Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turned phone backs into a $169M revenue engine
PopSockets transformed the unused back of smartphones into a monetizable surface, evolving from a garage prototype in 2011 to a global brand that posted $169 million in revenue by 2017. The simple grip design generated constant repeat interactions and word‑of‑mouth growth, driving its rapid expansion.
Eight out of ten Performance Max advertisers are now seeing connected‑TV impressions on YouTube, a shift driven by Google’s expanded CTV capabilities. Since Q2 2025 the platform has auto‑generated TV ads from product‑feed images, and in January 2026 introduced shoppable CTV formats that let viewers purchase via QR codes. The change is automatic, requiring no extra setup, but it pushes advertisers to monitor spend and creative quality on the big screen. YouTube’s CEO confirmed TV now eclipses mobile as the primary U.S. viewing device, underscoring the trend’s scale.
Coach has launched the “Explore Your Story” campaign linking its iconic Tabby bag with readable book charms to engage Gen Z readers. Developed with global Gen Z‑led communities, the initiative features celebrities such as Elle Fanning and Paige Bueckers selecting...
Premium CTV inventory, while more expensive, offers advertisers higher-quality audience engagement. Vevo, partnering with measurement firm Amplified, has produced rigorous attention data demonstrating that premium placements deliver longer view times and stronger brand recall. The partnership’s findings provide concrete evidence...
Coors Banquet has logged five straight years of volume growth, driven largely by Gen Z and younger drinkers. To capitalize on this momentum, Molson Coors is boosting its media budget with a double‑digit increase and re‑entering live‑sports advertising during the 2026 MLB...
Pizza Hut has launched a “Hut Crust Connoisseur” campaign, paying $31,415.92 to a U.S. resident who will eat its pizza for a year and create video reviews. Applicants must submit a 60‑second video, meet creativity, passion, and social‑media criteria, and...
I built a content repurposing system in Claude. Now, before we get our panties in a bunch, this isn't some bullshit AI-garbage slop. This is a SYSTEM first, AI tool second. That means it will take time to setup, time...
Personalization won’t fix your cold emails; You’ve been told to personalize everything. Mention their company. Mention their LinkedIn post. Mention their industry news. And yet… Your emails still get ignored. Why? Because personalization alone doesn’t create curiosity. It doesn’t create urgency. And it definitely doesn’t create replies. In this webinar, I’ll...
OpenAI’s B2B marketing chief Dane Vahey delivered a keynote at B2BMX 2026 urging marketers to shift from operators to builders. He highlighted how generative AI now lets individuals create solutions that previously required large teams and budgets. Vahey outlined seven...
FreeWheel unveiled an AI agent infrastructure built on its Model Context Protocol (MCP) Server and a suite of Intelligence tools, embedding artificial intelligence directly into premium video ad transactions. The platform enables real‑time workflow automation, performance monitoring, and decision‑making for...
Making a strong case for distribution of your company information / news / etc in a GEO world. This part makes me think a lot about the black box of training data and the long horizons of training data...
Google has rolled out its branded queries filter in Search Console to all eligible sites, enabling native separation of branded and non‑branded traffic within the Performance report. The filter automatically classifies queries that contain brand names, variations, misspellings, or related...
👇Comment NEWSLETTER and I’ll DM you this week’s newsletter…we’re talking email list mistakes that are quietly killing your sales, the mindset shift separating 6 from 7 figures, and a few things I’m trying NOT to buy 😅
Marketers must decide whether to route users to an app or a mobile website, balancing higher long‑term LTV of app users against immediate conversion friction. The article proposes a framework using LTV differentials and current web ARPDAU to determine when...
OpenX and TVision have introduced OpenX Attention Targeting, the first supply‑side solution that lets advertisers bid on CTV inventory based on real‑time viewer attention scores. The offering merges TVision’s passive, person‑level panel data with OpenX’s bid‑stream signals, delivering predictive engagement...
Nike and discount grocer Aldi demonstrate how brands can thrive on social media by moving beyond gimmicky tones to authentic, community‑focused storytelling. Nike leverages cultural moments and athlete narratives to reinforce its “Just Do It” ethos, while Aldi uses humor...
