Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turns phone backs into a $169M revenue stream
The company evolved from a garage prototype in 2011 into a global brand that monetized the unused back of smartphones. By 2017, PopSockets posted $169 million in revenue, driven by a simple grip that became a daily habit and sparked word‑of‑mouth growth and celebrity visibility.
DFS has partnered with ITV to embed its brand into the 19th season of Britain’s Got Talent, featuring 10‑second TV commercials and bespoke sofas on set. The campaign includes an Amanda Holden‑branded sofa collection, social media sponsorship, and a competition offering tickets and £2,000 in DFS credit. DFS will extend the activation through organic social, influencer partnerships, CRM, in‑store digital displays and pop‑up experiences. The partnership runs from February to May 2026 and is brokered by EssenceMediacom.
I'm looking for a world-class Product Marketer (US-based 🇺🇸 ). Know one? 👀 @Ahrefs' product team is shipping faster than our marketing can keep up — and I need someone who can help us close that gap. Not a "landing page copywriter." Not...
I talk a lot about Brand Storytelling - and getting to a distinctive story.... And, admittedly, it gets really esoteric at times... It can be really hard to see how all the pieces fit together... But - look out... Anthropic...
VoxComm, the global agency coalition, is urging firms to abandon legacy fee structures and adopt solution‑led pricing models. The guidance argues that AI‑driven insights enable agencies to tie compensation directly to measurable brand growth outcomes. It outlines a framework for...
As a brand owner you should be using claude to save $1000s on costs by building AI tools to replace all the different SaaS products you’re using. Here's 6 tools that you can easily build in one day. 1. Organic...
Two years ago, targeting expertise was a job that Meta now offers for free. The best agencies today are helping brands understand their true profitability, build offers that actually resonate, and create content that supports both. The button pushing comes in...
USAA announced the appointment of Chris Curtin, former CMO of Sam’s Club, as its new chief marketing officer, bringing experience from Bank of America, Visa, HP and Disney. Hemlo Mining named Jason Banducci as vice president of corporate development and investor...
It's often said that "brand drives performance, and performance builds brand", but in many cases only the first half of that statement is true. Which is problematic when you have a program whose budget heavily favors performance marketing. Brand definitely...
Holland Cooke’s memo argues that advertising copy should prioritize the customer’s problem over the company’s credentials. He illustrates the shift with side‑by‑side rewrites for plumbing, dental, auto glass, and veterinary services, turning generic service lists into direct, benefit‑focused calls. The...
Happy to announce that we just added our AI Brand Visibility feature in ClickFlow. It tracks how brands appear across AI platforms like ChatGPT, Gemini, and Perplexity: ranking position, mention type, sentiment, and competitor comparison. ClickFlow is our *quality* content generator and...
The Advertising Standards Council of India (ASCI) has rolled out its first influencer‑led consumer awareness campaign targeting greenwashing and dark‑pattern advertising. Eight prominent Indian creators, including Shraddha Jain and Aisha Ahmed, will disseminate educational content on evaluating sustainability claims and...
The Now Agency, a creator‑led social‑native firm founded by Gabe Feldman and Jonathan Chanti, officially launched in June 2025 under the Reign Maker Group. Within its first year it landed marquee clients including BJ’s Restaurants, Les Mills, Maple Leaf Sports & Entertainment,...
April 2026 will host a packed lineup of creator‑economy conferences across Dubai, New York, London, Lisbon, Los Angeles and more. Events such as the Dubai Creator Summit, Social Media Week, NAB Show and Canva Create bring together nano‑to‑macro influencers, brands, marketers and...
Mercedes‑Benz USA teamed with Amazon Ads to launch a series of custom creative spots that aired during Prime Video’s NBA broadcasts in January and February, featuring Dirk Nowitzki showcasing GLS features. The campaign targets younger, diversified luxury buyers by leveraging live‑sports...
Australia’s Influencer Marketing Council (AiMCO) held its first summit and the 2025 AiMCO Awards in Sydney, celebrating creators, brands, agencies and technology partners. The event highlighted the “Creator Era” theme and featured keynotes from major players such as MECCA, Tourism...
