Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of marketing activities, shifting AI from a productivity add‑on to a core campaign engine. Early adopters are already using generative tools, while the next wave will involve autonomous agents that coordinate decisions across workflows. The firm outlines a five‑step roadmap for implementation.
Why Your New SEO Vendor Can’t Build on a Broken Foundation via @Sejournal, @TaylorDanRW
The article warns that a new SEO vendor inherits a website’s existing technical debt, thin content, and low‑quality backlink profile, so quick fixes alone won’t deliver lasting results. Early engagement focuses on audits, crawl‑error remediation, and rebuilding trust with search engines before any growth can be expected. Brand visibility also constrains performance, requiring long‑term digital‑PR and content promotion. Clear communication of realistic timelines is essential to align stakeholder expectations with the gradual nature of SEO recovery.
Clarifying Site vs URL Impressions in Looker Studio
Good post from Dana. I know many have been confused by this in Looker Studio -> Site Impression vs URL Impression in Google Search Console: Looker Studio Guide "When you add a GSC data source in Looker Studio, you pick your...
Turn One Idea Into Seven Daily Posts
In 2025, my little writing business generated $8,000,000. And this 1 strategy made it possible: Lean Writing. It's how I take 1 idea and turn it into 7 different posts — so I can publish every single day without running out of...
Nurofen Aims to Turn the Tables for Women in the “Pain Game"
Reckitt’s Nurofen is rolling out a gender‑focused campaign, crafted by McCann London, to address the long‑standing under‑recognition of women’s pain. The initiative features real‑life stories, data‑driven insights, and a product line positioned as "Nurofen for women" to differentiate from generic...
FedEx Unveils New Campaign ‘FedEx. The Move India Needs’ Featuring CSK Cricketers
FedEx has rolled out a new digital brand campaign, “FedEx. The Move India Needs,” starring Chennai Super Kings cricketers MS Dhoni, Ruturaj Gaikwad and Urvil Patel. Developed by Saatchi & Saatchi India, the three‑film series uses light‑hearted comedy to illustrate how reliable logistics can unlock...
Clearspring Launches Biggest Advertising Campaign in Its 33-Year History, Join the Family
Clearspring, the UK’s leading organic and plant‑based food family business, has launched its biggest advertising campaign in its 33‑year history. The three‑week rollout beginning April 6 will span billboards, Tube ads, taxi placements and digital channels in London, Bristol, Brighton and...
12 Actionable B2B Content Marketing Ideas
The article outlines twelve actionable B2B content‑marketing ideas, starting with a reminder to define clear objectives and metrics before execution. It emphasizes foundational tactics such as optimizing meta titles and descriptions to improve click‑through rates, then expands into thought‑leadership assets...
Maximize Impact by Remixing Every Piece of Content
Too many folks think creation is a one-and-done event. They hit publish and move on. That’s a ridiculously flawed model. The real magic? It’s in the remix. Take that blog post, turn it into a thread. Take that thread, turn it into...
Reitmans Unveils “Bold New Era” For Canadian Fashion
Reitmans, Canada’s century‑old women’s apparel retailer, is marking its 100th anniversary with a refreshed logo, high‑profile brand ambassadors and an upgraded retail concept in the Greater Montreal area. The company also completed a migration of its e‑commerce platforms to Shopify,...
5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like
Apple's AppTrackingTransparency (ATT) rollout in 2021 saw roughly 80% of iOS users block IDFA tracking, forcing marketers onto the aggregated SKAdNetwork (SKAN) and later Apple’s AdAttributionKit (AAK). The industry split between short‑term probabilistic workarounds and early SKAN‑centric optimization, with the...
Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP
Clinch, an AI‑powered omnichannel advertising platform, announced the appointment of Melvin Stern as Vice President of Growth for North America. Stern arrives from IPG’s MediaBrands Content Studio after nearly two decades leading performance‑content initiatives for brands such as the NBA,...
AI-Caution Prompts Rising Demand for Authentic, Human-Led Content in Social Buying Journeys
New research from the Retail Technology Show surveyed over 1,000 shoppers and found that 53% distrust AI‑generated social content, rising to 58% among Gen Z. More than half (51%) believe AI threatens brand trust on social platforms, while 43% say authentic,...
