.
RINA Strengthens Foreship Brand and Global Marine Consulting Offering
RINA has unified its marine consulting teams under the Foreship brand, unveiling a new visual identity. The combined workforce now exceeds 150 professionals, with more than 20 hires already made and plans to grow staff by up to 45% before...
‘Wasting A Lot Of Budget’: Heatseeker’s New CTO On Why Guessing Without Testing Is Failing Marketers
Heatseeker has appointed former Google AI leader Kawal Gandhi as chief technology officer, signaling a push to replace traditional survey‑based market research with AI‑driven behavioural experiments. The platform runs live “ghost ads” on social media to capture real clicks, sign‑ups...
Gen Z Perspectives: DBS Seeks Creative Agency, Esquire SG's AI Play & Nutella Goes Cosmic
DBS’s marketing chief announced a regional search for a creative agency to reinforce the bank’s image as a “beacon of trust” across Singapore, China, Hong Kong, India, Indonesia and Taiwan. Esquire Singapore faced backlash after an AI‑generated interview with actor Mackenyu,...
Macquarie Centre Launches A/W 2026 Season with New Digital-First Campaign via iD Collective
Macquarie Centre has teamed with iD Collective to roll out a digital‑first Autumn‑Winter 2026 campaign, spotlighting its premium fashion mix. The effort features Australian actress‑singer Tammin Sursok and model Francesca Hung modeling collections from Aje, Polo Ralph Lauren, Witchery and Zara. iD...
Hyatt Eyes an India-First Brand — Exclusive
Hyatt Hotels is exploring a brand built exclusively for India, echoing its Atona concept in Japan. The chain, which entered the market in 1983 and now runs 55 properties, plans to double that count to 100 hotels by 2030. To...
Ritson Is Right About WPP — but He Is Using the Wrong Map
WPP announced a sweeping re‑branding that places its flagship agencies—Ogilvy, VML and AKQA—under the new WPP Creative umbrella, a move championed by CEO Cindy Rose. Mark Ritson praised the intent but warned the strategy relies on the three‑decade‑old Aaker brand‑architecture...
Quiet Achiever Acast Says ‘Authentic Integration Is on the Rise’
Acast, the Swedish‑founded podcast network, has secured the return of Abbie Chatfield’s “It’s A Lot” podcast and highlighted a surge in “authentic integration” where ads extend beyond audio to social and video platforms. The company leverages its global footprint in...
AI-Driven Marketers Have a Focus Problem
AI tools now let marketers launch campaigns at unprecedented speed, turning execution into a non‑issue. However, the flood of data and simultaneous projects creates a focus bottleneck, leaving teams unsure which initiatives to prioritize. Amplitude’s AI‑driven agentic analytics—through its Global...
60 Days of Prepmas Delivers Exceptional Christmas Results for Kitchen Warehouse
Block’s 60 Days of Prepmas radio campaign drove Kitchen Warehouse’s Christmas sales up 43% year‑on‑year, while store traffic rose 17% and website visits climbed 18% versus the prior holiday period. The initiative ran from 27 October to 25 December 2025, delivering a fresh 24‑hour radio...
StreetIQ Hires Dave Mullan to Drive Programmatic DOOH Push
Australian out‑of‑home platform StreetIQ has hired Dave Mullan as sales director to accelerate its national expansion and programmatic DOOH push. Mullan will lead agency and brand growth, steer the company’s programmatic strategy across DSPs and trading desks, and oversee the...
Hugh Jackman and Ryan Reynolds Bring Chaos, Banter (and Sailing) Ahead of Rio Grand Prix
Hollywood stars Hugh Jackman and Ryan Reynolds have fronted a new advertising spot for the BONDS Flying Roos, co‑owned by the duo, in partnership with work‑management platform monday.com. The campaign, released ahead of the SailGP Rio Grand Prix on April...
How Kia Cracked Reddit: Inside the Tasman Campaign that Delivered Standout Results
Kia Australia leveraged Reddit’s community‑driven format to launch the Tasman model campaign, focusing on relevance over traditional social. The brand used long‑form, Reddit‑native ads that mimicked real threads, targeting niche outdoor and automotive subreddits. The effort delivered a 480% lift...
Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO Vs. AI Search via @Sejournal, @Hethr_campbell
SearchEngineJournal’s on‑demand webinar warns marketers not to chase AI blindly, urging a strategic comparison of traditional SEO and generative‑engine optimization (GEO). Speakers Alex Hernandez and Orli Millstein outline a diagnostic framework that matches AI visibility to a company’s business model,...
You Can Now Clone Yourself on YouTube With an AI Avatar Tool
YouTube has introduced an AI avatar‑clone tool that lets creators generate Shorts using a digital twin of their own likeness and voice, removing the need to appear on camera. The avatar reproduces the creator’s appearance and speech, and every video...
Doritos Contest Targets Video Gamers
Snack brand Doritos has rolled out a new promotional campaign called “Key Codes” that targets video gamers. The contest invites players to wipe crumbs off their keyboards, capture the resulting gibberish code, and submit it at DoritosKeyCodes.ca for a chance...
WhatsApp Partners with Arsenal Football Club
WhatsApp announced a partnership with Arsenal Football Club to deepen fan engagement through an official WhatsApp channel and a new documentary titled “It’s Official.” The collaboration launches the film across WhatsApp, YouTube, Instagram and Facebook, while offering exclusive digital experiences...
Why Automation Is Raising the Stakes for Strategy in Digital Advertising
Automation is reshaping digital advertising by moving the primary source of value from campaign execution to strategic decision‑making. Roberta Denuzzo, a veteran strategist with experience at Deloitte, Grupo Globo and Google, argues that while platforms can optimize performance, they cannot set...
37% of Your Content Budget Is Going to the Worst-Performing Format | VOL 287
The new B2B Backlink Intelligence Report examined 12,154 content pages from 24 leading B2B brands and 2.4 million referring domains. It found that statistics‑and‑data‑roundup pages represent only 1 % of all content but attract 4.1 % of referring domains, delivering a 4.25× efficiency...
This Page Earns 4x More Backlinks Than Any Other B2B Content Format
Backlink acquisition remains a top priority for B2B marketers, yet many formats underperform. An analysis of 12,154 pages from 24 leading brands shows that statistics pages—data‑roundup resources—outshine all other formats, delivering an efficiency score 4.25 times their share of referring...
Conductor Partners With Acquia to Focus on AI Content Optimization
Conductor has entered a partnership with Acquia to embed its AI‑powered Creator and optimization tools directly into Acquia’s digital experience platform. The integration allows enterprise marketers to research, draft, and refine content within the Acquia CMS, leveraging real‑time AI insights...
Helping Developers Expand to Every Corner of the World: The Big Show Bonus Episode, Sponsored by Xsolla
Xsolla’s Chief Marketing and Growth Officer Berkley Egenes discussed the company’s global‑first strategy on a sponsored episode of The Big Show recorded at the GDC Festival of Gaming. He emphasized Xsolla’s role in helping developers launch, monetize and scale games...
Storyblok JoyConf Mainz 2026
Storyblok’s JoyConf 2026 will take place October 28‑29 in Mainz, Germany, gathering developers, marketers and digital innovators to explore AI‑driven content strategy. The two‑day conference will be held at the Rheingoldhalle near Frankfurt Airport and is open to senior leaders seeking...
The Problem with Earth Month Isn’t Greenwashing
The article argues that Earth Month’s focus on flashy green messaging masks a deeper issue: credible brands are going silent while they quietly increase sustainability spending. ESG mentions in S&P 100 reports fell from 40% in 2023 to just 6% in...
Fitbit’s Personal Health Coach Is Expanding to Reach 37 Countries and 32 Languages.
Fitbit is rolling out its Personal Health Coach public preview to 37 countries and 32 languages, covering major markets in Europe, Asia and Latin America. The expansion reaches both iOS and Android users, available to free and Premium subscribers. The...
4 Unconventional Ecommerce Email Flows to Build Loyalty
E‑commerce brands that rely only on basic welcome and cart‑abandonment emails miss hidden revenue and loyalty opportunities. The article outlines four unconventional automation flows—a bounce‑back post‑checkout offer, a delayed‑fulfillment apology, a negative‑review recovery, and a time‑based production sequence—to capture impulse...
