Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turned phone backs into a $169M revenue engine
PopSockets transformed the unused back of smartphones into a monetizable surface, evolving from a garage prototype in 2011 to a global brand that posted $169 million in revenue by 2017. The simple grip design generated constant repeat interactions and word‑of‑mouth growth, driving its rapid expansion.
At B2BMX 2026, Elfried Samba urged marketers to treat B2B as a sexy, emotionally‑driven space rather than a purely technical one. He highlighted that human connection and community‑first strategies are the strongest growth levers, citing his agency Butterfly Effect’s work with brands like Netflix and LinkedIn. Samba introduced a three‑point framework—world building, defining a villain, and elevating heroes—to make campaigns memorable. He also outlined four 2026 growth avenues: personal branding, creator partnerships, podcast‑video hybrids, and IRL experiences.
If you don't create long-form content, you should be YIP-YAPPING with Claude using the voice memo feature on mobile. This will help you repurpose and create content that actually sounds like you. It doesn't have to be perfect, it doesn't...
Perion Network announced the launch of its Outmax AI agent on TikTok, reporting up to a 25% lift in media performance during early trials. The integration brings Perion’s AI‑native infrastructure to TikTok’s 1.6 billion‑user ecosystem, allowing advertisers to move beyond platform‑standard...
Google Ads is rolling out automatic end screens that attach an interactive card to the end of eligible in‑stream video ads. The feature pulls app name, icon, price and install link from campaign data and is enabled by default for...
In a recent podcast, Phil Carter unpacked the origins of SuperMe, a self‑service networking platform, and explored how growth can be driven in an agentic environment where users propel expansion. He detailed the bootstrapping journey, highlighting the reliance on existing...
insane to me that this is the button Buck Mason uses in email i was skimming through the email ready to buy this bomber was looking for an obvious button. didn't stand out. i'm sure it happens to a ton of people crazy...
RAAS LAB announced a partnership with The Trade Desk, integrating its AI‑driven contextual intelligence into the demand‑side platform. The joint solution lets advertisers evaluate tone, sentiment and placement environment at the impression level, backed by URL‑level reporting. Brands and agencies...
Old Spice has launched “The End of Adolescents,” a sequel to its 2014 “Mom Song” campaign, featuring a reworked Boyz II Men classic in an R&B‑styled spot. The 60‑second commercial promotes the brand’s new Swagger Signature Scent Control system, which lets users...
Western bootmaker Tecovas is shifting its marketing play by releasing a 14‑minute short film titled “Love Letter to Texas,” written and directed by Jeff Nichols and starring Ryan Bingham with narration by Sissy Spacek. The film premiered at the South‑by‑Southwest...
The article outlines a full‑funnel SEO and digital PR blueprint that ties brand mentions and links to each stage of the audience journey. It highlights Google’s reduced emphasis on links alone, emphasizing E‑E‑A‑T and contextual relevance. A detailed case study...
TVB’s 2026 Purchase Funnel Study, commissioned by GfK/NIQ, confirms television remains the most influential medium across all stages of the consumer purchase journey. TV outperformed the nearest competitor, social media, by fivefold in driving awareness and led trust metrics, with...
Therapist and nonfiction author Oona Metz was a guest on over 50 podcasts prior to her book's launch. Here's what she learned: https://janefriedman.com/how-to-use-podcast-guesting-to-promote-your-nonfiction-book/
Google Ads now offers several tools to surface time‑sensitive promotions, including the Countdown Customizer, Promotion assets, Callout assets, and Sitelink assets. Advertisers can embed a live countdown directly in ad copy and pin headlines to control message order, while Promotion...
Ruder Finn, a leading independent communications agency, has launched "What’s Next," a podcast hosted by CEO Dr. Kathy Bloomgarden that explores how AI, leadership, and innovation are reshaping marketing and media. The series features industry voices such as Global AI...
I got tired of chasing every new marketing trend. It’s brutal how many B2B Marketers and Founders burn out trying to keep up with whatever new tactic LinkedIn and Twitter are pushing this week, only to find their pipeline emptier...