Dentsu Says Advertisers Are Underinvesting in Video for Brand Building
Dentsu’s new "Brand Reset" report shows digital video, including short‑form and connected TV, can drive multi‑year brand growth, challenging the view that linear TV is the only long‑term channel. A single video ad exposure is estimated to lift sales 1‑5%...
Less Soccer, More Feeling: The 5 Creative Principals Guiding Coca-Cola’s World Cup Playbook
Coca‑Cola is rolling out its biggest World Cup campaign ever, leveraging five emotion‑focused creative principles instead of traditional soccer‑centric ads. The 2026 tournament will be broadcast to an estimated six billion viewers, with five million fans attending matches across the United States,...
Dominate Zero‑Click Keywords to Become Google’s Trusted Source
Target ZERO-CLICK keywords strategically. Instead of avoiding keywords where Google shows the answer directly, dominate them. When people see you're the source of Google's answer, they trust you for deeper questions.
Backed by Stars, Built for Scale: ISGL Sets Out to Build India’s First Real Esports Pathway for 500 Million Gamers
The Indian Super Gaming League (ISGL) debuted in March 2026, introducing a franchise‑based esports competition across eight teams with a prize pool of roughly $60,000 (Rs 50 lakh). Backed by Bollywood stars Ranbir Kapoor and Abhishek Bachchan, the league spans titles such...
The Publisher’s Playbook for the Google Zero Era
Publishers are confronting a steep drop in Google Search referrals, with traffic falling 33% worldwide and 38% in the U.S. between November 2024 and November 2025. AI‑generated snippets now capture the top of the results page, reducing click‑through rates to just 8%...
Will ChatGPT Ads Become a Meaningful Part of the Performance Media Mix?
ChatGPT advertising is entering the performance media arena, drawing early spend thanks to its large, intent‑rich audience. The article argues that lasting budget allocation will depend less on user numbers and more on the ability to measure outcomes against other...
Nexxus Taps Christina Aguilera to Front Keraphix Collection with New ‘NeXXtina’ Campaign
Nexxus has partnered with pop star Christina Aguilera for its “NeXXtina” campaign, debuting the refreshed Keraphix Collection and the new Keraphix Liquid Crystallizer Leave‑In Treatment. The partnership coincides with a brand‑wide packaging overhaul that unifies the look of all Nexxus products....
How Cleantech Companies Can Reach More Buyers Online
Cleantech firms face unusually long, multi‑stakeholder sales cycles that demand educational, trust‑building digital outreach. Buyers now start research online, with 89% of B2B inquiries originating from search engines, shaping preferences before any vendor contact. The article advises creating high‑intent, solution‑specific...
Google’s CEO Predicts Search Will Become An AI Agent Manager via @Sejournal, @Martinibuster
Google CEO Sundar Pichai said search is evolving from a simple results list into an AI‑driven agent manager that can plan, execute, and coordinate tasks. He envisions future queries becoming "agentic" searches where multiple AI agents run in parallel to...
Scaling B2B Marketing: The Gem and Demand Spring Story
Gem, an AI‑first recruiting platform, was shouldering all campaign execution with a single marketer, handling three to four webinars each month and multiple quarterly campaigns. To alleviate the bottleneck, Gem partnered with Demand Spring, a revenue‑marketing agency that provides both...
AI Finds Winning Products in Minutes, Skipping Manual Research
🤯 I found 5 winning products in 10 minutes. 🔥 AI scanned for high demand, low competition. 🛠️ AI wrote ad angles for each one. 🤵 AI sourced suppliers instantly. 📦 Ready to build stores. This is crushing hours of manual research. Want the method? RT...
Body Parts Get Vocal in New Holland & Barrett Ad Push
Holland & Barrett, working with agency Lucky Generals, launched the "Back Your Body" platform to encourage a proactive health mindset. The multi‑million‑pound (≈ $3 million US) campaign features TV spots where body parts sing Robin S’s 1990s hit, complemented by creator‑led social and out‑of‑home activations. The...
Shoprite Bakes AI Into Sixty60 with Pixie Launch
Shoprite’s innovation unit, ShopriteX, has introduced Pixie, an AI‑powered shopping assistant embedded in the Sixty60 grocery app, initially available to Xtra Savings Plus members. Pixie uses a personalized recommendation engine that analyzes purchase history, restocking habits, and preferences to surface...
The Email Most Creators Are Too Nice to Write
A creator who coaches entrepreneurs writes upbeat, helpful emails for a corporate‑still audience, but sales remain flat. The readers are stuck in salaried jobs and haven’t yet taken the entrepreneurial leap. The coach realizes her messages never name the underlying...
Veritas Reputation Wins PR Mandate for Bandhan Group
Veritas Reputation PR, a specialist in financial and corporate communications, has won the public relations mandate for Bandhan Group after a competitive multi‑agency pitch. The engagement will steer Bandhan's corporate narrative, stakeholder engagement, and brand positioning across both traditional and...
FIFA Unveils Canada Celebrates to Spread World Cup Fever Across Nation
FIFA announced the “Canada Celebrates” fan‑engagement programme to accompany the 2026 World Cup, covering 38 stops in 34 Canadian communities from June 11 to July 19. The initiative aims to bring live match screenings, football activations and cultural events within a two‑hour...
The Art and Science of Brainrot
Meta has open‑sourced TRIBE v2, a foundation model that predicts second‑by‑second brain activity from video, audio, or text inputs. Trained on over 1,000 hours of fMRI data from 720 volunteers, the model often outperforms noisy individual scans by filtering out...
GeeLark
GeeLark launches a cloud‑based social media marketing platform that blends mobile‑first cloud phones, antidetect browser profiles, automation, and AI tools for high‑volume, multi‑account growth. Its modular pricing starts with a free tier, then $9.75 Base and $14.25 Pro plans, while...
Simaia Rolls Out AI‑Powered ‘Search on Autopilot’ for APAC B2B Lead Generation
Simaia has launched an AI‑driven marketing service that automates search‑engine visibility and lead capture for APAC B2B SMEs and startups. Early‑access pilots reported up to a six‑fold lift in AI‑driven traffic and a 2.5‑times increase in qualified leads, challenging the...
Coca‑Cola Rolls Out "Uncanned Emotions" FIFA 2026 Campaign to Amplify Global Fan Engagement
Coca‑Cola unveiled its second global brand film, "Uncanned Emotions," as part of a three‑part FIFA World Cup 2026 campaign. The film centers on fans’ emotional highs and lows, while the brand layers the narrative with a trophy tour and a...
The Infrastructure of Trust: Scaling Healthcare Growth Through Data-First Marketing Systems
Healthcare marketers are moving from simple lead generation to data‑first, HIPAA‑compliant growth platforms. Agencies like Medcore Digital now prioritize performance‑backed spend, server‑side tracking and zero‑party data to satisfy both ROI demands and privacy rules. The rise of entity‑based SEO and...
Let Your Top 10% Shape Your Growth Strategy
Stop studying your average customers. Obsess over your best ones. Your top 10% tell you what you're doing exceptionally — not just adequately. Where did they come from? What language do they use? Why did they choose you? That's your growth blueprint. Your...
AI Sales Agent Ava Raises $36M to Replace SDRs
🚨 A Y Combinator startup just built an AI employee that runs your entire outbound sales, fully autonomously. It's called Ava. And they just raised $36M to replace every sales development rep. Here's how it works: https://t.co/lG4GFGMSpu
Microsoft Names Former Google Exec Nanda Ramachandran CMO of Windows & Devices
Microsoft announced that Nanda Ramachandran, a 12‑year veteran of Google’s Pixel business, will become chief marketing officer for Windows & Devices. The move is part of a broader executive overhaul that includes the retirement of long‑time developer leader Julia Liuson...
Customer Success Stories Boost AgeTech Adoption
The Case Study That Closed the Deal. How sharing customer success stories can increase your AgeTech solutions adoption today. https://t.co/4Jl7TLdXSi #agetch #innovation #leadership #seniorliving #betterhealth https://t.co/tybCNdkePy
Stop Optimizing Channels. Start Managing a Marketing Portfolio.
