Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of all marketing functions, shifting AI from a productivity add‑on to a core strategic engine. The analysis notes early adopters are using generative tools, while the next wave will involve autonomous agents that orchestrate decisions across workflows, guided by a five‑step implementation roadmap.
Ryanair Says Its Going to Stop Trolling Passengers and Celebrities On Social Media
Ryanair announced it will abandon its notorious trolling approach on X and Facebook, adopting a more corporate and professional tone. The shift follows years of aggressive "trashposting" that targeted passengers, celebrities, and even sparked a public spat with Elon Musk over Starlink Wi‑Fi. The airline framed the change as a result of "careful consideration," posting the notice on March 31 and reaffirming it on April 1, prompting some to suspect an April Fool's joke. Ryanair’s former head of social media, Michael Corcoran, had previously defended the strategy as a method to engage Gen Z with authentic, unpolished content.
Smarter, Behavior‑driven Content Beats More Content
The future of marketing isn’t necessarily more content 👉 It’s smarter content. And that’s why I’m obsessed with behavior-based funnels right now.
Growth Metrics Can Be Deceptive; Watch These Danger Signs
7 danger signs that tell you if your growth is real: > CAC above 30% of AOV: margin gone before order ships > CPM above $15 sustained: losing the auction > New customer rate below 50%: reacquiring who you already have > Frequency...
MTG Fans Are Convinced a Brandon Sanderson's Cosmere Universes Beyond Set Is Happening. Here's Why.
Wizards of the Coast's Universes Beyond program has successfully integrated franchises like Final Fantasy, but fans are now urging a full Magic: The Gathering set based on Brandon Sanderson’s Cosmere. Sanderson, a longtime Magic enthusiast, previously contributed a novella to...
He’s LinkedIn’s First Puzzlemaster. Here’s How His Games Benefit Their Business — and Your Brain.
LinkedIn has hired three‑time world Sudoku champion Thomas Snyder as its first principal puzzlemaster, adding daily logic games to its platform. Snyder, who has created over 10,000 puzzles, now designs seven daily challenges for LinkedIn’s more than one billion members....
The Ritz-Carlton Studied 400,000 Guests and Found One Thing That Changed Their Brand.
The Ritz‑Carlton examined 400,000 guest comment cards and discovered that the very first interaction determines whether a guest will return or lodge a complaint. This insight led to the ten‑foot rule—employees must greet anyone within ten feet with a genuine...
Freelander Renasce Como Marca Independente Em Parceria Com a Chinesa Chery
Freelander is returning to the automotive market as an independent brand created through a strategic partnership between Jaguar Land Rover and China’s Chery. The new marque will focus on large, three‑row electric and hybrid SUVs exceeding five metres in length,...
Invoca Launches AI Voice Agents
Invoca unveiled an AI Voice Agent that leverages real‑time buyer‑journey data to capture caller intent before a call begins, qualify leads, and route high‑intent prospects to the appropriate sales representative. The company also expanded its AI Messaging Agent, enabling automated...
TikTok Teams with Cameo for Creator Video Requests
This could get interesting 👀 TikTok partnered with Cameo — which means creators can offer personalized videos directly within the app It's a new revenue stream for creators and a new way to interact with your favorite TikTok creators for fans https://newsroom.tiktok.com/tiktok-partners-with-cameo-to-unlock-new-monetization-opportunities-for-creators?lang=en
Retention Beats Acquisition: Build Loyalty for Sustainable Profit
Most businesses chase new customers. Growth-driven businesses build retention at every step of the customer journey. From first touch to brand ambassador, each stage has a clear goal. Acquisition fills the top line, retention drives profit and stability. Are you chasing numbers, or building...
SBC Summit Malta 2026 to Tackle the Biggest Questions in Modern Marketing
The SBC Summit Malta 2026 will introduce a dedicated marketing programme aimed at helping gaming brands rethink acquisition and engagement strategies. Organisers cite tightening regulations and a proliferation of channels as drivers of growing complexity in gaming marketing. The summit...
