Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of marketing activities, shifting AI from a productivity add‑on to a core campaign engine. Early adopters are already using generative tools, while the next wave will involve autonomous agents that coordinate decisions across workflows. The firm outlines a five‑step roadmap for implementation.
MozCon New York 2026
Moz is hosting MozCon New York 2026, a single‑track, one‑day SEO and digital‑marketing conference on July 14 in Midtown Manhattan. The agenda covers SEO strategy, content marketing, data‑driven tactics, and AI’s impact on search, delivering actionable frameworks and networking sessions. Attendance is in‑person only, with no livestream, targeting SEO specialists, agency staff, and business executives. Sponsors include Profound, Brain Labs, AirOps, LinkBuildingHQ, and Fatjoe.
Ship AI Pages Now, Iterate Later—Don’t Overplan
Nobody gives a damn that your page is AI-generated. This AI-generated page converts enterprise leads for our Single Brain unified intelligence. When demand is there, it's important to just ship it. You can optimize as you go. Don't fall into the trap of overplanning....
Meta's Muse Spark Bridges Consumer Ads to Enterprise AI
Contextualizing Meta’s Muse Spark "Whether this API pilot emerges as a direct enterprise opportunity or not, there’s clear applicability to the Manus agent use case (which has already been brought to Meta’s ads manager), Meta’s off-platform Business AI initiative, and other...
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
William Hamer‑Jones, VP of Partnerships at PartnerBoost, says global affiliate programmes are moving from siloed niches to a hot topic, especially in the APAC region. Agencies are overcoming resource gaps by establishing local offices in China, Japan and South Korea,...
How a ‘Confirmation Nudge’ Can Make Customers Buy More
Researchers at Wharton found that a simple "confirmation nudge"—asking customers to confirm their choice or consider an annual plan—significantly boosts uptake of yearly subscriptions. Lab tests showed annual adoption jump from roughly one‑third to nearly half, while a children’s learning...
Tesco’s 24 Million Clubcard Customers Are About to Get AI-Powered Shopping Tailored to Them
Tesco and Adobe announced a strategic AI partnership to enhance the Clubcard loyalty programme for its 24 million households. By leveraging Adobe’s agentic AI and Firefly Foundry, Tesco will deliver real‑time, personalized product recommendations, deals and recipe ideas across its digital...
New Google Spam Policy Targets Back Button Hijacking via @Sejournal, @MattGSouthern
Google has added “back button hijacking” to its spam‑policy malicious‑practice category, with enforcement beginning June 15, 2026 after a two‑month grace period. The move follows a rise in complaints about scripts that alter browser history, redirect users, or block navigation. Violations...
Stop Relying on One Creative—Test Variations for 2.5X Growth
Lately, I’m seeing brands rely on one winning creative for too long. It performs… until it slowly fades. Then comes the doubt — “Why did it stop working?” Not fatigue alone — over-reliance without variation. We introduced controlled creative testing. Performance recovered and scaled 2.5X...
How Brands Should Respond to CTV Ad Fatigue Before Viewers Tune Them Out
Streaming platforms are rapidly expanding ad‑supported inventory, with Prime Video doubling its ad load, Netflix adding ad minutes, and Amazon rebranding its ad‑free tier. The U.S. CTV audience now exceeds 240 million, and projected ad spend is set to surpass $46 billion...
Dollar General Expands AI-Powered In-Store Audio Network
Dollar General is expanding its retail media footprint by launching an AI‑enabled in‑store audio network in roughly 6,000 stores, with a goal to reach 12,000 locations by Q2 2026. The system blends point‑of‑sale data, curated music and AI‑generated ads to deliver...
BLVD Marketing Unveils Study on Shifting Digital‑Marketing Budgets
BLVD Marketing launched a fresh study that maps how companies are reshaping digital‑marketing budgets across SEO, paid media, social and content. The research underscores a growing reliance on data‑driven allocation as competition intensifies on both paid and organic fronts.
Success Comes From Action, Not Blaming the Market
I’m going to hold your hand when I say this… Blaming the economy, the algorithm, or the market being “oversaturated” might make you feel better, but it’s not making you any money. 👀 Because the truth is, the brands winning right now...
