Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets Turns Phone Backs into $169M Revenue Engine
PopSockets transformed the unused back of smartphones into a monetizable surface, growing from a garage prototype in 2011 to a global brand that generated $169M in revenue by 2017. The product’s simple grip embedded into daily phone use drove constant repeat interactions, word‑of‑mouth growth and celebrity visibility.
In this episode of Uncensored CMO, host Rawdon Glover and behavioral‑science guru Rory Sutherland sit down at Jaguar’s headquarters to unpack the new electric Jaguar – a low‑slung, 1,000‑horsepower sedan that blends supercar performance with the ride comfort of a classic XJ. The team explains how Jaguar distilled the brand’s “essence” by studying historic models, then engineered a battery‑pack layout, all‑wheel steering and a novel chassis to deliver power without sacrificing comfort or design integrity. Glover highlights the extreme testing regime – from frozen Swedish lakes to desert heat – that ensured the car’s handling, range (about 700 km/435 mi) and safety meet Jaguar’s standards. Sutherland adds that the project exemplifies “integrative thinking,” turning apparent trade‑offs between performance, comfort, and design into a breakthrough.
Flipkart’s newest ad campaign stars former cricket umpire Billy Bowden, turning his signature gestures into a visual code for product categories on the platform. Viewers scan a QR code, match a gesture to a deal and unlock discounts, making the...
Newsletter is out: 🛍️Meta announces new shopping and affiliate features across Facebook and Instagram 📱TikTok and Snapchat tout new first-impression, high-frequency ad formats 🤝YouTube brings new features to its newly named YouTube Creator Partnerships platform 💼Pinterest makes it easier for creators and SMBs to...
LUMO has launched Subtle, a motion‑enabled digital out‑of‑home (DOOH) format, on six roadside screens across Auckland’s central business district and fringe. The screens—LUMO‑Anzac, Beach, Ports, Ponsonby, Sturdee and Victoria Park—are the first in New Zealand approved for subtle motion after a...
Indian fitness brand Beast Life sparked viral chatter by announcing a "world's first protein condom" just before April Fools' Day, prompting widespread skepticism and humor on social media. Similar tongue‑in‑cheek campaigns followed, with BroCode unveiling a "spirited condom" and Maggi, in...
The Australian Olive Oil Association has relaunched its ‘Get Drizzling’ campaign for Autumn 2026, running from mid‑March to mid‑May. The two‑month, social‑first initiative pairs paid digital media with short‑form creator content to make olive oil a finishing step in everyday...
Australian agency Herd MSL, together with Publicis Groupe ANZ, has launched Elevate, an AI‑driven search visibility and authority service. Elevate combines category‑level search intelligence, AI‑optimized content structuring, and earned‑owned authority building to help brands shape how they appear in AI‑generated...
On April 9th at 10:00 AM PDT, Lena Waters will kick off a new version of Office Hours. Lena led marketing at Notion, Grammarly, & DocuSign. At Notion, she was CMO during the company’s AI product transition. She guided the shift...
In this debut episode of SaaS Stories, co‑founder Nigel Halton of Hat Media breaks down the fundamentals of account‑based marketing (ABM) for B2B SaaS. He explains how the shift from offline, manual campaigns to data‑rich, online environments makes ABM essential...
Major League Soccer’s chief marketing officer Radhika Duggal is using the 2026 FIFA World Cup, co‑hosted by the U.S., Canada and Mexico, to amplify the league’s 30‑club stories and fan culture worldwide. The league is rolling out a story‑first strategy...
AT&T introduced OneConnect, a bundled subscription that combines unlimited mobile service and 1 Gbps home internet for $90, $120 or $225 a month. The plan, limited to new customers and BYOD devices, could pressure rivals as carriers vie for bundled revenue.
Ulta Beauty debuted on TikTok Shop on March 17, becoming the first U.S. specialty beauty retailer to sell directly within the app. The move follows TikTok’s $10 billion U.S. deal and aims to capture the platform’s 71.4 million active social shoppers.
Criteo announced that its GO performance platform now offers full self‑service access for small and mid‑size advertisers, letting users launch cross‑channel campaigns in five clicks. At the same time, the company hired former Google Shopping chief Courtney MacConnell as VP of...
The GrowthRise Mastermind on March 31 highlighted challenges across AI‑driven marketing tools, generative engine optimization, and LinkedIn and Meta advertising. Participants warned that automating ad data via APIs can trigger platform bans and recommended analysis‑focused tools like GetVictor and Sprites.AI. For...
Agentic commerce is being touted as the next evolution of online shopping, echoing the hype that surrounded social commerce a few years ago. The article distills four lessons from social commerce—value proposition, flawless experience, right‑channel targeting, and trust—that are critical...
Mazda is launching a new CX‑5 SUV with a five‑film campaign that debuted at the Oscars, featuring short movies in romance, action, sci‑fi, musical and horror genres. The branded entertainment will roll out on YouTube, TikTok, Hulu and may appear...
B2B buyers are abandoning traditional outbound messaging in favor of self‑serve research backed by verifiable proof such as reviews, pricing transparency, and interactive demos. Edelman’s 2025 Trust Barometer and Gartner’s 2025 Buyer Study reveal that 61% of buyers now prefer...
Holly Smith, the new CMO of P.F. Chang’s, is reviving the chain’s nostalgic appeal while modernizing its marketing engine. She began by listening to staff across operations, finance and procurement to break down silos and align the organization. Smith is now...
Freddie and Dee, both high‑ticket consultants, were delivering full‑service audits and step‑by‑step frameworks in their newsletters, which earned praise but failed to convert readers into buyers. The post labels this the "Overteaching Paradox"—providing a complete solution satisfies the audience but...
Ryanair announced it will abandon its notorious trolling approach on X and Facebook, adopting a more corporate and professional tone. The shift follows years of aggressive "trashposting" that targeted passengers, celebrities, and even sparked a public spat with Elon Musk...
The future of marketing isn’t necessarily more content 👉 It’s smarter content. And that’s why I’m obsessed with behavior-based funnels right now.
Wizards of the Coast's Universes Beyond program has successfully integrated franchises like Final Fantasy, but fans are now urging a full Magic: The Gathering set based on Brandon Sanderson’s Cosmere. Sanderson, a longtime Magic enthusiast, previously contributed a novella to...
LinkedIn has hired three‑time world Sudoku champion Thomas Snyder as its first principal puzzlemaster, adding daily logic games to its platform. Snyder, who has created over 10,000 puzzles, now designs seven daily challenges for LinkedIn’s more than one billion members....
The Ritz‑Carlton examined 400,000 guest comment cards and discovered that the very first interaction determines whether a guest will return or lodge a complaint. This insight led to the ten‑foot rule—employees must greet anyone within ten feet with a genuine...
Freelander is returning to the automotive market as an independent brand created through a strategic partnership between Jaguar Land Rover and China’s Chery. The new marque will focus on large, three‑row electric and hybrid SUVs exceeding five metres in length,...
This could get interesting 👀 TikTok partnered with Cameo — which means creators can offer personalized videos directly within the app It's a new revenue stream for creators and a new way to interact with your favorite TikTok creators for fans https://newsroom.tiktok.com/tiktok-partners-with-cameo-to-unlock-new-monetization-opportunities-for-creators?lang=en
Most businesses chase new customers. Growth-driven businesses build retention at every step of the customer journey. From first touch to brand ambassador, each stage has a clear goal. Acquisition fills the top line, retention drives profit and stability. Are you chasing numbers, or building...
The SBC Summit Malta 2026 will introduce a dedicated marketing programme aimed at helping gaming brands rethink acquisition and engagement strategies. Organisers cite tightening regulations and a proliferation of channels as drivers of growing complexity in gaming marketing. The summit...
Bahia Principe Hotels & Resorts unveiled a refreshed brand architecture that splits its portfolio into two audience‑centric segments—adults‑only Escape and family‑focused Explore—accompanied by a modernized sun logo and the "Fully & Freely" positioning. The overhaul aligns the brand with Hyatt’s...
Škoda UK has launched “Chelsea Vs Your Weekend,” a humor‑driven campaign celebrating its third year partnering with Chelsea FC Women. The initiative features a chaotic film, TV spots and social videos that give fans a playful excuse to skip mundane...
Leatherman has launched the three‑day "Vault" event (March 31‑April 2), offering rare, retired multitools and knives through daily drops at 9:00 am PST. The opening release is the $300 Garage Malloy Special, a premium fixed‑blade knife made from MagnaCut steel with a Micarta handle. Several...