Bahia Principe Refreshes Look and Streamlines Experience
Bahia Principe Hotels & Resorts unveiled a refreshed brand architecture that splits its portfolio into two audience‑centric segments—adults‑only Escape and family‑focused Explore—accompanied by a modernized sun logo and the "Fully & Freely" positioning. The overhaul aligns the brand with Hyatt’s...
Škoda and Chelsea FC Women ‘Substitute’ Dull Weekends
Škoda UK has launched “Chelsea Vs Your Weekend,” a humor‑driven campaign celebrating its third year partnering with Chelsea FC Women. The initiative features a chaotic film, TV spots and social videos that give fans a playful excuse to skip mundane...
Align Spend with High‑Intent Funnel to Accelerate Deals
Here’s an exercise worth doing. Open your funnel and map where budget actually goes: - early research - mid-funnel nurture - in-market buyers Then line it up against pipeline this quarter. A lot of investment sits far from a buying...
Leatherman Just Pulled a YETI with Its New “Vault” Drop that Unlocks Tools You Were Never Meant to Own
Leatherman has launched the three‑day "Vault" event (March 31‑April 2), offering rare, retired multitools and knives through daily drops at 9:00 am PST. The opening release is the $300 Garage Malloy Special, a premium fixed‑blade knife made from MagnaCut steel with a Micarta handle. Several...
Meta Adaptive Ranking Model: Bending the Inference Scaling Curve to Serve LLM-Scale Models for Ads
Meta unveiled its Adaptive Ranking Model, a request‑centric inference stack that lets the company run LLM‑scale recommendation models for ads with sub‑second latency. The system combines inference‑efficient scaling, deep model‑hardware co‑design, and a multi‑card GPU serving layer to handle up...
Content Production: 6 Steps to a Scalable Process
Content teams often stumble not from lack of ideas but from chaotic workflows, leading to missed deadlines and uneven quality. A structured, six‑step content production process transforms ad‑hoc creation into a repeatable system that aligns with business goals. By setting...
9 Ways To Find Trending Keywords for SEO
Trending keywords provide a first‑mover edge in 2026, letting brands capture traffic before AI‑generated overviews and entrenched competitors dominate. The article outlines nine discovery methods—from Google Trends and TikTok to SEMrush, Ahrefs, and competitor gap analysis—each revealing different signal types....
Skip the Hype: Ads + Funnel Save $10k
This guy is also currently being used as a testimonial for another video agency coach And now he has the expertise to tell you how to scale your own video agency? I’ll save you $10k and another school course. Run ads describing...
Doctors: Build Brand with Wellness Content, Monetize Illness
If I have to tell you one thing doctors should do to earn more, get patients & build a brand. Create content for wellness. Monetize through sickness.
Top Shelf: How Patrón Stays Premium With Craft and Conviction in a Digital World
Patrón Tequila, now under Bacardi, is defending its super‑premium status amid a wave of more than 700 new entrants since 2019. The brand doubles down on quality, transparency and craft, highlighted by its additive‑free campaign that spells out the simple...
New Audio Ad Service Seeks Reach + Relevance
StreamGuys has launched SGCreative, an audio advertising platform built with Nueva Network, a specialist in U.S. Hispanic media. Nueva reaches roughly 600 radio stations across more than 100 markets, covering about 97 % of the Hispanic population. SGCreative uses AI to...
Our Lego Agency’s Jennifer Berry on Building Connected Commerce Beyond Channels
Lego’s in‑house Our Lego Agency now unites commerce, creativity and retail under a single operating model, eliminating traditional channel silos. The agency focuses on delivering seamless, audience‑first experiences across direct‑to‑consumer (DTC), partner retailers and physical stores. AI tools are deployed...
