Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of all marketing functions, shifting AI from a productivity add‑on to a core strategic engine. The analysis notes early adopters are using generative tools, while the next wave will involve autonomous agents that orchestrate decisions across workflows, guided by a five‑step implementation roadmap.
Very Mobile Hikes Data Bundles by up to 100GB at No Extra Cost
Very Mobile, the discount brand of Italy’s WindTre, is expanding its prepaid data bundles without raising prices. Customers on the €4.99 (≈ $5.50) plan now receive 100 GB instead of 30 GB, the €5.99 (≈ $6.60) plan jumps to 150 GB from 50 GB, and the €6.99 (≈ $7.70) tier climbs to 200 GB from 70 GB. The upgrade is delivered via SMS and is positioned as a retention incentive for existing users. The move underscores the growing competition in Europe’s low‑cost mobile segment.
Redefining Enterprise Engagement at InnoEX Hong Kong: Aurora Mobile’s EngageLab Unveils AI-First Solutions
Aurora Mobile unveiled its AI‑first engagement platform, EngageLab, at InnoEX Hong Kong, showcasing solutions that tackle fragmented channels, siloed data, and costly integrations for global enterprises. The demo highlighted intelligent fallback workflows that automatically shift messages from email to WhatsApp...
Google’s Product Feed Strategy Points To The Future Of Retail Discovery via @Sejournal, @Brookeosmundson
Google is repositioning Merchant Center product feeds as the backbone of retail discovery across its ecosystem, including Search, YouTube, Maps, Lens and AI‑driven formats. The company cites more than 1 billion daily shopping interactions and 20 billion Lens visual searches per month,...
Origen Realty Appoints Poulomi Ray as Chief Marketing Officer
Origen Realty announced the appointment of Poulomi Ray as chief marketing officer. Ray brings close to two decades of experience in real‑estate and hospitality marketing, having held senior roles at Signature Global, DLF, Paras Buildtech, MGM International USA and Hilton...
Black Representation Drives Brand Opportunities: Here’s What the Numbers Say
A Nielsen study reveals Black consumers are far more responsive to ads that reflect their culture, with 66.6‑76% saying they pay extra attention versus 45.8% of the general population. Seventy percent will abandon brands that devalue their community, and expectations...
Success Lies Beyond the Click, Not the Creative
Most distribution systems don't die at the top. They die at the handoff. Ad performs. Page doesn't convert. Email opens. Link doesn't get clicked. Content lands. No next step exists. Everyone optimizes the first moment. Nobody designs what happens right after it. Ran paid campaigns with 4%...
Unlocking Growth: How SME Law Firms Can Thrive Through Referrals
In episode 22 of Osprey Approach’s "Empowering Law Firm Leaders" podcast, corporate lawyer and Adviserly CEO Robert Flint outlines how SME law firms can unlock growth through structured referral strategies. He introduces the BTOP framework—Budget, Team, Other parties, Planning—to qualify referrals,...
Spark SEO Unveils Bold Rebrand and Strategic Shift to AI Search
Spark SEO announced a complete rebrand, unveiling a new logo, brand colors, and an AI‑powered website. The boutique agency is shifting its core service model from traditional SEO to Answer Engine Optimization (AEO), which incorporates AI discovery platforms and chatbots....
Blue Bunny Reimagines Its Mascot
Blue Bunny unveiled a reimagined version of its blue‑furred mascot, Blu, as part of a broader brand evolution tied to the upcoming national “Freeze The Moment” campaign. Developed with creative‑agency partner Digitas, the new Blu is positioned as a warm,...
Anthropic Debuts Claude Design for Building Marketing Assets, Decks, and UIs
Anthropic Labs launched Claude Design, an AI‑powered platform that creates marketing assets, slide decks, and UI mockups using natural‑language prompts. Built on the upgraded Claude Opus 4.7 model, the tool lets users generate, edit, and collaborate on designs in real time,...
Mega Influencers Explained: Definition, Follower Count, Cost, and When to Use Them
Mega influencers are creators with over 1 million followers on platforms such as TikTok, Instagram, or YouTube, positioning them closer to celebrities than typical influencers. While they deliver massive reach and rapid brand awareness, their engagement rates hover around 1.97%, far...
