Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of marketing activities, shifting AI from a productivity add‑on to a core campaign engine. Early adopters are already using generative tools, while the next wave will involve autonomous agents that coordinate decisions across workflows. The firm outlines a five‑step roadmap for implementation.
Reinventing Hospitality and Travel Media: Jon Skogmo on Building LOST iN
In this episode, host Jimmy Frischling chats with Jon Skogmo, the founder of Jukin Media and Lost In Travel Media, about his journey from a hotel clerk to building a $140 million UGC licensing business and then launching a travel‑focused media platform. Skogmo explains how he pioneered the monetization of user‑generated viral video content before the creator economy was a buzzword, and how that experience informs his vision for helping hospitality brands leverage creator partnerships, first‑party data, and storytelling to capture post‑COVID travel demand. He also shares why he didn’t retire after the Jukin exit, instead founding Lost In to inspire and monetize travel experiences for a new generation of explorers.
Dulux Revives Shaggy Mascot for Transformational Blitz
British paint giant Dulux is reviving its iconic Old English Sheepdog mascot, now a cheeky puppy named Dorothy, to mark the 65th anniversary of the original “Dulux Dog” appearance. The integrated “Life is what you paint it” campaign, created by...
10 Marketing Trends to Watch Now
Marketing leaders face a flood of emerging tactics, but AI, creator ecosystems, social commerce and advanced analytics stand out as durable shifts. Artificial intelligence and machine learning automate routine work while delivering hyper‑personalized customer journeys and refined segmentation. Social commerce...
Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership
Open Media announced a programmatic partnership with VIOOH, linking its premium digital out‑of‑home inventory to the leading global supply‑side platform. The deal adds 42 high‑visibility LED screens to VIOOH’s marketplace, generating over 120 million monthly impressions and representing roughly 1‑2 % of...
Understanding Creator Performance Metrics: A Guide for Influencer Marketing Agencies
Creator performance metrics give influencer agencies a data‑driven framework to move beyond surface‑level likes and views. The guide outlines why trust and adaptability make influencer marketing valuable and presents key direct and indirect impact statistics, such as a $5.78 return...
I Turned My Side Hustles Into a 7-Figure Career. Here Are the 14 Tools that Made It Possible.
Andrew Yeung, a former Google and Meta employee, turned his side hustles into a seven‑figure enterprise by leveraging a curated stack of 14 AI‑driven tools. The suite includes Claude Code as an LLM operating system, cloud‑based Zo Computer, low‑code Lovable,...
Repositioning a Failed Product Drove $350M Sales
A century ago, this company released their mouthwash. But It didn't sell, no one cared about bad breath. One genius move later, they had $350 Million in sales. Here's the simple trick they used:
In the AI Era, Transparency Is the New Currency on Social Media
AI‑generated content is reshaping social media, offering brands cost efficiency but risking synthetic, disengaging feeds. As users grow skeptical, trust becomes fragile, turning interactions more transactional. Brands that disclose AI usage protect credibility, while those treating AI as a volume...
Digest: Partners Complain About Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher...
OpenAI’s pilot of ads inside ChatGPT has attracted major agency groups, but partners complain the rollout is slower than promised, even as some allocate up to $250,000 per test. A San Francisco jury found Elon Musk liable for misleading statements about...
A Step-by-Step Guide: How to Use an AI Ad Generator for High-Converting Social Media Videos
The article walks marketers through using an AI ad generator to produce short‑form video ads for TikTok, Reels and Shorts in under 15 minutes. It outlines five practical steps—prompt creation, visual assembly, AI voiceover, optional avatar, and branding/export—using Vokes’ platform...
Samsung TV Plus Powers the Next Era of FAST, Showcasing Live Events, Creator-Led Content, Exclusive Offerings, and Interactive Features Accelerating...
Samsung Ads unveiled a full‑funnel performance platform at IAB NewFronts 2026, pairing AI‑driven targeting with shoppable ad formats on Samsung TV Plus. The platform integrates Amazon’s Interactive Video Ad technology, enabling viewers to add Amazon items to cart directly from their...
