Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets Turns Phone Backs into $169M Revenue Engine
PopSockets transformed the unused back of smartphones into a monetizable surface, growing from a garage prototype in 2011 to a global brand that generated $169M in revenue by 2017. The product’s simple grip embedded into daily phone use drove constant repeat interactions, word‑of‑mouth growth and celebrity visibility.
Google’s John Mueller told SEJ that using the Disavow Tool is acceptable when SEOs feel uneasy about questionable links. He explained that many spam redirects use tracking URLs, JavaScript rewrites, or link wrappers, which often result in no actual backlink for Google to evaluate. However, cloaking can present hidden links to Googlebot, creating a legitimate reason for caution. Mueller advised that if uncertainty persists, adding the domains or even entire TLDs to a disavow file is a safe, non‑mandatory option.
John Lewis has teamed up with actress Daisy May Cooper for its Mother’s Day social campaign, developed by Saatchi & Saatchi. The initiative spotlights what mums truly want, moving beyond conventional gift tropes. Launched across digital channels, the content aims...
Batchelors has launched its most extensive rebrand in 130 years, updating packaging for all 200 items across Super Noodles, Pasta N Sauce and Cup A Soup. The £3.5 million rollout includes a new TV spot, out‑of‑home, social, PR and in‑store activations,...
SHEIN’s U.S. influencer marketing director Jennifer Brown explains that rapid agility, authentic creator collaboration, and aligning cultural moments with brand purpose turn influencer partnerships into measurable business results. She cites successful campaigns with Cardi B, Normani’s debut fashion line, and a...
Chinese automaker Changan announced its entry into the United Kingdom by signing a partnership with a leading UK media agency to launch its electric‑vehicle line. The collaboration will drive a £5 million marketing push aimed at introducing the brand to British...
Coca‑Cola is scaling artificial intelligence from experimental projects to a core component of its marketing and product development operations. AI tools now analyze consumer behavior, generate and test creative assets, and inform flavor and packaging concepts such as the Y3000...
Aspire has unveiled a redesigned Creator Portal that adds a structured profile system, multi‑profile management, and agency‑friendly controls. The update surfaces creators' rate expectations, preferred campaign formats, and collaboration history, letting brands assess fit earlier. New authentication options such as...
YSL Beauty has refreshed its U.S. ambassador lineup, adding models Lila Moss, Amelia Gray and Laura Harrier to a new campaign shot by New York photographer Renell Medrano. The visuals place the trio in everyday urban settings to highlight individuality while showcasing products such as Lash Latex...
Amperity announced the appointment of veteran SaaS marketer Bridget Perry as its new chief marketing officer. Perry, who previously led marketing at Later, Contentful, Adobe and Microsoft, is known for driving double‑digit growth and guiding companies through cloud and product‑led...
Viant Technology announced a multi‑year strategic partnership to serve as the DSP of record for WHOOP’s connected‑TV advertising. The collaboration will enable household‑level CTV activation, linking media exposure directly to measurable business outcomes. Viant’s AI‑powered, transparent programmatic platform will provide...
In an interview, Professor Claude Wagner highlights the extreme fragility of place branding in Switzerland, noting how a single historic incident can shape perception for decades. He explains that the nation’s linguistic and cultural diversity attracts multinational firms but also...
Most founders pitch features. Customers buy outcomes. Peter Drucker said the goal of marketing is to know your customer so well your product sells itself. Ford sells status with an F-150, not metal, which drives over $10K in profit per truck. If you study...
Lippincott has unveiled a refreshed brand identity and comprehensive toolkit for Latitude, the Australian‑New Zealand consumer‑finance provider. The new visual and verbal system streamlines asset creation, supporting acquisition, engagement and growth across credit cards, personal and auto loans. A redesigned logo...
Life360 has accelerated its entry into advertising by acquiring Fantix’s AI‑driven ad unit and the native‑ad platform Nativo for $120 million. Nativo generated $63 million in revenue in 2023, and its white‑label ad server now powers Life360’s family‑focused ad stack. The combined...
🧵 One doctor had empty OPD slots. Meet one of my mentee, Dr. Swatendra. He also had doubts. No idea about video making. But he just started. Simple videos. Answering common patient questions. Started with just 1 Video... then 2, then 3... kept on going. Slowly...
