Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turns phone backs into a $169M revenue stream
The company evolved from a garage prototype in 2011 into a global brand that monetized the unused back of smartphones. By 2017, PopSockets posted $169 million in revenue, driven by a simple grip that became a daily habit and sparked word‑of‑mouth growth and celebrity visibility.
Query fan‑out is the technique AI search engines use to turn a single user prompt into dozens of related sub‑queries, enabling richer, context‑aware answers. Research shows an average of 9‑11 fan‑out queries per prompt, with some cases exceeding 20 searches, as illustrated by ChatGPT Deep Research’s 420 searches for a simple product query. This shift from one‑to‑one to one‑to‑many fundamentally changes how content is discovered, rewarding pages that appear across multiple related queries. Optimizing for fan‑out requires mapping topic clusters, covering attribute‑heavy and journey‑heavy angles, and ensuring strong E‑E‑A‑T signals.
Taboola announced Krishan Bhatia as its first chief business officer, tasked with leading global sales and partnerships. Bhatia previously built Amazon’s global video‑advertising business and led NBCUniversal’s digital advertising division. He will oversee the Realize performance‑advertising platform, CTV, generative‑AI products...
Love’s Travel Stops has revamped its loyalty program, now letting all drivers earn and redeem points on fuel and in‑store purchases across its 608 shops and 62 country stores. The unified Love’s Rewards program is accessed through an updated mobile...
Abstract Infosys announced a major expansion of its digital services, adding a full suite of advanced SEO and integrated digital marketing solutions. The new portfolio includes technical SEO audits, structured data, link building, local search, multi‑channel campaigns, and real‑time performance...
Florence Roghe, founder of Collateral Projects, warns beauty start‑ups that rapid launches often lack a clear value proposition and long‑term roadmap. She stresses that products must deliver distinct, disruptive value in a crowded market, not just chase trends. Successful scaling...
A new Claude Code plugin called Voiceprint generates a linguistic fingerprint of a user's writing style by analyzing five sample texts across varied emotional tones. Leveraging stylometric techniques—function‑word frequency, sentence‑length burstiness, and punctuation habits—the tool creates personalized output that mirrors...
The parent company of online gambling operators 888 and William Hill has engaged a specialist search agency to lead a senior‑leadership recruitment drive. The move follows a closed internal review of the business’s strategic direction. The appointment signals a focus...
Hispanic consumers now make up roughly a quarter of U.S. adults under 30 and wield $2.6‑$2.7 trillion in buying power, driving over 70% of the nation’s population growth between 2022‑2023. Despite this scale, they receive only about four cents of every...
Jeffrey Hedquist outlines a proven framework for problem‑solution radio commercials, emphasizing that credibility begins with a believable problem. He advises sequencing the ad: present the problem, tell an emotional solution story, then, if needed, reveal price after trust and value...
Indonesia’s $102 billion CPG sector is feeling a squeeze: volume grew 6% while value rose only 3%, and net‑profit margins fell 64 basis points. Portfolio values dropped 14.5% against a market index gain of 12.7%, highlighting a widening inflation gap. Marketers...
I've tested 100+ email pop-ups. Here's the pattern: '10% off' offers got a 2% conversion rate. 'Free guide to solving X problem' offers got 15%. Your assumption that discounts are king is wrong. Value is.
Platform bias and recent privacy changes have crippled traditional attribution, with Safari stripping click IDs and Apple’s ATT limiting app‑to‑web tracking. This erosion of reliable user‑journey data fuels distrust among marketers, finance leaders, and the C‑suite, who see rising unattributed...
Sun & Sand Sports launched the “Ready Starts Here” campaign in early 2026, syncing with Dubai’s Fitness Challenge to motivate everyday athletes. The initiative combined a hero film, in‑store experiences at Mall of the Emirates and Kite Beach, and a...
Fibr.ai is launching an AI‑driven conversion rate optimization platform that automates hypothesis generation, variant creation, testing, and winner selection. The system scans URLs, builds personalized page variations, and monitors performance, while marketers retain a human‑in‑the‑loop for review. It extends personalization...
San Francisco‑based Plurio announced a $3.5 million seed round to accelerate its AI‑driven performance‑marketing agent. The platform ingests cross‑channel campaign data, forecasts downstream results and can automatically apply approved changes on Meta, Google and TikTok. Plurio already oversees more than $100 million...