Ego Pharmaceuticals Revamps Elucent with TikTok‑Centric Campaign and New Design
Ego Pharmaceuticals has relaunched its Melbourne‑made Elucent brand, unveiling two high‑performance product ranges and a litmus‑strip inspired visual system. The rollout was anchored by an anonymous TikTok tease that generated strong early engagement, signaling a shift toward culturally relevant, science‑backed...
SugarCRM Unveils New Brand Identity as SugarAI
SugarCRM announced a rebrand to SugarAI, positioning the company as an AI‑first provider of customer‑relationship‑management solutions. The new identity emphasizes "precision selling," where artificial intelligence turns CRM data into proactive sales guidance rather than a passive record. CEO David Roberts...
Mubi CEO Says Subscriber Base Rebounds to Record 1.7 Million After PR Storm
Mubi’s chief executive Efe Cakarel told the Wall Street Journal that the arthouse streaming service has recovered from a fallout that cost it 200,000 subscribers, climbing to a record 1.7 million users in the first quarter. The rebound underscores the platform’s...
Connected TV Becomes First Real Testbed for AI‑Driven Agentic Advertising
Connected TV (CTV) is emerging as the inaugural arena for agentic advertising, as budgets grow 9.5% YoY and manual workflows strain publishers. AI‑driven agents are being deployed to automate pricing, pacing and inventory allocation, offering a potential solution to CTV’s...
Tofu Raises $12M to Consolidate Campaign Execution for GTM Teams
Tofu announced a $12 million Series A round to accelerate its AI-powered unified platform for go‑to‑market (GTM) teams. The funding, led by SignalFire with participation from HubSpot Ventures and other investors, will fund new product capabilities and deeper integrations. Tofu’s...
The Future of Marketing Teams Is Decentralization
The article argues that traditional centralized marketing is losing relevance as speed and specialization become critical. Companies are moving toward decentralized structures where marketing expertise is embedded within product, regional, and sales teams. Central leadership still defines brand strategy and...
Ekoenergetyka Introduces New Product Brand: Axon Charger
Polish EV‑charging specialist Ekoenergetyka has launched Axon Charger, a new product brand that will serve as the public face of its charging solutions. The brand rollout includes a refreshed visual identity, the AxonConnect knowledge platform, and a dedicated training centre...
True Value Named Official ‘Sponsor of Grass’ in New Spring Campaign
True Value announced it is the official “Sponsor of Grass” for the spring season, launching a humor‑driven nationwide campaign to position the chain as a home‑and‑garden destination. The rollout features truck‑side billboards in Chicago, Instagram and Facebook lawn‑themed content, and...
Smashburger Hires Newcomer Agency Understory Amid Creative Revamp
Smashburger, the Denver‑based fast‑casual burger chain owned by Jollibee, has appointed the newly formed agency Understory as its creative partner. The move follows a recent brand overhaul that introduced a new logo, color palette and the "Belief is in the...
18 Growth Marketing Channels That Actually Work in 2026
The 2026 growth marketing playbook highlights 18 channels, with agentic AI emerging as the most transformative. Marketers must address infrastructure gaps in identity resolution, attribution, and unified behavioral data to unlock AI agents’ potential. Internal AI‑powered tools, account‑based outbound, and...
Sports Publisher On3 Tries AI Recommendations To Keep Engagement In Its Home Court
On3, a sports‑focused publisher with 15 million monthly visitors, has deployed Mula’s AI‑powered recommendation engine across about 20 of its sites to sustain engagement and revenue per session (RPS). The system leverages first‑party data to surface articles, vertical video and Fanatics‑linked...
Thanks to A24, Movies Are Brands Now
A24 has turned its film releases into brand experiences by launching limited‑edition merchandise with indie designers, most recently a sold‑out vintage tee capsule for "The Drama" and the viral "Marty Supreme" windbreaker. Over eight years the distributor has partnered on...