Dollar Shave Club spent $4,500 on one launch video. The founder starred in it himself. It went viral and got 12,000 customers in 48 hours. Meanwhile you're spending $10k on polished corporate ads nobody watches. That's the gap.
HubSpot’s 2026 automation suite centers on the Breeze AI Assistant, which creates workflows and specialized agents from natural‑language commands. The platform separates high‑volume marketing automation via Workflows from one‑to‑one sales automation through Sequences, while AI agents handle prospect research, data...
Moving Beyond “Simple” Content: The Reality of Enterprise AI by @Timothy_Hughes https://t.co/xoVl3qVnAP @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #Leadership #ArtificialInteligence #ArtificialIntelligence #Innovation #Technology #Tech #TechNews
Langkawi Development Authority unveiled fresh visuals for its Naturally Langkawi branding at ITB Berlin 2026, spotlighting the island’s UNESCO Global Geopark status and nature‑based attractions such as the SkyCab cable car. European travelers remain the island’s traditional long‑haul market, delivering...
Happy Pops, a Toronto‑based frozen‑dessert brand, has launched a limited‑edition Barbie collection timed with International Women’s Day. The line features 25 career‑themed ice pops in a pink‑lemonade flavor made with real fruit and no artificial additives. Packaging showcases diverse professions,...
Awards season is driving a surge in vintage jewellery loans as celebrities seek unique pieces for red‑carpet events. Auction house Sotheby’s has become a prominent lender, providing items like Jennifer Lawrence’s 1987 JAR ear clips and a Suzanne Belperron brooch, while...
The bigger the brand the bigger desire to reach younger people the most effective way. The smaller the brand the bigger desire to sell to boomers with money and focus less on younger demos because it’s too expensive.
The post revives the classic American Top 40 radio format as a template for modern email marketing. It proposes a weekly “Top 40” list of best‑selling products, ranked by combined sales, units, and conversion metrics, and suggests distributing the list across email,...
Retailers are pivoting from Gen Z to Generation Alpha, the cohort born after 2010 that has grown up entirely in a digital ecosystem. The oldest Alphas will be 16 in 2025, already accounting for roughly half of US household spending...
Bloom Agency outlines a digital growth architecture that unites SEO, technical optimization, content, paid media, conversion tactics, and analytics into a scalable revenue engine. The framework stresses search visibility, site performance, authority‑building content, ROI‑focused advertising, and continuous data‑driven refinement. By...
Urbanrise, a leading South Indian developer, unveiled the “Welcome to the Celebrity Life” advertising campaign for its new luxury project Whispers of Sky in Chennai. The campaign, created by Dentsu Creative, stars designer Gauri Khan in two films directed by...
Airwallex has expanded its sports sponsorship from a single global deal to a portfolio that includes McLaren F1, Arsenal FC, the San Francisco Giants, and regional teams in Australia and New Zealand. The company says the partnerships are already boosting brand trust,...
American Express returns for a second year as the official payments partner of the Formula 1 Australian Grand Prix, unveiling an upgraded Amex Lounge and a suite of new fan experiences. The lounge now showcases premium food and beverage partners such...
India’s leading pregnancy detection brand PregaNews has launched a digital film ahead of International Women’s Day to spark open conversations about postpartum depression. The short film highlights how many new mothers silently endure emotional and physical strain, normalising these challenges...
Global tech firm Octave has signed a three‑year sponsorship with the Visa Cash App Racing Bulls F1 team, launching the deal at the Australian Grand Prix. The partnership aligns Octave’s asset‑lifecycle intelligence platform with the high‑pressure environment of Formula 1, positioning...
OpenAI’s ChatGPT has entered its fourth week of serving contextual ads, with Sensor Tower reporting that retail and grocery promotions dominate the ad inventory. Over a two‑week sample, more than 100 distinct brand ads appeared, outpacing other categories such as...
DoubleVerify’s Fraud Lab has uncovered AutoBait, a coordinated network of more than 200 AI‑generated lifestyle sites that churn out clickbait articles and hyper‑realistic images to harvest advertising revenue. The operation delivers tens of millions of ad impressions each month, with...
