Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turned phone backs into a $169M revenue stream
The company transformed the unused back of a smartphone into a monetizable surface, evolving from a garage prototype in 2011 to a global brand that posted $169 million in revenue by 2017. Its success hinged on embedding a simple grip into an existing daily habit, generating constant repeat interactions and word‑of‑mouth growth.
Spark Foundry has introduced a new positioning called “intelligent disobedience,” urging clients to embrace responsible provocation rather than rely solely on data‑driven, Ehrenberg‑Bass style media planning. CEO Matt Turl argues that many agencies follow similar, predictable patterns that limit true differentiation. The agency showcased the approach with a reworked Cancer Council campaign that leveraged influencers and music festivals to reach younger audiences, delivering measurable results. Turl also positioned AI as a productivity tool that frees human judgment for creative problem‑solving, while stressing transparency in a market facing principal‑media scrutiny.
At SXSW, Mark Cuban and eMed CEO Linda Yaccarino announced a partnership that will route employer‑sponsored GLP‑1 weight‑loss prescriptions through Cuban’s Cost Plus Drugs. Yaccarino highlighted eMed’s 90 % one‑year retention rate, contrasting it with the 50‑60 % churn seen at direct‑to‑consumer players...
MiQ has introduced Sigma, an AI‑powered platform in India designed to unify fragmented cross‑screen data for advertisers. The tool aggregates browsing, TV and commerce signals, offering intelligence, activation and measurement layers to streamline campaign planning. Launched by global CEO Gurman...
JCDecaux has secured a renewed exclusive out‑of‑home contract with Melbourne’s Yarra Trams for up to 14 years, covering both tram exteriors and shelter displays. The renewal underscores the company’s long‑standing partnership and grants uninterrupted access to one of Australia’s most...
Independent agency Edge Marketing announced several senior hires and internal promotions to strengthen its paid media, digital account, and creative capabilities. Tika Hasborth joins as Senior Paid Media Strategist to lead social advertising, while Jasmine Hefty becomes Digital Account Manager...
I built a skill for Claude Code that optimizes your content to get cited by AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Traditional SEO gets you ranked in Google. This is different — it's about getting your content...
Griffith University has rolled out Salesforce’s Agentforce Education cloud across its contact centre, marketing communications and advancement units to replace a fragmented martech stack. By insourcing the student‑recruitment contact centre and consolidating phone, email, web‑form and chat into a single...
McDonald’s UK & Ireland launched a documentary‑style advertising campaign to spotlight its young workforce and dismantle the “lazy” Gen Z stereotype. The initiative features real employees sharing their stories, positioning the brand as an authentic employer. Ben Fox, the senior...
Counterpoint to some of these comments: the “females only” verbiage is actually good because it speaks directly to the kind of man who’d pose a threat. Arguably, it’s a good example of speaking your target audience’s language.
Social media marketing panels are gaining traction in Pakistan, where over 70 million users drive demand for rapid audience growth. Panels offer cheap, drip‑feed follower and engagement services that can boost an account’s credibility within 24‑72 hours, sparking algorithmic favor. The model...
YMH Studios announced a strategic partnership with Magellan AI that makes full multi‑platform ad attribution free for every advertiser and agency using its network. The offering covers audio RSS, Spotify streaming, and YouTube video, with YMH absorbing all attribution costs...
Meta CPMs up 22.58%. Google CPA up 17.25% ...and suddenly every DTC brand wants a pop-up shop. The majority of brands aren't even testing physical. They're testing Amazon and wholesale. And almost every time they look at those channels as...
Branded USB sticks remain a high‑ROI promotional tool for Shopify merchants targeting B2B audiences, especially those earning $100 K–$2 M and attending trade shows. At $8–$25 per unit, a single drive can generate 50–100 impressions daily and up to 700 over its...
Independent musicians are turning to Google Ads to cut through YouTube’s crowded feed and drive targeted video views. By leveraging demographic, geographic, and interest‑based targeting, artists can place in‑stream, discovery, or bumper ads directly before fans of similar genres. Measurable...