New Stellantis Design Boss Vows "No Clones" In Effort to Separate Brands
Stellantis has appointed French designer Gilles Vidal as its European design chief, tasking him with ending the “clone” syndrome across its 12‑brand portfolio. Vidal, who returned from a five‑year spell at Renault, wants each marque to develop a distinct visual...
WunderKIND Ads Partners with Attain
WunderKIND Ads and Attain announced a partnership to launch a commerce data solution that injects live, permissioned purchase information into digital advertising. The offering blends Attain’s verified transaction data with WunderKIND’s ad inventory, enabling precision segmentation, spend‑triggered activation, and real‑time...
While AI Is Building the Web Faster than Ever, Accessibility Can’t Be Left Behind
AI is enabling marketers to build landing pages and product content in minutes, dramatically accelerating web growth. However, the rapid pace is outpacing accessibility efforts, leaving an average page with 297 issues despite ongoing compliance investments. With 1.3 billion people worldwide...
How Soccer Orgs and Sponsors Are Putting Local Spins on World Cup Campaigns
As the 2026 FIFA Men’s World Cup spreads across 16 host cities in three countries, sponsors are abandoning generic campaigns in favor of hyper‑local activations. Broadcasters like Telemundo are targeting key Hispanic markets, while Visa staged an artist‑driven showcase in...
NEWstalgia: How the Return of the NBA on NBC Was Driven by a Bold and ‘Ownable’ Graphics Package
After a 20‑year hiatus, NBC Sports relaunched its NBA broadcast under an 11‑year deal, debuting a graphics package dubbed “NEWstalgia.” The system fuses 1990s visual DNA with modern motion and flat‑color design, delivering a medallion‑based scorebug with over 120 team‑specific...
Minor Hotels Builds AI Stack From Scratch To Improve Personalization
Minor Hotels is constructing a brand‑new global AI and data platform to connect guest information across its portfolio of more than 640 hotels and 12 brands. By building the stack from the ground up, the company sidesteps the legacy‑system bottlenecks...
Costa Cruises Launches ‘Costa Cruisetelling’ Training Program for Advisors
Costa Cruises has introduced “Costa Cruisetelling,” an online training platform for North American travel advisors. The program features six interactive modules, each under ten minutes, covering the brand’s heritage, onboard product, and global positioning. Advisors who complete the course and...
Google Ads Drops Display and Video Planning From Performance Planner
Google Ads has removed Display and Video campaign planning from its Performance Planner, ending support for impression‑share based forecasts. The change also eliminates metrics such as impression share, top impression share, and absolute top impression share from the tool. Advertisers...
Growing Hispanic Pork Demand Shapes National Pork Board Campaign
The National Pork Board launched the "Explora Todo El Gusto Del Pork" campaign to spark long‑term pork demand among Hispanic Gen Z and Millennial consumers, who make up 40% of the U.S. Hispanic population. The initiative highlights pork’s flavor, versatility and...
YouTube 90-Second Unskippable Ads on TVs Spotted
YouTube is testing 90‑second unskippable ads on TV devices, extending the previous 30‑second limit. The ads appear before any content and can exceed 90 seconds before a skip button becomes available. The move creates premium, TV‑style inventory with digital targeting,...
The Campaign Customers Wrote Themselves – How Trust Earned Tapi’s Biggest Brand Moment
Tapi, the UK’s leading flooring retailer, has launched its largest ever brand advertising campaign, turning authentic Trustpilot reviews into animated shoes, slippers and socks that speak at floor level. The rollout follows a rapid expansion phase that included the 2024...
All Things Creator Marketing with Tiffany Rivers
Tiffany Rivers, VP of emerging media and influencer marketing at Media Cause, will speak at Marketing Brew’s "The Next Phase of Social and Creator Marketing" on May 12. She advises nonprofit clients such as the University of Florida, Parkinson’s Foundation,...