Mike’s Hard Lemonade Looks to Win over Gen Z with Animated Lemons
Mike’s Hard Lemonade unveiled a new creative platform featuring animated lemon mascots—Sonny, Cal, and Tina—to win over Gen Z. The launch coincides with the debut of Mike’s Dirty Lemonade, a 4.5% ABV, non‑carbonated line inspired by the dirty‑soda trend. The campaign...
Fixing the Zero-Click SEO Crisis
In 2025 Google rolled out AI Overviews that present concise answers directly on the search results page. This feature caused Devon’s web‑design blog to lose roughly 61% of its organic clicks, turning a steady lead pipeline into a zero‑click funnel....
Real Statistical Engine Replaces Fluffy AI Marketing Wrappers
Most "AI marketing tools" are just prompt wrappers. Our open-sourced repo runs real bootstrap confidence intervals on your marketing experiments. It designs tests, monitors results, and kills losers automatically. No human in the loop unless you want one. What's inside: 🔬 Experiment Engine —...
Founders Who Execute See Demo Numbers Double
My final student session last night was at 7pm. The founder showed up and had done ALL of his homework. He had doubled the number of demos that were going onto his calendar since our prior session two weeks before,...
#69: How Brand Research Drives Smarter B2B Acquisitions with Trevor Glue, Marketing Director at Ricardo
In this episode, Simi Dewan talks with Trevor Glue, Marketing Director at Ricardo, about the brand research they commissioned to smooth the integration of e3 Modeling after its acquisition. The research, using depth interviews, validated Ricardo’s assumptions, revealed e3’s unique...
More than a Store: 4 Ways Grocers Can Do More with Merch
Grocery retailers are increasingly using branded merchandise—tote bags, plushies, apparel—to deepen shopper engagement and generate incremental revenue. Trader Joe’s viral tote releases illustrate how limited‑time, low‑cost items can spark FOMO and drive foot traffic. Other chains such as Kroger, Stop & Shop, Aldi...
Geico Plans to Stake Its Claim in Women’s Sports, Starting with March Madness
Geico is launching a three-part docuseries, *Miles that Matter*, featuring women’s basketball stars Azzi Fudd, Napheesa Collier, and men’s player Trey McKenney, to anchor its new focus on women’s sports. The campaign ties athlete stories to family moments in the...
Stale Ads Kill Growth: Evolve or Lose ROI
Almost every brand I take over at $500K/month has the same problem. They found something that worked at $100K - a creative, offer, or structure. And they built a wall around it. Didn't change the hook Didn't test a new...
👑 We Were Wrong
Burger King released a bold, fully transparent apology ad that directly addressed long‑standing customer complaints about price and quality. The commercial, posted on YouTube, received overwhelmingly positive feedback, with viewers praising the brand’s willingness to admit its flaws. This move...
If You Can't Summarize Your Business, You're Lost
You think you know your story because you live it every day. Try this test: Open a blank document and write down your company's story in 200 words. What job are customers hiring you to do? Why does your approach work...
‘Letting Cam Be Cam’: How Brands Can Work With Athlete Creators Like Cam Newton
Former NFL star Cam Newton announced a partnership with Revolt/Offscript at the 2026 IAB NewFronts, positioning himself as an athlete‑turned‑creator for brands. Through his Iconic Saga Productions, he will integrate his podcasts and the upcoming "4th&1 College Tailgate Tour"—a showcase...
New Tool Reveals Early Patterns in March Core Update
Not seeing even one site with obvious core update like movement yet, but then again GSC is only reporting up till the 29th, which is two days into the March core update. It's so much easier for me to check now....
5-Step Playbook for Scalable Customer‑Centric Growth
RT @VisionEdgeMktg 📖 Master customer-centric growth in 5 steps. The playbook that scales. https://t.co/7QiF7l5QYZ #Strategy #Growth
JAR Podcast Solutions Launches JAR Replay, Giving Brands and Podcasters a New Way to Activate Podcast Audiences —Without Ads in...
