Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of marketing activities, shifting AI from a productivity add‑on to a core campaign engine. Early adopters are already using generative tools, while the next wave will involve autonomous agents that coordinate decisions across workflows. The firm outlines a five‑step roadmap for implementation.
AI-Driven Marketers Have a Focus Problem
AI tools now let marketers launch campaigns at unprecedented speed, turning execution into a non‑issue. However, the flood of data and simultaneous projects creates a focus bottleneck, leaving teams unsure which initiatives to prioritize. Amplitude’s AI‑driven agentic analytics—through its Global and Specialized Agents—continuously monitors performance, surfaces actionable insights, and even designs tests. Early adopters like NTT DOCOMO report conversion lifts of eightfold and a 90% reduction in analysis time.
60 Days of Prepmas Delivers Exceptional Christmas Results for Kitchen Warehouse
Block’s 60 Days of Prepmas radio campaign drove Kitchen Warehouse’s Christmas sales up 43% year‑on‑year, while store traffic rose 17% and website visits climbed 18% versus the prior holiday period. The initiative ran from 27 October to 25 December 2025, delivering a fresh 24‑hour radio...
StreetIQ Hires Dave Mullan to Drive Programmatic DOOH Push
Australian out‑of‑home platform StreetIQ has hired Dave Mullan as sales director to accelerate its national expansion and programmatic DOOH push. Mullan will lead agency and brand growth, steer the company’s programmatic strategy across DSPs and trading desks, and oversee the...
New Billboards Tout AHF as Top HIV Provider, Promote STD Testing
AIDS Healthcare Foundation (AHF) launched two national outdoor campaigns, branding itself as “America’s #1 HIV Provider” and promoting free STD testing through the “Peace of Mind” theme. The first campaign highlights AHF’s care for over 234,000 patients across 19 states,...
Hugh Jackman and Ryan Reynolds Bring Chaos, Banter (and Sailing) Ahead of Rio Grand Prix
Hollywood stars Hugh Jackman and Ryan Reynolds have fronted a new advertising spot for the BONDS Flying Roos, co‑owned by the duo, in partnership with work‑management platform monday.com. The campaign, released ahead of the SailGP Rio Grand Prix on April...
How Kia Cracked Reddit: Inside the Tasman Campaign that Delivered Standout Results
Kia Australia leveraged Reddit’s community‑driven format to launch the Tasman model campaign, focusing on relevance over traditional social. The brand used long‑form, Reddit‑native ads that mimicked real threads, targeting niche outdoor and automotive subreddits. The effort delivered a 480% lift...
Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO Vs. AI Search via @Sejournal, @Hethr_campbell
SearchEngineJournal’s on‑demand webinar warns marketers not to chase AI blindly, urging a strategic comparison of traditional SEO and generative‑engine optimization (GEO). Speakers Alex Hernandez and Orli Millstein outline a diagnostic framework that matches AI visibility to a company’s business model,...
You Can Now Clone Yourself on YouTube With an AI Avatar Tool
YouTube has introduced an AI avatar‑clone tool that lets creators generate Shorts using a digital twin of their own likeness and voice, removing the need to appear on camera. The avatar reproduces the creator’s appearance and speech, and every video...
Doritos Contest Targets Video Gamers
Snack brand Doritos has rolled out a new promotional campaign called “Key Codes” that targets video gamers. The contest invites players to wipe crumbs off their keyboards, capture the resulting gibberish code, and submit it at DoritosKeyCodes.ca for a chance...
WhatsApp Partners with Arsenal Football Club
WhatsApp announced a partnership with Arsenal Football Club to deepen fan engagement through an official WhatsApp channel and a new documentary titled “It’s Official.” The collaboration launches the film across WhatsApp, YouTube, Instagram and Facebook, while offering exclusive digital experiences...
