Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of marketing activities, shifting AI from a productivity add‑on to a core campaign engine. Early adopters are already using generative tools, while the next wave will involve autonomous agents that coordinate decisions across workflows. The firm outlines a five‑step roadmap for implementation.
Like Having A Digital Specialist Who Lives In A Mac Mini: Time Under Tension Partners With OpenAI To Boost AI...
Sydney‑based generative AI agency Time Under Tension has joined the OpenAI Services Partner program, giving Australian businesses direct access to OpenAI’s latest models and pilot agentic AI systems. The firm will leverage its three‑year track record in AI strategy, custom product development, and team training to move clients beyond experimentation into production‑grade deployments. By standardising platforms, establishing governance and focusing on high‑value use cases, the partnership aims to embed AI agents that act like 24/7 digital specialists. Leadership buy‑in is highlighted as the critical catalyst for rapid adoption.
'The American Prospect' Says It Will No Longer Run Programmatic Ads
The American Prospect announced it is removing all programmatic advertising from its website, citing concerns over reader privacy, site performance, and security vulnerabilities. The outlet said personal data deserves greater respect and that programmatic ads slow pages and disrupt the...
Couture Cuisine: Why Fashion Brands Are Pivoting to In-Store Dining
Luxury fashion houses are expanding into in‑store dining as millennials and Gen Z prioritize experiences over possessions, with 78% of the former preferring events to products. The trend follows a slowdown in traditional growth markets like China, prompting brands to create...
Kargo Launches Closed Beta For Agentic Media Buying & Creative Engine
Kargo has opened a closed beta for Project KERA, an AI‑driven media‑buying and creative engine that turns a single campaign brief into a fully executed, performance‑ready plan. The platform unifies planning, creative development, activation and real‑time optimisation across CTV, mobile,...
Historic Estate Agency Unveils Major Rebrand
Strutt & Parker, a 140‑year‑old UK estate agency, has launched a comprehensive rebrand to sharpen its appeal in prime and rural property markets. The new visual identity features a darker claret colour scheme, an updated wordmark while preserving the historic...
La Roche-Posay Launches At Walmart Stores
La Roche-Posay, the French pharmacy skincare brand, has entered 1,460 Walmart stores across the United States, marking its first large‑scale presence in a mass‑market retailer. The partnership expands the brand’s distribution footprint, offering clinically proven, dermatologist‑developed products at everyday price...
GWM Loudly Launches Tank 300 Plug-In Hybrid Under ‘BE MORE TANK’ Platform via Thinkerbell
Great Wall Motors (GWM) unveiled the Tank 300 plug‑in hybrid in Australia and New Zealand, anchoring the launch to its ‘BE MORE TANK’ campaign created by Thinkerbell. The vehicle uses GWM’s Hi4‑T Hybrid Intelligent 4WD system, promising true 4×4 capability while delivering...
Meta’s Attribution Loss Hovers at 10% Despite New Multipliers
Generally seeing the “attribution loss” from click to engaged view be about 10% across most clients within Meta. Developing new multipliers for each client still operating on 7DC, however a lot already shifted to IA attribution so those were not impacted. I...
Build Your Growth Marketing Program in Six Months
How to build YOUR #growthmarketing program in 6 months @TBorreson11 https://t.co/QAED4IhrHi #personalbranding #networking #community #digitaltransformation #digitalmarketing #digitalselling #socialselling #belonging #culture #customerexperience #businessintelligence https://t.co/LBKafNWF9t
Cosmic Is Born
Cosmic Group has unified its recently acquired semiconductor test companies under a single global brand, creating two complementary divisions—Cosmic Equipment and Cosmic Services. The restructuring follows acquisitions of Test Inspire, Gedec, RoodMicrotec, ipTEST, and Focused Test, expanding the group to...
Website Traffic Forecasts Customer Growth and Revenue
Website traffic predicts customer acquisition and revenue growth for many visitors. Here's how you can analyze websites to spot winners early.