Poppi Lands $400K Shark Tank Deal While Founder Was Pregnant, Valuation Climbs to $2 B
Poppi’s co‑founder, Kayla Ellsworth, clinched a $400,000, 25% equity deal on Shark Tank while nine months pregnant, a deal that helped launch the brand to a $2 billion valuation after PepsiCo’s $1.95 billion acquisition. The story underscores how TV exposure, viral TikTok...
Netflix Targets $3 B in Ad Revenue by 2026 as Advertising Tier Fuels Growth
Netflix said its ad‑supported tier will generate about $3 billion in advertising revenue by 2026, roughly double the current level. The streaming giant now works with more than 4,000 advertisers, a 70% year‑on‑year increase, and programmatic buying is set to exceed...
Paramount Appoints Jay Askinasi as CRO to Unite Pluto, Paramount+ and BET+ Ads
Paramount announced that Jay Askinasi will serve as its new chief revenue officer, tasked with consolidating Pluto TV, Paramount+ and BET+ onto a single tech stack and rolling out premium streaming ad products. The move aims to leverage the company’s...
Dove Awards Seven-Figure Influencer Brief
Unilever’s Dove has awarded a seven‑figure micro‑influencer marketing brief to a creative communications agency after a four‑way competitive pitch. The brief targets micro‑influencers to drive authentic engagement for Dove’s personal‑care products. The deal underscores Dove’s shift toward performance‑based, socially resonant...
College Influencer Nah Turns Side‑Hustle Into Six‑Figure Career, Redefining Campus Marketing
Amherst College sophomore Nah has leveraged TikTok and Instagram to earn a six‑figure income from brand partnerships, signaling a shift toward student‑generated content as a core marketing channel for universities. The rise of “StudyTok” creators is prompting institutions to formalize...
Anglian ‘The Nation’s Favourite’: Window of Opportunity
Anglian Home Improvements has rolled out the "The Nation’s Favourite" brand platform, debuting a TV, BVOD and radio campaign that underscores its 60‑year legacy of trusted home‑improvement services. Developed by The Gate with data‑driven media from Medialab, the ads showcase...
Thankfully, Purdey’s Energy Drinks Offer Up Some Seriously Non-Aggro Branding
Purdey’s energy drinks have been refreshed by Magpie Studio, unveiling the “Flow Loop” infinity mark that visually ties the entire range together. The redesign replaces the category’s typical neon aggression with flavor‑coded, fruit‑inspired color palettes and calm typography. By turning...
Marketing Teams Should Both Build and Buy AI
Maybe the biggest false choice in martech right now is asking, “Should we build or buy AI?” Our new State of Martech 2026 research suggests the real answer is: yes. Across 70 AI marketing use cases, leading teams aren’t choosing...
Creator Partnerships Drive Explosive Growth, Not Ad Spend
Manscaped sponsored 2,000+ YouTubers, generating 2 billion views in one year and scaling revenue from $3M to nearly $300M. Meanwhile you're complaining about Facebook ad costs while ignoring the massive leverage of creator partnerships.
DoorDash Unveils Three Data‑Driven Ad Tools, Claiming 14% Higher ROAS for Restaurants
DoorDash announced three new advertising products—Brand Interest Targeting, Brand Sales Growth and Average Ticket Sizing Reporting—designed to help restaurant partners acquire higher‑value customers. Early tests showed a 14% boost in return on ad spend and a 35% increase in average...
When Jennifer Lopez Becomes the Face of Akshaya Tritiya
Jennifer Lopez is the new face of Zen Diamond’s Akshaya Tritiya campaign, marking the Turkish jeweller’s push into India’s most important gold‑buying festival. The brand, founded in Istanbul in 1998, is leveraging the global star’s instant recall to position itself as...
OpenClaw Recipes for Real Estate Teams: A Better Way to Fix Speed-to-Lead
Real estate teams lose leads not from lack of demand but from sloppy handoffs, and speed‑to‑lead is a proven conversion driver. Harvard Business Review research and Zillow data show that buyers expect an agent to respond within a day, with...
Lost in Translation? Here’s What It Takes to Reach U.S. Hispanics
The U.S. Hispanic audience is one of the fastest‑growing consumer segments, wielding over $1.5 trillion in buying power. Yet many brands still rely on simple Spanish translation rather than culturally resonant messaging. Insights from the Medallas de Cortez Marketer of the...