Chupa Chups partnered with ad agency BBH to launch a social campaign featuring a lollipop engineered to be the "hardest to open". The confection is encased in a carbon‑composite shell, coated with silicon carbide, wrapped in aramid fibres, and finally dipped...
Stagwell, together with AI‑visibility startup Emberos, has launched Stagwell Search+, an AI‑agent‑driven platform designed to boost brand discoverability in AI‑generated search results. The solution, built by Assembly, combines monitoring, predictive strategy, workflow automation, e‑commerce focus, and governance across paid, owned,...
The article argues that traditional Boolean audience segments have become a bottleneck in the era of AI‑driven, millisecond‑level ad decisioning. As publishers, measurement firms, and first‑party data sources flood the bid stream with real‑time signals, the combinatorial possibilities outpace any...
Merrell is celebrating its 45th anniversary by unveiling the global brand platform “It Starts Outside,” which reframes outdoor activity as everyday and inclusive. The campaign, produced with Uncommon Creative Studio, features short vignettes starring Olympian Alexi Pappas and visually‑impaired marathoner...
Fashion brands are moving upmarket to defend against ultra‑low‑cost rivals like Shein and Temu, while premium labels are encroaching on traditional luxury territory. Retailers are adding higher‑margin items to offset inflation‑driven cost pressures. Successful elevation requires coordinated upgrades across product,...
foodpanda has unveiled a new brand platform called “Make Life Delicious” in partnership with agency GUT Asia. The campaign, directed by Henry Scholfield, features the brand’s mascot Pau Pau in a series of five short films that showcase foodpanda as a...
Asembl has launched a limited‑edition 325ml Raw C coconut water infused with Menz’s Violet Crumble honeycomb flavor, now sold in selected Coles stores across Australia. The drink combines Raw C’s hydration benefits with the nostalgic sweet crunch of the iconic...
The Ferri Group, formerly Pecinka Ferri, has rebranded under the independent ownership of Joe Ferri Jr., emphasizing a faster, more agile approach in Metro New York’s foodservice market. The firm highlights its Fairfield test kitchen as a live showroom and...
Samir Singh, Executive Vice President for Marketing, APAC at Colgate‑Palmolive, has been appointed President of the Grand Executive Jury for the 2026 Asia Pacific Tambuli Awards. The awards, organized by the University of Asia and the Pacific School of Media...
Retail media platform Zitcha has appointed former Meta client partner Phil Bonanno as its APAC commercial director, based in Melbourne. Bonanno brings more than 11 years of experience developing insight‑driven retail advertising strategies at Meta, where he worked closely with...
THE SHOUT GROUP and Tropicana Twister are relaunching the award‑winning “Multiply the Goodness” campaign for Ramadan and Raya, scaling it from a seasonal kindness drive to a lasting social‑impact platform. This year the focus shifts to Project 100, a partnership with Epic...
Retail marketers often pick agencies based on relationships, reputation lists, price, and niche experience, but those criteria only get to the long‑list stage. The article argues that true partnership hinges on deeper factors such as transparent KPI sharing, resistance to...
Bunnings’ marketing chief Justine Mills and CommBank’s Jo Boundy discussed the disruptive potential of retail media during B&T’s CMO Power List interview. They highlighted how Hammer Media reshapes supplier‑to‑consumer engagement and how Bunnings is now acting as a publisher, leveraging...
Digital growth consultancy TAG announced it has secured Australian skincare brand Skin Control as a new client, expanding its portfolio that already includes MYOB, Modibodi, Morgans, Australian Unity and Nala. The partnership tasks TAG with overseeing strategy, marketing and technology...
![How Innovation Succeeds with Kory Marchisotto [Uncensored Renegades]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://img.transistorcdn.com/VIH3Rn5ET8-eHQxgBGNydnhXL95pc10_Kq7qTpjezuc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3MzEvMTU3MDAz/MjQ3NC1hcnR3b3Jr/LmpwZw.jpg)
In this episode, host John and guest Kory Marchisotto explore how to make innovation thrive, emphasizing the need to cultivate a supportive culture before generating ideas. They outline a three‑step vetting process—art, science, and gut instinct—to pressure‑test concepts and only...