Unilever's Food Business Picks Global Influencer Agency
Unilever has engaged global influencer agency SAMY to run its foods division’s influencer strategy, covering brands like Hellmann’s and Knorr across 13 markets. The partnership will leverage SAMY’s proprietary Maia platform, which connects Unilever to more than 120 million creators and...
SEO 2.0: How Content Marketing Drives Visibility in AI Search via @Sejournal, @Hethr_campbell
The on‑demand webinar "SEO 2.0" hosted by Heather Campbell explains how AI‑driven search engines like ChatGPT, Gemini and Copilot retrieve, evaluate, and cite web content. It delivers a practical, content‑first framework that helps marketers make their assets citation‑worthy, boosting both...
Turning Readers Into Paying Subscribers: 5 Tips for Converting via Newsletters
At the Publisher Newsletter Summit, leaders from Bloomberg, Hearst UK and Mill Media outlined five tactics for turning free newsletter readers into paying subscribers. Their advice centers on building personal relationships, delivering high‑quality niche content, leveraging analytics for audience insight,...
ISX Financial EU Rebrands as Xryma
ISX Financial EU Plc, an EEA‑authorised electronic money institution, has officially changed its corporate name to Xryma Plc. The rebrand reflects the group’s evolution into a broader fintech and infrastructure provider across multiple markets. While the parent company adopts the...
Why Most Brands Struggle to Stay Memorable
Most brands achieve visibility but fail to be memorable because they play it safe with generic design and messaging. They focus on what they do rather than how they make people feel, resulting in recognition without recall. Memorable brands differentiate...
The 7 Marketing Calendar Templates You Need (+ Examples)
The article outlines seven marketing calendar templates—social media, editorial, SEO strategy, event, annual, email, and content marketing—each with suggested fields and practical use cases. It highlights how Zapier integrations can automate scheduling and posting, saving teams hours each week. The...
Why Ad-Blocking Browser Brave Introduced Its Own Ads
Brave, the privacy‑focused browser that launched in 2016, has shifted from pure ad‑blocking to running its own ad inventory through search results and new‑tab takeover ads. The ads are delivered without third‑party cookies, using only the user’s search query and...
JioStar Unlocks India’s Billion-Strong Consumer Base for Southeast Asia Brands via Live Sports
JioStar is positioning its live‑sports platform as a gateway for Southeast Asian brands to reach India’s billion‑strong consumer market. The upcoming TATA IPL 2026 will be broadcast across linear TV, CTV and mobile, building on the 2025 edition’s 537 million TV...
Amid Competition for Sponsors, Top Sports Clubs Are Investing in Social Media Operations
Top sports clubs are pouring capital into owned media operations to make their sponsorship assets more attractive. The LA Chargers built a $250 million studio complex, while European giants like Inter Milan expanded to 90 million social followers, driving profit and sponsor...
Why Alli Webb Returned to Hair Care With Messy: Embracing Imperfection After Drybar Success
Alli Webb, the founder of Drybar, sold the brand’s product division to Helen of Troy for $225 million in 2019 and later transferred franchise rights to WellBiz Brands. After experiencing burnout and a period of personal reflection during COVID‑19, she launched...
TikTok Courts CMOs with First-Ever Collective, as It Targets Bigger Budgets
TikTok staged its inaugural CMO Collective in England, gathering about 65 senior marketers from Europe and Israel to deepen advertiser relationships. The event highlighted the platform’s ease of content creation using a phone and CapCut, while showcasing TikTok Shop integrations...
Retailers Are Rethinking Prom with Social-First Marketing and Faster Trend Turnarounds
Teen‑focused retailer Windsor abandoned traditional models in favor of six influencers for its “Prom House” campaign, generating roughly 15 million projected reach and 3.2 million video views. The initiative helped drive 20% year‑over‑year sales growth across both e‑commerce and its 350 stores....