Bigbasket Appoints Arpit Jaiswal as Chief Growth Officer
BigBasket, the Tata‑owned online grocery platform, has hired Arpit Jaiswal as Chief Growth Officer to drive profitable expansion across products, user acquisition, retention, and new markets. Jaiswal arrives from Google Pay, where he oversaw AI‑led user growth and disciplined P&L...
From Attention to Action: Scaling Women’s Sports in India
At Manifest Play 2026 in Mumbai, industry leaders argued that women’s sport in India must move from awareness to digital‑first monetisation. Panelists highlighted owning the audience through direct platforms, narrative‑led brand partnerships, and treating athletes as multi‑dimensional brands. Consistent digital...
Syndigo and DetailPage Partner to Improve Digital Shelf Performance, Conversion, and AI-Powered Search Visibility
Syndigo, a global product experience management leader, has partnered with DetailPage, an analytics platform that translates shopper‑driven signals into actionable content insights. The joint solution embeds these insights into Syndigo’s content workflows, allowing brands to prioritize edits that boost AI‑powered...
Gain a Competitive Edge in the AI-Driven Marketplace
Finding your edge in a synthetic world by @Timothy_Hughes https://t.co/cNWvlII2QI @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #MarketingStrategy #ArtificialIntelligence https://t.co/ElCEOZaKjz
Munch Studio Launches AI Video Editing Suite That Turns Long-Form Video Into Social Media Content in Minutes
Munch Studio unveiled an AI‑powered video editing suite that converts long‑form footage into platform‑ready short clips in minutes. The tool automatically clips, captions, scores relevance, adds music and formats videos for Instagram Reels, TikTok, YouTube Shorts, Facebook and LinkedIn. All...
A Public Service Announcement: Legal Tech Companies, Here Are Your Celebrity Endorsers
Legal tech firms are turning to Hollywood to boost brand visibility, starting with Harvey AI hiring Gabriel Macht, the actor who portrayed Harvey Specter on "Suits," as its ambassador. Shortly after, Legora secured Jude Law for a campaign dubbed “Law...
Your Favourite Commenter Might Not Be Writing Their Own Comments
A five‑week investigation of the Slow AI Substack newsletter scraped 4,929 comments from 139 posts and profiled 595 commenters. By analyzing comment‑to‑post ratios, conducting live Turing tests, and deploying canary traps, the author identified five accounts that use virtual assistants—human...
Is This AI's Napster Moment? (528)
The episode opens with a discussion about Allbirds' sudden pivot from sustainable footwear to an AI company after selling its shoe IP for roughly $39 million, sparking debate over whether this is a meme‑stock flash in the pan or a sign...
The Stack: Advertising’s Next Phase
Advertising, streaming and regulation converged this week as platforms intensified monetisation while facing heightened scrutiny. The IAB unveiled a guide to mature AI‑driven commerce‑media networks, and Publicis reported 6.4% revenue growth with 86% of its services now AI‑powered. OpenAI rolled...
Why Friction-Free Messaging Automation Beats Dedicated Retail Apps
Retail brands are abandoning costly native apps as consumer app fatigue rises, opting instead for messaging‑based commerce. Chatbots and AI‑driven assistants run on standardized APIs, letting retailers launch features instantly without app‑store approvals. The approach slashes development and maintenance expenses...
Inside Uniqlo’s Savvy Use of Experiential Retail in Singapore
Uniqlo Singapore launched the Airsim Cooling Station pop‑up to let shoppers physically experience the breathability and cooling claims of its Airism line, a product suite tailored for the city’s hot, humid climate. The activation featured fabric‑cruiser fans, water‑drop absorption demos,...
Indriya Signs Actor Krithi Shetty for Long-Term Brand Partnership
Indriya, the Aditya Birla Group’s jewellery label, has inked a long‑term partnership with Telugu film star Krithi Shetty, debuting the collaboration during its Akshaya Tritiya 2026 campaign. The campaign showcases temple‑inspired pieces—layered harams, jhumkas and bangles—through an intimate film that ties the actress’s...
Should Affiliates Buy Likes on Social Media? Here’s What the Articles Promoting It Won’t Tell You
The FTC’s Consumer Reviews and Testimonials Rule, effective October 21, 2024, prohibits buying fake Instagram likes, followers or engagement when used to misrepresent commercial influence. Violations carry civil penalties of up to $53,088 per infraction. For affiliate marketers, the rule means that...
