Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of all marketing functions, shifting AI from a productivity add‑on to a core strategic engine. The analysis notes early adopters are using generative tools, while the next wave will involve autonomous agents that orchestrate decisions across workflows, guided by a five‑step implementation roadmap.
![Cheesecake Factory: Free Slice Of Cheesecake For Downloading App, No Purchase [4/1 – 5/7]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://www.doctorofcredit.com/wp-content/uploads/2020/12/cheesecake-factory-1.png)
Cheesecake Factory: Free Slice Of Cheesecake For Downloading App, No Purchase [4/1 – 5/7]
The Cheesecake Factory is launching a new mobile app and will give a free slice of cheesecake to anyone who downloads it by April 30, with redemption available from April 1 through May 7. No purchase is required, and the app also offers online reservations, a birthday slice, and exclusive DoorDash discounts. The promotion was first reported by People and has not yet been officially confirmed by the chain. The offer aims to drive digital engagement and expand the brand’s loyalty ecosystem.
The Upside Of Audio Ads? Bigger ROI Through Repetition
Upside app advertisements topped iHeartMedia’s Media Monitors data for the week ending March 22, registering the highest number of radio play counts nationwide. The brand out‑performed heavyweight advertisers such as Progressive and Morgan & Morgan in spot frequency. The “Love Trapped” podcast also...
Episode 142 - Why Most Content Marketing Reporting Is a Waste of Time
The latest episode of the Content Marketing Lab, Episode 142, argues that most content marketing reporting adds little value and consumes resources. Host Jimmy Daly emphasizes that documenting every step of the content creation workflow—from ideation to editing—creates measurable accountability and...
AI Makes Scalable ABM Possible Without Six-Figure Contracts
Below is THE BEST breakdown of running ABM in 2026 I've seen. No $100k/yr 6Sense contract required. With AI + new tech, every company can now run ABM at scale. Here's how it works 👇 Traditionally, ABM was reserved for...
Komerz Acquires Pathformance to Build the Commercial Growth Operating System for Global Brands
Komerz Ltd., a global commercial growth firm, announced the acquisition of Pathformance, a marketing measurement and attribution specialist, in a deal that values Komerz at $330 million post‑transaction. The merger combines Komerz’s end‑to‑end commerce platform with Pathformance’s unified measurement capabilities, creating...
Luma Uni-1 Delivers Photorealistic Ads, Outshines Nano Banana Pro
Same prompt. Same scene. Completely different intelligence. Left: Nano Banana Pro Right: Luma Uni-1 One understood the assignment. The other gave me AI slop. The tea packaging, the lighting, the skin texture - Uni-1 just gets it. Worth testing if you're making ads that...
OpenAI Gets Serious About ChatGPT Ads, Hires Former Meta Exec
OpenAI has hired Dave Dugan, a former Meta executive who oversaw the company’s largest client and agency relationships, to lead its global ad solutions. Dugan’s mandate is to evolve ChatGPT’s experimental ad feature into a fully commercialized, revenue‑generating channel. The...
Apple Will Reportedly Start Stuffing Ads Into the Maps App
Apple is reportedly preparing to embed paid search ads within its Maps application, with a public announcement expected as early as this month and rollout on iPhones slated for the summer. The ad model would function similarly to existing placements...
Bing AI Dashboard Reveals Query-to-Page Citation Links
🚨 New @bing Webmaster Tools AI Performance Dashboard Insights: We can now see which pages are being cited for a specific grounding query, and which grounding queries are driving citations to a specific pages 👌 Thanks so much for hearing...
Verizon Customers Can Win FIFA World Cup Tickets & More
Verizon, the official telecommunications sponsor of the 2026 FIFA World Cup, has launched a series of sweepstakes that let customers win tickets, merchandise, and even an all‑inclusive trip to the championship final in New York/New Jersey. The promotions run from mid‑March...
Austin Radio Icon Jeff Ward Teams with Backyard Ventures to Connect Brands with Texas Fans
Backyard Ventures announced a partnership with The Jeff Ward Show, adding Austin radio legend Jeff Ward’s daily talk program to its creator roster. The collaboration will manage exclusive brand opportunities across the show’s audio and digital platforms, targeting the highly...
LG Makes Its Home Screen Premium Ad Real Estate at NewFronts
LG Ad Solutions and LG Electronics unveiled a suite of new advertising tools at the IAB NewFronts, featuring a seamless home‑screen experience that embeds full‑frame video directly into the TV interface. The company introduced programmatic home‑screen ad formats, live‑tune‑in previews,...
Reddit: Untapped B2B Gold While Competitors Fear It
ost B2B marketers hear Reddit and think chaos. Trolls. Downvotes. Angry communities. That fear is exactly why there is almost zero quality B2B brand presence there... Your competitors are scared of it. That is the whole point. We Analyzed 8,566 Keywords Across 14 SaaS...
The Real Playbook for Scaling Local SEO Across Multiple Locations in 2026
In 2026 multi‑location local SEO has moved beyond a simple checklist of pages and citations. Success now hinges on a repeatable system that starts with a clear site architecture, consistent Google Business Profile data, and localized content for each branch....