McDonald’s Gundam Crossover Returns With White Base Crew
McDonald’s Japan has launched a limited‑time Gundam crossover, introducing three new Chicken Tatsuta burger variants, McFizz and McFloat citrus‑yogurt drinks, and Shaka Shaka fries. A 15‑second ad features White Base crew members showcasing the items, with the menu available from April 15, 2026. The...
Jung Von Matt SPREE To Lead VW's Global Social Media
Jung von Matt SPREE has been named Volkswagen’s global social‑media lead agency, tasked with strategy, channel management and content creation across Instagram, TikTok, YouTube, LinkedIn, Threads and Facebook. The partnership aims to make VW a culturally resonant, digitally‑first brand. In parallel,...
Googly Eyes, Zero Budget Energy, and the Art of Not Trying Too Hard
Half Batch Brewing, with creative agency Stereo Creative, launched the “100% Beer” campaign featuring beer cans with googly eyes. The low‑budget, DIY‑style production reportedly cost about $17 and was shot with simple craft‑store supplies. By using lo‑fi, character‑driven visuals, the...
Merrell’s Pitch to Non-Outdoorsy Consumers: Go Outside Instead
Merrell, the 45‑year‑old hiking‑footwear brand owned by Wolverine Worldwide, unveiled its first global brand platform, “It Starts Outside,” aimed at making outdoor activity feel accessible to everyday consumers. The 30‑second digital spot features Olympian Alexi Pappas, marathoner Lisa Thompson, and...
Triptii Dimri Becomes Victoria’s Secret’s FIRST Indian Brand Ambassador: “It’s Like a Dream Come True”
Victoria’s Secret announced Triptii Dimri as its first Indian brand ambassador at an exclusive event in Mumbai on April 9, 2026. Dimri will front the brand’s Summer Signature collection, emphasizing comfort and individuality. The appointment reflects the company’s strategic push...
TikTok Content Ideas: Real Examples and Where to Get Them
The article outlines a systematic approach to generating TikTok video ideas, highlighting the platform’s Creative Center, the For‑You Page, search suggestions, and direct audience feedback as primary inspiration sources. It emphasizes crafting detailed AI prompts for tools like ChatGPT to accelerate...
SAMY & L’Oréal Launched TikTok Shop in Spain Together: Here’s What the First Year Taught Them
When TikTok Shop launched in Spain in late 2024, L’Oréal partnered with influencer agency SAMY to test social commerce. Over the first year, SAMY produced 18 live shopping events—42 hours of content—expanding from L’Oréal Paris to Maybelline, NYX and Garnier....
Dippin’ Dots Signature Beaded Ice Cream Enters the Freezer Aisle
Dippin’ Dots’ signature beaded ice cream is now available in grocery freezers nationwide in three flagship flavors—Cookies ’N Cream, Chocolate Chip Cookie Dough and Ultimate Brownie. After a slight reformulation that lets the beads stay stable at the typical 0 °F store freezer, J&J Snack Foods can offer multi‑pack...
Libas’ Next Big Thing After Hitting The ₹600 Cr Revenue Mark
Libas, the Indian ethnic‑wear brand founded in 2014, has surpassed the ₹1,000 Cr (~$120 M) annual revenue run‑rate after a decade of bootstrapped growth. The company began by targeting affordable workwear for women online, later pivoting to a fast‑fashion model that slashed...
YouTube Launches Unskippable 90-Second Ads
Google’s YouTube is rolling out mandatory 90‑second ads for viewers using the platform on smart TVs, replacing the traditional skippable format. The move follows a March announcement about unskippable 30‑second spots and aligns with YouTube’s goal to treat TV viewers...
Your Owned Content Is Losing To A Stranger’s Reddit Comment via @Sejournal, @DuaneForrester
AI assistants increasingly source answers from Reddit rather than brand sites, thanks to licensing deals that give Google and other models real‑time access to Reddit content. Between August 2024 and June 2025 Reddit was the top‑cited domain in Google AI Overviews and...
EXCLUSIVE: Soccer Media Startup Footballco Wants to Own New York’s World Cup Summer
Footballco, a UK‑based soccer media startup, will launch a two‑week pop‑up called House of Goal in Brooklyn’s Industry City from July 4 to July 19. The free event coincides with the final weeks of the World Cup and features themed zones for...
