Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turns phone backs into a $169M revenue stream
The company evolved from a garage prototype in 2011 into a global brand that monetized the unused back of smartphones. By 2017, PopSockets posted $169 million in revenue, driven by a simple grip that became a daily habit and sparked word‑of‑mouth growth and celebrity visibility.
Shopify merchants earning $200K‑$5M are turning to Rebuy’s AI‑driven personalization to lift average order value by 11‑25% and subscription revenue by up to 63% without extra ad spend. The platform layers recommendation widgets across five key touchpoints—homepage carousel, product detail page, Smart Cart, checkout extensions, and post‑purchase offers—creating a continuous revenue stream from existing shoppers. Early adopters like OLLY report the Smart Cart alone generates over half of their personalization earnings, while post‑purchase monetization adds incremental profit with no impact on conversion. A 30‑day sprint can deliver measurable lift within weeks.
2degrees has launched a new integrated campaign featuring a blue chameleon to promote its "Fighting for Fair" platform and encourage Kiwis to switch for cost savings. The 60‑second hero film, directed by Matt Devine and enhanced with ALT VFX, follows...
Newletter subscribers is the perfect vanity metric, especially for people with no opt-in or catchpa. What’s your open rate? How many people are actually reading it every week?
I just pulled our AppSumo internal search data from March. 63,410 searches. Here's what founders are actually looking for right now: 1- SEO tools 2- LinkedIn automation 3- AI video 4- CRM 5- Email marketing 6- WordPress plugins If you're building an...
Waverley Council has unveiled "The Bondi Feeling" campaign, a multi‑channel destination marketing effort aimed at re‑engaging Sydneysiders with Bondi’s beaches, lifestyle and local businesses. The initiative features a hero illustration by Beck Feiner, a slate of high‑profile events from Bondi Live...
Gamma 5, Dave 0 in the "funnel wars" where I have tried 15 different prompts to get it to point the marketing funnel downwards. Let's not forget that it actually re-ordered the layers as well, somehow putting conversion at...
At the 2025 AdForum Worldwide Summit, marketers declared agency distinctiveness a top priority. Research cited shows brands that invest in differentiation grow 170% faster than the market. Agencies such as Wonderhood, Publicis, Samy, Dept, and others showcased clear positioning, brave...
South African marketers are still treating audio branding as a simple jingle, while global brands have moved to multilayered sonic ecosystems that include adaptive stems, voice personas and spatial mixes. Fintech leaders such as Capitec are already deploying full sonic...
McDonald's CEO has been posting talking-head & review content for the last 4 years Most have averaged around 20-40k views, nothing crazy A lot of executives would have seen that as a waste of time and given up But then BOOM, one...
Houston Group completed a full brand repositioning for disability services provider Plan Partners, unveiling the empathetic positioning “For you and your care team”. The refresh responds to recent NDIS policy shifts and replaces a corporate image with a human‑centred, accessible...
Derek Sivers announced that he is expanding his personal content beyond his own website to a suite of social and video platforms. He likens his previous single‑site approach to a record producer who forced everyone to travel to a remote...
Glossier is set to launch a new fragrance called Soie in the coming weeks, marking its latest attempt to gain traction in the crowded perfume market. The brand’s recent history includes three perfume releases within a five‑month span, a rollout...
Delta Air Lines has rolled out a digital campaign called Delta Destinations to inspire European summer travel for 2026. The initiative pairs curated city guides—starting with Amsterdam, Malta, Porto and London—with an interactive “Euro Summer Destination Match Quiz” that aligns...
Your buyer already knows what they want. They’re waiting for someone to show them why everything they’ve tried falls short. That’s why an ownable idea is so powerful. When you find the right one, you stop chasing clients and start attracting...
The article highlights the growing "Kidult" trend—adults, especially Gen Z, who gravitate toward nostalgic, child‑like experiences—as a low‑cost, high‑impact lever for restaurants. Data from Placer.ai shows that promotions such as McDonald’s Grinch Meal and Starbucks’ Bearista generated the largest traffic spikes...
