Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets turned phone backs into a $169M revenue engine
PopSockets transformed the unused back of smartphones into a monetizable surface, evolving from a garage prototype in 2011 to a global brand that posted $169 million in revenue by 2017. The simple grip design generated constant repeat interactions and word‑of‑mouth growth, driving its rapid expansion.
Asda’s private‑label clothing line George is becoming a key growth engine, helping to offset thin grocery margins. Vice‑president Karl Doyle announced plans for 100 standalone George stores within five years, alongside a major online revamp. The brand’s affordable style is attracting families seeking one‑stop shopping, boosting both in‑store and digital sales. This fashion push signals Asda’s shift toward higher‑margin, lifestyle‑focused retail.
How do you know if your LinkedIn content is working? Let me show you what landed in my inbox lately:
Focus on ecommerce? He's referring to a Jarvis-like experience -> Shopify is preparing for AI shopping agents to change everything, exec says “We’re going to begin to use these agentic applications as these kinds of personal shoppers,” he said, adding that...
Anthropic turned down a U.S. government request to use its Claude AI for surveillance, opting for an ethical stance over immediate revenue. The refusal resonated with privacy‑concerned consumers, propelling Claude to the top spot in the App Store. This episode...
Your LinkedIn profile might be shadowbanned, and you don't know it. LinkedIn rebuilt its algorithm from scratch in 2026. They replaced multiple ranking pipelines with a single unified AI system (360Brew) that evaluates your profile and content together as one...
“Stories are what are going to make people lock in.” 🎭✨ As the VP of Creative at Agency EA , Joanna Badamo leads the teams behind major experiential programs for brands like Samsung, Hilton, and Molson Coors. She joins the...
B2B marketing is undergoing a rapid transformation as Gen Z buyers demand transparent, peer‑validated experiences and AI amplifies strategic insight. These forces are pushing social media from a support role to the primary go‑to‑market engine, where credibility and real‑time influence shape...
In this episode, hosts Jordan West and Brett Curry discuss how TikTok Shop and YouTube advertising can be combined to drive e‑commerce growth, highlighting five current YouTube ad strategies and the power of Shorts when paired with TikTok Shop content....
Answer Engine Optimization (AEO) is emerging as a critical discipline that enables brands to appear within AI‑generated answers on platforms such as ChatGPT, Gemini, and voice assistants. Unlike traditional SEO, AEO focuses on concise, structured content and schema markup so...
There’s no clean attribution when a buyer reads about you in ChatGPT, sleeps on it, & signs up 3 days later... What metrics can brands lean into in this new AI era? Here are a few pillars to think about: - Visibility...
LV8, a social‑first agency founded in 2024, has launched a dedicated paid‑media practice led by Ian Hiscock. The firm treats content creation and media buying as a single workflow, amplifying high‑performing organic posts with paid spend. By using organic insights...
Marks & Spencer (M&S) tackled its chronic summer fashion underperformance by leveraging a deep consumer‑insight project with Basis Global. The insights team created a unified “one version of the truth” using a ‘Moments Framework’ that captured customers’ emotional drivers rather...
The ENTERTAINER launched the "Our Home. Our Heart" campaign on March 12, 2026, offering free One Heart memberships to UAE residents to bolster the hospitality sector amid recent challenges. The initiative expanded from an initial 50,000 offers to 250,000 claimed...
The (lazy) narrative: "agencies are dead" The reality: good marketers will get VERY rich — Building a product used to require a ton of capital, years of engineering or R&D, and a team you probably couldn't afford. (Trust me. I built a VC-backed tech...
Chris Green’s analysis of 17 million sites shows WordPress, Shopify and Wix now dominate 73 % of the CMS market, eclipsing legacy platforms like Joomla and Drupal. Their combined 2025 revenue exceeds $13.5 billion, funding engineering teams that set default technical‑SEO configurations for...