Gifr.ai launched an AI‑driven platform that turns static images into high‑quality GIFs within seconds, using text prompts to define motion. The tool promises up to three times higher engagement compared with still graphics and eliminates the need for specialized animation...
I recently asked several executives three questions about their journey to building visibility online. One thing became clear. Value, for them, came from connecting their activity back to business impact - not from impressions or post counts. I'm starting to...
Fazit, a West Palm Beach beauty startup founded in 2022, turned a dermal‑patch technology into viral glitter freckles. After a Coachella Instagram surge, Taylor Swift’s appearance at a Chiefs game sparked a 3,500 percent sales jump, lifting 2024 revenue to $10 million. The...
Search has changed – and so has the way advisory firms can earn visibility online. This episode explores how early investments in SEO can compound over time: https://t.co/n6RD6lcWQF Helen Stephens, founder of Aspen Wealth Management, shares how her SEO strategy evolved alongside...
Secret Burger Kitchen (SBK) has enlisted three restaurant veterans—Capriotti’s COO David Bloom, former Dave’s Hot Chicken CMO Brad Haley, and ex‑Subway North America president Douglas Fry—to engineer an "institutional‑grade" rollout. Each advisor will own a strategic pillar: Bloom on development discipline,...
Great article. I hope many c-level executives read it -> GEO hype busted: How it differs (and how it doesn’t) from SEO *Myth: There are proven GEO tactics that guarantee AI mentions *Myth: AI visibility is the new traffic *Myth: GEO is just...
The piece argues that most companies jump to a full rebrand when their brand feels off, but the problem is usually misalignment rather than obsolescence. It stresses diagnosing the specific issue—refinement, refresh, or rebrand—before committing resources. Full rebrands are costly,...
Choosing the right SEO partner is critical for small businesses seeking sustainable growth in 2026. The article ranks the ten leading global SEO firms, highlighting each agency’s data‑driven approach, technical audit capabilities, and ethical practices. It emphasizes case studies, client...
Jeff Greenspoon, Kantar’s Americas CEO, explained on Adweek’s Adspeak how brand tension fuels growth through the “Meaningful and Different” framework. He argued that cutting brand spend during budget squeezes can forfeit three to five years of growth, while sustained investment...
I was in a discovery call this week with a large charity that's got two fundraising products in decline. Both showing appetite from users, but conversion rates are dropping. One product launched strong a few years back but has been falling...
Another blast from the past: Scribd is exploding in SEO visibility. Mostly from its /document/ folder (UGC PDFs & AI-generated summaries of PDF contents) https://t.co/ZGr1eYj5tr
The article advises ecommerce sites facing thin‑content penalties to stop individually optimizing every product page. Instead, it recommends implementing variant schema, focusing SEO effort on category or collection pages, and using robust internal linking. Authority is built through high‑quality blog...
Fantastic new article by @pedrodias about the risks of scaling content. A good read for some of the new AI search tools who have recently entered the space.
I just got Omnisend’s 2026 email marketing data and shared it inside Daily Mentor. Brands are making $79 revenue for every $1 spent. If you're not running this properly, you're getting left behind. Full breakdown below https://t.co/5eN0UBk7O3
Brent Bowen of Sparkcade Marketing outlined six practical steps for making social media posts GEO‑friendly, emphasizing structure that appeals to AI discovery tools. He urged marketers to frontload questions and answers, use list formats, and be precise while retaining brand...
People buy products, not because of the product, but because of the story attached to the product The more you tell your story, the more you will sell Simple
Ahrefs improved how Site Audit detects missing alt attributes to exclude decorative and tracking images. + we added them to Patches. They can be generated for individual images or in bulk, reviewed and edited, and then published with JS or...
MadConnect has made its Intelligent Connectivity Layer (ICL) generally available, offering a plug‑and‑play infrastructure that links CRMs, CDPs, clean rooms, DSPs and other ad‑tech systems. Built to natively support the open‑source Model Context Protocol (MCP), ICL acts as a switchboard...