Meta unveiled its Adaptive Ranking Model, a request‑centric inference stack that lets the company run LLM‑scale recommendation models for ads with sub‑second latency. The system combines inference‑efficient scaling, deep model‑hardware co‑design, and a multi‑card GPU serving layer to handle up...
Content teams often stumble not from lack of ideas but from chaotic workflows, leading to missed deadlines and uneven quality. A structured, six‑step content production process transforms ad‑hoc creation into a repeatable system that aligns with business goals. By setting...
Trending keywords provide a first‑mover edge in 2026, letting brands capture traffic before AI‑generated overviews and entrenched competitors dominate. The article outlines nine discovery methods—from Google Trends and TikTok to SEMrush, Ahrefs, and competitor gap analysis—each revealing different signal types....
This guy is also currently being used as a testimonial for another video agency coach And now he has the expertise to tell you how to scale your own video agency? I’ll save you $10k and another school course. Run ads describing...
StreamGuys has launched SGCreative, an audio advertising platform built with Nueva Network, a specialist in U.S. Hispanic media. Nueva reaches roughly 600 radio stations across more than 100 markets, covering about 97 % of the Hispanic population. SGCreative uses AI to...
In 2025 Google rolled out AI Overviews that present concise answers directly on the search results page. This feature caused Devon’s web‑design blog to lose roughly 61% of its organic clicks, turning a steady lead pipeline into a zero‑click funnel....
Most "AI marketing tools" are just prompt wrappers. Our open-sourced repo runs real bootstrap confidence intervals on your marketing experiments. It designs tests, monitors results, and kills losers automatically. No human in the loop unless you want one. What's inside: 🔬 Experiment Engine —...
There's a reason why the advertising on @twistartups has been sold out for 15 years straight and 2,200+ episodes -- it works (and we price it slightly under market to create long-term partnerships) Thanks @trustvanta for the long-term support 🥰...
In this episode, Simi Dewan talks with Trevor Glue, Marketing Director at Ricardo, about the brand research they commissioned to smooth the integration of e3 Modeling after its acquisition. The research, using depth interviews, validated Ricardo’s assumptions, revealed e3’s unique...
The brands winning in ChatGPT and Google AI Overviews didn’t discover a new GEO hack. They invested in SEO, reviews, Reddit, YouTube and digital PR years ago. AI citations are the output. Distribution was always the strategy. https://t.co/oimrYBi3YF https://t.co/vmyds1uQoL
🙀 Ok, end-of-month promo since I want to reach €8K Get 30% OFF and create your own Content Plan / Topical Map with my generator. Use 30OFF at checkout. Get it here: https://t.co/dhDxism63q https://t.co/4r5fPShwhR
RT @VisionEdgeMktg 📖 Master customer-centric growth in 5 steps. The playbook that scales. https://t.co/7QiF7l5QYZ #Strategy #Growth
Every platform your competitors ignore is a channel you can own for almost nothing. YouTube. Reddit. Niche newsletters. Podcast circuits. First mover advantage is still real.
ChatGPT referrals to our client Shopify stores were virtually nonexistent in March 2025. By December, one store hit 2,183 sessions from ChatGPT with 140 orders. That's a 6.4% conversion rate, roughly 3x the typical Shopify average. These are high-intent visitors....
Traffic loss isn’t the full story as answer engines create higher-value demand, forcing CMOs to rethink SEO fundamentals, measurement, and investment priorities. https://t.co/xdLGNGD0iz via @sejournal
Self-serving listicles... not only embarrassing for companies to implement, but could also be against FTC rules. Not saying the FTC is going to do anything about it, but they could. Beware.
Pipeline doesn’t simply come from awareness first. It comes from buyers already looking. Start with: • high-intent search • demo campaigns • comparison pages Then expand upward. Traffic fills the top. Intent fills the pipeline. https://t.co/THTTjOIO9u
Organizations scaling from mid-market to enterprise often discover their email marketing tools, processes, and team structures need to be rebuilt from the foundation up >> https://t.co/e4muz0bVal #emailmarketing #digitalmarketing https://t.co/9EUPloMr10
In the GSC Insights report in Ahrefs, we've added traffic value. This is your GSC clicks * the CPC for all the keywords leading to the page. https://t.co/IvjpaKvkDg