Salesforce’s Data 360 is moving to a consumption‑based pricing model, replacing the traditional seat‑and‑channel fees that have dominated Martech. The new approach charges customers only for actual data ingestion, profile unification, segmentation and activation events, making costs directly tied to...
AI has become the first stop in many consumer journeys, with 36% of couples now using AI for wedding planning—a near‑doubling year‑over‑year. The Knot Worldwide responded by launching a ChatGPT‑based app that surfaces vetted vendors directly within the AI chat....
Smartly announced an integration with Amazon DSP that lets advertisers extend their video campaigns to Amazon’s premium connected‑TV inventory, including Prime Video, Fire TV, and third‑party publishers. The partnership embeds AI‑driven creative optimization and personalization directly into Smartly’s platform, eliminating...
If your sales aren’t consistent, your marketing isn’t aligned. You don’t need more content. You need clarity. One message. One transformation. One cohesive customer journey. When your marketing systems works together, your audience feels confident buying and that’s when revenue becomes predictable. 👇 Comment TRAINING and I’ll...
YouTube’s platform is being flooded by low‑quality, mass‑produced AI videos, dubbed “AI slop,” which now appear in roughly one‑in‑five Shorts recommendations to new users. A Kapwing analysis identified 278 dedicated AI slop channels that together generated 63 billion views, 221 million subscribers...
At $10M ARR, pipeline isn’t driven by effort. It’s driven by capital design. Marketing at this stage is not creativity. It’s capital allocation. If you hire a CMO but: • Don’t fund demand • Don’t fund enablement • Don’t fund...
You don’t have a closing problem. You have a math problem. The average response rate on cold outreach is about 5%. That means for every 20 messages you send, one person replies. Not that one person buys. One person replies. Most agency owners...
Quick‑service restaurants are pivoting toward bright, sugary beverages to win over Gen Z and millennial diners who are less price‑sensitive than older consumers. Brands such as Blank Street Coffee, Starbucks and Dutch Bros have seen cold, flavor‑forward drinks now dominate a large...
![Why SEO Now Depends on Citation-Worthy Content [Webinar] via @Sejournal, @Hethr_campbell](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://hixhlmpcokxhartfkpyi.supabase.co/storage/v1/object/public/images/thumbnails/0e7a6e922f23c0e0633be05c5fd71eaa.webp)
Large language models now power AI‑driven search experiences such as ChatGPT, Gemini, and Google AI Overviews, shifting visibility from traditional blue‑link results to answer snippets that cite trusted sources. Marketers must create citation‑worthy content—research, educational, comparison, and expert contributions—to be...
Publishers are experimenting with serving Markdown‑only versions of pages to generative AI bots, hoping to reduce crawl load and boost bot traffic. Early tests show modest increases in bot visits but no measurable lift in search visibility. Google and Bing...
Heads-up for ecommerce sites -> Google Publishes Help Page for Universal Commerce Protocol and UCP-powered checkout feature on Google "Now, the new documentation clarifies how merchants can implement the native_commerce attribute to enable a Buy button that moves checkout directly onto...
Criteo has become the first advertising‑technology partner in OpenAI’s ChatGPT Free and Go advertising pilot in the United States. The integration lets brands run Criteo‑powered ads directly within the ChatGPT interface, leveraging the platform’s commerce‑focused AI decisioning. Early data shows...
Red‑carpet activations are evolving from simple photo ops into fully immersive, experiential events. Major studios such as Disney, Netflix, Universal Pictures and Prime Video are building themed environments, interactive games, and low‑waste productions that invite talent, media and fans to...
Pipeline not growing? You might be making these 3 classic mistakes.. It’s painfully common: B2B Marketers and Founders get stuck on the sales treadmill, chasing only those who seem ready to buy now, ignoring the bigger picture. 1. Chasing Quick...
Home Centre’s Ramadan campaign leveraged three gamified hero films to transform passive viewers into active participants, delivering a 595% surge in comment activity compared with the previous year. The social‑first rollout across Instagram, TikTok, Snapchat and other channels reached 70% of...
Google Search ranking volatility continues to be super heated into March https://www.seroundtable.com/google-search-ranking-volatility-heat-march-41014.html #google #googleupdate #googlealgorithmupdate #googleseo #seo
TMW, now part of Accenture Song, has appointed Jasmin Kocur as group strategy director to co‑lead its earned‑first team. Kocur arrives from TBWA\Media Arts Lab after a decade at Digitas, bringing deep social, creator and campaign expertise. The move expands...