Actor Timothée Chalamet’s remark that “no one cares about opera” sparked a swift backlash that opera companies turned into a viral marketing campaign. Major houses such as Seattle Opera, Washington National Opera, and the Metropolitan Opera launched discount codes and...
Commonwealth Superannuation Corporation (CSC) has launched its new “Made for Me” brand platform, a refresh aimed at its Australian Public Service and Defence Force members. Developed with creative agency HERO and media partner The Media Store, the campaign tells the...
Dr. Anna Harrison argues that traditional content calendars are built on a linear funnel model that assumes audiences progress uniformly, but trust actually develops in asynchronous loops. AI‑generated summaries further destabilize scheduled campaigns by reshaping how users discover content. The...
Tommy Hilfiger has appointed K‑Pop star Jisoo as the face of its Spring 2026 campaign, marking her fourth partnership with the heritage label since becoming a global ambassador in October 2024. The campaign showcases Jisoo in relaxed American classics—striped cardigans, linen waistcoats,...
Gradial unveiled Gradial GEO, a new capability that spots visibility gaps in AI‑driven search results and automatically implements fixes directly in a brand’s CMS. The tool continuously monitors generative engines such as ChatGPT, Gemini and Perplexity, updating pages in real...
We make audience research software. It tells you lots of things about any group of people on the web. But... it couldn't tell you how they used AI tools (prompts, topics)... until today 👇
A website redesign reshapes the SEO signals that search engines rely on—URLs, navigation, content density, and load speed—often causing a short‑term traffic dip of 0‑20 % in the first month. Conducting a full SEO audit before any visual work creates a...
Your personal brand is costing you 1000s of opportunities. Don't be blind to it. Avoid these mistakes: You probably think showing up consistently is enough. But personal branding is reputation management at scale. Every post and comment you share either builds or breaks...
Everyone says AI is unbundling Google Search. ChatGPT processes 1.6 billion queries a day. Perplexity grew 340% last year. The narrative writes itself. But look closer at the numbers and something else is happening. ChatGPT has 12% of Google's search volume. It sends...
Energize Marketing’s 2026 State of Demand Generation report declares 2026 “the Year of the Pipeline Mandate,” marking a decisive shift from activity‑based metrics to measurable pipeline and revenue impact. The survey of 300 senior B2B marketers shows 52% rank qualified...
Wayne Stiles builds a business around creativity and storytelling. AI could easily feel like a threat in that world. Instead, the AI Business Lab® Mastermind helped him turn it into his most valuable creative partner. He now leverages AI as a...
Modern go‑to‑market teams are leveraging AI‑native CRMs to automate repetitive tasks while preserving human relationships. By integrating flexible GTM tools, companies can align sales, customer success, and product data in a single platform. Automated lead routing, interaction tracking, and call...
GLD, the Miami‑based lifestyle jewelry brand, has appointed Vanessa Wallace as its new chief marketing officer. Wallace brings nearly two decades of experience at Nike and most recently served as CMO of Savage x Fenty. In her role, she will oversee growth,...
Celsius Holdings posted a record $2.5 billion revenue for 2025, an 85% jump that lifted its U.S. energy‑drink share to roughly 20% in Q4. The growth was driven by the recent acquisitions of Alani Nu and Rockstar Energy, expanding the portfolio beyond...
Clarins has relaunched its mobile app in the United States after a successful pilot in the United Kingdom, extending the rollout to Canada, Australia, France and other markets. The app uses a hybrid native‑web architecture that leverages existing mobile site...
Gap Inc. is leveraging its 1990s heritage to revive brand relevance, spotlighting iconic archive imagery while launching a fresh, music‑video‑style campaign. The new ad features Katseye, a Gen Z girl group, designed for short‑form platforms like TikTok. Within days, teens began...
Here is the mistake I see B2B teams make over and over. They measure Reddit success like paid ads. Clicks. Leads. Immediate conversions. That is the wrong scoreboard. A smarter framework looks like this. 1) Reach. Many Reddit users never log in. A post with...
