Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turned phone backs into a $169M revenue engine
PopSockets transformed the unused back of smartphones into a monetizable surface, evolving from a garage prototype in 2011 to a global brand that posted $169 million in revenue by 2017. The simple grip design generated constant repeat interactions and word‑of‑mouth growth, driving its rapid expansion.
5th Element’s CEO Muneef Khan says media planning in 2026 has moved from buying audiences to buying moments, using a behavioral cascade model that aligns each touchpoint with a decision trigger. He warns that algorithms are conservative and must be challenged to preserve strategic judgment and transparency. The agency now earmarks 15‑20% of client spend for structured, hypothesis‑driven experiments rather than opportunistic platform hopping. Cognitive alignment—matching ads to mental‑availability windows—delivers 3‑4× better performance than traditional reach‑focused tactics.
Google’s podcast revealed that the historic "Googlebot" label now covers hundreds of distinct crawlers operating across its product suite. Internally, these crawlers use a SaaS‑style fetching service, nicknamed "Jack," which exposes API endpoints for web requests. Most of these specialized...
Luma AI’s head of EMEA, Jason Day, says agentic AI is fundamentally reshaping marketing by turning the creative workflow into an end‑to‑end, real‑time system that can generate infinite, hyper‑personalized assets. The technology promises unprecedented speed, scale and cost efficiency, turning...
Indian brands are spending more on advertising yet seeing weaker recall, prompting a reassessment of strategy. Author Avinash Joshi argues that the core issue is not messaging but signalling—what brands repeatedly do. Sustained, observable actions transform into symbols that generate...
The author notes LinkedIn’s ever‑shifting distribution algorithm and questions the long‑standing Monday‑Wednesday‑Friday posting rhythm. A new theory suggests Tuesday‑Wednesday‑Thursday may yield better reach, prompting the writer to restructure their posting schedule accordingly. Starting next week, primary LinkedIn posts will follow...
The article argues that the Marketing Qualified Lead (MQL) and its waterfall funnel metaphor have become entrenched in B2B despite growing criticism. It contends that the model reduces buyers to numbers and overlooks their agency, leading to misguided marketing tactics....
Coca‑Cola’s Middle East lead Ben Sadek explains how the company is shifting from pure brand‑awareness ads to immersive, experience‑driven marketing. The strategy leans on live events, creator collaborations, and high‑profile sports ties such as the FIFA World Cup 2026 trophy...
Streaming giants are adding conversion APIs (CAPIs) to bring performance‑driven measurement to connected TV. Netflix unveiled its CAPI alongside new targeting options, while Roku and Comcast have introduced self‑serve APIs aimed at SMB advertisers. CAPIs promise to bridge the attribution...
Streaming giants are bringing conversion APIs (CAPIs) to connected TV as advertisers demand measurable performance. Netflix unveiled its CAPI alongside new targeting options, while Roku, Comcast and LinkedIn already provide similar APIs for CTV measurement. CAPIs promise to close the...
Carlsberg Asia’s 2026 Lunar New Year campaign, celebrating the Year of the Horse, combined a unified sonic anchor with AI‑enhanced zodiac packaging to deliver a region‑wide yet locally adaptable platform. Partnering with Chinese artist SKAI ISYOURGOD, the remix of “Blueprint...
Sephora, the LVMH‑owned beauty retailer, announced a multi‑year partnership with the women’s racing series F1 Academy, becoming its official beauty retail partner. The deal features a Sephora‑branded car driven by Natàlia Granada and on‑site beauty bars at every race, starting...
DBS is preparing an APAC‑wide creative pitch after appointing Audrey Kuah as group marketing and communications head. Kuah, a 25‑year agency veteran, is tasked with reinforcing the "One bank, one brand" vision through data‑driven storytelling. The bank’s existing "Trust Your...
The market is comparing Adobe's AI to image generators in LLMs like ChatGPT. That is the wrong comparison entirely. Adobe just reported record Q1 FY2026 results = $6.40 billion in revenue, 13% subscription growth, and AI-first ARR more than tripling year...
🚨 Who’s Winning the AI Visibility Race, and How to Compete Without Risking Your SEO? Don't miss the free webinar hosted by @AdelleKehoe of @Similarweb where @lilyraynyc and I will be going through the biggest insights from...