OpenAI’s TBPN Deal Mirrors Standard Sponsorship Practices
It’s easy / tempting to overthink OpenAI’s acquisition of TBPN. But as a brand marketing campaign, it’s not egregious. Oracle has a five-year, $500MM sponsorship deal with F1 racing. Adidas pays Real Madrid $158MM annually for sponsorship placement on its...
TPB Wins WeThinkMedia to Streamline Trans-Tasman Programmatic Buying
The Programmatic Bureau (TPB) has named WeThinkMedia as its exclusive Australian sales representative, giving Australian advertisers a single gateway to New Zealand programmatic inventory across DOOH, CTV, audio and display. The partnership aims to cut the fragmentation that has traditionally complicated...
WRLG Lands $75k/Month Peter Schiff Marketing Deal
$WRLG.v signed 12-mo marketing deal w/ Peter Schiff's Euro Pacific: $75k USD/mo (max $900k) for podcast reads & social mentions. Schiff/EPAM already own 700k shares & may buy more. Announced Mar 17 w/ drilling update. Peter schiff replacing Gwen Preston as ir...
Rethinking B2B Marketing Foundations for Modern Success
The invisible architect: Reimagining B2B marketing’s core models by @Timothy_Hughes https://t.co/S1LaNuKZaJ @DLAIgnite #SocialSelling #DigitalSelling #Sales #Leadership #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips #Marketing101 #B2BMarketing https://t.co/6McpMaj4G7
AWARD Lab GenAI Sprint Launches with Leonardo.ai and OMA
AWARD has teamed with Leonardo.ai and the Outdoor Media Association to launch the first AWARD Lab GenAI Sprint, a competition for AWARD Crash and Uni alumni that runs May 7‑9. Teams use Leonardo.ai to generate creative concepts for a non‑profit brief...
From Priming to Performance: The Omnichannel Multiplier
Atomic 212° demonstrated that pairing digital audio with programmatic digital out‑of‑home (DOOH) creates a measurable priming effect, boosting long‑term memory encoding by roughly 17‑18%. The combined media sequence drove a 5.2‑times increase in conversion efficiency when retargeted through Yahoo DSP....
Meta's Live Shopping Push Signals Brands Must Act Now
the live shopping 🛒 📱 revolution continued today with the big announcement from Meta .. This consumer trend has already happened and has been going on for years not months and everyone should take this post seriously and start to...
Tommy Hilfiger Enlists Travis Kelce As Ambassador, Collaborator
Tommy Hilfiger has signed NFL star Travis Kelce as a global ambassador and creative collaborator. Kelce will star in a fall‑2024 ad campaign and co‑design a capsule collection that blends Hilfiger’s classic prep aesthetic with his bold, athletic style. The...
Meta Looks to Grow Threads in Japan
Meta has launched an official Japan‑specific Threads profile to share localized updates on Threads, Instagram, Meta AI and Meta Quest, signaling a direct challenge to X’s dominance in the country. X currently enjoys the highest daily active users and time‑spent metrics globally,...
Instagram Chief Debunks Popular Engagement Hack
Instagram CEO Adam Mosseri clarified that reposting feed content to Stories does not meaningfully increase a post's reach, debunking a widely circulated engagement hack. He emphasized that the Feed algorithm offers broader exposure through the Explore page and permanent visibility,...
3 TV Advertising Myths DTC Brands Should Ignore
Direct‑to‑consumer brands are confronting rising acquisition costs and saturated digital channels, prompting a shift toward streaming TV. Connected‑TV now accounts for nearly 18% of U.S. adult viewing time, yet only 7.4% of media budgets target it, creating a sizable growth...
Panasonic Uses TikTok Videos to Fight Fakes in China, Southeast Asia
Panasonic Holdings has launched a TikTok‑based campaign to expose counterfeit products across China and Southeast Asia, complementing a broader effort that monitors roughly 1,000 e‑commerce sites for dangerous fakes. The videos highlight specific hazards, such as low‑quality air‑conditioners, and direct...