Former BrewDog PR lead Alex Myers reflects on how the brand’s early, stunt‑driven public‑relations strategy catapulted it to cult status, but the 2022 sale to private‑equity investors altered its direction. He describes the shift from rebellious, authentic messaging to fragmented,...
World of Hyatt has introduced a limited‑time promotion that awards 2,000 bonus points for each night stayed at its Under Canvas glamping locations. Members must register between March 10 and June 30, 2026, and the stays must occur from March 13 to July 1,...
At the Generative AI Summit Austin, Ramkumar Shanker warned that the death of third‑party cookies forces publishers to monetize first‑party signals, not identifiers. He advocated using large language models combined with Retrieval‑Augmented Generation (RAG) to infer reader intent and provide...
Kossi Tchenawou, a former RE/MAX franchise consultant, turned his TikTok hobby of houseplants into a 400,000‑plus follower creator brand known as “Plant Daddy.” Leveraging a three‑E framework—education, engagement, entertainment—he launched OnlyPlants, a Denver storefront that opened in just 14 days...
Lotus Bakeries transformed its traditional Belgian Speculoos biscuit into the globally recognized Biscoff brand, a move that went beyond marketing to secure robust trademark protection. Since 2020 the company has registered nine EU trademarks covering the name, three‑dimensional biscuit shapes,...
Etsy released a guide for sellers aiming to be featured in its marketing campaigns, such as Editor’s Picks and seasonal guides. The advice centers on discoverability, visual quality, brand storytelling, and buyer experience. Sellers are urged to maximize tags, use...
Bath & Body Works plans to increase influencer activity 10x as part of its brand transformation. 🧴 During its Q4 earnings call, CEO Daniel Heaf said the company wants thousands of creators posting about its products in their own voice. Another sign...
As the NCAA tournament approaches, major sponsors are already rolling out fresh creative. State Farm debuted a commercial featuring Duke twins Cameron and Cayden Boozer on Selection Sunday, while Unilever’s Degree deodorant enlisted NBA star Chet Holmgren and WNBA legend...
Google’s Ads Decoded episode 4 tackles bidding and budgeting, showing advertisers they can deploy Smart Bidding without weeks of historical data. Product managers Kristina Park and Carlo Buchmann debunk common myths around learning periods and outline tactics for new campaigns. The...
Creator marketing has become a primary growth engine, with U.S. ad spend projected at nearly $44 billion this year, outpacing other digital media. However, the measurement infrastructure lags, relying on fragmented platform metrics, affiliate links, and isolated brand lift studies that...
I can’t believe I have to say this: Growing without spending money on ads is not a flex Marketing and sales are not mutually exclusive Word of mouth is not a marketing channel Having a good product is not marketing SEO and AEO/GEO/LLMO are the...
Multi-location brands are scaling campaigns across dozens of markets, but most rely on blended dashboards that mask individual store performance. Without location-level attribution, marketers cannot tell which markets turn spend into revenue, leading to wasted budgets and missed growth opportunities....
NumberEight, an ID‑less audience intelligence firm, has teamed up with audio monetization platform SoundCast to embed its predictive Affinity Audiences across SoundCast’s European podcast inventory. Early tests show a 132 % lift in addressability and a 78 % improvement in targeting accuracy...
Realtor.com has partnered with AI‑powered startup BrandComms.AI to automate ad creative generation, enabling faster campaign rollout across multiple channels. The platform draws on 30 years of proprietary data to predict which imagery and messaging will perform best. This capability lets...
Molson Coors has shifted its creative strategy from chasing awards to driving sales and brand health, led by North America CMO Sofia Colucci. The company introduced an internal framework called MUSCLE—magnetic, unexpected, crafted brilliantly, long‑term platform, essence of brand—to align...
Molson Coors’ North America CMO Sofia Colucci emphasized that creative must directly boost sales and brand health, not just generate buzz. To align creative output with revenue goals, the company introduced the MUSCLE framework—Magnetic, Unexpected, Crafted brilliantly, Long‑term platform, Essence of...
Peer39’s latest research reveals that roughly 60% of open‑market CTV programmatic bid requests contain no program‑level metadata, while about one‑quarter are classified as fake content, primarily originating from concealed mobile‑app inventory. The remaining bids often feature shallow or inaccurate genre...