JAR Podcast Solutions launched JAR Replay, a product that lets brands retarget recent podcast listeners with premium Visual Audio ads while keeping podcasts ad‑free. The service identifies listeners via privacy‑safe signals and serves full‑screen sound‑on ads in brand‑safe mobile apps...
Own Ignored Platforms for Cheap First‑mover Advantage
Every platform your competitors ignore is a channel you can own for almost nothing. YouTube. Reddit. Niche newsletters. Podcast circuits. First mover advantage is still real.
ChatGPT Drives 3× Shopify Conversion Before Integration
ChatGPT referrals to our client Shopify stores were virtually nonexistent in March 2025. By December, one store hit 2,183 sessions from ChatGPT with 140 orders. That's a 6.4% conversion rate, roughly 3x the typical Shopify average. These are high-intent visitors....
Daily Search Forum Recap: March 31, 2026
Google clarified that core algorithm updates unfold over several weeks because individual components are released in stages, a practice that aims to maintain stability across its massive infrastructure. Microsoft’s Bing is piloting almost transparent sponsored labels, making paid results harder...
Answer Engines Shift SEO Focus to Quality Demand
Traffic loss isn’t the full story as answer engines create higher-value demand, forcing CMOs to rethink SEO fundamentals, measurement, and investment priorities. https://t.co/xdLGNGD0iz via @sejournal
Self‑Serving Listicles May Violate FTC Regulations
Self-serving listicles... not only embarrassing for companies to implement, but could also be against FTC rules. Not saying the FTC is going to do anything about it, but they could. Beware.
Influencer Marketing Today: CreatorIQ-Sprinklr Tie-Up, BDB's Payment Play, and Breast Cancer Now's Influencer Push
CreatorIQ and Sprinklr announced a partnership that embeds CreatorIQ’s intelligence engine—processing 123 million creator posts daily—into Sprinklr’s social‑media reporting suite, promising unified measurement of organic, paid and creator content. Billion Dollar Boy, together with Lumanu, launched a "Creator Payments" service to...
Marpipe's Gen AI Automates Ad Creation Across All SKUs
Marpipe just collapsed a full creative workflow into minutes. Gen AI is now live inside their product catalog interface. Choose your model, generate enriched ad variants, and it auto-applies to every SKU at once. No exports. No copy-paste. No creative bottleneck.
Fewer Healthcare Ads Boost Click-Through Rates
More ads ≠ more engagement. In healthcare, showing fewer ads often improves click-through rates. Rob Janes on why restraint performs better. 👇 https://t.co/fRLfOxUi5k @ad_butler #BrandTrust #HITsm
Fanta Reaches Out to Gamers with Xbox Anniversary Collaboration
Fanta, a Coca‑Cola brand, has launched its first global gaming‑focused campaign by teaming with Xbox to celebrate the console maker’s 25th anniversary. The partnership introduces limited‑edition cans adorned with characters from Halo, Call of Duty, Diablo IV and other titles, each...
Build Pipeline with Intent, Not Just Awareness
Pipeline doesn’t simply come from awareness first. It comes from buyers already looking. Start with: • high-intent search • demo campaigns • comparison pages Then expand upward. Traffic fills the top. Intent fills the pipeline. https://t.co/THTTjOIO9u
Scaling to Enterprise Means Rebuilding Email Marketing Foundations
Organizations scaling from mid-market to enterprise often discover their email marketing tools, processes, and team structures need to be rebuilt from the foundation up >> https://t.co/e4muz0bVal #emailmarketing #digitalmarketing https://t.co/9EUPloMr10
Offer: Train Marketing Teams on AirOpsHQ and Claude
If there are any teams out there who are looking for someone to come in and train their marketing team on @AirOpsHQ + Claude, we should chat
Ahrefs Adds Traffic Value Metric to GSC Insights
In the GSC Insights report in Ahrefs, we've added traffic value. This is your GSC clicks * the CPC for all the keywords leading to the page. https://t.co/IvjpaKvkDg