3 Practical Ways OpenClaw Helps Teams Make Sense of Google Analytics 4
Marketers are struggling with Google Analytics 4 because event naming is inconsistent, data lags cause panic, and thresholding or sampling hide insights. Adoption of GA4 has stalled, with many sites abandoning analytics during migration. OpenClaw introduces three KiloClaw recipes—a taxonomy...
Scheduling Trial Reels Makes Frequent Posting Viable
I have been SO hesitant to test out a full strategy with Trial Reels. A lot of people have said you find success when you are posting to it 2-10 times a day... and I just don't have time for that...
5 Email Myths That Are Quietly Damaging Your Brand’s Reputation
Retailers are enjoying AI‑driven personalization, yet 27% remain in a DMARC enforcement gap, exposing them to domain spoofing. Valimail’s 2026 State of DMARC report shows many have only reporting‑only records, which lets attackers use their brand in AI‑generated phishing emails....
Your First AI-Powered Win-Back Campaign in 30 Minutes Flat
The post argues that win‑back campaigns, when powered by AI, can be set up in under 30 minutes and deliver high ROI. It highlights that reacquiring a churned customer costs five to seven times less than acquiring new ones, and...
Trust In AI Search Could Drop With Ads, Survey Shows via @Sejournal, @MattGSouthern
A February 2026 Ipsos Consumer Tracker survey of 1,085 U.S. adults found that 63% say ads in AI‑driven search results would erode their trust, while only 24% disagree. The same data show a majority (52%) doubt ads would simplify the...
Joe Weir and Mark Williams of That Thing on Refreshing the Abbey Road Studios Brand
London‑based brand studio That Thing, led by co‑founders Joe Weir and Mark Williams, completed a full rebrand of Abbey Road Studios, blending the studio’s historic legacy with a contemporary visual language. The refresh aims to attract younger creators and broader...
TCL’s Internet Services Arm Partners With AdTech Agency Affinity for Smart TV Advertising
Chinese electronics maker TCL’s internet services division, TCL FFalcon, has teamed up with ad‑tech firm Affinity to serve as the primary demand partner for its Smart TV advertising platform. The integration will enable global brands to programmatically buy inventory across...
NetLine, Demandbase Join Forces to Elevate ABM Programs
NetLine and Demandbase have launched a native integration that merges programmatic lead generation with account‑level intelligence, directly syncing Demandbase’s curated account lists into NetLine campaigns. The partnership bridges the longstanding gap between high‑level ABM insights and buyer‑level engagement, enabling marketers...
Gift Cards Are Gaining Momentum: What Merchants Need to Know in 2026
TSG and Bank of America’s 2026 U.S. Consumer Gift Card Study shows gift cards are increasingly vital for merchants, driving new customer acquisition and larger transaction values. Over half of shoppers (55%) would try a new business because of a...
Microsoft Piles Up 80 "Copilot" Products, Apps, and Services
Microsoft announced that it now offers 80 distinct Copilot‑branded products, apps, services, and hardware, marking the largest branding overhaul in its history. The Copilot icon appears across every Microsoft vertical, from consumer Windows 11 and Microsoft 365 to enterprise platforms and developer...
Marketing Skills v1.6 Adds Community, Intel, and Growth Tools
Marketing Skills v1.6.0 is out. What shipped: 🆕 /community-marketing — build and leverage online communities for product growth. Strategy principles, platform selection (Discord, Slack, Circle, Reddit), launch playbooks, ambassador programs, and health metrics. 🛠️ SparkToro — audience research and behavioral intelligence. Discover where...
Kiss Beauty Group Unveils Corporate Identity
Kiss Beauty Group announced a new corporate identity that repositions the company as a unified global beauty platform rather than a single‑brand entity. The change reflects its evolution over three decades into a multi‑brand portfolio sold in more than 100...
Lego Calls In Real-Life Luke To Hype Smart Bricks
Lego has enlisted Star Wars icon Mark Hamill as its Junior Executive Director of Information to promote the new SMART Play line, a suite of interactive bricks that embed sensors, sound and wireless charging. U.S. fans can call a toll‑free...