The Clients From Content community is delivering hands‑on support, from polishing a member’s blog post to teaching how to monetize high‑visibility LinkedIn comments. Josh Spector shared his writing partnership growth strategy, including outreach emails and pricing, while members accessed five...
I keep seeing Airwallex's logo everywhere lately. McLaren F1 cars. Arsenal kits. Now the SF Giants jerseys. Had to look them up. Turns out they're a payments company worth $12B that most people have never heard of. And instead of running ads...
Disney made The Lion King in 1994.... Then they made it again in 2019 with a completely different cast. Both were massive. Same story. Different distribution. Create once. Distribute forever.
Mana Projects, a Bengaluru‑based developer, has appointed Bollywood star Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity. The rebrand spotlights design‑led living, sustainability and community‑centric spaces aimed at millennial homebuyers. Mana plans to roll out an...
🤯 Created a full content strategy in 5 mins 🔥 AI found competitor gaps 🛠️ 30-day plan with hooks 🤵 TikTok, Reels and Tweet ideas 📦 Ready to execute today This is crushing $5k agency strategies Want the blueprint? RT + comment 'CONTENT AI'
Coca‑Cola has teamed with the James Bond franchise for a limited‑edition 007 First Light line of Zero‑Sugar cans and two‑litre bottles now appearing in the UK, Germany, Sweden and other markets. Each product bears a QR code that directs shoppers to upload their...
Lauren Gropper’s Repurpose has built an eight‑figure sustainable brand by diverting 727 million plastic items from oceans and landfills and selling compostable tableware and essentials through retailers like Target and Walmart. The company survives early market indifference and a costly geographic...
Manish Shrivastava has been appointed executive vice president of growth at Kotak Neo, the digital securities trading platform of Kotak Mahindra Bank. He will steer marketing journeys, onboarding and user conversion initiatives to accelerate platform adoption. Shrivastava brings nearly two...
Pay‑per‑click (PPC) landing pages act as the conversion bridge between paid ads and the desired user action. Successful pages mirror the ad’s headline, tone, and offer, eliminating distractions and focusing on a single call‑to‑action. Removing navigation bars can lift conversion...
I built a skill for Claude Code that generates ad creative at scale — headlines, descriptions, and full variations across every major platform. You give it your product and target audience and it pumps out dozens of ad variations for Google...
Serious question for business owners: If every social media platform disappeared tomorrow except one… Which one would you keep to grow your business and why?
Reciprocity—one of Cialdini’s core persuasion principles—is gaining traction as a marketing tactic that goes beyond data‑driven offers. Brands such as Vessi, Spotify, Sephora and Kloo illustrate how free samples, trial periods, referral discounts and exclusive clubs can spark a sense...
Strong ROAS in Ads Manager doesn't mean you're acquiring new customers. You might just be really good at selling to repeat customers. We killed a campaign last month because of exactly this. The campaign looked clean. • ROAS was holding • Conversions were consistent •...
Spotify and SeatGeek teammed up to let users discover live events tied to the artists they listen to. Personalized recommendations and notifications surface events across Spotify, directing users to SeatGeek’s platform to compare options and purchase official tickets. Participating venues include SeatGeek’s...
Virgin Voyages unveiled two 2027 Red Hot Sailing Club cruises, a 7‑night sail from Athens (July 4‑11) on the Scarlet Lady and a 5‑night sail from Miami (Nov 8‑13) on the Valiant Lady. Both voyages target Sailing Club members with exclusive events, bonus Virgin...
Holy ship. 🚢 Genuinely never thought Ahrefs would do this. API access is now available on all plans. No extra fees. 🥳 It's something I always wanted as a customer, and I had no involvement in this going live, so my surprise...
The B2B brands winning on Reddit are not spamming links. They are showing up consistently. Answering questions genuinely. Building credibility post by post. Then when someone asks what tool to use or what agency to hire, their name is already in...