Why Automation Is Raising the Stakes for Strategy in Digital Advertising
Automation is reshaping digital advertising by moving the primary source of value from campaign execution to strategic decision‑making. Roberta Denuzzo, a veteran strategist with experience at Deloitte, Grupo Globo and Google, argues that while platforms can optimize performance, they cannot set...
37% of Your Content Budget Is Going to the Worst-Performing Format | VOL 287
The new B2B Backlink Intelligence Report examined 12,154 content pages from 24 leading B2B brands and 2.4 million referring domains. It found that statistics‑and‑data‑roundup pages represent only 1 % of all content but attract 4.1 % of referring domains, delivering a 4.25× efficiency...
I Used Notes Templates Every Single Day for 90 Days. Here’s What the Data Actually Shows.
After struggling with inconsistent subscriber gains, the author analyzed his top‑performing Substack Notes and used Claude AI to extract common structures, creating a personal Notes Writing Playbook of 30+ templates. By writing daily from these templates for 90 days, he...
Hire Nano Banana 2 and Fire Your Agency
The post showcases how Nano Banana 2, paired with Claude Code and Kling, can turn a single product image into a full‑featured animated microsite in a single day—work that would normally command $15‑20 k from a creative agency. It also demonstrates a static‑ad...
CoinW Taps Luka Modrić as Global Brand Ambassador to Drive Crypto Adoption
CoinW announced that Croatian football legend Luka Modrić will serve as its global brand ambassador. The partnership, unveiled on April 9, 2026, aims to leverage the World Cup spotlight to attract new users to the platform, which already counts more...
Evergreen Content Revives Old Posts When Trends Shift
I posted a video about Claude almost a year ago. Forgot about it, moved on, created other content. Last month, a wave of people switched from ChatGPT to Claude, and that old video started picking up views again. This is what I mean...
This Page Earns 4x More Backlinks Than Any Other B2B Content Format
Backlink acquisition remains a top priority for B2B marketers, yet many formats underperform. An analysis of 12,154 pages from 24 leading brands shows that statistics pages—data‑roundup resources—outshine all other formats, delivering an efficiency score 4.25 times their share of referring...
New Skill Drop: Lead Magnet Builder
Anthropic released a new Claude skill called Lead Magnet Builder that guides users through creating a complete, customized lead magnet from problem identification to final copy. The tool breaks a big customer pain point into 12‑15 micro‑problems, then suggests the...
Who Is Apple’s Lil’ Finder Guy? And What Is He For?
Apple has launched a new low‑cost MacBook Neo, priced around $760, and introduced an animated mascot called Lil’ Finder Guy to court Gen Z. The mascot appears across TikTok and YouTube Shorts, giving the brand a playful, youth‑friendly tone. Early demand...
Conductor Partners With Acquia to Focus on AI Content Optimization
Conductor has entered a partnership with Acquia to embed its AI‑powered Creator and optimization tools directly into Acquia’s digital experience platform. The integration allows enterprise marketers to research, draft, and refine content within the Acquia CMS, leveraging real‑time AI insights...
OnlyParks, Thirst Traps & The Shift No One Is Talking About
The episode explores the "only parks" trend, where creators pair stunning national park footage with sultry, ASMR‑style voiceovers that mimic thirst‑trap content. The host breaks down why this works—pattern interruption, emotional activation, low‑effort production, and insider humor—and shows how businesses...
AEO Is Not SEO 2.0
The article argues that AI‑first entity optimization (AEO) is not a simple upgrade of traditional SEO but a fundamentally different paradigm. In large language model (LLM) responses, rankings and click‑throughs disappear, replacing them with brand‑level visibility that cannot be tracked...
Helping Developers Expand to Every Corner of the World: The Big Show Bonus Episode, Sponsored by Xsolla
Xsolla’s Chief Marketing and Growth Officer Berkley Egenes discussed the company’s global‑first strategy on a sponsored episode of The Big Show recorded at the GDC Festival of Gaming. He emphasized Xsolla’s role in helping developers launch, monetize and scale games...