Neal Schaffer’s guide ranks the top ten email list management platforms for 2026, highlighting free‑plan generosity, automation depth, and integration capabilities. The analysis shows Sender and MailerLite provide the most generous free tiers, while tools like Klaviyo and ActiveCampaign excel for...
Jo Malone London, part of the Estée Lauder Companies, has appointed sisters Georgia May Jagger and Lizzy Jagger as global brand ambassadors for its new English Pear fragrance line. The campaign, built around a sisterhood narrative, will showcase the English Pear & Freesia and English Pear & Sweet Pea scents. It...
British sofa retailer Sofology is extending its “So fussy” creative platform with a new multi‑channel campaign that celebrates picky consumers as discerning shoppers. The ad, produced by TBWA\\MCR, uses an ice‑cream‑making metaphor to showcase attention to detail and premium quality....
Wickes has launched Wickes Connected Retail Media, a first‑of‑its‑kind retail media network for the UK home‑improvement category, offering both onsite and offsite advertising capabilities from day one. The platform, built with Epsilon’s COREid identity graph, merges digital and in‑store signals...
Spotted three different CTAs on a single landing page yesterday: "Request a Demo" "Discuss Your ROI" "Explore the Platform" Two of them went to the same form. None had clear visual hierarchy. Users were getting decision paralysis. Most teams don't realize that every additional CTA...
The Oodie launched a mobile app and saw a 135% higher conversion rate and 37% higher AOV vs their website. 75% were net new customers. Meanwhile you're ignoring mobile apps entirely. That's the gap.
Tesco has revitalised its iconic "Every Little Helps" slogan by launching a new brand platform centred on the question “Need Anything From Tesco?”. The initiative reframes the long‑standing tagline as a promise to support shoppers and local communities, linking everyday...
AI-generated slop accounts for 21% of YouTube Shorts shown to new users. Here's what this means for marketers and where your content is most protected. https://t.co/bPFCSffiUD via @MattGSouthern, @sejournal
The crackdown on SEO agency sites continues... These sites used lots of self-promoting listicles, service area pages for many cities (without physical offices there), excessive industry pages, and other scaled tactics that can eventually cause major SEO problems. https://t.co/7yQn2hMq1p
In this episode, host Jordan Cooney talks with AI transformation expert Steve Wonker about why AI success hinges on redesigning organizational workflows rather than merely adding tools. They highlight how most AI pilots deliver minimal value, with a small fraction...
We heard your feedback. @ahrefs Report Builder is now more accessible, with higher limits to make reporting easier for everyone. 📈 -More reports & widgets for Lite+ -Scheduling now on Standard+ https://t.co/bLKyBCrL3w
Wow, this is a recipe site I worked on after the 2023 HCU... cool to see its visibility growing so much now. https://t.co/tHwxnVrRKs
Channel 4 commissioned a provocative bronze sculpture titled “The fountain of filth” to promote its investigative series “Dirty Business.” The piece, built by 4Creative, Glue Society and Biscuit Filmworks, depicts men, boys, paddles and surfboards spewing water from their mouths. Campaign’s...
Nice new article on Google Discover and the latest Discover profile changes by my teammate @JohnnyHerge https://t.co/iQap8dufeJ
Meet Bruce. He’s Got a Long Line of Advertising Mascots to Honor in Quest to Sell for Procter & Gamble https://t.co/CEGcvtR0UM via @variety
Catch up on last week with the SEO Video Recap covering the Google Discover core update being done, Google volatility, search serving bug, AI prompt injection, Google Ads, local, Bing guidelines and more https://t.co/yRf42eN8G0
Procter & Gamble has backed ad mascots ranging from Mr. Clean to the Charmin bears. Now it's hoping to add another one to its roster --- for weed-killer? https://t.co/CEGcvtR0UM via @variety
Focus on ecommerce? -> Meta starts testing AI Shopping features in Meta AI assistant "Meta is developing a shopping feature for its Meta AI assistant on the web, offering US users product searches and visual carousels of item cards." https://t.co/QAP4x5goEP