Golden Goose announced Canadian ATP rising star Gabriel Diallo and Ukrainian WTA talent Dayana Yastremska as its newest brand ambassadors. The duo will front the "Off Duty Dreamers – Life is the Real Game" campaign, which showcases athletes in moments...
Your content isn't too niche. Your distribution is too narrow. Embrace the channels your competitors are too lazy to show up on... That's where you win.
Honda’s Lawn & Garden division launched an extreme durability campaign with Howatson+Co, featuring high‑altitude drops, four‑winch pulls and concrete submersion to prove its mowers can’t be broken. The visual stunt is crafted for fast‑moving digital platforms, turning reliability into shareable...
Marketing teams are fast at defining strategy but stumble during execution, with 64% rating strategic planning as quick versus only 42% feeling the same about cross‑functional rollout. The gap creates strategic debt as ideas lose relevance while waiting for manual...
LinkedIn strategist Kylie Chown will headline the WIICTA Mentorship program on April 28, teaching early‑career professionals how to transform a low‑visibility online profile into a high‑demand digital brand. She stresses that recruiters and hiring managers now evaluate candidates online before...
In this episode, Kevin Finn argues that designers alone cannot build brands; a brand is a "recognizable reputation" formed through long‑term customer relationships, trust, preference, and identity, not just logos or visual systems. He distinguishes brand (the business’s ongoing relevance...
Tuiss Blinds Online has hired Digital Minds Group to steer its media strategy as it accelerates expansion across Australia. The partnership focuses on a performance‑led, measurement‑first approach to scale the direct‑to‑consumer brand. Digital Minds will manage search, social and emerging...
Equip Super has launched the “Super equipped” campaign with cummins&partners, introducing octopus and chicken mascots to break the visual monotony of the superannuation sector. The characters embody two consumer archetypes – the disengaged “chicken” and the proactive “octopus” – to...
Wingstop generated buzz in Parramatta Square with a giant, spicy chicken wing stunt orchestrated by creative agency Hello, prompting widespread social media chatter. The stunt heralded the opening of Wingstop’s Australian flagship store on March 13, positioned in a youthful,...
Kenstar has rolled out a new air‑cooler video campaign starring Bollywood actors Rajkummar Rao and Patralekha. The promotion showcases the brand’s India‑first air‑cooler range, which carries a 5‑Star BEE energy rating and a five‑year warranty. Advanced features such as BLDC...
TikTok is launching TikTok Radio live from SXSW on March 13, leveraging its partnership with iHeartMedia. The service will stream on the iHeartRadio app and 28 iHeart broadcast stations, delivering TikTok‑driven music hits, creator storytelling, and weekly countdowns. Simultaneously, TikTok...
Flipkart launched a Gudi Padwa commercial that reimagines the traditional role of the youngest family member as the go‑to errand runner. Set across 1975, 2000 and 2026, the ad shows a child simply tapping a phone to order a missing...
Magellan AI, an all‑in‑one platform for audio advertising intelligence across podcasts, streaming audio, and broadcast radio, is hiring a remote Product Manager in the United States. The role will own the feature roadmap, prioritize product improvements, and work closely with...
LinkedIn released a guide showing how members can shape their posts to appear in AI chatbot answers. The research finds that long‑form articles, newsletters and posts account for 60% of AI citations, with optimal length between 800 and 1,200 words....
Netflix ANZ’s director of marketing Tony Broderick champions "uncomfortably exciting" creative risks, exemplified by the large‑scale Wednesday Island event that turned Cockatoo Island into a fan festival. He emphasizes a title‑led strategy where bold cultural moments drive broader business metrics,...
Speed, Style, and Strategy: Sephora Joins F1 Academy™ for the 2026 Season — Sports Tech Atlanta https://share.google/PvIlqVTf17OLfj4yG
Scape Student Living teamed with the creative agency noisy to stage a surprise rooftop activation at the North Bondi Surf Life Saving Club. The pop‑up sunset party, featuring live music by Ben Gerrans, sold tickets at three times the venue’s...
Target announced spring price cuts on about 3,000 items, focusing on busy families and expanding its baby‑care offerings. The White House, via Deputy Chief of Staff James Blair, asked Republicans to shift immigration messaging from “mass deportations” to targeting violent...
