Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turns phone backs into a $169M revenue stream
The company evolved from a garage prototype in 2011 into a global brand that monetized the unused back of smartphones. By 2017, PopSockets posted $169 million in revenue, driven by a simple grip that became a daily habit and sparked word‑of‑mouth growth and celebrity visibility.
The article argues that more than half of buying decisions are driven by emotion, not logic. Marketers should shift from listing product features to illustrating how the offering transforms a customer’s life. By framing features as benefits—using “so you can…” statements—businesses make the emotional payoff tangible. This approach reduces feature overload, keeps prospects engaged, and ultimately boosts conversion rates.
Intero Digital has launched a strategic guide that helps brands audit and improve their visibility in generative AI search platforms such as ChatGPT, Gemini, Perplexity and Copilot. The guide introduces a Generative Engine Optimization (GEO) footprint framework, detailing how often...
As a B2B marketer, have you ever hit campaign fatigue? That moment when performance keeps dipping, you’ve tried everything, and nothing seems to work. It happens to the best of us, especially if we lean on the same channels over...
Advertising agency Horizon Media has begun piloting an AI solution jointly developed by marketing‑intelligence firm Sightly and AI‑research company Vurvey Labs. The platform merges Vurvey’s real‑time human sentiment model with Sightly’s cultural and contextual media data, allowing agencies to spot...
Ruder Finn unveiled rf.Voices, an AI‑powered platform that unifies influencer marketing, customer advocacy, and paid amplification under a single measurable framework. The offering adds audience intelligence, influence mapping, precision amplification, and risk intelligence, enabling brands to predict and define success before...
Burger King has tapped Mojo Supermarket as its U.S. social agency of record and Praytell as the public‑relations AOR, aiming to accelerate real‑time, culturally resonant content. The new partners quickly proved their impact with a viral video of President Tom...
Anheuser‑Busch has extended its partnership with Major League Baseball through 2032, adding official vodka and tequila canned‑cocktail sponsorship for its Cutwater and NÜTRL RTD brands. The agreement grants non‑exclusive advertising rights on MLB.TV streams, digital platforms, All‑Star Week and the...
At Streaming Media Connect 2026, Team Whistle and Intersection explained how CTV contextual advertising now hinges on AI‑driven tools and real‑time data pipelines. Team Whistle has built proprietary Looker‑based analytics that feed production, programming, and ad teams with live‑event and audience...
Suntory’s Schweppes team copied a premium Roku gin bar takeover, creating a striking activation that dazzled but proved unscalable. The CFO’s question about rolling the concept to hundreds of venues exposed a mismatch between high‑touch marketing and the low‑margin soft‑drink...
Stitch Fix is reinforcing its human‑stylist model even as generative AI matures, unveiling the AI‑driven "Stitch Fix Vision" that creates personalized, shoppable outfit images from client selfies. The platform’s autonomous quality checks and sharing features have lifted repeat purchase rates...
TikTok is rapidly becoming a genuine search engine, with more than two‑in‑five Americans and 64% of Gen Z using it to find product information. Adobe Express research shows 62% of users favor video tutorials, while 39% seek product reviews, indicating a...
At Dreamforce 2025 Salesforce unveiled Agentforce Marketing, rebranding its legacy Marketing Cloud and embedding generative AI throughout the platform. The new suite replaces one‑way email blasts with two‑way, AI‑mediated conversations and leverages Data 360 to deliver unified, real‑time customer profiles....
From the cofounder of an AI search visibility platform (@lil_bsz) on Reddit -> The GEO Bullshit - State of GEO in 2026 From him: "I’m a co-founder at an AI search visibility platform. By all accounts, I should be...
The BrightLocal 2026 Local Consumer Review Survey reveals that 74% of shoppers now trust reviews from the past three months, while demand for 4.5‑star ratings has jumped from 17% to 31%. Consumers also expect at least 20 reviews before considering...
The post titled “The Marketing Moments Shaping The Industry” spotlights a recent Burberry campaign featuring musicians Teyana Taylor and Kid Cudi. The black‑and‑white diptych, shot by Tim Walker, illustrates how luxury brands are turning to high‑profile artists to create visually striking narratives. The...