Agentic Prospecting: Seven Reasons The Hype Falls Short
The sales‑tech sector is touting autonomous AI agents that can monitor accounts, detect buying intent, and execute outreach without human input. The article outlines seven reasons why this hype is premature, citing unreliable intent signals, limited automatable tasks, activity‑driven noise,...
Get the Name You Deserve. → startup.tech
Startup.tech, backed by the .Tech registry, is handing out premium .tech domain names free for ten years to vetted founders building AI, SaaS, devtools, Web3 and related businesses. The offer replaces the typical $100K+ price tag of comparable .com names,...
Dropbox Enlarges Big Spaceship's Scope As Social AOR
Dropbox has elevated Big Spaceship from project‑based work to its official social agency of record, expanding the scope to full‑funnel duties and IRL activation content for 2026. The partnership has already driven quarter‑over‑quarter engagement gains among Dropbox’s 700 million users, supported...
'Extreme' Reveal: TDA Boulder Unboxes Orijen Freshprey
TDA Boulder launched Orijen Freshprey with "The World’s Most Extreme Unboxing," filming at 12,000 feet in Colorado’s San Juan Mountains. The campaign partners with outdoor creators Wander with Willow and showcases the product in a rugged, outdoor setting, diverging from...
Archer Teams with ‘Mandalorian and Grogu’ for First Entertainment Deal
Archer Meat Snacks announced its first entertainment partnership, teaming with the upcoming theatrical release *Star Wars: The Mandalorian and Grogu*. The multi‑channel campaign includes three co‑branded snack packs, a 30‑second ad spot on Disney+ and sports playoffs, and a QR‑code reward that gives...
Turn AI Into Structured, Actionable Homepage Copy
Most AI homepage copy is just expensive filler. Looks good, says nothing. Tomorrow (Tue Apr 14 @ 10am PT) I’ll show how I use AI the opposite way, to turn positioning into a homepage that has flow, makes sense fast, and...
Show Only Buyer‑Problem Features, Not Every Demo Detail
Your product team's demo training is sabotaging you. They mean well. But they want you to show EVERY feature. Your job is the opposite. Only show features that solve problems your buyer expressed. Leave off the rest. The product team builds awareness. You build deals. Different jobs.
How Advertisers Can – And Cannot – Get In Front Of Chatbot Shoppers
Advertisers face a stark reality: there is no paid gateway to appear in most LLM‑driven shopping chats. Google’s AI Overview (AIO) ads are the sole open‑market option, automatically surfacing in search results without exclusion controls. ChatGPT’s ad pilot remains a...
Value Beats Discounts: Free Bonus Sells Better
I tried to sell a $100 product with a 10% discount. Crickets. I sold the same product for $120 with a 'free' $20 bonus. It crushed. The market doesn't care about discounts. It cares about perceived value. Test everything.
AI Automates $50k Pool Sales via Satellite Scans
this guy litterally uses @OpenClaw to sell $50k+ pools on autopilot 🤯 → Scans satellite for $500k+ homes → Filters by lot size & sun exposure → Renders a 3D pool in their yard → Calculates home value lift → Auto-mails a before/after postcard https://t.co/HTw09lXt2d
Premier Inn ‘Chief Kipologist’ Stars in Born Social Debut
Premier Inn has teamed with UK comedian Al Nash and its new agency Born Social to launch a social‑first campaign called “You Know What You’re Getting.” The series of short, comedic “sleep experiments” starring Nash as a “chief kipologist” dramatise the brand’s...
Make Your LinkedIn Profile a Global Showroom
Turning Your LinkedIn Profile Into a Shop Window to the World https://t.co/FZ0N14g3ZC via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SalesEnablement #MarketingStrategy #MarketingSuccess #RevOps #MarketingTips https://t.co/FcNOhJdGsW
Build B2B Sites for Buyers, Not Your Company
Most B2B websites are built for the company, not the buyer. So you get: feature-heavy hero one “Get a demo” CTA long forms unclear paths High-converting sites do the opposite: lead with pain segment by persona match CTAs to intent Every element should move a decision. https://t.co/BtZGpQFUOw
Tiffany & Co. Debuts 2026 Mother’s Day Campaign With Rosie Huntington-Whiteley
Tiffany & Co. launched its 2026 Mother’s Day campaign, “Celebrating Mothers Since 1837,” featuring house ambassador Rosie Huntington‑Whiteley. The short film, set in Huntington‑Whiteley’s New York bedroom, showcases a heartfelt mother‑daughter conversation while highlighting the HardWear by Tiffany pavé‑diamond necklace,...
Stop Using Vague Buzzwords—Add Real Detail
Your email copy is too vague. Every time you write "quality," "premium," "trusted," or "fast," you're writing a placeholder for a detail you haven't added yet. Here's what those swaps look like: https://t.co/AXPqwmDMZf
Early SEO Investment Pays Off in AI Visibility
The best time to optimize for AI visibility was 10 years ago. The second best time is today. Not because AI existed back then. Because distribution did. Brands winning in ChatGPT and Google AI Overviews invested in SEO, reviews and community long before “GEO”...
Daily Search Forum Recap: April 13, 2026
Google is piloting an AI Contribution report in Search Console, echoing Bing’s AI performance tools, while a logging error has inflated GSC impression data since May 2025. The March 2026 broad core update finished its 12‑day, 4‑hour rollout, and Google confirmed it...
E.l.f. Cosmetics Launches True Crime Mockumentary to Spotlight TikTok Bathroom Counter Clutter Trend
e.l.f. Cosmetics debuted a 10‑minute true‑crime‑style mockumentary called “Vanity Vandals,” spotlighting the TikTok‑driven trend of cluttered shared bathroom spaces. The launch combined a Hollywood red‑carpet event, a Twitch watch party, and a Roblox experience, extending the brand’s Cosmetic Crime series....
DHD Marks 30th Anniversary With Brand Relaunch
DHD audio, the German maker of digital broadcast audio systems, celebrated its 30th anniversary with a full brand relaunch that includes a new wordmark, unified design system, and revamped website. The visual overhaul mirrors the company’s core engineering values of...
EBay Taps Fashion Influencers to Stock NYC Pop-Up Market
eBay is launching a three‑day pop‑up called “The NYC Edit Market” in SoHo from April 17‑19, showcasing pre‑loved items curated by ten local fashion influencers. The event blends physical retail with eBay’s digital platform, allowing visitors to list items on‑site...
CAA, YouTube, Meta, and Rivian Among Speakers at Brand Innovators’ Creator Economy Summit in LA
Brand Innovators will host its Creator Economy Summit on April 23, 2026, at Dhar Mann Studios in Burbank. The one‑day event gathers senior marketers from Fortune 500 firms and fast‑growing brands to explore brand‑creator collaboration, monetization, and full‑funnel content strategies. High‑profile...
Meta Is Closing in on Google's Title as the World's Largest Digital Ad Platform
Meta is projected to generate $243.46 billion in net ad revenue in 2026, narrowly surpassing Google’s $239.54 billion and claiming the title of the world’s largest digital‑ad platform for the first time. The social‑media giant’s growth is driven by a 24.1% ad‑revenue...
Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage
Integral Ad Science released a cross‑channel playbook titled “Ready, Set, Goal” to help advertisers capture peak attention during soccer’s biggest stage, such as the 2026 World Cup. The guide provides data‑driven benchmarks that have delivered up to three‑times return on...
Twitter Helped Me Close over $1M in Sales
Crazy what you can do on X. I, for one, have sold over $1MM thanks to Twitter 🙏
Melto Cuts Through the Ice Cream Noise With Pure Indulgen
Melto is a conceptual ice‑cream brand created by art director Hodan Nasra, who uses bold typography and color to convey pure indulgence. The branding deliberately avoids typical ingredient imagery and cluttered graphics, opting for minimalist visual cues that cut through...
Marketing Director
FlightStory, a media company and investment fund focused on creator‑led IP, is hiring a Marketing Director to build a systematic marketing engine across its portfolio. The role will design virality frameworks, channel strategies, and owned‑audience systems that turn attention into...