In this episode, Jordan Cooney talks with Mota Landwehr, CMO and Chief Product Officer at Peak AI, about the hidden danger of using automation tools to mass‑produce content. While short‑term gains are possible, they warn that large‑scale automated articles inevitably...
New post from RustyGabe on SER this morning :) -> Google explains undocumented way to disavow entire TLDs (and why you probably shouldn't) @johnmu said it's a "big hammer" and he's right. Google never documented the ability to disavow *entire TLDs*...
EmailSignatures launched a lifetime subscription priced at $39, offering unlimited enterprise‑level email signatures. The plan includes all premium templates, custom branding, analytics, and one‑click deployment for major email clients such as Gmail, Outlook, and Apple Mail. By centralizing signature creation,...
what the actual f*ck. @AnthropicAI, a company valued at $380B (literally the size of PayPal) has ONE person doing everything for growth. - SEO & App Stores - Email marketing - Paid search/social - ad copy + Figma automation - Live Meta Ads analytics one guy. doing...
Was chatting with another content marketer leaning into fractional content operations, and I keep hearing there is *so much demand* for this type of work. Companies don't need a full-time hire or a high-cost agency. They need someone experienced enough to...
Israeli pay‑TV operator YES, part of the Bezeq Group, has chosen Synamedia Iris to power advanced advertising across its linear TV and streaming services. The Iris platform will enable addressable, server‑side ad insertion that unifies delivery on set‑top boxes and...
Joel Griffith's first big customers didn't come from sales or ads. They came from blog posts. One user brought Browserless with them to their next company. Then the next one. At nearly $4M ARR, content still drives almost all their inbound. https://t.co/rqTYeCejSm
Your blended ROAS is masking which products are actually carrying your account. We don't run SKU-level campaigns unless a brand has very few SKUs. We go collection-level. But we're always monitoring SKU data on the backend: https://t.co/Kha62DwjUl
BKT Tyres has launched the "Elevate Your Drive" campaign, fronted by Bollywood star Ranveer Singh, to announce its entry into India’s on‑highway tyre market. The TV‑led multimedia push highlights a purpose‑driven proposition built around confidence, progress and performance, and introduces...
RT @VisionEdgeMktg 🔗 Marketing-sales alignment isn't optional. It's essential for growth. How aligned are you? https://t.co/7V4lLZ2Up8 #MarketingSales #Alignment #Growth
Heads-up, the branded queries filter in GSC is rolling out to all. I see it now... you should too. :) Note, you can also see this in the Insights reporting (top-level percentage). https://t.co/4Ty3Wo6vv4 https://t.co/EEWOO8eGzQ
TAM Sports, the sports intelligence arm of TAM Media Research, has expanded its monitoring suite to track advertising on linear live broadcast as well as live streaming via Connected TV and mobile devices. The move broadens its cross‑platform analytics, which...
Turning Quiet Corners Into Sales Drivers: Reviving Low Traffic #Retail Zones [NEW POOST] - B2B Marketing Blog | Webbiquity - https://t.co/oE7LTvVlWV https://t.co/cbOyS39t1h
Google adds chart to your related activity feature in search (I think the chart is new) https://t.co/EIDPJjnwUE via @VijayChauhanSEO https://t.co/k68kGMBT8G
The post argues that marketing failures stem from a missing distribution architecture, not from the number of channels deployed. It defines distribution as an architectural layer that must connect identity, motion, and market, and outlines five structural truths about how...
Google’s Performance Max continues to blend Search, YouTube, Display and Shopping, but its AI‑driven asset engine can dilute bottom‑funnel ROI. In 2026 marketers discovered a “feed‑only” configuration that strips away all manually added assets, forcing the algorithm to rely solely...
Modern businesses increasingly rely on five core technology categories to drive growth: customer relationship management (CRM) platforms, data analytics suites, project management tools, human‑resources solutions, and cloud computing services. Companies that optimize CRM usage report conversion rate lifts of up...
The article uses Sara Guttman’s consulting launch to illustrate why new consultants must design their business from day one, not merely react to early client work. It argues that positioning as a strategic partner—rather than a task‑oriented service provider—drives higher...