Spain Study: Streamers Using Geo-Targeted Ads to Boost Revenue
A Spanish university study of Netflix, Prime Video, Disney+ and HBO Max reveals that all four services are integrating geo‑targeted, personalised advertising into ad‑supported tiers. Researchers examined 920 ads across 536 episodes, finding that Prime Video runs the most ads...
60 Claude Marketing Prompts That Actually Work
The post shares a curated list of 60 Claude AI marketing prompts designed to accelerate content creation across the full funnel. It groups prompts by use‑case—case studies, DM outreach, webinars, email sequences, lead magnets, ad copy, LinkedIn, offer positioning, brand...
AI Redefines Marketing Operations for 2026 and Beyond
The State of Marketing in AI-driven World @Adobe Strategic insights on how AI is reshaping marketing’s operating model in 2026 and beyond. https://t.co/YcO0tjxIMa https://t.co/SnJvySu4XL
Why Aspiring Actors and Critics Are Turning to Celebian for Instant TikTok Growth
Aspiring actors and film critics are turning to Celebian, a platform that sells TikTok followers, to jump‑start their online presence. A robust follower count signals marketability to casting directors, producers, and brands, helping creators break the visibility loop where content...
Erling Haaland & Vinicius Júnior Front New Marriott Bonvoy and Visa ‘For Fans, Everywhere’ Campaign
Marriott Bonvoy and Visa have teamed up for a global "For Fans, Everywhere" campaign tied to the 2026 FIFA World Cup, featuring football stars Erling Haaland and Vinícius Júnior. Starting April 14, the partnership will roll out more than 600...
Study: Netflix Holds Top Spot Across All US Streaming Metrics
Conjointly’s Brand Tracker surveyed 1,427 U.S. consumers, including 856 active streaming subscribers, to map brand health across the funnel. Netflix dominates every metric, posting 92% aided awareness, 79% consideration, 74% current subscription and a 39% preferred‑brand share, while also leading...
Thai Airways Introduces Disney Themed Activity Kits for Young Travelers
Thai Airways has partnered with Disney to launch its first Disney‑themed activity kits for young travelers, featuring Moana and Mickey Mouse designs. Each kit includes a reusable bag, a pop‑up board game or activity cards, puzzles, stickers and coloring tools,...
Benoit Vatere’s Case for Keeping Liquid Death Dangerous at Scale
Liquid Death’s chief media officer Benoit Vatere explains how the canned water brand is transitioning from a direct‑to‑consumer focus to a retail‑first strategy, using full‑funnel media to turn viral awareness into in‑store trial. He positions retail media networks as strategic...
PUMA India Turns RCB Jersey Into Everyday Fandom with #RCBEverywhere
PUMA India launched the #RCBEverywhere campaign, urging Royal Challengers Bangalore fans to wear the team jersey in everyday settings. The initiative features Virat Kohli, Rajat Patidar and Krunal Pandya in a digital film and highlights a viral Kumbh Mela fan moment. PUMA reports a...
Dish TV Launches ‘Kuch Chhota Sa’ Campaign for TV Flexibilit
Dish TV rolled out a "Kuch chhota sa" campaign promoting its new "Always‑On" service, offering over 190 channels and a flexible Freedom Pack priced at Rs 99 (≈$1.20) to address recharge friction. The campaign uses slice‑of‑life storytelling across TV, digital and...
Facebook Affiliate Partnerships Brings eBay, Amazon, and More Into Creator Commerce
Meta unveiled Facebook Affiliate Partnerships at Shoptalk, letting creators tag products from major retailers directly in posts and Reels. The rollout starts with Amazon in the United States and Shopee across eight Asian and Latin American markets, while eBay, Temu...
CommsCon Catchup: The Real Cost of Reputation
At CommsCon, panelists argued that corporate reputation has evolved from a PR issue to a balance‑sheet liability that can now be quantified with AI‑driven analytics. Michelle Hutton of Burson cited research estimating a $7 trillion global reputation economy, while Choice’s Mark...
Dish TV Turns Small Switches Into Always-On Viewing
Dish TV launched an "Always‑On" advertising campaign centered on the tagline “Kuch chhota sa karne par, life hogi behtar,” highlighting how tiny choices can improve daily TV viewing. The brand emphasizes its uninterrupted service that stays active even when recharges...