Pilgrim’s Europe has commissioned agency Joint to launch a masterbrand campaign for Richmond sausages, rolling out across out‑of‑home (OOH) and social platforms. The initiative, titled "The Big Richmond Sit Down," showcases real families and friends enjoying the product in everyday...
Plum, the Indian skincare and hair‑care brand, has signed a deal to become the digital and official skincare partner of Mumbai Indians for IPL 2026. This marks Plum’s first partnership with a cricket franchise and will see the brand integrated into...
Titan Raga, the women‑focused line of Titan, unveiled a new advertising campaign that encourages women to seize leisure time without guilt. The film follows a professional, a mother, and a director as they carve out unhurried moments, underscored by a...
Amyl & The Sniffers’ 23‑minute "Live at Ally Pally" concert film demonstrates how a well‑produced live video can serve as a powerful branding and marketing tool. The film captures dynamic stage visuals, crowd energy, and behind‑the‑scenes moments, giving viewers a...
Transforms it into a tool like Sora or Google Flow -> Meta silently launches Vibes AI editor to challenge rivals "Meta’s Vibes appears to be transitioning from an AI video feed into a dedicated creation studio. After earlier indications of a...
In this episode, Jordan Cooney talks with Malta Landwehr, CMO and Chief Product Officer at Peak AI, about the imminent shift from traditional Google search to AI-driven discovery. Malta shares how a personal experiment avoiding Google in South Korea revealed...
The CFP Board unveiled a new "Dive" television spot as part of its "It’s Gotta Be a CFP" campaign, allocating a $27.1 million media budget for 2026. The spring phase, worth $14.6 million, runs March 9‑May 17 and leans heavily on broadcast, cable, streaming...
Postscript and Tie have launched an integration that links anonymous website visitors to existing opted‑in SMS subscribers, enabling brands to trigger 41% more abandonment SMS automations. The identity‑graph technology works across devices and browsers without relying on cookies, turning offline...
Google's Liz Reid on the progression of AI in Google Search - here are my notes on that interview by @alexeheath https://www.seroundtable.com/liz-reid-google-ai-search-41044.html #google #googleai #googleaimode
When automobiles first appeared, they were built by hand. Craftsmen assembled them the way carriage makers built horse-drawn wagons. Skilled mechanics fitted parts together piece by piece. It was slow, deliberate work, and if you owned a car in the...
Founder Lindsey Carter explains how SET Active avoided brand death by never waiting for a sell‑out. She emphasizes pre‑emptive reorders, taking calculated financial risk, and constant community communication to keep momentum. The brand leverages data‑driven drops, focuses on best‑selling styles,...
In this episode, AI creative director Jamey Gannon walks host Claire Vo through a disciplined workflow for generating consistent, brand‑aligned imagery with MidJourney, NanoBanana, and other tools. He emphasizes the power of visual mood boards and style‑reference (sref) images as...
THG Ingenuity has launched an external Gift‑With‑Purchase (GWP) channel, extending its proven retail‑media solution to third‑party brands. The service integrates curated gifting offers into key moments of the shopper journey across beauty, nutrition and lifestyle sites. Early campaigns on LOOKFANTASTIC...
Gartner warns that up to half of agency‑built AI platforms could become obsolete within three years as open‑source solutions gain dominance. The firm predicts open‑source AI will support more than 75% of business deployments by 2028, offering greater customization and...
Target’s senior product leader Kunal Banerjee says AI is an execution accelerator, not a strategic disruptor, and its impact depends on existing planning discipline. He notes that content‑creation teams have realized strong efficiency and cost gains, while design teams see...
Picnic has launched Quality Video, an extension of its PIQ platform that evaluates open‑web video inventory based on real‑time behavior rather than static DSP labels. The solution measures signals such as pause on scroll, simultaneous playback, auto‑play and audio settings,...
Nano Interactive unveiled NanoQ, an agentic AI media planner that automates audience creation and activation. Built on the company’s intent data and the continuously refreshed Intent Library, NanoQ translates natural‑language briefs into custom and off‑the‑shelf segments. In internal tests the...