Bark Out Loud by Vivaldis has launched the #ThriveSharedJourney campaign for its Thrive pet food line, featuring Bollywood actress Huma Qureshi. The film positions pet wellbeing as a collaborative process between pets and their owners, emphasizing nutrition awareness alongside lifestyle...
Asian Paints has launched a new Damp Proof campaign starring Ranbir Kapoor and Saurabh Shukla, created by Ogilvy. The ad emphasizes terrace protection against monsoon leaks and summer heat, promoting a heat‑reflective coating that can lower surface temperatures by up...
X‑Venture.US and India’s SB Infowaves have formed a strategic alliance to deliver an Agentic AI‑driven marketing and operational platform for U.S. small‑and‑medium enterprises. The partnership pairs X‑Venture’s private‑capital placement expertise with SB Infowaves’ autonomous AI “digital colleagues,” aiming to modernize legacy firms...
Autonomous AI agents are turning trust into a ranking factor, shifting marketers from chasing visibility to proving eligibility. Brands must supply clear, verifiable data that agents can parse and use to justify recommendations. The Wharton paper outlines three trust pillars—goal...
“The CAC isn’t clearing. We need to cut marketing spend.” I’ve heard that line more than once. On the surface it sounds rational. CAC is rising. Attribution dashboards look weak. So marketing must be the problem. But most of the...
Quick commerce has evolved from a niche last‑minute service into a mainstream habit, with Indian consumers ordering multiple times a week. The 10‑minute delivery market, worth roughly $6 bn today, is projected to reach $35‑40 bn by 2030, while gross order value...
Nothing beats putting a new offer into the world and signing your first customers within a week. essential web is growing 🤯
Marketing agencies typically juggle six to twelve separate tools, driving up costs and operational friction. GoHighLevel offers a single‑platform alternative that bundles CRM, email, SMS, funnel building, scheduling, reputation management and AI‑driven automation. Its architecture provides unlimited, isolated sub‑accounts per...
The power of a content system is not hype. It is a viable strategy. Why it works: - One idea - Multiple assets - Unlimited distribution
The article outlines ten digital marketing disciplines essential for 2026, emphasizing that businesses should focus on a handful of channels rather than spreading resources thin. Email marketing delivers the highest return on investment, generating $36‑$42 for every dollar spent, while...
Hot take: The real AI divide is dabblers vs. system builders. Dabblers ask for one-shot blog posts. Builders create prompt libraries, workflows and iteration loops. One group saves time. The other compounds advantage. I break down how I've been using Claude & ChatGPT to...
If you have a new reach problem -> incremental attribution on Meta is your BFF
Traveller Made’s CEO Quentin Desurmont warns luxury destination management companies (DMCs) that superior logistics alone no longer secures profitability; they must develop distinct brand identities. He suggests borrowing branding tactics from the luxury goods sector, where desirability and exclusivity have...
Okara just dropped the world’s first AI CMO. Enter your website and it instantly deploys a full team of agents (SEO, GEO, Reddit, HN, X, AI writer + more) to drive traffic and users for you. No more agencies. No more 10K/mo...
PetSmart got a viral TikTok moment. It was organic, creator-led, genuinely funny, and the responded with "It's Pet Smart. Case closed." (See @AdAge's article: https://t.co/Cumg7M7msL). Case closed on the opportunity. 🧵 https://t.co/7VUIatca6D
UGG has revived its popular Fluff Yeah fluffy sandal for a limited Spring 2026 run after strong fan demand. The brand launched a sci‑fi‑inspired campaign starring comedian Atsuko Okatsuka, featuring a hand‑crafted miniature Los Angeles set and a Venice Beach pop‑up on...
