Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of marketing activities, shifting AI from a productivity add‑on to a core campaign engine. Early adopters are already using generative tools, while the next wave will involve autonomous agents that coordinate decisions across workflows. The firm outlines a five‑step roadmap for implementation.
Game Changer Marketing Solutions Earns Google Partner Status, Recognizing Excellence in Digital Advertising
Game Changer Marketing Solutions, a female‑owned digital agency with nearly seven years in operation, has earned Google Partner status. The badge confirms the firm meets Google’s strict standards for campaign performance, spend management, and certified expertise. As a partner, the agency gains access to advanced tools, training, and beta features across Search, Display, YouTube and Shopping ads. This recognition enhances its credibility and positions it to attract larger, enterprise‑level clients.
From Conversions to Value
Conversion APIs are replacing browser‑based pixels as the core of ad optimization due to rising signal loss from privacy rules, cookie restrictions, and ad blockers. Server‑side event pipelines deliver richer, first‑party data directly from operational systems, mitigating data gaps. The...
AppLovin Deploys AI Video Creatives for In-Game Ads
AppLovin launches AI-enabled video creative generation AppLovin is launching AI-enabled video generation to optimize eCommerce ads for in-game environments. By repurposing assets through generative models, the platform addresses the performance gap between social media creatives and full-screen mobile placements. This rollout...
WWO: Local Business Uses AM/FM to Create Unaided Awareness
Bug‑a‑Way Pest Control, a Joplin, Missouri pest‑control firm, moved from zero unaided brand awareness to 20 percent after launching an AM/FM radio jingle. The campaign, orchestrated by Westwood One’s Audio Active Group, demonstrated that a simple audio hook can generate significant...
Free 5‑day Migration Eliminates Email Chaos
Your email platform isn't working… but the only reason you haven’t made the switch is because migration causes a week full of chaos. It's not about the cost, but the time, the broken flows, the re-importing contacts, the week you don't...
Social9 Launches Brand Voice AI as Research Shows 52% of Consumers Concerned About Generic AI Content
Social9 unveiled Brand Voice AI, a platform that trains custom artificial‑intelligence models on each brand’s existing content to generate social posts that retain a unique tone across 11 networks and more than 50 languages. The launch follows research showing 52%...
Ooredoo Maldives Extends Karaa Felhun Campaign
Ooredda Maldives has announced an extension of its Ramadan‑themed gaming promotion, Karaa Felhun, now running through 26 March. The stretch follows strong user engagement during the holy month and includes a revised competition format that lets any player, regardless of team performance,...
TikTok Takes New Audience-Targeted Ad Solutions to Market
TikTok unveiled three audience‑targeted ad formats—Logo Takeover, Prime Time, and TopReach—to deepen brand integration within the app. Logo Takeover pairs a brand’s logo with the app’s opening screen, while Prime Time serves up to three sequential ads within a 15‑minute...
Pair Outbound with SEO for Sustainable Growth
8 hours of outbound a day. Cold DMs. Cold emails. Reddit. LinkedIn. Repeat. I've seen this blueprint. I've watched it burn founders out. Miss one week and your pipeline goes to zero. I've worked with 30+ SaaS companies. The ones that stall out built everything...
How to Make the Most of the Free 7-Day Semrush One Trial
Semrush One offers a free seven‑day trial that lets marketers quickly establish an SEO baseline. By following six focused steps—reviewing organic rankings, setting up position tracking, conducting keyword‑gap analysis, running a site audit, evaluating backlinks, and checking AI visibility—users can...
Emplifi Earns TrustRadius Trusted Seller Status, Signaling Verified Customer Trust
Emplifi, an AI‑powered social media marketing platform, has been awarded Trusted Seller status on TrustRadius in the Social Media Management category. The badge confirms that Emplifi maintains current product information, follows ethical review‑generation practices, and actively engages with customer feedback....
Jakson Group Ropes in Sourav Ganguly to Promote Clean Energy, Infrastructure Solutions
Jakson Group has appointed former Indian cricket captain Sourav Ganguly as its brand ambassador to promote its renewable energy and infrastructure portfolio. The partnership aligns with India’s accelerated energy transition and Jakson’s integrated model covering manufacturing, EPC, project development and operations....
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LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't
The article introduces “ghost citations,” where large language models (LLMs) cite a brand’s content but omit the brand name from recommendations. Seer’s analysis of 541,213 LLM responses shows citation rates jump from 10.6% to 53.1% when a brand is mentioned,...
Lindt: The Premium Strategy Driving Record Growth
Swiss chocolatier Lindt & Sprüngli posted record organic growth of 12.4% in 2025, boosting revenue to roughly $6.5 billion (≈€7.1 bn). The premium‑focused strategy delivered an 8.1% rise in net income, supported by stronger pricing power and a 621‑store global retail network....
Balancing Personal and Professional Brands Drives Entrepreneurial Success
Personal v professional brand - how do you think about the difference as an entrepreneur?
Apparel And Footwear Brands Must Own Their Destinies To Survive
Forrester’s 2025 Digital Go‑To‑Market Review of apparel and footwear brands finds that companies owning sales, storytelling, and consumer relationships will outpace rivals in a fragmented retail environment. The shift from wholesale to direct‑to‑consumer and marketplace models gives brands unprecedented control...
Bing Webmaster Tools Now Links AI Queries to Cited Pages
Microsoft has enhanced Bing Webmaster Tools with a Grounding Query‑Page Mapping feature in its AI Performance report, linking AI‑driven queries directly to the URLs cited in responses. Users can now click a query to see all cited pages and click...
TIM Touts 'Consistent Quality' Award in New Ad Campaign
Telecom Italia (TIM) has rolled out a new episode of its advertising campaign, staged in a military fort, to spotlight its recent recognition as Italy’s top operator for “Consistent Quality” in OpenSignal’s mobile‑network‑experience survey. The spot revisits the brand’s iconic...
Why Legacy Brands Like Omega Don’t Chase Trends
Omega, the Swiss watchmaker known for its Olympic ties, announced a partnership as the official timekeeper for the new Tomorrow’s Golf League (TGL). CEO Raynald Aeschlimann emphasized that the move is about aligning with a familiar sporting arena rather than...
New TikTok Logo Takeover High-Impact Ad Solutions
TikTok unveiled three premium ad products at the IAB NewFronts: Logo Takeover, Prime Time, and TopReach. Logo Takeover places a co‑branded screen the moment users open the app, delivering an uninterrupted first impression. Warner Bros. used the format for the Supergirl...
11.6K Views Earned $205—Scale YouTube Income Consistently
I show you how much YouTube paid me with one video that got 11,600 views and generated $205 in revenue. I break down the watch time, subscriber growth, and explain how these earnings can scale if you multiply the views....
Personal Brand Drives Lower CAC and Higher ROAS
I don’t build companies just to invest - I build them to win. Everything I do on social media is about one thing: customer acquisition. If I can lower CAC and increase ROAS for my companies, I win and so do...
Bath & Body Works Teams Up with Vera Bradley for New Co‑Branded Collection
Bath & Body Works has announced a partnership with luxury designer Vera Bradley to launch a co‑branded product line. The collaboration, unveiled without detailed pricing or launch dates, reflects a broader trend of legacy retailers using high‑profile partnerships to rejuvenate...
Customer Experiences and AI - The Next Competitive Moat
In this SXSW‑recorded episode, host Sandy Carter talks with marketing veteran Kenny Lahr about the power of experience‑driven branding and how AI is reshaping customer interactions. Lahr argues that true competitive advantage now lies in creating emotionally resonant experiences that...
Farewell and My Final 5 SEO Tips
In the farewell episode of the Recipe for SEO Success podcast, host Kate Toon reflects on a decade of SEO storytelling and announces her shift to new ventures while delivering five evergreen SEO tips: prioritize search intent, solidify technical fundamentals,...
