Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of marketing activities, shifting AI from a productivity add‑on to a core campaign engine. Early adopters are already using generative tools, while the next wave will involve autonomous agents that coordinate decisions across workflows. The firm outlines a five‑step roadmap for implementation.
How to Choose Influencer Marketing Services for Your Brand
Choosing the right influencer marketing service hinges on whether a brand needs a DIY platform, a niche agency, or a full‑service partner. Platforms supply creator databases and outreach tools but leave strategy and execution to internal teams, while full‑service agencies manage everything from creator vetting to paid amplification and FTC compliance. A middle tier of specialist agencies can fill specific gaps, such as UGC production or TikTok Shop activation. Mis‑aligning expectations with service type leads to wasted spend and under‑performing campaigns.
How Search Visibility Influences Consumer Buying Decisions in Retail
Retailers increasingly rely on search engine visibility to capture shoppers at the moment they begin their buying journey. Appearing on the first page of organic results builds credibility and influences both online purchases and in‑store foot traffic, especially through mobile...
How Can Ecommerce Platforms Encourage Customers to Come Back Daily?
E‑commerce operators are turning to entertainment‑industry playbooks to turn casual browsers into daily visitors. By streamlining checkout and adding cliff‑hanger product teasers, sites can mimic the low‑friction, binge‑worthy experiences of iGaming and streaming services. Personalisation—addressing shoppers by name and curating...
Media Scale Comes From Data, Not Headcount
$100M with 30 people MarketBeat does $50M/year with 19 employees... @MediaKing thinks he can get to $100M with 30... "To go from a million subscribers to two... you don't actually produce more content. You just don't need more people." Scalable media businesses aren't...
My Recommendation on How To Do Product Seeding
In this 7‑minute episode, the host breaks down product seeding as a systematic funnel rather than a one‑off giveaway, emphasizing its role in generating user‑generated content, social proof, and valuable signal about which creators truly drive results. He outlines a...
April Fools’ Day Gets Real: Why some Brands Are Choosing to Release Actual Products on April 1
On April 1, several brands are swapping traditional pranks for genuine product launches and giveaways, using the holiday’s high‑visibility to cut through cluttered media feeds. Examples include Crumbl’s one‑day‑only “Almost Everything Bagel Sandwich Cookie,” Bocce’s corn‑chip‑scented dog candle, and a pickle‑flavored...
The New Fundamentals of Brand
Eugene Healey launches "The New Fundamentals of Brand," a five‑week live course aimed at marketers, strategists, creatives and founders. The program tackles the shift from linear, segmentation‑driven branding to a non‑linear, creator‑centric model that dominates 2026. Participants will work on...
BambooBox Raise over $6M to Build Managed ABM Operating System
BambooBox announced a $6.6 million funding round led by Peak XV’s Surge to accelerate its Managed ABM Operating System. The startup positions itself as an execution layer that integrates with existing CRM, marketing automation, and advertising tools, turning intent data into measurable...
WorkOS Secures Quarter-Long Sponsorship on Lenny's Podcast
I'm so excited to be partnering with @WorkOS for the upcoming season of Lenny's Podcast. Instead of rotating sponsors every episode, I'm simplifying: one presenting sponsor for the full quarter (first up, @WorkOS), and a mid-roll supporting sponsor (shoutout @TrustVanta). Tweeting about...
Inside Paramount: March Madness & Martech Chaos with Ian Reisman
Ian Reisman, after 17 years at Paramount, reveals how managing billions of emails across in‑house and enterprise platforms turned into operational chaos, especially during high‑pressure events like March Madness war rooms. He contrasts the build‑versus‑buy dilemma, noting that vendor demos crumble...
Elevate’26 Customer Experience Summit Orlando 2026
The Elevate’26 Customer Experience Summit will convene senior marketing, product and CX leaders in Orlando, Florida on April 13‑14, 2026. Lead sponsor Airship will showcase its AI‑powered, mobile‑first CX platform alongside a lineup of keynote sessions, customer case studies, and...
Let AI Automate Your Most Frustrating Marketing Tasks
One of the most friction-filled parts of my job (and for 12 years as a marketer) was lead magnets. ↓ Not the making of them. All the stuff to get them shipped: ↳ The setting up the landing page ↳ Connecting to Kit ↳...
Build Rapport and Repeat to Earn Referrals
If I had to break Referrals into a math equation it would be: (Rapport x Repetition) = Relationship → Referral
The Retailer That’s Obsessed With AI | The Debrief
Revolve, once famed for influencer‑driven fashion events, is reshaping its strategy around artificial intelligence. Founded by software engineers, the company treats e‑commerce as a data science problem, building proprietary AI tools rather than buying off‑the‑shelf solutions. Its new AI‑powered search...
Creative Fatigue Signals Product Peak Before Sales Drop
These are the 6 signals that tell me a product could have peaked before the numbers show it: 1/ You create banger ads, launch them, and only the old ads keep working. 2/ Sales flatline, but your increased effort masks the...