NAB unveiled its latest Home Lending campaign under the "Your Partner at Every Stage" platform, reinforcing the bank’s "More than Money" promise that banking is a partnership, not just a transaction. The campaign uses a stage metaphor to illustrate support...
Mars Australia’s DINE brand partnered with Amazon Ads and EssenceMediacom to launch the AI‑driven “Cat Decoder” campaign, letting cat owners upload photos and receive personalized video translations of their pets. The full‑funnel activation spanned Amazon’s canvas—including Prime Video and the...
I'm speaking to LIV Sotheby’s International Realty this week and ran my talk track through Claude I asked it to point out anywhere I went off on a tangent or lost the flow (probably the most common mistake I make) Maybe...
Instagram is rolling out its creator‑focused tools to all public accounts, removing the previous requirement to switch to Professional Mode. The update adds the insights dashboard, content scheduling, and trending audio features for every user. More advanced options, such as...
X has begun a public test of a new topic‑feed filter that lets users emphasize chosen news categories in their For You stream. The feature debuted on iOS for U.S. and Canadian users and was quickly expanded to a slate...
TikTok’s latest EU transparency report shows its monthly active audience in Europe rose to 178 million, an 8‑million jump and a 31% increase since October 2023. The platform removed about 112 million pieces of content between July and December 2025, with automated systems handling...
Instagram has added a new profile‑grid customization feature that allows users to edit the thumbnail images displayed on their profile grid. The update follows a January 2025 preview and coincides with the platform’s shift to larger, Reels‑compatible thumbnails. While casual users...
QBE Insurance marks 40 years with the Sydney Swans, one of the longest-running sports sponsorships in Australia. To celebrate, The Core Agency rolled out an integrated campaign featuring out‑of‑home billboards, a digital video series and season‑long online activations. The partnership...
Yo‑Chi, the Gen Z‑focused snack brand, has partnered with Victoria’s Department of Transport and Planning (DTP) and creative agency Snack Drawer to launch “my‑Chi Monday.” The eight‑week campaign runs until 23 March, offering Youth myki holders a 20% discount on Yo‑Chi purchases every Monday. The...
Newcastle Permanent launched a new creative platform called “Head and Heart Approved,” developed by indie agency Enigma. The campaign visualizes the tension between rational and emotional decision‑making, positioning the bank as a choice both the head and heart can agree...
Hotel loyalty programs are rolling out a slate of March‑2026 promotions aimed at accelerating point earnings and elite status. Major chains such as IHG, Hyatt, Marriott, Hilton and Choice are offering double or triple points, bonus elite nights, and stay‑based...
Marriott Bonvoy launched a global promotion running Feb 25‑May 10, 2026, granting 2,500 bonus points for each qualifying stay and a bonus elite night credit for every brand visited. The elite night credits are posted up to six weeks after the promotion...
You don’t need to go all AI or NO AI with your creatives… leaning too far either way means wasting budget on low-quality output or falling behind brands launching faster. The smarter approach sits in the middle. We use AI as a...
How I'd 10x leads in 4 weeks using AI, if I were starting my business from scratch.
Authenticity is increasingly linked to purchase intent, prompting brands to seek consistent, genuine voices. Because a brand isn’t a single individual, creating a brand persona—an internal fictional character—helps translate abstract identity into concrete actions. The guide outlines a seven‑step process...
"From a reactive chatbot to personal super assistant." Yep, she's talking about Jarvis. :) And ChatGPT might get closer to that by the end of this year -> More from the interview with OpenAI's Fidji Simo What is the future of...
The hidden cost of building attention that doesn’t convert It’s easier to add 50K followers than to fix inconsistent pipeline. That’s why so many B2B SaaS founders double down on visibility. Growth looks like traction. It feels like momentum. It...
I lost $5k on a product with 'perfect' 5-star reviews. Market said no. I tested a product with mixed reviews but a passionate following. Scaled to $50k/month. The market doesn't care about perfection. It cares about passion. Test everything.
90% of crypto influencers now need to now find a new business model that does not just involve them pretending to like a project that they were paid to promote allowing them to dump their "allocations" on the people that...
Always be testing your titles with X articles because you can see on the left the post totally bombed and when I changed the title, it took off. Took 4 attempts. https://t.co/4okRI65njq