The article explains that social signals—likes, shares, comments—are not a direct Google ranking factor but act as indirect cues that can boost online visibility and SEO performance. Strong engagement on platforms such as TikTok, Facebook, X, LinkedIn, Instagram, Pinterest, and...
I am legitimately curious what people want to learn about AI (as it relates to content marketing right now.) People on content teams: What are the Qs you're asking? What are you working to solve?
RT 85% of marketers use GenAI and 93% have a GenAI budget - yet only 8% are very confident in AI governance. That's like handing out supercars without a driving test. #GenAI #AIGovernance #CMO @Star_CIO https://t.co/Naq82FuMWZ
Integrating video into email campaigns is becoming a core tactic for marketers seeking higher engagement and conversion rates. By linking thumbnail images or embedding short clips, brands can turn static newsletters into dynamic experiences that capture attention. Recent studies show...
Everyone wants to own a business built on organic traffic (rather than paid ads). The problem is, no one wants to write organic content every single day for 3 years.
Your ROAS target is wrong. Tariffs keep changing, so you need to know your break-even math. A brand that needed 3.0x to break even might need 2.3x. That's the difference between cutting spend and scaling aggressively. Run this audit before making...
The article surveys the five leading B2B cold‑email outreach services—ProspectOut, Belkins, CIENCE, Growth Rhino, and Martal Group—detailing their pricing structures, core capabilities, and ideal client profiles. ProspectOut emphasizes high‑accuracy prospect data starting at $500 a month, while Belkins offers full‑cycle...
Quick math: If your average customer is worth $10,000 annually and AI-enhanced marketing helps you add 25 new customers this year—that’s $250,000 in new revenue. What if it’s 50 customers? The AI Business Lab® Mastermind members are building these systems right now....
Walking through Wynwood in Miami, you quickly realize something. Creativity drives attention. It creates identity. It builds loyalty. Too many financial institutions still look and sound the same. I explore why that’s a problem in this episode. Watch it here:...
Buy‑Now‑Pay‑Later platform Sunbit has hired Shachar Scott as its first chief marketing officer, bringing experience from Snap, Bumble and Meta Reality Labs. Scott sees the role as a "zero‑to‑one" opportunity to build product, brand and communications from the ground up...
I've tested 100+ landing pages. Here's the pattern: Pages with a single clear call-to-action converted at 10%. Pages with multiple CTAs converted at 1%. Your assumption that you need to give people options is wrong. Give them one clear path....
I built a skill for Claude Code that designs A/B tests with proper statistical rigor so you stop guessing and start measuring. You tell it what you want to test and it builds the whole experiment for you — hypothesis, control...
Future Château launched a premium low‑alcohol wine at 5% ABV, using traditional winemaking to retain classic aroma and structure. After a successful first vintage, the brand refined grape selection and blending, delivering a second vintage that 100% of blind‑taste participants...
Chloe Varnfield, a veteran PPC specialist, reveals how hidden Google Ads settings and ill‑timed changes can cripple campaign performance. She recounts three costly mistakes: an automated assets feature that rewrites headlines, a Friday location‑target edit that unintentionally excluded the UK,...
The article argues that brand recognition stems from disciplined creative direction rather than sheer volume. By establishing a unified point of view—through layout, language, imagery, and interaction—companies create a design language that feels intentional at every touchpoint. Early decisions about...
If you want new reach be prepared to see a loss in CVR from Meta for the short term. So many are just continuing to look for the days of COVID era Meta magic. It's gone. Getting a customer takes...
I like this customer engagement idea: @pizzahut, as part of its rollout of a new crust and celebration of Pi Day, is hiring a "Hut Crust Connoisseur" who will be paid $31K and get free pizza for a year. #restaurant...
#25Tips to Help You Select a B2B #SocialMedia Influencer Number 9. Transparency is non-negotiable in influencer marketing. Make sure influencers disclose sponsored content. 💡💼 #TransparencyMatters https://t.co/RaBsZuouXE
What is the marginal value of every ad you create? This is a critical metric to understand what you should be willing to pay for each asset you create. No different than COGs vs. MSRP. This idea is the starting point for...