Avoid These Traps to Break the $1M Ceiling
If you want to stay stuck at $1M: - Launch a second brand before your first one is working - Chase revenue instead of building enterprise value - Hire a FB agency - Hire someone the moment you feel overwhelmed instead of building a...
World Cup 2026: Why France Is the 'Blockbuster' Of Nike's Revival Strategy
Nike is betting on France’s national team as the centerpiece of its 2026 World Cup revival, signing a €100 million ($108 million) kit deal through 2034. The campaign, anchored by superstar Kylian Mbappé, showcases fashion‑forward designs such as a white‑collared home shirt and...
Ford Replaces Chevrolet as MLB's Official Automotive Partner in New Five‑Year Deal
Ford Motor Co. has signed a five‑year exclusive agreement to become Major League Baseball's official automotive partner, ending Chevrolet's 20‑year tenure. The deal launches on Opening Day, March 25, and includes national broadcast sponsorships, stadium activations and rights across Minor...
Auto‑apply Branding to Videos with a Single URL
This is the exact problem I deal with every week. For every new video, we're manually swapping fonts, fixing colors, and re-uploading the logo. The fact that you can now just paste your URL and have it apply everywhere is kind of...
Social Media Beats Websites for Building Trust and Reach
Respectfully, I disagree. The hundreds if not thousands of people I’ve coached, presented to, programmed for, and served didn’t find me by accident… they found me through social media. Many hired me to speak at their clinic, symposium or to deliver...
Roku Partners with Google on Identity, Measurement Capabilities for Advertisers
Roku announced it will serve as the launch partner for Google’s new Confidential Publisher Match solution, extending identity and measurement capabilities for advertisers on its platform. The integration allows advertisers using Google’s Display & Video 360 to securely match first‑party...
Sharing Your Image Boosts Visibility for All Users
Innovate. When SORA came out , to learn how it worked I put my image out for all to use. Why ? Because it let me attach that @costplusdrugs showed up at the end of any video that used...
Maximize Internal Links Before Spending on Backlinks
Don't buy backlinks. (Not before you've maxed out internal links.) Most founders spend thousands on backlinks while leaving free authority sitting untouched inside their own site. Do this first: - Link your highest-ranking pages to the ones that need a boost - Make every link...
3 Prompts Every Social Media Strategist Should Be Running Right Now
A marketer reduced her monthly social media calendar creation from three weeks to 15‑30 minutes using a three‑prompt AI workflow. Prompt 1 diagnoses current social gaps, Prompt 2 generates 20 trending, audience‑driven ideas, and Prompt 3 builds a 30‑day calendar with captions and...
AI-Powered Marketing Runs Your Campaigns While You Sleep
Most brands I work with have the strategy figured out. They just can’t execute fast enough. Someone built a fix for that. It’s called Helena — the OpenClaw for marketing. Give it your URL, and it runs your marketing for you: → Reads your site,...
From Sales Channel to Growth Platform: Rethinking Affiliate in Retail
Affiliate marketing is moving beyond vouchers and cashback to become a strategic growth platform, as illustrated by MediaMarkt Spain’s multi‑pillar programme. By aligning cashback, content, student, loyalty and B2B publisher segments under one framework, the retailer achieved a 15% rise...
Human Connection Still Beats AI-Driven Cold Calling
Is cold calling dead? With the rise of AI agents across go-to-market, we’re seeing an interesting countertrend. Buyers are craving proof of humanity. They want to know the voice on the other end actually understands their world, not just an...
Winning Consideration Before Search via Streaming Ads
Are you optimizing for the moment after the buying decision has already been made? Because, the brands I'm watching right now are winning consideration before anyone opens a search tab. This is the shift: shopping doesn't start at Google anymore....
How a Google Ads Management Helps Businesses Scale Profitably
Google Ads has transformed from simple keyword bidding into a multifaceted platform featuring search, display, video, shopping, and Performance Max campaigns, all powered by AI-driven automation. Managing this complexity requires specialized expertise, prompting many businesses to partner with professional Google...
She Says It Was a ‘Godsend’ She Didn’t Start Her Brand Until Age 50. This Is Her $100 Million Formula.
Patricia Nash launched her eponymous handbag label at age 50 after a vintage bag sparked a vision of affordable luxury. By insisting on full‑grain leather and meticulous craftsmanship while stripping traditional marketing margins, she positioned the brand at a price...
Meta Ad Sequencing Isn't Broken—Just a Learning Curve
I've talked to so many operators about Meta's ad sequencing… They’ve all had the same experience: → Excited by the announcement → Confused by the setup → Gave up thinking it was broken It’s not actually broken. There's a quick learning curve to...
Master SaaS Unit Economics for Confident Growth
Mastering SaaS unit economics is the difference between hoping growth happens and knowing it will. In our latest mastermind, we explored why every SaaS founder needs to know: ▪️ CAC, LTV, ARPA, churn, and customer lifespan ▪️ How to calculate...