High Ad Frequency Signals Creative Fatigue, Not Spend Problem
Scaling an ad that's fatiguing accelerates your costs. The sign that most operators miss: CPA holds but frequency is climbing. The ad is still converting - just the same people, over and over. Check frequency before you touch the budget....
Google Ads Experiments Now Auto-Apply Results by Default
Google Ads has introduced an auto‑apply setting for its Experiments feature, turning it on by default. Advertisers can select directional results or statistical confidence levels, with a built‑in guard that prevents auto‑application if the chosen success metric declines. The feature...
Eliminate Sales, Let PLG Drive Growth Seamlessly
Sometimes a salesperson gets in the way of your PLG, and we had it happen twice… So we removed our sales department entirely. The first one was trying to sell an enterprise version of the product… but the problem is...
Skip Template Hunting with Gamma Imagine’s Instant Designs
I used to spend more time hunting for templates than actually designing anything. Open a design tool and scroll through hundreds of templates until you find one that's close. Delete most of it, customize what's left, and realize it still doesn't...
Level Up: How Games Can Help Brands Win the Audience Attention Game
Brands are turning to immersive gaming experiences to capture Gen Z and Gen Alpha attention, moving beyond static ads toward narrative‑driven quests. Audible leveraged Twitch with a propaganda‑themed campaign for *1984*, reaching over one million viewers and topping Audible charts. Knorr’s #ModTheVeg mods...
Optimization Masks Attention Commodification in Social Media Strategy
A lot of social media and content strategy "best practices" are built around gaming platforms that were built to commodify your attention, and we just call it "optimization."
Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement
Jones Road Beauty teamed with ad‑measurement startup Haus to pilot a new causal media‑mix model (MMM) that anchors forecasts in real experiment lift rather than historical correlations. By testing spend levels on Google Demand Gen, Meta Advantage+, and branded search, the...
Send Hundreds, Not Six, to Earn Replies
One of my agency owner students told me they sent 6 outreach messages last week. They were proud of that number. Sure, it‘s better than sending 0 messages. But we’re not here for participation trophies. We’re here to grow a business. Let’s look at...
Google Forces Ads Due to Negative User Signals
The kiss of death from a Navboost standpoint. Just saw this on a site two days in a row. The negative user interaction signals people are sending Google about the site will be insane. It's forcing me to trigger and...
Bing Is Testing a Much Larger Sponsored Product Carousel in Shopping Results
Bing is trialing a double‑row carousel for sponsored products within its shopping results, dramatically expanding the ad footprint compared with the current single‑row format. The test, first spotted by marketer Sachin Patel, pairs the larger carousel with organic product cards...
How Ecommerce Brands Scale Profitably Without Heavy Ad Spend?
E‑commerce brands are moving away from costly paid‑media models toward strategies that emphasize customer retention, organic visibility, and operational efficiency. By leveraging email automation, loyalty programs, and post‑purchase support, companies can increase lifetime value while spending less on acquisition. SEO,...
Leverage Shifts: Attention, Not Ideas, Drives Growth
A lot of founder advice around growth already feels outdated. Not because it was always bad. Because the environment changed faster than the playbooks did. Ideas are cheaper. Code is getting cheaper. Attention is not. Distribution is not. That changes where leverage lives.
Macy's AI Chatbot Spurs 400% Sales Jump, Boosting Turnaround
Macy's has rolled out "Ask Macy's," a Google Gemini‑powered shopping assistant, and shoppers who use the bot spend roughly 4.75 times more than non‑users, delivering a 400% lift in sales during the test phase. The surge bolsters the department‑store chain’s...
How to Adapt Your Content for the Modern B2B Buyer
The 2026 B2B Trends Research Report shows static assets are losing traction as modern B2B buyers gravitate toward dynamic, platform‑native formats. 82% of marketers now prioritize short‑form video on TikTok, Instagram Reels and YouTube Shorts, while 68% are boosting investment in...
Social Media Intelligence: Turn Signals Into Enterprise Insights
Snowflake and Viral Nation unveiled an AI‑driven social intelligence platform that fuses frame‑by‑frame video and audio analysis of 23 million creator posts with enterprise data. The solution, demonstrated during ADWEEK’s Big Game live event, translates real‑time cultural signals into actionable insights...
How Paramount+’s ‘Dutton Ranch’ Came Blazing to Life at SXSW
Paramount+ staged a high‑impact activation at SXSW, projecting a fiery Dutton Ranch logo on the Fairmont Austin for four hours across three nights. The campaign paired the OOH display with DR‑branded Angus ribeye specials at select Austin steakhouses, creating a...
How Todd Snyder’s T-Shirt Side-Hustle Paved the Way for a Fashion Empire
Todd Snyder turned a dorm‑room t‑shirt venture, Tailgate Clothing, into the financial engine that launched his high‑end menswear label. During the 2008 financial crisis, the side hustle generated steady revenue, allowing Snyder to fund his eponymous stores in Manhattan, Georgetown...