Customers.AI is an identity‑resolution and deliverability platform built for Shopify brands that run Klaviyo. Its X‑Ray pixel lifts visitor identification from roughly 15‑20% to 60‑70%, feeding anonymous shoppers into Klaviyo profiles. The Alfred AI agent scores these visitors daily, enabling...
TikTok released data, in partnership with measurement firm Samba, linking ad exposure to real‑world movie ticket purchases across 38 U.S. campaigns from early 2023 to mid‑2025. The analysis shows a median 172% lift in purchase rates for exposed audiences, with...
L.E.K. Consulting’s 2026 Brand Heat Index, based on a survey of nearly 5,000 U.S. consumers, shows Nike retaining the top spot in athletic footwear for both men and women. Hoka and On Running are closing the gap, especially among female...
Casavogue, Montreal’s flagship high‑end furniture showroom, marks its 54th anniversary with a $500 discount for every $3,000 spent on sofas, bedroom and dining sets. The promotion runs across a curated selection of premium collections, encouraging customers to refresh core home...
Walmart Canada announced a multi‑year sponsorship with Canada Soccer and the Canadian Premier League, aiming to make the sport more accessible nationwide. The partnership features forward Jonathan David as Walmart’s official ambassador and includes grassroots initiatives, match‑day activations, and fan‑engagement offers....
Most Instagram monthly reports focus on vanity metrics like reach and follower count, which do not drive growth. The article proposes a five‑step performance review that centers on actionable signals such as saves‑to‑reach ratio, profile visits, and story completion. Using...
Life‑science marketers face mounting pressure to deliver personalized content while meeting stricter privacy regulations such as CCPA and the EU Data Act. Companies are shifting from static consent checkboxes to unified, real‑time consent frameworks that synchronize preferences across CRM, CDP,...
An AI‑driven email campaign in a down‑ballot Kentucky race generated a 1,750% return on investment, delivering $17.50 for every dollar spent. The initiative lifted revenue per staff minute from $8.33 to $56.47 and, in a separate San Francisco effort, saved 12...
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Subway is offering a free foot‑long upgrade on March 9 for customers who purchase a six‑inch Meatball Sub as part of its Sub of the Day or Meal of the Day. The promotion, timed with National Meatball Day, aims to sell...
Creator ops for any brand that is scaling are an absolute mess. If someone can solve all these problems using AI, it will make them richer than they could imagine. - Outreach volume. The bigger companies need to be contacting...
For other founders: When hiring early marketing talent, what do you prioritize most — strategy, execution, or creativity?
Smarter Ecommerce (SMEC) examined over 250 e‑commerce Search campaigns that used Google’s AI Max feature. The study found a median 13% lift in conversion value but a 16% rise in cost per acquisition, indicating higher revenue at a higher price....
920392843920 people have asked me how I get insights out of Ahrefs Brand Radar. Here's me actually going through and looking at insights for Ahrefs: https://t.co/T15xG2XAlk
Started posting daily on LinkedIn about what I'm learning around AI for content marketing and holy crap look at this beautiful graph https://t.co/p6bihegxGi
Spanish tech firm Konodrac has introduced Smart Self-Promotions, an automated platform that turns traditional TV self-promotion into data-driven campaigns for linear, HbbTV and OTT environments. The solution leverages census-level audience data to segment viewers, deliver interactive calls-to-action, and provide full-funnel...
Disney is looking to crank up its streaming subscriber numbers for the first quarter of 2026 — introducing a 62% price discount on the ad-supported Disney+/Hulu bundle for a three-month period https://t.co/ThNJ10Kpe2 via @variety
“Over 83% of ChatGPT carousel products were found as strong matches in Google’s top 40 organic shopping results.” Another article showing how ChatGPT uses Google’s results - this time for Google Shopping. Great new research by Tom Wells at @peec_ai https://t.co/ABBzFlGH55
Collette has launched a Solo Travel Savings Campaign offering up to $1,000 off select Explorations tours for solo guests traveling through March 2027. The promotion, running through July 15, targets the fast‑growing solo traveler segment, especially those over 50 seeking...