Zaxbys Recruits Cameron and Cayden Boozer for Loyalty Promotion
Zaxbys launched a limited‑time loyalty drive called the “Transfer Portal,” offering the first 100,000 new Zax Rewards members a free dry‑rub menu item with any drink purchase. The app feature lets shoppers migrate existing restaurant loyalty points to Zaxbys and claim...
Ahrefs Site Audit Adds Free Continuous Crawling for Lite+ Plans
Now you can get continuous crawling and near real-time issue reporting in @ahrefs Site Audit. One of the strongest features we ever launched was Always-on Audit and we just included it for free on Lite+ plans. (1 URL/min) With boosts, you can...
Build the Future First, Enable Rapid User Value
Christian (Chris) Bach (CEO @ Netlify )'s framework for becoming the obvious choice in your category: Start with a strong worldview about where the market is going. Then reverse engineer what needs to exist for that future to happen. Then...
How to Prove ROI From AI Workflow Integration in B2B Marketing
MarTech outlines practical ROI frameworks for B2B marketers integrating AI across the campaign lifecycle. It breaks measurement into three pillars—time saved, output quality, and revenue lift—each supported by concrete modeling techniques. The guide emphasizes logging pre‑ and post‑implementation data, running...
AI Speeds Branding, but Human Polish Still Essential
I used @LumaLabsAI to build this brand identity board in under 60 seconds. The decision to choose it took 3 days (+ about 6 iterations). Creative direction is still work and knowing what feels RIGHT for your brand isn't something you...
AI‑spam Sites Surge, Then Crash Under Google Penalties
Yet another example of "Mt. AI". Site surged like mad, only to crash once Google's webspam team caught on. All AI-generated content. 1.6M urls of it... Now, the dreaded '10 urls site query' indicating a manual action. 100% probability of...
Ahrefs Adds Free AI Prompt Tracking to Paid Plans
Now that tracking your AI visibility is becoming table stakes, we decided to include it in @Ahrefs at no extra cost. Every paid plan (except Starter) now includes custom prompt tracking in Brand Radar: - Lite: 150 checks/mo - Standard: 300 checks/mo - Advanced:...
Focus on Customer Problems, Not Awards, on Social Media
Most B2B brands treat social media like a press release channel. Announcements. Awards. New hires... Nobody cares about your award. They care about their problem. Write for the problem. Every single time.
Break Out of Echo Chambers and Grow Digital Reach
Escaping the Echo Chamber: A Whiteboard Guide to Expanding Your Digital Territory https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence #Innovation #Technology #Tech #TechNews
Boost LinkedIn Engagement with AI-Powered Posts
Trying to get more involved with the @LinkedIn community, but are finding that your posts don't get engagement? Use AI to make 'em more engaging. Here's how to give it a try: https://t.co/y53idalzyJ #linkedin #chatgpt #ai #socialmedia https://t.co/J3haxqV4ws
AI Is Reshaping SEO Strategies, Says WSJ
I liked this part of the WSJ article about AI & SEO yesterday: https://t.co/JKEoR59sEz https://t.co/3bUjneWgaX
New Feature Links Grounding Queries to Pages in AI Report
Microsoft's @kmadhavan77 covers the AI Performance reporting, including a new feature -> New Capability: In response to strong positive customer feedback and numerous requests, we’re excited to announce a new feature connecting the Grounding Queries and Pages views within the AI Performance report....
Uni‑1 Beats Luma Labs, Nano Banana, ChatGPT in Ad Imaging
So, I saw Luma Labs ads and immediately tested it vs Nano Banana and ChatGPT images (specially for ads). Uni-1 is far more superior and better at understanding than all the competitors. Check it out.
LumaLabs AI Delivers Uncannily Powerful Brand Identity
This product is almost *scary* good. I've been using @lumalabsAI for help with brand identity, but this is a whole other level.
Saturate High‑intent Searches Before Scaling Ad Spend
Her team spent $200/week on ads and learned nothing. Now at 8-figure ARR, Sarah Ahmad says the mistake was not saturating high-intent searches first. You can't optimize what you haven't tested properly. https://t.co/uR81Qj6ubp
Earn Money by Solving Problems, Not Just Creating Content
You don't get paid for your content. You get paid for the problems your content solves.
Free 50 Templates to Accelerate Content Marketing
I put together 50 copy-paste templates for those of us working in content marketing. The won't *do the work* for you, but they will speed things up! AI should be a thinking partner, not a ghostwriter. Get them here for free:...
Nearly Half of US Shoppers Use
"Nearly half of US consumers (47%) now use AI to browse products online, driving AI-driven traffic to retail sites to surge over 4,700% in 2025." - @itssophievo in @twifintech https://t.co/aeRubKfNOc
AI Maps Reveal Easy, High-Value Keywords Instantly
I like checking the quality of the topical map generated for customers. It's crazy how many good, easy-to-rank-for commercially valuable keywords it finds. This used to take me hours to do manually for clients 😭 https://t.co/Y8Lggv3dk8