Amazon AI Chatbot Ads Get Few Clicks, Cost Half the Price
88 clicks versus 500K. Whoa -> More data about ads in AI: Amazon's "sponsored prompts" for its Rufus AI assistant are yielding significantly lower traffic than traditional ads, but are more cost-effective "Amazon’s new form of chatbot ads have only...
Ahrefs Traffic Value Proves SEO Success Timeline
Ahrefs traffic value is still an excellent SEO leading indicator. I bet you can tell when this client started working with me 😎 https://t.co/e9my8JP4uP
When Speed Meets Style: How Myntra’s M-Now Is Accelerating the Growth of Aldeno and Zouk
Myntra’s M-Now service, launched in late 2024, offers 30‑minute delivery of premium fashion, beauty and lifestyle items across 15 Indian cities, expanding from Bengaluru to metros and tier‑2 hubs. The hyper‑local model has helped brands like Aldeno and Zouk scale...
1,000‑plus on Waitlist, Set to Outshine
Almost 1,000 on the waitlist for https://t.co/LsbMCg34M5 now 👀 Gonna blow all these so called "AI CMO" startups out of the water. https://t.co/N6iMdAlEr3
Brands Succeed by Mirroring Customers' Desired Identity
Real transformation is identity change. The strongest brands don’t sell products. They reflect who customers believe they are (or want to become). That “sympathetic vibration” between brand and human? That’s authenticity. #Outthinker #Kaihan #BrandStrategy #Transformation https://t.co/un2ugRE02d
Integral Ad Science Earns Prestigious Webby Finalist Nomination for Its Generative AI Innovation, IAS Agent
Integral Ad Science (IAS) has been named a finalist in the 30th Annual Webby Awards for its generative‑AI assistant, IAS Agent, in the AI, Marketing, and Branding category. The tool promises marketers faster campaign activation, rapid insight generation, and scalable performance optimization,...
DataForSEO: Built‑in SEO Data, No API Key Required
DataForSEO comes built in. No API key needed. The agent can pull keyword data, search volumes, SERP analysis, and rank tracking out of the box. Most SEO tools make you bring your own data source. This one's already there. Waitlist invite emails going...
Ahrefs Gains Ground on Semrush with Recent Updates
Is @ahrefs getting better then @semrush now ? 🤔 I think the tides may be turning a bit with all of the updates they have been pumping out. Nice work team 🤝
B2B Has Run Out of Excuses to Avoid Creator Marketing, Says Later CEO Scott Sutton
B2B firms are finally embracing creator marketing as the millennial decision‑maker generation spends its buying power on social platforms. New attribution technology now links creator posts directly to subscription installs, lifetime value and customer acquisition cost, closing the ROI gap...
Discover Your Brand's Current Rank in Google's AI
You gotta try this out: Check how your brand ALREADY ranks in Google's AI memory Nice work @dejanseo 👏 https://t.co/5NPluH3Fw9
One Algorithm Change Can Wipe Out Your Reach
Most people are one algorithm change away from losing everything. It feels safe until your reach drops overnight and you can’t control it. https://t.co/hJYQSD9Fij
Meta's New Click Attribution Shifts Performance Metrics
Meta completely changed how it counts click attribution. How did it effect performance? What should you do about it? I pulled data on 50 accounts and $30M in spend over the last few weeks to break it down... https://t.co/kspXVNgkoO
Microsoft Ads Merchant Center Adds Store & Domain Rename Feature
ICYMI: Microsoft Advertising Merchant Center enables update your store name and domain name https://t.co/ylKcY3apFY https://t.co/jyKLfsH0HJ
Create Valuable, Engaging Content to Retain Customers
Engaging content can attract and retain customers. Create and share content that either: - resonates with your audience - provides value - entertain - educate to keep them coming back for more.
Profit Every Ad First Purchase, Not LTV
Ridge Wallet hit $200M/year with zero VC funding. Their rule? Every ad must be profitable on the first purchase. No relying on repeat buyers. Meanwhile you're losing money on the front-end hoping 'LTV' will magically save you. That's the gap.
USAA's 3 Keys to Behavior‑Changing Campaigns
RT @VoxOptima Courtney Blackann: 3 lessons from @USAA on building campaigns that actually change behavior | https://t.co/qWWPAu7UVN @ragancomms "Provide links, resources, FAQs and social posts where people can ask questions, collaborate or read more to better understand the whole...
March Core Update Appears to Influence Rankings
GSC has updated as far as March 30 and now I am starting to see some movement that looks like core update impact. Still far too early to investigate or make any conclusions. But yes, it does look like the March...
Calvin Klein Sales Surge After Hulu's Love Story
PVH’s Calvin Klein gets boost from Hulu’s “Love Story.” CEO tells me “40 million people have watched it. We saw an increase in search, e-commerce traffic and spring selling…”