How Top Marketers Are Using #AI Prompts to Work Faster and Smarter [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/5VBAPBDTnk Research featuring insights from @crestodina, @ginidietrich, @JimHarris, and @NealSchaffer.
United Is Cutting Mileage If You Don’t Have Their Credit Card — Now It’s Running Ads That Say You Matter Less - View from the Wing https://t.co/kOlqIZQIHx
MadConnect has made its Intelligent Connectivity Layer (ICL) generally available, offering a neutral infrastructure that links CRMs, CDPs, clean rooms, DSPs and other ad‑tech systems for AI agents. The ICL natively supports the open‑source Model Context Protocol (MCP), acting as...
Google Search ranking volatility continues to be heated without a confirmed core update https://t.co/NDlsRBeWPM https://t.co/keIZ4jJRKU
Google’s search ranking volatility remains high, with daily fluctuations despite no officially announced core update. The February 2026 Discover Core Update ran from February 5 to February 27, followed by a series of rank swings throughout March. Earlier, the December 2025 core update spanned...
Wise’s North American marketing lead, Scott Viohl, has spent the last four months scaling the fintech’s regional footprint through its largest TV campaign to date, reaching over 80% of adults in key U.S. markets and 60% in target Canadian regions....
Google AI voice models coming to PMax video campaigns in Google Ads https://t.co/HdEjC1qd7C via @beXtremeArpan https://t.co/K39CiSxc7P
Google is adding AI‑generated voice‑overs to Performance Max video ads, automatically turning silent creatives into narrated assets. The system pulls text from existing headlines and descriptions, synthesizes natural‑sounding speech, and layers it onto the original video. Advertisers can opt out...
The article argues that World Cup sponsorship is often reduced to logo exposure, while the true value lies in creating immersive fan experiences in venues such as bars, fan zones, and hospitality spaces. Brands like Adidas, Visa, Budweiser and Coca‑Cola...
In‑housing has shifted from a cost‑cutting tactic to a strategic function, with brands seeking tighter integration, accountability and outcome‑based measurement. A new Campaign Red report shows 66 % of UK and EMEA marketing leaders intend to expand their in‑house agency scope,...
Starbucks introduced a three‑tier Rewards program—Green, Gold and Reserve—aimed at deepening engagement among its 35.5 million U.S. members. The new structure raises star‑earning rates from 1 Star per dollar at entry level to 1.7 Stars for Reserve members and eliminates star expiration for...
In this episode of Lenny's Reads, positioning expert April Dunford walks listeners through advanced B2B positioning, expanding on her five‑component framework (alternatives, capabilities, value, best‑fit accounts, category) and tackling four common roadblocks: disagreement on competitive alternatives, product pessimism, vague differentiated value,...
Swedish furniture retailer Ikea has unveiled a new global campaign titled “There’s No Feeling Like Home,” featuring the emotive short film “Coming Home.” The ad, directed by Justyna Obasi and set to Lucy Dacus’s cover of Carole King’s “Home Again,”...
Gap has turned its Spring 2026 campaign into a full‑length music video starring Grammy‑nominated Puerto Rican rapper Young Miko. Directed by Bethany Vargas, the film "Sweats Like This" showcases GapSweats as a creative canvas while riding the cultural wave sparked by the recent...
Humanz has launched Humanz+, an AI‑native operating system that automates the full lifecycle of creator‑led advertising, from research and brief creation to media buying and conversion optimization. The platform deploys seven specialized AI agents and still incorporates a human‑in‑the‑loop for...
OpenAI’s month‑long ChatGPT ad trial is now 44% retail and grocery ads, led by brands like Target, Sephora and Wayfair. Walmart announced it will phase out standalone Vizio accounts, requiring new TV buyers to link or merge into a Walmart...
In this episode, Kevin Appleby talks with Stevie Arroyo, founder of The Brand Exit, about the often‑overlooked asset of brand equity in M&A transactions. Stevie explains how brand equity—customers’ preference beyond product features—can be quantified using ISO 10668, which translates...