Brand Loyalty Can Force Google to Rank You
This site does almost zero SEO. You know what it has? • 20% of traffic is branded/navigational (people looking for this site) • It sells its own popular products • Loyal fan base If you can force Google to rank you because...
Why X (Formerly Twitter) Remains the Ultimate Public Affairs Radar
X remains the premier upstream source for breaking policy and market news, delivering real‑time signals that can swing stock prices and regulatory landscapes. High‑profile examples include a deleted Energy Secretary tweet that moved oil prices over 10% and a Citrini...
Delta Airlines and YouTube Premium Launch In-Flight Concerts Recorded in Planes
Delta Air Lines has teamed with YouTube Premium to launch a new in‑flight music discovery series, featuring live‑style concerts filmed inside a Boeing 767. The initiative offers SkyMiles members a 14‑day YouTube Premium trial, beginning with a 30‑minute performance by...
Focus on One Visible Product; Timing and Margins Win
How to launch an 8 figure ecom product the right way in 2026: 1. If nobody can see your product being used in public (or in a day in the life reel), it won't spread. 2. One product, one obsession. Don’t diversify...
Bertrand Godillot Maps Complete Social Selling Process
#TimTalk – The Social Selling Process all mapped out with Bertrand Godillot https://t.co/cDuHWGVNoq via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Marketing #MarketingStrategy #MarketingSuccess https://t.co/wEDuDg0m5d
NEW Upgraded Keyword Data in SparkToro’s Audience Research Reports
SparkToro announced upgraded keyword data in its audience research reports, shifting focus from sheer comprehensiveness to relevance. The new system surfaces higher‑intent search terms while automatically filtering out off‑topic queries across verticals such as modern lighting design, Costa Rica travel, and...
Old SEO Metrics Obsolete in AI-Driven Search
Semrush and Ahrefs are teaching you to chase metrics that mattered in 2015. Domain authority means nothing when ChatGPT is pulling answers from Reddit threads with zero backlinks.
Backlinks Still Crucial for Low-Volume, Low-Difficulty Keywords
Yes, but YMMV. For relatively low-volume / low-difficulty terms, links still matter quite a bit.
Align Your Brand Signals for Bigger Impact
Are your testimonials, PR, and thought leadership telling the same story? If not, you’re diluting your impact. Kriste Goad shows that alignment across signals can drive significantly better results—without increasing spend. 🔗 https://t.co/7HPf04EXSf #fuoco #AEO #hcmktg
Use AI to Assist, Not Replace Authentic Expertise
AI content is easy to create. That’s exactly why it’s easier to ignore. Lacey Reichwald says Google is rewarding expertise + authentic voices. Use AI to assist. Not replace. See what’s next in search: https://t.co/gVeYqeWbe3 @ahamediagroup #marketingstrategy #hcmktg https://t.co/kdh4VfQNPa
Gated Content Is Dead in the AI Era
The invisible vendor: Why gated content is a death sentence in the age of AI by @Timothy_Hughes https://t.co/61e0ibAVS3 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #SalesEnablement #Marketing #MarketingStrategy #MarketingSuccess https://t.co/O8It1o0eFv
McDonald’s CEO on Viral Bite, Social Media Strategy
For my latest interview, I talked with McDonald’s CEO Chris Kempczinski about that viral bite and his strategy around social media and the menu. Link below 👇 https://t.co/LxAI0L4FD0
Authenticity Beats Corporate Facades: People Love Real Humans
Want people to love your brand? People love people, not companies. What if you tried honesty and your own personality? Some will hate it… but some will love you 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 of it. More: https://t.co/WMsL8dje4p
Google Trusts Site, Driving Massive Post‑update Rankings
https://t.co/g44C5uqw6b seems... trusted by Google. :) Massive gains with the December 2025 broad core update. I'm seeing this when analyzing a client's situation btw. They are everywhere when checking important queries for that client... https://t.co/YDIijP80Sf