Exclusive: HG Insights Expands Revenue Growth Intelligence Platform with Agentic Capabilities
HG Insights unveiled its Revenue Growth Intelligence Platform, a unified AI‑driven system that consolidates technographic, buyer‑intent, spend and contact data into a single analytical fabric. The launch includes an early‑access Agent Builder, enabling enterprises to craft custom autonomous AI agents...
Google’s Commerce Media Suite: Where Retailer Insights Meet the Power of YouTube
Google unveiled its Commerce Media Suite, integrating retailer‑derived audiences into Google Marketing Platform tools such as Display & Video 360, Search Ads 360, and Google Ads. The suite now lets brands activate Kroger shopper segments on YouTube and third‑party inventory, with SKU‑level...
Add a P.S. to Boost C‑Level Email Replies
The average C-Level exec gets 121 emails a day You get ~6 seconds …worth reading or automated? Step #3 in my "Opps framework" makes it scream human: O - Observation P - Problem P - P.S. S...
Pairing Strong SEO Foundation with Right Business Yields Massive Growth
+1-year SEO journey. A client who had everything from the beginning. - Blogs - Free tools - Directories - Unique Marketplace - Thought leadership content Pair with a business that makes sense. Make 100s of thousands of dollars, projecting millions. The Startup game is tough but rewarding.
Barometer Brings Advanced Brand Suitability Targeting to SiriusXM Media
SiriusXM Media and AdsWizz are expanding their partnership with Barometer to add episode‑level brand‑suitability targeting across the SiriusXM Podcast Network. The audio‑first solution evaluates tone, sentiment and contextual intent, giving advertisers granular control without sacrificing reach. The integration works for...
Cleartrip Taps ‘Chidhiya Udd’ for #NationOnVacation Campaign
Cleartrip has launched the fourth edition of its #NationOnVacation summer sale, anchored by a film that revives the childhood game “Chidhiya Udd.” The nostalgic narrative frames travel as a playful escape from routine, aiming to turn latent wanderlust into immediate...
Pizza Hut Canada Launches Hockey Podcast
Pizza Hut Canada has introduced a short‑form podcast called Bandwagon Hockey Coach, featuring two AI hosts that explain hockey rules and terminology. The series debuted on Spotify on March 18 and releases twice‑weekly episodes aimed at casual fans during the NHL...
AI Content Rises Fast, Then Fails in Search
More people need to read this case study. Yep, it's how "Mt. AI" forms :) -> How AI-generated content performs in Google Search: A 16-month experiment Month 1: indexing and early visibility Months 2–3: growth continues Months 3–6: ranking collapse Month 16: long-term stagnation https://t.co/d6d3BhKMpH
How To Determine What Paid Media Channels Are Right for You via @Sejournal, @Timothyjjensen
Choosing the right paid‑media channel is critical for new advertisers. The article outlines a decision framework that starts with clear business goals, brand familiarity, and product‑market fit, then moves to data availability, conversion tracking, budget size, and creative assets. It...
Why Digital PR Is Essential for Modern Businesses
Digital public relations has moved from a nice‑to‑have tactic to a strategic imperative as consumers spend the majority of their time online. Unlike traditional PR, digital PR blends storytelling, influencer outreach, and SEO to secure high‑authority backlinks and media placements...
AI, SEO, and the Future of Search
In this episode, host Tyson Stockton talks with Kristen Tinsky, SVP of Creative at Fractal, about the upcoming shift from transformer‑based AI to next‑generation models that can learn continuously and run on edge devices. They explore how these hyper‑personalized AI...
What Your CFO Really Thinks About Your Marketing Numbers: The 3 Metrics That Change Everything
Marketing teams often present engagement‑centric decks that fail to resonate with finance. Alchemer’s CFO and CMO jointly released a guide that translates marketing performance into the three financial metrics CFOs care about: customer lifetime value, customer acquisition cost, and churn....