How to Build a Saleable, Scalable, and Easy-to-Run Business with Sarah Victory
In this episode of Shocking Profit, host Tim Van Meegum talks with Sarah Victory, founder and CEO of The Victory Company, about how to build a saleable, scalable, and easy‑to‑run business. Sarah shares her bold "do something brave every day"...
Invest $50K in Webinars, Earn $1M Yearly
I spent $50K learning to run webinars. One workshop/month now drives $1M/year across my companies. Here's the exact system:
How Sakal Is Using AI to Turn Print Ads Into Revenue Data
Sakal Media Group has deployed an OCR‑driven AI platform that scans every print advertisement in its newspapers and converts the images into searchable, structured datasets. The system automatically tags brands, categories, placement and size, turning daily print data into real‑time...
Why Ecommerce Brands Should Revisit Their Content Generation Frameworks
E‑commerce brands are under pressure to produce vast amounts of product‑focused content across multiple channels, yet many still rely on slow, manual processes. AI‑assisted content systems now enable marketers to transform a single product brief into channel‑ready copy, automate bulk...
Mecca, AMEX & F1 Reveal How Brands Win In The Fast Lane At Cairns Crocodiles
At the Cairns Crocodiles event, Mecca, American Express and Formula 1 executives convened to dissect how brands can win in the fast‑lane of motorsport marketing. The panel, titled “From Trackside to Brandside,” highlighted a shift from traditional sponsorship toward authentic, fan‑centric...
BigAds Launches AI Agentic Planner In Australia
BigAds is rolling out its AI‑powered Agentic Planner in Australia as part of the Bud HyperLocal platform. The tool automates audience creation, geographic targeting, budget allocation and activation‑ready deal IDs, allowing campaigns to go live in as little as five...
Threads Adds Profile View Counts as Social Proof
🚨 NEW 🚨 Threads is starting to show the number of recent views you’ve received directly on your profile. The metric becomes visible once an account surpasses 10K views over the last 30 days, but there is an option to turn...
Relatability Replaces Corporate Megaphone in Modern Sales
The Relatability Pivot: The End of the Corporate Megaphone by @Timothy_Hughes https://t.co/R9Dh5IspY2 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #PublicRelations #PR #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips
Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
Walmart and Vizio announced that new Vizio smart‑TVs will require a Walmart account for activation, creating a unified login and identity framework across devices. The integration centralizes streaming data on Vizio’s OS, giving Walmart a foothold in the connected‑TV (CTV)...
Agentic AI Generates Six High-Quality ICP Meetings Weekly
6 weeks in: How Agentic AI is already delivering 6 high-quality ICP meetings a week by @Timothy_Hughes https://t.co/7UsnSpKjGN @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #MarketingStrategy #ArtificialIntelligence
Turn Data Into Insight: Evolve Your Marketing Strategy
What if "Data-Driven Marketers" became "Insight-Driven" instead - A Blog by @TBorreson11 https://t.co/ZL5RmRjA0P #personalbranding #networking #community #digitaltransformation #digitalmarketing #digitalselling #socialselling #belonging #culture #businessintelligence https://t.co/ME5t1rZGvq
The 90-Day Marketing Plan for CPAs
CPA firms often start the year with marketing bursts that fade as client work peaks, leading to erratic pipelines and over‑reliance on referrals. A disciplined 90‑day marketing plan breaks the process into three phases—Foundation, Visibility, and Conversion—providing a clear roadmap...
Clinician Endorsement Drives Patient Adoption of Digital Health
I found a Digital Health tool in our patient portal early in my wife's pregnancy. Even though I knew what it was, even though I literally build Digital Health tools for a living - we did NOT use it. Why? Because...
Emotion Drives Loyalty: Connect Beyond Product Features
7 Ways to Foster Emotional Connections with Customers https://t.co/ZXn6tzmf4U #Loyalty. What’s #emotion got to do with it? A lot. It’s often thought of as key driver of loyalty. It goes beyond functional benefits of product/service, taps into custmrs’ feelings, values,...