Storyblok JoyConf Mainz 2026
Storyblok’s JoyConf 2026 will take place October 28‑29 in Mainz, Germany, gathering developers, marketers and digital innovators to explore AI‑driven content strategy. The two‑day conference will be held at the Rheingoldhalle near Frankfurt Airport and is open to senior leaders seeking...
AI Completes Full SEO Audit and Fixes Instantly
I've had "build out SEO content" on my to-do list for 2 years. Last week, I gave an AI agent my URL, and 15 minutes later, I had a full audit, a prioritized action plan, and every fix executed. Not...
High CTR ≠ Sales: Prioritize Intent Over Attention
CTR at 4%. Everyone felt good. But clicks weren’t buyers. Shifted messaging, ROAS moved to 3.9X. Are you attracting attention or intent?
The Problem with Earth Month Isn’t Greenwashing
The article argues that Earth Month’s focus on flashy green messaging masks a deeper issue: credible brands are going silent while they quietly increase sustainability spending. ESG mentions in S&P 100 reports fell from 40% in 2023 to just 6% in...
Win Online with Tiny, Consistent Content Effort
It has literally never been easier to win: • 94% of blogs have fewer than 5 posts • 99% of podcasts have fewer than 21 episodes • 85% of YouTube channels have less than 10 videos • Americans spend 2.5 hours per day doom-scrolling You...
Claude's AI Agent Automates Growth Experiments, Matching Junior PM
Claude is now automating it's own growth. Their team built an agent called CASH (Claude Accelerates Sustainable Hypergrowth), which works across the full lifecycle of growth experimentation: (1) identifying opportunities, (2) building the feature, (3) running the test, and (4) analyzing...
Fitbit’s Personal Health Coach Is Expanding to Reach 37 Countries and 32 Languages.
Fitbit is rolling out its Personal Health Coach public preview to 37 countries and 32 languages, covering major markets in Europe, Asia and Latin America. The expansion reaches both iOS and Android users, available to free and Premium subscribers. The...
Define Audience First, Then Let AI Write Copy
I wrote this because I think a lot of people are making the same mistake with AI and website copy. They’re using it to write pages before they’ve figured out the audience, positioning and what the page actually needs to do. That’s...
CMO Builds AI‑powered Tools without Writing Code
I'm a CMO of a $100M+ ARR (boostrapped) company. And I have 7 parallel sessions of Claude Code running on my laptop right now. I've never written a line of code in my life. But in the past few months I've built: ▪️...
4 Unconventional Ecommerce Email Flows to Build Loyalty
E‑commerce brands that rely only on basic welcome and cart‑abandonment emails miss hidden revenue and loyalty opportunities. The article outlines four unconventional automation flows—a bounce‑back post‑checkout offer, a delayed‑fulfillment apology, a negative‑review recovery, and a time‑based production sequence—to capture impulse...
AI Digital Workers Transform Insurance Branding and Revenue
NEWSFLASH: @outrivalAI just launched our dedicated insurance vertical, led by @JohnHenryStyle We're already live with both publicly traded and private companies, doing 3M+ calls/month across education, insurance, and travel. What Silicon Valley calls AI agents, we call Digital Workers. They...
New Stellantis Design Boss Vows "No Clones" In Effort to Separate Brands
Stellantis has appointed French designer Gilles Vidal as its European design chief, tasking him with ending the “clone” syndrome across its 12‑brand portfolio. Vidal, who returned from a five‑year spell at Renault, wants each marque to develop a distinct visual...
AI Replaces Human Clip Teams in Influencer Growth
Top Influencers’ Secret Weapon for Engagement Might Be Replaced by AI Influencers rely on armies of clippers to flood feeds with viral short videos Creators spend big: with up to $50K monthly campaign spend, and millions paid via platforms like Whop But now,...