9 New Immediately Useful NotebookLM Prompts for Content Creator Businesses
Google has rebuilt NotebookLM, adding a one‑million‑token context window and native generation of cinematic videos, one‑click infographics, PowerPoint‑ready slide decks, debate‑style audio episodes, structured data tables, and a blog‑post report generator—all usable directly from the chat interface. The blog post...
FlexClip Turns AI Video Experimentation Into Feature
FlexClip Review: A Powerful AI Video Platform That Makes Experimentation a Feature, Not a Bug [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/haDJvmFsVo https://t.co/roYYuZq91R
Bing Webmaster Tools Adds Query Grounding to AI Report
Bing Webmaster Tools AI Performance report gains grounding queries to pages https://t.co/GcnENv0flx hat tip @aleyda https://t.co/HQnozuhG6X
B. Draddy Introduces Camper Van Experience for Tournaments and Club Events
B. Draddy, a Summit Golf Brands label, has launched the B. Draddy Camper—a purpose‑built mobile unit that blends premium retail, on‑site customization, and hospitality for member‑guest tournaments and club events. The camper features expanded interior space, custom shelving, a built‑in...
Trust Is the New Currency in B2B Buying: SurveyMonkey, Reddit
A joint SurveyMonkey‑Reddit study finds B2B buyers now prioritize peer validation over vendor marketing, with 73% trusting recommendations from colleagues. Decision‑makers are largely self‑directed, with 83% conducting research before speaking to sales and 65% completing it within a week. High‑stakes...
The Most Innovative Companies in Public Relations and Brand Strategy for 2026
Fast Company’s 2026 list spotlights PR firms that are redefining brand strategy through high‑profile celebrity collaborations, immersive pop‑up experiences, and cutting‑edge technology. Giant Spoon turned a Lucid electric‑vehicle launch into a short action film starring Timothée Chalamet, while Jellyfish’s Grand Central...
Smelly Ad Campaign Draws Negative Consumer Response
Magnum Ice Cream launched a two‑week sensory campaign in London’s King’s Cross station, spraying a chocolate scent and playing a crackling bite sound. Commuters reacted negatively, describing the experience as unpleasant and likening it to a “urine spill.” The backlash...
Sirona Hygiene Eyes Rs 500 Cr Revenue in 2 Years; Targets 150 Pc YoY Growth with Retail, Category Expansion Push
Sirona Hygiene, the Indian feminine‑hygiene brand, is targeting roughly $60 million in revenue within two years, driven by an ambitious 150% year‑on‑year growth plan. The strategy hinges on expanding its retail footprint, especially modern‑trade outlets, while deepening its product range into...
Accounts in Transit: F/W/V Salutes Allegiance Flag
French/West/Vaughan (FWV) has signed a public‑relations and integrated‑marketing agreement with Allegiance Flag Supply, a Charleston‑based maker of U.S.–made American flags, to boost its national presence amid the America250 flag‑in‑classrooms initiative. FINN Partners was appointed agency of record for Benchmark Wine...
Glossier to Shut 75% of U.S. Stores, Refocus on Flagship “Playgrounds”
Glossier announced it will close nine of its twelve U.S. stores within the next two‑and‑a‑half years, leaving only three flagship locations in New York, Los Angeles and London. CEO Colin Walsh says the move is meant to shed operational drag...
Primark Launches Second Ever TV Ad ‘Shockingly Chic’
Primark has rolled out its second-ever television commercial, "Shockingly Chic," showcasing ten spring outfits priced from £12 (about $15) and available in stores worldwide and via Click & Collect in the UK. The multi‑channel campaign spans TV, video‑on‑demand, audio, out‑of‑home,...
Selectable, Not Just Seen: Why Brand Visibility Isn’t Enough in AI Commerce
The article argues that traditional brand visibility is no longer sufficient in AI‑driven commerce. Retailers must become "selectable" by ensuring their product data is structured, consistent, and aligned with the language shoppers use. Algorithms now act as the primary referees,...