Maxibon ‘Goes Full Cookie’ for Choc Chip Cookie Launch Campaign via Sickdogwolfman
Maxibon has introduced the Choc Chip Cookie Bon in Australia through an integrated campaign created by SICKDOGWOLFMAN. The hero film features a person transformed into a fully prosthetic cookie suit that even performs a TikTok dance. Social‑first content on TikTok...
Vibe Coding Risks SEO; AI‑generated Sites Fail without JavaScript
I think vibe coding is going to create a lot of these types of SEO issues
Launch Events: Three Lessons From Neutrogena’s ‘Adulthood USA’ Activation
Neutrogena launched its Evenly Clear adult‑acne line with the Adulthood USA activation on Feb. 12 in Los Angeles. The experiential event turned a studio into a turquoise‑hued neighborhood, featuring laundromat, grocery, bathroom and car‑wash vignettes that linked everyday chores to product...
Google Responds To Error That Causes Old Branding To Persist In SERPs via @Sejournal, @Martinibuster
Google’s John Mueller addressed a query about persistent old branding in SERPs for a site rebranded in 2015. Despite full on‑page updates, 301 redirects, and clean sitemaps, Google continues to display the former name in title tags. Mueller suggested using...
Meta Partnership Ads Glitch Blocks Approved Creators
We are seeing a lot of bugs on partnership ads today in Meta land. Seeing eligible creators and already approved creators suddenly not able to publish ads getting these error messages. https://t.co/m72tEMQJeZ
An Interview with Dianna Cohen, Crown Affair Founder
Dianna Cohen, former collaborator with Into The Gloss, Away and Outdoor Voices, launched luxury haircare label Crown Affair in 2020. The brand quickly gained a cult following, emphasizing slower rituals, quality‑first formulas, and a distinctive mint‑green visual identity. Crown Affair...
Taste Determines Tomorrow’s Authentic, Impactful Content
RT @VoxOptima The Future of Content Belongs to the Tastemakers ~ Alex Soto | https://t.co/FKtHH054Up @contently "What now separates authentic, smart content from forgettable (and sometimes regrettable) non-strategic content is taste."
AI‑Generated Political Ads Trigger Ethical and Regulatory Alarm Before 2026 Midterms
AI‑generated content has entered U.S. political campaigns, with at least 15 ads running since November. The practice, highlighted by a fake‑voice radio spot in a Massachusetts gubernatorial race, is sparking calls for clearer disclosure rules and forcing marketers to rethink...
What Is Page Authority? 5 Ways to Improve Your PA/UR Rating
Page Authority (PA) is a Moz‑originated metric that predicts how likely a specific URL will rank in search results, ranging from 1 to 100 on a logarithmic scale. The score is primarily driven by link‑related signals such as the number...
Magellan AI Launches Broadcast Radio Attribution Offering
Magellan AI has introduced a Broadcast Radio Attribution product that lets advertisers measure radio’s impact alongside digital channels in a single platform. The solution tracks key outcomes such as form fills, leads and purchases, and benchmarks radio performance against podcasts,...
![Cheesecake Factory: Free Slice Of Cheesecake For Downloading App, No Purchase [4/1 – 5/7]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://www.doctorofcredit.com/wp-content/uploads/2020/12/cheesecake-factory-1.png)
Cheesecake Factory: Free Slice Of Cheesecake For Downloading App, No Purchase [4/1 – 5/7]
The Cheesecake Factory is launching a new mobile app and will give a free slice of cheesecake to anyone who downloads it by April 30, with redemption available from April 1 through May 7. No purchase is required, and the app also offers...
The Upside Of Audio Ads? Bigger ROI Through Repetition
Upside app advertisements topped iHeartMedia’s Media Monitors data for the week ending March 22, registering the highest number of radio play counts nationwide. The brand out‑performed heavyweight advertisers such as Progressive and Morgan & Morgan in spot frequency. The “Love Trapped” podcast also...