Higher CPMr Boosts Incremental ROAS for 71% Brands
Cool analysis of CPMr on Meta dropping tomorrow. Headline: Higher CPMr campaigns deliver better incremental ROAS in 71% of brands. Not too dissimilar from CPM itself. BUT There is some cool findings on incrementality factor impact and the differences between brands. Stay tuned...
WunderKIND Ads Partners with Attain
WunderKIND Ads and Attain announced a partnership to launch a commerce data solution that injects live, permissioned purchase information into digital advertising. The offering blends Attain’s verified transaction data with WunderKIND’s ad inventory, enabling precision segmentation, spend‑triggered activation, and real‑time...
ChatGPT Pro Launches at $100 After High Demand
It is very nice to see Codex getting so much love. We are launching a $100 ChatGPT Pro tier by very popular demand.
Sports Betting Now Dominates Hip‑hop Podcast Ads
The goal is to target young men everywhere. Its deeper than sports. Nearly every hip-hop podcast is now sponsored by sports betting or some gambling app. I miss the days of Mail Chimp and Casper
While AI Is Building the Web Faster than Ever, Accessibility Can’t Be Left Behind
AI is enabling marketers to build landing pages and product content in minutes, dramatically accelerating web growth. However, the rapid pace is outpacing accessibility efforts, leaving an average page with 297 issues despite ongoing compliance investments. With 1.3 billion people worldwide...
7 Technical SEO Issues That Boost Rankings
Technical SEO is so so so booooorinnnggggg But after optimizing 100+ websites I've identified 7 technical issues that make a yugeee difference mai fren. I know 99.99999% of you won't do any of this, but the 0.00001% that do will see higher...
Public Speaking: Low‑Cost Powerhouse for Growing Customers
One of the best ways to promote your product or service and expand your customer base is also one of the cheapest. Interested? It's public speaking. I know this from firsthand experience. #frippvt #businessbuilding #virtualtraining
How Soccer Orgs and Sponsors Are Putting Local Spins on World Cup Campaigns
As the 2026 FIFA Men’s World Cup spreads across 16 host cities in three countries, sponsors are abandoning generic campaigns in favor of hyper‑local activations. Broadcasters like Telemundo are targeting key Hispanic markets, while Visa staged an artist‑driven showcase in...
Distribution Requires Ongoing Strategy, Not One‑Month Campaigns
Most people treat distribution like a campaign. Run it for a month. Check the numbers. Kill it if it doesn't work. I did this for years and wondered why nothing was sticking. The stuff that actually worked for me was never the thing I launched...
Structure Content for Question Phrasing to Appear in AI Search
If your content isn’t structured for how people ask questions… it won’t show up in AI search. Alexis Pratsides shares what LLMs actually prioritize—and how to adjust without creating more content. 👉 https://t.co/YzlkH7b8Kq @FINNPartners #healthcaremarketing #hcmktg
NEWstalgia: How the Return of the NBA on NBC Was Driven by a Bold and ‘Ownable’ Graphics Package
After a 20‑year hiatus, NBC Sports relaunched its NBA broadcast under an 11‑year deal, debuting a graphics package dubbed “NEWstalgia.” The system fuses 1990s visual DNA with modern motion and flat‑color design, delivering a medallion‑based scorebug with over 120 team‑specific...
March 2026 Digital & Email Marketing Highlights
The Last Word on March 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… https://t.co/EXN9hn5eUm https://t.co/v4XcHOxTdu
Boost LinkedIn Engagement with AI-Powered Post Optimization
Trying to get more involved with the @LinkedIn community, but are finding that your posts don't get engagement? Use AI to make 'em more engaging. Here's how to give it a try: https://t.co/y53idal1Jb #linkedin #chatgpt #ai #socialmedia https://t.co/ZOLyMg2fJg
Minor Hotels Builds AI Stack From Scratch To Improve Personalization
Minor Hotels is constructing a brand‑new global AI and data platform to connect guest information across its portfolio of more than 640 hotels and 12 brands. By building the stack from the ground up, the company sidesteps the legacy‑system bottlenecks...