B2B buying decisions now involve 5‑16 stakeholders across finance, IT, operations, and executive functions, making consensus the true driver of deals. Millennials and Gen Z compose roughly 71% of these buying groups, preferring digital, collaborative research channels over traditional sales...
Eight out of ten Performance Max advertisers are now seeing connected‑TV impressions on YouTube, a shift driven by Google’s expanded CTV capabilities. Since Q2 2025 the platform has auto‑generated TV ads from product‑feed images, and in January 2026 introduced shoppable CTV formats...
Coach has launched the “Explore Your Story” campaign linking its iconic Tabby bag with readable book charms to engage Gen Z readers. Developed with global Gen Z‑led communities, the initiative features celebrities such as Elle Fanning and Paige Bueckers selecting...
Premium CTV inventory, while more expensive, offers advertisers higher-quality audience engagement. Vevo, partnering with measurement firm Amplified, has produced rigorous attention data demonstrating that premium placements deliver longer view times and stronger brand recall. The partnership’s findings provide concrete evidence...
Coors Banquet has logged five straight years of volume growth, driven largely by Gen Z and younger drinkers. To capitalize on this momentum, Molson Coors is boosting its media budget with a double‑digit increase and re‑entering live‑sports advertising during the 2026 MLB...
Pizza Hut has launched a “Hut Crust Connoisseur” campaign, paying $31,415.92 to a U.S. resident who will eat its pizza for a year and create video reviews. Applicants must submit a 60‑second video, meet creativity, passion, and social‑media criteria, and...
I built a content repurposing system in Claude. Now, before we get our panties in a bunch, this isn't some bullshit AI-garbage slop. This is a SYSTEM first, AI tool second. That means it will take time to setup, time...
Personalization won’t fix your cold emails; You’ve been told to personalize everything. Mention their company. Mention their LinkedIn post. Mention their industry news. And yet… Your emails still get ignored. Why? Because personalization alone doesn’t create curiosity. It doesn’t create urgency. And it definitely doesn’t create replies. In this webinar, I’ll...
OpenAI’s B2B marketing chief Dane Vahey delivered a keynote at B2BMX 2026 urging marketers to shift from operators to builders. He highlighted how generative AI now lets individuals create solutions that previously required large teams and budgets. Vahey outlined seven...
FreeWheel unveiled an AI agent infrastructure built on its Model Context Protocol (MCP) Server and a suite of Intelligence tools, embedding artificial intelligence directly into premium video ad transactions. The platform enables real‑time workflow automation, performance monitoring, and decision‑making for...
Making a strong case for distribution of your company information / news / etc in a GEO world. This part makes me think a lot about the black box of training data and the long horizons of training data...
Almost every brand doing well on Meta and continuing to grow on Meta has one thing in common, diversity in traffic / landing pages. Not thousands of ads.
Google has rolled out its branded queries filter in Search Console to all eligible sites, enabling native separation of branded and non‑branded traffic within the Performance report. The filter automatically classifies queries that contain brand names, variations, misspellings, or related...
And then I used a product I built to score its own site got F 😂 used the same product’s recommendations moved from F to A ❗️❗️❗️
Sears catalogs were once the engagement standard. We use AI to revive @DeadBrands with a personal touch. We transform data into emotional connections. Tell us what you want to hear from us. https://t.co/ZsEwnG4p2n https://t.co/AgJNZPQ38m
I've tested 300+ ad creatives. Here's the pattern: Polished professional videos got ignored. Raw UGC-style videos shot on an iPhone went viral. Your assumption that high production value wins is wrong. Authenticity does. Test everything.
Trying to get more involved with the @LinkedIn community, but are finding that your posts don't get engagement? Use AI to make 'em more engaging. Here's how to give it a try: https://t.co/y53idalzyJ #linkedin #chatgpt #ai #socialmedia https://t.co/1A3x3iQXTW
Was chatting with another content marketer leaning into fractional content operations, and I keep hearing there is *so much demand* for this type of work. Companies don't need a full-time hire or a high-cost agency. They need someone experienced enough to...