Marketing leaders are moving away from channel‑centric planning toward a portfolio‑based model that treats platforms like Google, Amazon, and Meta as strategic assets. AI‑driven decision engines now automate audience targeting, creative selection and real‑time optimization across these ecosystems, collapsing traditional...
How Restaurant Merch Became Cultural Currency
Restaurant merchandise is evolving from a souvenir to a strategic brand asset, with nearly 20% of hospitality businesses now offering branded items. In high‑performing cases, merch accounts for 11% of monthly revenue and can reach as much as 27%. Limited‑run...
Sweetwater Labs Scales Skincare Brand Using Pure Word‑of‑Mouth, No Paid Ads
Sweetwater Labs, a New York‑based natural skincare label, has built a sizable, loyal customer base without spending on influencer deals or paid advertising. Founder Nadia Doh credits product performance and organic referrals for the brand’s growth, a model that challenges...
Adidas Searches Spike at JD as Molly-Mae Collab Drops
Adidas Originals launched a limited‑edition capsule with reality‑TV star Molly‑Mae Hague on April 9, featuring reworked Superstar II and Samba sneakers priced at £100 (≈ $125). JD.com reported a 51 % surge in overall Adidas searches on launch day, with “Superstar” queries up 58 %...
Zendaya’s On Collection Gets a Surreal Spin From Spike Jonze
Actress Zendaya has unveiled a new footwear and apparel collection with Swiss sportswear brand On, titled “Shape of Dreams.” Co‑created with stylist Law Roach and On’s design team, the line blends modern sportswear aesthetics with performance technology. To promote it,...
Brands Vs. Bots: CMOs, Ad Agencies Tell All About What They’ve Learned Marketing to Our New AI Overlords
Generative Engine Optimization (GEO) is emerging as the new frontier for brand visibility as large language models (LLMs) become primary sources of product recommendations. A McKinsey report projects AI‑summarized searches to generate $750 billion in U.S. revenue by 2028, warning that...
7-Day April Growth Challenge
Ana Calin announced a free 7‑day April Growth Challenge for How We Grow members, guiding participants from idea generation to making their first sale. Each day includes a short instructional video, a timed task (no longer than 90 minutes), and...
TikTok vs Instagram vs YouTube: Which Platform Converts Fastest?
The article compares time‑to‑conversion across TikTok, Instagram and YouTube, showing that TikTok fuels impulse buys in minutes, Instagram spreads purchases over several days, and YouTube’s trusted long‑form content can shave up to six days off a buyer’s journey. It highlights...
Turn $50K Into 7‑Figure SaaS Exit in 6 Months
Want to grow your SaaS real fast? We took a SaaS from 120 visits/day to 120K/month in 6 months. This client invested $50K total and ended up exiting at 7-figures. Here's the exact playbook we used (no BS, just what actually worked): 🧵...
Rebrand and Renewed Website Signals Growth Phase for Car Supermarket
CarSupermarket.com is undergoing a full rebrand to reflect its ownership by France‑based Aramis Group, which is majority‑owned by Stellantis. The rollout will cover all 12 UK showrooms and collection centres by autumn, with a 13th site slated to open and...
90 Years of The Masters: A Masterclass in Brand, Culture, and Consistency
The Masters celebrates its 90th edition, showcasing a brand built on exclusivity and tradition. Despite a phone‑free policy, limited ticket supply and modest on‑site sales, the tournament draws 19.9 million peak viewers and generates $70 million in merchandise revenue, with secondary‑market tickets...
Meta Rolls Out AI-Led Shopping Tools Across Reels and Creator Ecosystem
Meta unveiled a suite of AI‑driven shopping tools that embed product tagging directly into Reels and expand creator‑brand collaborations. The updates add generative AI voiceovers, automatic translation, and product‑set optimisation to streamline multilingual video ad creation. Reels Trending Ads now...
Grab Uses AI to Change How Brands Are Discovered in Its App
Grab Holdings announced 13 AI‑driven features at its GrabX 2026 event, branding the app as an "Everyday AI Companion" that suggests food, rides and payments based on user habits. The new Intelligence Layer draws on more than 20 billion rides and...