A recent analysis of 8,566 keywords across 14 SaaS domains shows Reddit now frequently outranks B2B vendors in organic search. Reddit appears in the top three positions for 40‑45% of keywords and beats every competitor on more than half of...
ONYX Professional announced a brand relaunch under the “Beauty from the Ground Up” theme, focusing on foundational self‑care for hands, feet, and body. The overhaul leverages existing best‑selling products, such as its top‑ranked nail polish remover and Hard as Hoof...
Zevia launched the “Real Soda for Real Humans” national campaign, featuring a creepy robot coworker that mocks AI and artificial ingredients. The ads run on connected TV, Meta, YouTube and include a CAPTCHA‑style activation at SXSW, highlighting new flavors like...
Google senior executive Nick Fox told WIRED the company is "not ruling out" ads in its Gemini AI app, marking a reversal from earlier denials. The firm is using its AI‑powered Search experience, AI Mode, as a testing ground for...
If you want consistent inbound, stop trying to go viral. Start trying to be useful. Most freelancers post opinions. Few post playbooks. Here is a simple weekly content system that actually drives leads: Monday: Share a specific lesson from a client win (with numbers). Wednesday:...
Most email copy isn't bad. It's just forgettable. The problem is vagueness. "Thousands of happy customers" could be anyone. "4,312 customers, 74% reordered within 60 days" is you. Go through your last email. Find every line that could have been written by...
Meta is piloting clickable links within Instagram post captions for users subscribed to Meta Verified. The test allows up to ten links per month and currently appears only on the mobile app, not the desktop site. Creators have long requested...
I ran https://t.co/f9IW600hsB on its own website. It gave itself an 𝗙. 📉 Which is hilarious, if you think about it. Even my own AI was basically like: we need to talk. 🤖 So I took its recommendations, fixed the positioning, tightened...
&pizza is hosting four free wedding ceremonies and receptions on March 14 at its Brookland shop, continuing a decade‑long Pi Day tradition. Chief marketing officer Sergio Pérez will officiate the events, which are followed by a celebration at the Hive Rooftop. The chain...
March Madness concentrates fan attention across screens, venues and streets, creating a prime moment for advertisers. Digital out‑of‑home (DOOH) is shifting from pre‑planned, static placements to real‑time, programmatic delivery powered by AI and contextual triggers. Brands can now sync creative...
Is Google taking news publishers' traffic away? Sweet mother of media, are they ever. From 2023-2025, referrals from search dropped by almost HALF. Brutal. Insulting. Infuriating. And ironic given that Google is certainly training its AI answers on publishers' work. 🙄
Quince has built a $10.1 billion empire by reproducing high‑end designs at a fraction of the price, selling a $298 Reformation dress for $69.90. The fast‑growing retailer now generates over $1 billion in annual revenue and employs about 1,000 people across apparel,...
The most expensive mistake I'm seeing on Meta right now: → $50–70K/month in ad spend → 90% of it running to remarketing → Zero prospecting. Zero incremental lift. Just recycling brand content to existing audiences The brand thought Meta wasn't working. Their agency...
Intercom’s Fin AI agent is shifting its pricing model from pure resolution‑based fees to an outcome‑based structure. The change reflects Fin’s growing ability to handle complex, multi‑step support tasks that often involve human hand‑offs. Fin now serves over 7,000 teams...
Astro BizOne, Astro’s dedicated pack for food and beverage outlets, has unveiled the BizOne Rewards Campaign, allocating up to MYR 17.5 million in guaranteed marketing support. The program replaces the previous lucky‑draw format with a model that ensures every qualified outlet receives...
Today, an exec says to me, "Must be easy to have a newsletter that's all guest posts." I hope Lenny Rachitsky doesn't mind, but I told him this story: Early last December, Lenny reached out to me about something, and...
RT @NealSchaffer One strong evergreen piece, properly optimized and updated every 6-12 months, can outperform dozens of trend-chasing posts. Here's how to choose the right format, target the right keywords, and keep it performing. https://t.co/ZeXh529Z1f #SEO #ContentMarketing
The Relatability Pivot: The End of the Corporate Megaphone by @Timothy_Hughes https://t.co/15YdrlJIIo @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #PublicRelations #PR #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips
