Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of marketing activities, shifting AI from a productivity add‑on to a core campaign engine. Early adopters are already using generative tools, while the next wave will involve autonomous agents that coordinate decisions across workflows. The firm outlines a five‑step roadmap for implementation.
AI Agents Power Up to 10% of Brand Revenue, Study Shows
A Fortune study reveals autonomous AI agents now account for as much as 10% of revenue for top brands. The finding highlights a fast‑growing shift toward agentic commerce that sales leaders must address.
Broken Ranks Scores Android Playtest Success, Teases New Boss Character
Broken Ranks announced that its recent Android playtest exceeded internal targets and revealed a forthcoming boss character. The results showcase the studio’s user‑acquisition, influencer outreach, and performance‑based advertising strategies, offering a case study for mobile game marketers.
Aldi Australia Embraces Zen of Low Prices in New BMF Campaign
Australian discount grocer Aldi has launched the “Aldi Prices” campaign, created by BMF, featuring a guru‑like figure reassuring shoppers that prices are already low. The ad rolls out across TV, digital, radio and social, positioning low price as the brand’s...
RSL Queensland Declares ‘The ANZAC Spirit Lives Here’ in New Work via Rumble Strategic Creative
RSL Queensland has launched a new ANZAC Day campaign in partnership with independent agency Rumble Strategic Creative. The initiative features five hero films that translate the timeless values of mateship, respect, sacrifice, tradition and community into contemporary stories. Distributed across...
Fix Drop‑Offs with Open‑Source Onboarding CRO Skill
I built a skill for Claude Code that fixes post-signup onboarding when users sign up but never come back. It maps your activation funnel step by step and shows you exactly where people drop off. If 72% create a project but...
GumGum Reveals The Land Down Under To Be A Strong ‘Growth Market’ For Contextual Ads
GumGum’s chief revenue officer says Australia is a strong growth market for its contextual advertising platform, citing the nation’s high per‑capita digital ad spend of $769 per person and $568 per internet user. The company’s Attentive Lift solution, launched globally...
LinkedIn Will No Longer Allow Real-Time Livestreams
LinkedIn announced that, starting June 22, 2026, all LinkedIn Live broadcasts must be scheduled in advance, ending the ability to stream spontaneously. The platform allows short‑notice scheduling, letting users set a start time minutes before going live. The change follows...
LinkedIn Will No Longer Allow Real-Time Live Streams
LinkedIn announced that, effective June 22, 2026, members can no longer start live streams spontaneously; all broadcasts must be scheduled in advance, though events can be set up minutes before airing. The change follows a 24 % quarter‑over‑quarter rise in LinkedIn events and...
Tooheys Ultra Highlights ‘The Sliding Schooner’ In Campaign Via Thinkerbell
Tooheys Ultra has launched a new multi‑channel campaign created by Thinkerbell, centered on a sliding schooner visual that symbolizes the beer’s smooth, low‑carb profile. The spot features Australian cricket legend Mike Whitney and indie band Dune Rats, tying the brand’s historic jingle...
Meta’s Next Subscription Package Could Boost Instagram Performance
Meta is poised to launch a new Instagram Plus subscription package, adding premium features to its app. Potential add‑ons include Story Extend, Story rewatches, Story spotlight, linkable captions, and Reels download. The move builds on Meta Verified, which helped generate...
EXCLUSIVE: Karl Stefanovic Takes His Podcast to the Streets with ‘Ridiculous’ Billboard Push
Karl Stefanovic’s eponymous podcast, The Karl Stefanovic Show, launched in January and is now backed by a bold out‑of‑home campaign across Queensland. Partnering with outdoor agency Bishopp, the show’s team installed a series of irreverent billboards that mirror the program’s...
OpenAI Pulls the Plug on Sora, Ending Its AI Video Tool and $1 Bn Disney Deal
OpenAI announced today that it is shutting down Sora, its text‑to‑video platform, and scrapping a $1 billion Disney licensing deal. The move follows steep compute costs, dwindling downloads and a broader shift toward core products like ChatGPT, leaving marketers to rethink...
Clarity Over Quantity: Simple Marketing Drives 8‑Figure Growth
The second I stopped obsessing over how much I was posting and got laser clear on what I was saying and who I was saying it to? My marketing got simple. And simple is what scales. Less content. More clarity. 8 figures. 👇Comment...
How Amy Liu Built Tower 28 Into One of Sephora’s Fastest-Growing Skincare Brands
Amy Liu founded Tower 28 in 2019 and has turned it into one of Sephora’s fastest‑growing skincare lines. The brand’s entire portfolio follows the National Eczema Association’s ingredient guidelines, and its SOS Rescue set carries seals from the NEA, Psoriasis Foundation...
One Brand, All In: The Path to Success
“I just need one brand to work to change my life.” That thought is the one thing that beginners and $100M+ operators both agree on. The founders in the middle completely overthink it. When you're just starting out, you need that first...
Lead Magnet Finally Tried, Email List Grew
For >10 yrs, I have been reading advice in various places to put a lead magnet on my personal website, in order to capture more email addresses. I finally took this advice approximately one month ago and, perhaps unsurprisingly, it worked. Follow...
Spirit Crossing Devs Reveal New In‑Game Ad and Data‑Driven Monetization Roadmap
Spirit Crossing developers published a blog post detailing past monetization tactics and future strategies, highlighting a pivot toward programmatic in‑game advertising and AI‑powered pricing. The shift reflects broader industry moves to blend ad‑tech with traditional purchases to boost revenue and...
6 Simple LinkedIn Engagement Strategies When You Don’t Know What to Post
LinkedIn now rewards personal engagement over brand‑only posting, making consistent interaction essential for professionals. The article outlines six low‑effort tactics—such as using the My Network catch‑up prompts, replying to comments on past posts, and searching industry keywords—to stay visible without...
Premium Clients Trump Massive LinkedIn Follower Counts
About two years ago, a marketer with a massive LinkedIn following sent me a competitor’s profile. The marketer said, “I see how you’re showing up on LinkedIn, Jay. Check out this competitor of yours.” We both sold advisory services to...
Strategic Success Lies in Fewer, Data‑Driven Changes
One of the best traits that makes a good strategist right now? The ability to not make changes. Too many agencies and brands try to react to performance and/adjustments to frequently. Limiting the volume of changes and ensuring there’s true data &...
John Galliano Teams with Zara, Merging Couture with Fast Fashion
John Galliano has signed a collaboration with Zara to launch a limited‑edition capsule that brings his theatrical couture DNA to high‑street price points. The deal, announced during Paris Fashion Week, signals a bold pivot for Inditex as it seeks to...
Programmatic AI Content Won’t Give You Competitive Edge
Could not have said this any better myself. I am working with an early stage founder right now that is HUNGRY to scale scale scale with programmatic content -- yet this creates zero competitive advantage if you are just automating...
Sharp Communication Beats Product Noise in AI Era
Most startups think they have a product problem. A lot of them have a 𝘀𝗶𝗴𝗻𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 📡 In a world drowning in AI-generated noise, the companies that win won’t just build better. They’ll 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘀𝗵𝗮𝗿𝗽𝗲𝗿. ⚡ I just ran a demo of...
Tencent Music Generates $14 M in Sales for Jay Chou’s New Album via Integrated B2C Push
Tencent Music Entertainment Group reported that its exclusive launch of Jay Chou’s 16th studio album "Children of the Sun" has surpassed 100 million RMB (about $14 million) in sales. The figure reflects a coordinated digital‑plus‑physical rollout that blends pre‑order incentives, limited‑edition bundles and...
SaaS Success Hinges on Positioning, Distribution, Communication
90% of SaaS problems are not technical anymore. They’re: → positioning → distribution → clarity / communication
Reach and Resonance Both Needed for Effective Marketing
Resonance is not a replacement for reach, but rather a qualitative input into it. You often see the narrative, especially when reach is getting harder to achieve like with declining organic LinkedIn, that the real focus anyway is on resonance....
Shopify Launches Tinker, a Free Mobile App that Builds Brand Assets and Store Visuals From a Plain-Language Prompt
Shopify unveiled Tinker, a free mobile app that bundles more than 100 AI tools from OpenAI, Google and Anthropic into a single interface. Merchants can create logos, product images, social media videos and 360‑degree product views by entering plain‑language prompts,...
Pricing Is Integral to Brand Identity, Says Former LVMH CFO
Former $LVMH CFO on obsession with brand and pricing: "They are really obsessed about the brands, how the brands look, how the brands react, the ability of the brands, the aspirational brands in order to create a really aspirational brand, highly...
5 Essential Writing Tools That Built My $20M Business
Writing online is how I built a LinkedIn audience to 154,000 and a $20,000,000 digital business. But my writing tech stack is simple. I never start writing without these 5 tools:
Henkel to Acquire Olaplex for $1.4 Billion, Bolstering Premium Hair‑Care Portfolio
Henkel disclosed a $1.4 billion deal to purchase Olaplex, aiming to deepen its presence in the high‑margin hair‑care segment. The acquisition reflects a broader trend of consumer‑goods firms buying niche brands to fuel growth, while analysts watch for integration challenges.
AI Startup Naive Deploys Fully Autonomous Business Teams
🚨 This AI startup is doing something nobody else is doing. Most AI tools build apps. This one runs entire businesses. Sales, marketing, outreach, support, engineering, finance all handled by AI employees working 24/7 without a single human in the loop. It's...
Disney+ Adds Fresh Slate for April 2026 as Streaming Wars Heat Up
Disney+ announced a slate of original series and franchise films slated for release in April 2026, expanding its library amid fierce streaming competition. The move comes as rivals roll out price promotions and new content to capture subscriber growth.
Zoom Hires Kimberly Storin as CMO, Launches Brand‑centric "Zoom Ahead" Campaign
Zoom announced Kimberly Storin as its chief marketing and communications officer and unveiled the "Zoom Ahead" campaign, a humor‑led effort to highlight the platform’s under‑used tools. Storin’s research‑driven strategy aims to turn Zoom’s 99% brand awareness into deeper product adoption.
Best AI Lip Sync and Video Dubbing Tools in 2026: A Side-by-Side Comparison
A new 2026 comparison evaluates four AI lip‑sync and video dubbing platforms—Dubly.AI, HeyGen, Rask AI, and Vozo—for Shopify merchants and DTC brands seeking multilingual video content. Dubly.AI’s purpose‑built Lip Sync 2.0 achieved a 96.4 benchmark score, far outpacing HeyGen’s 76.8 and...
Empower Employees to Share Authentically, No Quotas Needed
It's much easier to do influencer marketing when you have influencers on your marketing team. HubSpot has done well in this regard with more than our share of people across the org that have a following. How did we do...
The Philippines Loves Jollibee. Overseas Filipinos Love It Even More
Jollibee has become a cultural anchor for the Filipino diaspora, offering familiar comfort food that bridges home and abroad. The chain now runs over 1,600 stores in 17 countries, including more than 80 locations in the United States. Brand Finance...
Google AI Mode Vs. ChatGPT Shopping: Which Channel Should Shopify Merchants Prioritize?
Shopify merchants now have two live AI‑driven shopping channels: Google AI Mode, which embeds shoppable results in Google Search and the Gemini app, and ChatGPT Shopping, which lets shoppers buy through OpenAI’s chat interface. Google’s model currently carries no extra...
Costco Launches First Standalone Gas Station as U.S. Pump Prices Near $4 per Gallon
Costco announced its first standalone gasoline station in Mission Viejo, California, slated for public opening by the end of June, with a second site planned for Honolulu in 2027. The move comes as national gasoline prices edge toward $4 per...
Streaming Wars Heat Up as Disney+ Gains VOD Lead Over Netflix
Disney+ has become the most‑watched series on its platform, overtaking Netflix in subscriber engagement and prompting a scramble among rivals. The shift comes as Apple rolls out video‑podcast features and Spotify pours $10 billion into its podcast division, reshaping the streaming...
Kroger Rolls Out 4X Fuel Points to Counter Near‑$4 Gasoline Prices
Kroger announced a limited‑time 4X Fuel Points promotion that lets shoppers earn four times the usual points on groceries, translating to a maximum $1 discount per gallon as U.S. gasoline averages $3.98. The move targets budget‑conscious consumers amid geopolitical supply...
Indie Devs Turn to New Monetization and Ad‑Tech Playbooks as Clipping Economy Booms
Indie developers behind Spirit Crossing and Broken Ranks posted new blogs outlining fresh in‑game monetization tactics and ad‑tech integrations. At the same time, the clipping startup Clipping reported a $1.5 billion sales impact, underscoring a shift that digital marketers are racing...
AI Builds Full‑stack Prospect Dossier in Days, No Code
i just used ai to code an app that scrapes x, ig, tiktok, youtube, reddit, linkedin, google and it analyses that data, does competitor analysis, creates landing pages for these people, creates the copy, makes ai photos from their profile...
Turning Functional Brands Into Emotional Movements
#TimTalk - Using the Dove’s iconic campaign as an example - How do you transform a functional brand to an emotional movement? with Luan Wise and Dr. Tom Bowden-Green https://t.co/8ciqTwj3Yo via @DLAIgnite #SocialSelling #DigitalSelling #Marketing #MarketingStrategy #MarketingSuccess #MarketingTips
Mulberry Names Christopher Kane Creative Director, Steering Brand Toward Ready‑to‑Wear
Mulberry has appointed British designer Christopher Kane as its new creative director, a move that expands the heritage label beyond leather accessories into a full ready‑to‑wear collection. The appointment is part of a broader strategy to refresh the brand’s narrative...
Fundamental SEO Beats Flashy Hacks Every Time
Boring SEO beats clever SEO every time. Nobody wants to hear it - speed, crawlability, content depth, internal links still win. Stop switching tactics. Do the unsexy stuff for 6 months. The "hack of the week" crowd will still be experimenting while you're...
Underpay Content Teams, Expect Underperforming Results
I have zero sympathy for brands that underpay their content teams and then wonder why the content underperforms... You get what you invest in. Every single time. Without exception
Lowe's Rolls Out SpringFest Perks to Boost Traffic as Housing Market Stalls
Lowe's unveiled a SpringFest shopper‑perks program that gives MyLowe's Rewards and Pro Rewards members free same‑day delivery on mulch orders over $25. The move targets higher foot traffic and basket size while the housing market cools, with comparable sales projected...
Scarcity, Not Availability, Drives Desire in Fine Dining
Fine-dining taught me about scarcity: • "Tonight only" • "Only 3 bottles left" • "One more special, want me to hold it?" People don't want what's available They want what's scarce...
Iconic Cooler Brand Revives Retro Colors and Slogans
The iconic cooler brand just got even — uh — cooler with old-school colors and retro slogans. https://t.co/AUB4SxovwF
AI Tool Pinpoints Ideal Startup Customer
‘This #AI tool helped me define a target customer for my startup’ by Kara Baskin @MITSloan Learn more: https://t.co/66vsUiVaIn #ArtificialIntelligence #MachineLearning #ML #DL https://t.co/BFJVZcSL0T