Accounts you should to follow to help grow your brand in 2026: Retention Expert: @EricRausch Retention Strategy: @Ferastotle Growth Strategy: @KFragoulias $25M Raised: @MaloneyTyler
💼 SwipeFiles got a branding upgrade → Over the past few months, we've been working to give SwipeFiles a new look. And what we came up with was inspired by Mad Men ↓ https://t.co/tkhNbJePuz
Magnum launched a multi‑sensory activation in the St Pancras‑King’s Cross tube walkway, releasing bursts of chocolate aroma and a cracking sound to mimic biting the ice‑cream. The installation, running from 9 March to 22 March, provoked mixed reactions, with many commuters describing the scent...
Should you be on [insert social platform here]? If your goal is to solicit customers, and they’re there, then be there. If your goal is to be social with a specific group of people who are there, then be there Else don’t.
When it comes to SaaS... The longer the query: The more likely Reddit starts to show up in the SERP. More here: https://t.co/PlWF0NT1Gq https://t.co/FgrZjhWLCj
Uber has launched the "IrishXit" campaign for St. Patrick’s Day, urging partygoers to leave safely via UberX. The initiative features Love Island star Maura Higgins in a meta‑creative spot that dramatizes an "Irish exit" from a party. Partnering with Mother New York,...
Pixar-style ads are crushing for my clients right now. I created a workflow to get you started, plus ad examples. Like and comment "AI slop" for access. https://t.co/3xxn0NUqub
I guess ChatGPT isn’t killing Google search after all. (We knew that, but I still see posts on here and IG saying this daily)
Ioana Stoica, a senior lecturer in digital marketing, argues that place branding is a long‑term governance of meaning rather than a conventional marketing exercise. She emphasizes that residents, not customers, co‑create a place’s identity through everyday experiences and digital storytelling....
Choosing an AI writing assistant hinges on matching the tool to specific writing goals, whether for academic research, marketing copy, or creative storytelling. The guide stresses evaluating core features such as grammar correction, content generation, and personalization, while also weighing...
Telstra Business introduced the “Tame your Tech” campaign to promote its Managed IT Services, developed by the newly formed in‑house creative agency Roam. The centerpiece is an animated film where sentient cables move from anticipation through chaos to a controlled...
SnackaChangi and Pitchblack Partners launched a "one chip per Kiwi" stunt that turned an impossible sampling brief into a nationwide content engine. By framing the absurd promise as a media‑driven narrative and later handing over the unspent sampling budget, the...
The rise of AI‑powered agents that browse the web on users' behalf is eroding the long‑standing assumption that every click, scroll or purchase funnel step reflects a conscious human decision. While the raw data—page views, button clicks, time on page—remains...
In this episode Kat Wendelstadt, CMO of Electric Twin, discusses how the CMO role is evolving in 2026, driven by AI, tighter budgets, and the need for hands‑on technical skills. She highlights the pressure on senior marketers to execute tasks...
PepsiCo India has appointed rising actors Ahaan Panday and Aneet Padda as the new faces of its summer campaign, aiming to deepen ties with Gen Z consumers. The move continues the beverage giant’s long‑standing practice of leveraging pop‑culture icons to reinforce...
Audi India has appointed Wondrlab as its communications partner after a multi‑agency pitch, tasking the firm with leading a platform‑first brand strategy. The agency will weave Audi’s global philosophy into a unified Indian ecosystem that spans digital, social, content, media...
Lay’s, a PepsiCo snack brand, launched a WhatsApp Channels group chat for FIFA World Cup fans, featuring celebrities such as Lionel Messi and David Beckham. The initiative is part of the fourth‑year “No Lay’s, No Game” campaign, extending the brand’s sports‑marketing push from the Super...
Retail grocers and convenience stores are rolling out digital alcohol cashback programs through Swiftly to counter a 5% year‑over‑year decline in liquor sales. Swiftly’s platform grew from about 11,000 to over 33,000 stores in 44 states after acquiring BYBE, enabling...
The article highlights the emergence of “dark brands” – private‑label and marketplace‑native products that thrive without consumer awareness. Growth in e‑commerce and algorithmic recommendation engines now drives sales, eclipsing traditional brand visibility. In the United States, store brands account for...