Instagram’s Close Friends, originally a privacy tool, is being reframed as a high‑intent marketing channel. By curating a small, exclusive list of creators, editors, and brand advocates, marketers can turn the green‑ring stories into a micro‑CRM. The invitation itself signals...
Wayfair has rolled out its Wayfair Rewards loyalty program in Canada, marking the first international expansion after a successful U.S. debut. Canadian members pay $39 per year to receive 5% back in reward dollars, free shipping on all orders, exclusive...
I am officially addicted to Claude Code for marketing Woke up early again Today's mindblowing workflow? Asked Claude to: >> Pull my 5 latest testimonials from Senja >> Turn them into customer-centred emails >> Compose them directly inside CustomerIO 5 minutes later I have a whole new...
ServiceNow’s chief marketing officer Colin Fleming, a former Red Bull racing driver and long‑time Salesforce executive, joins the Marketing Week Podcast to discuss shaking up B2B marketing. He argues that Salesforce’s heavy focus on sales alignment weakened its brand, prompting...
Lebanese marketing agencies have turned chronic instability into a competitive advantage by mastering agility, speed, and digital‑first execution. They can redesign campaigns within hours, pivot tone instantly, and deliver high‑quality content across multiple languages. This adaptive approach positions them as...
Your competitors hide your growth plan in their reviews. Study their 1-star feedback on Google, Amazon, and social media to spot gaps in service, pricing, and delivery. Survey their lost customers and ask why they chose or rejected them. You’ll see clear...
The Last Word on February 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… https://t.co/R7ABOWoDIi https://t.co/hTXFy4YjBY
Pan Pacific Hotels Group has launched a unified weddings campaign, "A Day. A Promise. A Lifetime," across five Singapore properties, running through 30 April 2026. Couples securing qualifying bookings receive D$1,000 in DISCOVERY Dollars, redeemable for future stays, honeymoons, dining and experiences...
Learn more about the future of marketing as AI visibility to eligibility transforms how decisions are made in advertising and beyond. https://t.co/8pkrAjZI1x via @purnavirji, @sejournal
The best way to maximize your profits is to make sure you give yourself 365 chances to make money every year. • 1 post a day • 1 offer a day • 1 email a day That's how you print money in 2026
Purpose is emerging as the strategic spine of enduring brands, guiding everything from product design to capital allocation. Companies like Ben & Jerry's and Ørsted illustrate how a clear directional purpose combined with a specific, measurable goal fuels growth and resilience....
Learning systems developers - how are you shifting your #B2B #GTM strategy to meet potential buyers where they are? #LMS #software #productstrategy #marketing #sales #selling
Your email list is a relationship bank account. You need to: • Make deposits (give value) • Before making withdrawals (ask for the sale) All roads lead back to giving
RHB Bank has launched its 2026 Raya film, “Ruang Harapan,” created with long‑time partner THE SHOUT GROUP. The short film dramatizes the true story of Siti Rahayu Baharin and the Buku Jalanan Chow Kit (BJCK) initiative, which grew from a...
Google Search added "Trending posts & discussions" title under What People Are Saying section https://t.co/AwIUTskXnV via @b4k_khushal and @shemiadhikarath https://t.co/tQCq9fmVKo
McCann Singapore has entered a strategic partnership with Adobe to embed generative AI tools such as Adobe Express, Firefly, and object‑compositing services into brand‑centric creative workflows. The alliance will run live pilots with select regional clients, provide priority technical support,...
Taboola’s 2026 Travel Marketing Trends report outlines five pivotal shifts shaping tourism advertising. Travelers now prioritize experiential, personalized trips, prompting brands to move beyond generic packages toward curated, interest‑based itineraries. Mobile‑first experiences and seamless digital journeys are becoming the default...
Kinnect India released a digital film titled #ChangeTheDefaultSettings for Aditya Birla Capital on International Women’s Day. The spot spotlights entrenched systemic defaults that often overlook women’s financial journeys, using a visual of outdated code being interrupted and rewritten. It aligns with the...
